CloudVO City Guide: SoHo Manhattan – New York

In today’s CloudVO City Guide Series, we are taking a closer look at a workspace in Lower Manhattan, specifically South of Houston Street, commonly known as SoHo. This area is located in the southernmost part of Manhattan and is the central borough for business, culture, and government. When looking to conduct business from this sought-after location – we’ve got you covered with our CloudVO partner, The Farm.

If you are searching for an affordable New York coworking space with meeting rooms, day office, and a training room in the heart of SoHo, look no further. The Farm SOHO is a beautiful, spacious facility filled with natural light and uniquely organic designed interior. There’s also a pretty cool backstory to this one-of-a-kind shared workspace; the building is actually an age-weathered barn transported from the farmlands of southern Missouri to New York City and was built entirely by hand. Its purpose now is to provide for the needs of the community of innovators and entrepreneurs that call ‘The Farm’ home. If you’re interested in mail or phone services at this location, Virtual Office Plans start at just $55.00 per month.

The Farm Soho Coworking Memberships and Virtual Office Plans

This is the perfect place to boast as your business address or to hold your next business meeting when in SoHo. Lower Manhattan is widely known for its many artists’ lofts and art galleries, as well as its variety of trendy upscale shops and boutiques. You will enjoy all these perks when conducting business at The Farm.  

The Farm Soho Meeting Rooms and Venue Space

When it comes to places to stay in SoHo, there are some great options. A few of the most popular are: The Crosby Street Hotel, known for its great service and offers a private leafy garden, guest drawing room and a gym; The Arlo SoHo, a hip and trendy lifestyle boutique hotel with phenomenal views from their rooftop terrace and garden that also hosts a bar; SIXTY SoHo Hotel is another popular option and is known to be luxurious and often offers great deals on rates.

The Arlo Soho front entrance

The Arlo Soho rooftop terrace

For breakfast and lunch, the Cupping Room Café is well known and has been voted “Best Brunch Spot in SoHo” (serves brunch until 4pm!). If you’re planning a business dinner, the Lure Fishbar (sushi and seafood) and Mercer Kitchen (American and French) are two of the trendiest spots around.

Mercer Kitchen Soho Manhattan New York

If you’re in the area on business or for pleasure and need a space to spark creativity, The Farm SoHo is the ideal workspace and will not disappoint. Situated within walking distance of shopping centers, banks, hotels, restaurants and bars, this is an excellent location. Local public transportation gives easy access to everything that New York City has to offer. Join us for a unique workspace experience at The Farm SoHo.

Not a CloudVO partner yet? Join our growing network of 700 locations around the globe. Visit us at:  www.CloudVO.com  to list your location for free.


About CloudVO

CloudVO   is the umbrella brand of Cloud Officing Corp, headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the   CloudMeetingRooms.com     and   CloudVirtualOffice.com    e-commerce sites and grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

How to Use Coworking Day Passes to Generate Leads (and Why You Should)

As a coworking space operator, you’d rather have someone become a member than buy a day pass. But, from the perspective of a potential member, a day pass is an easy way to retain flexibility and test drive a space before deciding on the right one.

That’s a good thing. When someone works in your space for a day, you have an opportunity to impress them, showcase your space and community, and move them further down your sales funnel toward potentially becoming a member.

Coworking Day Passes to Generate Leads NextSpace Coworking Santa Cruz First Friday Special Day Pass

Coworking Day Passes are one of the most powerful lead generation tools you have. Yes, they can generate some revenue, but if you’re thinking of day passes primarily as a revenue stream, you’re missing out on their most valuable aspect.

I spoke with CloudVO CEO, Laurent Dhollande, and NextSpace Coworking Santa Cruz Senior Community Manager, Maya Delano, about using day passes to attract leads and drive membership. Here are the key takeaways and best tips from our conversation.

Make it Easy to Purchase a Day Pass.

Don’t overcharge for day passes because you’re not doing it to make money—you’re using it as lead generation. You want people to come back.

