I am tempted to say: Yes, be careful!
This answer may surprise many of you. I have been an enthusiastic observer of coworking ever since ‘The Work Club’ started in Emeryville, CA, in 2004. I believe that all players in the Workspace-as-a-Service arena will eventually converge to offer a menu of choices ranging from private offices and professional meeting rooms to coworking options, all under the same roof. Walking the walk, as CEO of Pacific Business Centers, I drove our own experimentation with coworking 3 years ago.
So am I disavowing my own coworking strategy while at the helm of Pacific?