Leverage Channels

Leverage channel partners, such as CloudVO, to sell day passes. This way, you make it easy for people to purchase a day pass online, you expose people to your brand, and you can attract people from outside of the area. Once someone has purchased a pass, they’re already invested in your space.

Sell Monthly Day Pass Subscriptions

Selling a single day pass is fine, but then you only see the person once, and maybe for only a few hours. A day pass subscription that renews each month is a better way to bring people into the space and community. The day pass holder gets more interaction with the community and sees that the vibe in the space can be different depending on the day and time. They can attend different events and experience the natural ebb and flow of energy in the space.

Day pass subscriptions, such as the Pacific Workplaces 3-Day Monthly Pass option, let people who may not be ready for full-time membership get a toe in the water and experience coworking in a meaningful way.

Using Day Passes to Generate Leads Pacific Workplaces Coworking Membership Plans

Move People from Day Pass User to Subscriber

As mentioned above, a membership subscription is more valuable to both the space operator and the customer than one-off day passes. They get a better value and the space gets recurring income. Once someone is a subscriber, you can move them to full membership when the time is right because they’re already in the space and a member of the community.

Price Day Pass Subscriptions Aggressively

Make subscription plans as enticing as possible, whether it’s for day passes or meeting room hours. Subscribers may not use as many days or hours as they think they might each month, so you can sell more hours or space than you have. Dhollande compares it to a gym membership. Everyone doesn’t show up at the same time and, while some members go regularly, others retain membership so they can use it when they want or need to.

Strategically Give Away Day Passes

Complimentary day passes can be strategically given to people and groups in your target market. This includes freelancers, remote workers, independent professionals, and startups. The idea is to invite people to come in and get a sense of the space, let them experience coworking then, ideally, convert them into a membership package or other products, such as meeting room time or day office rental.

“I don’t give day passes to just anybody,” says Delano. “If someone comes in and didn’t have enough time for a tour, or if I feel like they’d be a really good fit for the space, I give them an incentive to come back.”

Delano, who estimates that she converts 60 percent of day pass users into members, explains that she physically puts a day pass in their hand. “That way,” she says, “it’s an experience versus just clicking something online.”

Make it Easy for Members to Purchase Day Passes

When members of your space bring in guests, and if they stay for longer than a meeting, they should purchase a day pass. Make it easy for your members to inexpensively secure guest day passes for visitors.

Invite Day Pass Users to Events

Events in your space can also be powerful lead generators and member magnets. At NextSpace Coworking Santa Cruz, the weekly Friday Happy Hour is a lively event that attracts new members, longtime members, potential members and the extended community. This is a great way to introduce leads to the community and culture of your space. Events also give leads an opportunity to ask more questions about the space and offerings.

Using Day Passes to Generate Leads NextSpace Coworking Santa Cruz Happy Hour

Give Day Passers a Great Experience in Your Space

“Once a day passer is here,” says Delano, “it’s my job to make sure they’re meeting people throughout the day, they’re getting on the internet, they’re seeing what coworking is, and they’re getting introduced to the community as soon as possible.”

Delano adds that she wants day pass users to see that the NextSpace community is something special, which encourages potential members to join. “By the end of the day,” she says, “if someone really wants to work here, they’re going to sign up.”

Track Day Pass Users

Make sure you have a way of tracking day pass users so you can more easily convert them to a subscription package or full membership. If a day passer comes in frequently, let them know about membership options that make better financial sense than just purchasing one-off day passes.

“By tracking day pass users, I can offer them a membership that’s a better fit for them,” says Delano. It allows me to see who could potentially go to the next membership level and maybe save a little money.”

Use Day Passes for Donations

Day passes make good donations for local organizations and events. They introduce people to the space and brand without a lot of extra work for the workspace team.

“It’s promotion and a lot less to onboard,” says Delano. “The day pass is low impact on me and high impact out in the world.”

By Cat Johnson, content strategist  and coworking member of NextSpace in Santa Cruz, CA.

Not a CloudVO partner yet? We would love to add you to our growing network of 700 locations around the globe. Visit us at www.CloudVO.com  to list your location for free.

 


About CloudVO

CloudVO   is the umbrella brand of Cloud Officing Corp, headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the   CloudMeetingRooms.com     and   CloudVirtualOffice.com    e-commerce sites and grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

Pros and Cons of using Channel Partners for Coworking

Should you use channel partners to drive membership to your coworking space?

The short answer is: maybe.

The longer answer is that it depends on what your needs are, what your goals are, your local market and how much value the channel partner can bring to your workspace.

Pros and Cons Of Using Channel Partners Blog NextSpace Berkeley Coworking Space

What is a Channel Partner for a Coworking Space?

Channels are service providers with online capabilities to resell your workspace memberships. Some channel providers are marketplaces, where your space or services are sold to end-users online. The marketplace provider takes care of the transaction and pays you an agreed upon discounted price. An example of a comprehensive marketplace is Liquidspace, with a mission to list all kinds of workspaces.

“Value added resellers,” also invoice the end-users and pay you an agreed upon wholesale rate but augment your local service with a service of their own, such as corporate account services, concierge services, touchdown access to a nationwide or international network, or phone answering services. They tend to be more discriminatory than generic marketplaces, to give their end-users a pre-selection of workspaces and services with a consistent experience. Example of value-added resellers include CloudVO and DaVinci.

Pros and Cons Of Using Channel Partners Blog CloudVO Global Network

Other channels are merely marketing channels to whom you pay a referral fee. Examples of these marketing channels include Croissant, Deskpass, Deskshare, PivotDesk and many other startups trying to make it in the workspace industry.

Here are the pros and cons of working with channel partners for your coworking space, as well as insights into which ones you should choose in your market and for your particular workspace.

Pros of Using Channel Partners for Your Coworking Space

1.  Online marketing: Channel partners can provide value due to their focus on online marketing. By working with channel partners, you reap the benefits of their online reach and marketing efforts.

2.   Expand market reach: Using channels expands your market reach, and often funnels people from outside of the area better than a local space operator may be able to do.

3.   Establish a local presence: If a particular channel is going to be active in your area, you might as well list with them. Otherwise, they will drive leads to your competition.

4.   Effective lead generation: Day passes are often well marketed by channel partners and can work as great lead generators for membership in your coworking space.

lead-generation-image

Cons of Using Channel Partners for Your Coworking Space

1.  You pay a commission: Web brokerage firms and other simple lead generation channels typically receive a 10% commission on a full time membership. This is not expensive, really, so it’s a minor con. Note: If the commission of the channel partner is less than 10%, don’t even bother with it as it might be a waste of time. No channel can make money on a commission less than 10%.

2.  You give a discount: Marketplaces and Value Added Resellers will take care of collection and often embed your space offering in a much broader service offering. For that, they typically request a discounted price (wholesale price) of 25% to 35% off your published retail price. It is definitely worth it if they bring you business you would have been unlikely to access otherwise, and you should set your published retail price in such manner that can accommodate that discount.

3.  Day pass use doesn’t generate much initial revenue: Some channel partners will keep 50% or more of a day pass revenue. Don’t worry about this. The value of using channel partners for day passes is lead generation.

4.  You may be the one bringing value: Your location is a very valuable asset. Listing with a non-established channel startup will bring them more value (in terms of expanding their network) than it will bring you. You may find that it brings you no, or very few, leads. Given the myriad of startups in the channel business, limit your listings to a few well-recognized names.

5.  You may drive up cost per click marketing: Listing with a channel partner may encourage them to advertise in your local market. That, in turn, may raise the cost per click and create competition to your own search engine marketing (SEM) efforts. Focus more on channels that are more likely to bring people from outside of your area, unless you don’t intend to have a pay-per-click presence on Google.

Pros and Cons Of Using Channel Partners Blog may increase your pay per click

There are pros and cons to working with channel partners for your coworking space. They can be a source for valuable leads, and the cons are relatively few. Just choose your channel partners wisely and make sure they’re bringing value to your workspace and not the other way around.

Not a CloudVO partner yet? We would love to add you to our growing network of 700 locations around the globe. Visit us at:  www.CloudVO.com  to list your location for free.


About CloudVO

CloudVO  is the umbrella brand of Cloud Officing Corp, headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the   CloudMeetingRooms.com     and   CloudVirtualOffice.com    e-commerce sites and grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

CloudVO City Guide: New York City – Financial District

This month in CloudVO’s City Guide Series, we are taking a closer look at some of the shared workspaces offered in New York City’s Financial District. Established as one of the most financially powerful cities in the world, this area is comprised of official headquarters and offices of many major financial institutions such as, the New York Stock Exchange and the Federal Reserve Bank of New York. It’s no secret that as a business person or entrepreneur, the Financial District of New York City is a very prestigious place to work.

 All CloudVO partner locations that we are featuring offer fully-equipped meeting rooms and day offices with high-speed internet and a community lounge serving coffee, tea, and water. Virtual Office plans are available for standard mail services and use of business address, with options to add live phone answering services. Most locations also offer Virtual Office plans with additional amenities such as mail forwarding, discounted access to meeting rooms, and directory listing in the lobby.

We will highlight a few of the most popular locations in the Financial District of New York City.

CloudVO partner, TKO Suites, offers meeting rooms and private workspaces for mobile workers at 42 Broadway. Just a few buildings away from Wall Street, this newly built and beautifully decorated shared office space provides a professional place to have a business meeting – whether in a large conference room or a more private meeting room where you can focus and conduct business. This location also offers Virtual Office Plans that gain you a professional business address and more starting at $50 per month.

TKO Suites Virtual Office Space & Meeting Rooms in New York City Financial District City Guide Blog

Jay Suites, is another CloudVO partner, and offers meeting rooms ready for on-the-go workers at 30 Broad St on the 14th floor of a 48 story landmark building. Enjoy a luxurious modern space with 16,000 square-feet and panoramic views of the infamous New York City skyline; the perfect place for startups or freelancers. Character and charm are all around this location – including pedestrian-friendly cobblestone streets (yes, cobblestone streets in the middle of New York City) and you are steps away from all major NYC subway lines. Virtual office Plans are offered starting at $50 per month.

Large Conference Room at Jay Suites 30 Broad Street CloudVO City Blog Financial District New York City

CloudVO partner, Your Wall Street Office, provides a shared workspace at 30 Wall St and is fully-equipped with everything you need to run your business smoothly. Adjacent to the historic New York Stock Exchange, this location is ideal for any financial based company or anyone looking for a prestigious business address in this area. Virtual Office Plans with mail services are available starting at $60 per month.

Virtual Office and Meeting Rooms at 30 Wall Street CloudVO Blog City Guide New York City Financial District

The final partner we have chosen to highlight within the Financial District is CloudVO partner, Prime Office Center, who offer shared workspace solutions at 44 Wall St. These meeting rooms are mere steps from the New York Stock Exchange and have easy access to all major subway and transport lines. Boasting countless meeting room amenities and a prime location for your next business meeting, Prime Office Center has everything you need for success in your work world. Virtual Office Plans include amenities such as mail and package services, a prestigious business address, and live personalized phone answering service – starting at $75 per month.

Reception at 44 Wall Street Prime Office Center CloudVO City Guide Blog New York Financial District

When searching for the best eateries, you’ll want to check out a few of the most highly recommended spots in the Financial District: Leo’s Bagels; start your day off with their handmade bagels and topping offerings, along with a delicious coffee and you’re set. Adrienne’s Pizzabar; amazing square cut pizza, lasagna, salads, etc…great for lunch or dinner and they offer online ordering and delivery if you can’t breakaway from the office. Felice 64; a stylish restaurant for authentic Italian dishes with an extensive wine list and a cozy atmosphere to get lost in. Lastly, Augustine; located inside The Beekman Hotel, is a classic upscale French restaurant with an incredible menu and ambiance and is perfect for professional business meetings or date night.

Adrienne’s Pizzabar CloudVO City Guide Blog New York City Financial District
Photo source: www.Adrienne’sPizzabarNYC.com

Recommendations for hotels: The Fredrick is perfect for all your needs with high quality rooms and is very budget-friendly. If you’re looking for something more upscale, the aforementioned Beekman Hotel is a great option with an old-world vibe and beautifully appointed art. There’s also a great bar called The Bar Room in the hotel, and is a good choice for winding down from a busy day. Hampton Inn Manhattan/Downtown-Financial District is centrally located and only 2 blocks from Wall Street and the New York Stock Exchange. They offer a comfortable experience with all of the desirable amenities and is another nice choice.

Property The Beekman Hotel Lobby Thompson Hotels CloudVO City Guide Financial District New York
Augustine at The Beekman. Photo Source: Thompson Hotels

Whether you are in the market for a prestigious business address, local phone services, or meeting rooms in the Financial District, CloudVO partners have an array of great options. Known as a financially powerful iconic area of New York, the Financial District is the perfect place to find a shared workspace to grow your business or host your next business meeting. 


About CloudVO

CloudVO  is the umbrella brand of Cloud Officing Corp, headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the   CloudMeetingRooms.com     and   CloudVirtualOffice.com    e-commerce sites and grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

CloudVO City Guide: Iconic Midtown East– New York

In this months’ City Guide Series, CloudVO highlights shared workspaces in New York – Midtown East, an area known for high-rises and soaring skyscrapers. The lifestyle is vibrant and bustling with a healthy mix of new and old development. You can’t help but fall in love with the #views of the city skyline and waterfront. Midtown East is in an extremely convenient location, being that the core of the neighborhood is Grand Central Station, one of the most historic landmarks of public transportation in the country.

CloudVO City Blog Midtown East New York Grand Central Station

All CloudVO Partner locations featured offer fully-equipped meeting rooms and day offices with high-speed internet and a community lounge serving coffee, tea, and water, along with Virtual Office plans for standard mail services and use of business address, with options to add live phone answering services. Most locations also offer Virtual Office plans with additional amenities such as mail forwarding, discounted access to meeting rooms, and directory listing in the building lobby. With over a dozen locations in Midtown East, CloudVO has opted to spotlight their most popular locations.

CloudVO Partner, Jay Suites, offers on-the-go workers meeting rooms at 369 Lexington just one block from the infamous Grand Central Station. This fully-equipped, shared workspace is situated on the second and third floors of Grand Central Tower; an amazing building with 28 stories that tower into the skyline. Incorporating a spacious 23,000 square-feet of workspace, expect nothing less than first-class luxury. Think elegant meets modern. If you would also like a professional business address and virtual office at this location, a virtual office plan starts at $75.00 per month.

CloudVO City Blog Midtown East New York CloudVO Partner Jay Suites Lexington Avenue Boardroom
Boardroom at Jay Suites Lexington Avenue

Another CloudVO Partner, NYC Office Suites, has meeting rooms available at the Commerce Building. This shared workspace is also within walking distance to Grand Central and all major subway lines, buses, and metro-north commuter trains. If you are seeking a professional business address, a mail plan starts at $67.00 per month. This location is perfect for any startup or freelancing, as well as for hosting meetings. NYC Office Suites offers another workspace a couple of blocks away, named Midtown-East, offering furnished meeting rooms and day offices, along with virtual office plans starting at $69.00 per month. These high-floored, sunny offices make a great first impression, especially for hosting a meeting with investors or clients. All offices, from refined single workstations to spacious team rooms, are private.

CloudVO City Blog Midtown East New York NYC Office Suites Midtown East Office Building Exterior
NYC Office Suites Midtown East Skyscraper

CloudVO Partner, Corporate Suites, provides a shared workspace at Third Avenue @ 47th promoting productivity and success geared towards mobile workers. The future of your business is bright here as tastefully decorated offices look out on the Manhattan skyline and East River, with virtual office plans starting at $100.00 per month. High-speed internet and technology services are available to help your business run smoothly. Here, you are provided with space, tools, services (and happy hours!) conducive to inspiring great work.

Corporate Suites offers another meeting room space at Third Avenue @ 50th with a modern lobby with building security and multiple high-speed elevators. Those looking to do business internationally will find this location to be ideal, as it lies steps away from the United Nations. Elegant day offices and coworking spaces await you, provided with everything you need to create great work and grow your business. A mail plan starts at $100.00 per month.  

CloudVO City Blog Midtown East New York Corporate Suites Third Ave at 47th Building Exterior
Corporate Suites located on Third Avenue at 47th
CloudVO City Blog Midtown East New York Corporate Suites Third Ave at 50th Building Exterior
Meeting Room for Corporate Suites located on Third Ave at 50th

If you’re in the market for a place to stay, a few of the most popular hotels nearby consist of: The Residence Inn by Marriott Midtown East, The Hilton Garden Inn Midtown East or The Benjamin, if you’re looking for something more upscale. As far as restaurants go there are many options around Midtown and Midtown East. Some highly-noted ones include: The Smith, a trendy American bistro with lots of comfort food, The Sea Fire grill, a high-end healthy surf-n-turf restaurant that is also a great late-night spot, and OBAO, southeast Asian dining with a twist that offers happy hour food and drinks.

Recreational ideas: Grand Central Station is definitely a must-see and a great selfie-spot. Other notable places to visit in Midtown East include: The Whispering Gallery; which resides inside Grand Central Terminal and boasts a magical experience; Greenacre Park; a wonderful hidden gem in the city, providing a space for you to brush off the hustle and bustle of city-life and relax within nature; and the Museum of Modern Art; you can stroll along at your own pace, while enjoying a great assortment of modern art.

CloudVO City Blog Midtown East New York The Smith Restaurant Midtown Manhattan New York
The Smith Restaurant, Bar and American Bistro

Whether you are seeking a prestigious business address, local phone services, or a meeting room in Midtown East, our CloudVO Partners have plenty of options. With easy access from public transit, from both LaGuardia and John F. Kennedy International Airports, and being surrounded by a plethora of restaurants, hotels, parks, galleries, and more, Midtown East is a convenient area of Manhattan to host your next business meeting or find a private workspace.


About CloudVO

CloudVO  is the umbrella brand of Cloud Officing Corp, headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the CloudMeetingRooms.com and CloudVirtualOffice.com e-commerce sites and grants preferential access to day offices, coworking space, and professional meeting rooms over 650 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

A Coworking Safari

On July 9, 2014, we asked 27 CloudVO associates to spend their entire day in a coworking place and to share their experience on Yammer real time. This article presents a summary of some of the raw observations made by our group on that coworking safari day, without interpretation or judgment.

Methodology

The safari was designed to increase our organization’s knowledge of the coworking landscape. Fifty six percent (56%) of the participants had never coworked previously. The rule was for all participants to check in a location that promotes itself online as “coworking,” pay for a day pass, and share his or her experience and observations throughout the day via a moderated discussion forum on Yammer. Most of the discussions were structured – the moderator sent questions to the group throughout the day every ½ hour or so – but the participants also engaged in impromptu and highly interactive online conversations throughout the day. All data reported in this article was strictly based on those field observations.

Locations

The group checked-in 26 different coworking places in California and Nevada:

  • In 17 different cities
  • 16 locations were in the San Francisco Bay Area
  • 5 were in the Sacramento area
  • 4 were in other California areas (including LA & San Diego areas)
  • 1 location was in Reno, Nevada.

For the most part, participants picked locations close to their home or place of work. Since the majority were CloudVO employees, it is no surprise that the observations were skewed to Northern California, where the company main offices are located.

The vast majority of the operations visited by our group were dedicated coworking operations, with names like Hacker Dojo, NextSpace, The Port, The Hub, SandBox, Comerge, Enerspace, Urban Hive, San Leandro Coworking, Reno Collective, SpherePad, Hacker Lab, LapTop Lounge, ThinkHouse, Sillicon Valley Pad, Get Smartworkplaces, Sattelite, Comerge. One operation was a coworking place specifically designed for legal professionals (Thirty33 Legal Suites). Two locations advertised themselves as coworking places but were effectively touchdown space for professionals (e.g. MediaPod, with Courtyard by Marriott). The majority of the operations were for-profit operations, focused solely on coworking, but at least one was a non-profit operation, managed by and for its members.

Capacity & Usage

Half of the coworking places were small, with less than 40 coworking seat capacity, but 30% had more than 80 open coworking seats. Close to 40% of the locations offered private offices (ranging from 5 to 20 private offices). Most had collaborative space. Two-thirds provided private or semi-private conference rooms, ranging from 1 to 6 meeting rooms per location. 

Distributio of Coworking Seat Capacity Number of Users at Peak Time

Demographics

Whereas the majority of the coworkers on our safari day seemed to fall in the 31 to 39 years old age group, all ages were represented, including Millenials, Gen Y, Gen X, and Boomers. 

Population Age Breakdown

Pricing

Day Pass prices ranged from $10 to $75, with $25 as the median rate. A few locations offered free passes to “test drive” the coworking places. These free pass opportunities were not factored into our statistics.

The median monthly membership, with unlimited access was $295, also with a wide range from $79 to $475 per month. Many operators offer ten-day or five-day access at reduced prices. Dedicated desks, where users often leave their monitor, ranged from $300 to $550 with a median rate at $433/month. 

Published Prices

Amenities 

While a few of the smaller locations seemed to have spotty internet connections, most provided decent but not exceptional Internet connectivity. More surprisingly, only half of the locations seemed to provide some form of network printing. When available, printing was often free of charge.

Internet Connection Speed

Ambiance

Whereas community events are said to be the critical fabric of their place by most coworking operators, our observers could find events prominently posted in only 58% of the locations.

What really struck our safari participants is that the coworking locations were places to get work done. The image of informality some coworking places promote, with folks lounging on a couch with a beer on hand and a laptop on the knees, were no where to be seen. What the group observed instead were studious, library-style, work environments, where folks are by and large respectful of each other’s space and sound privacy. For example, most folks while making cell phone calls are careful not to do this in a way that disturbs other coworkers.

Coffee and beverage were very simple for the most part –no luxury!- but seemed to achieve their purpose.

Sound Level

Coffee Rating

Coworking Ambiance

Rate Your Coworking Experience

Join us for ‘Workspace-as-a-Service Safari Day’ in the Spring of 2015.

We would like to engage our entire industry in a Workspace-as-a-Service Safari Day in the spring of 2015. Let’s cover 100+ cities worldwide! Take one day out of your busy schedule to join our global field trip and in the process:

  • Help gather incredibly valuable data and help understand our changing industry.
  • Gain deep insights into the operations of other players in your space.
  • Enjoy the highly interactive format and benefit from the experience of hundreds of other participants in real time.

Here is how we would like to organize that day:

  • If you are a business center operator then check into a nearby coworking place or incubator for the day and offer other participants of the Safari a flat $40 rate to check into a day office at your center for that same day.
  • If you are a coworking operator, check into a nearby business center day office or an incubator and offer participants of the Safari a regular day pass at your center, not to exceed $40 for that day.
  • If you work for an incubator, check into a nearby business center day office or a coworking space for the day and offer participants of the Safari your regular coworking day pass at regular cost, not to exceed $40 for the day.

If you are interested in participating in the Spring 2015 World Workspace-as-a-Service Safari Day, please fill the following form.

We anticipate requesting participating operators to cap their Coworking Day Pass (coworking location), or Day Office Pass (Business Centers) at $40 max for any participants in the safari.

First Name

Last Name

Company Name

Your Email

Phone Number

Enter Address

Your Main Activity

For more information, consult our Workspace Provider Resource Center. Join our Workplace-as-a-Service ™ LinkedIN Discussion Group for more data-driven discussions with our community of workspace providers, one chewable data-bite at a time.

CloudVO ™ Team

Is it a Strategic Mistake for Business Centers to provide a Coworking Offering?

I am tempted to say: Yes, be careful!

Coworking CrossroadsThis answer may surprise many of you. I have been an enthusiastic observer of coworking ever since ‘The Work Club’ started in Emeryville, CA, in 2004. I believe that all players in the Workspace-as-a-Service arena will eventually converge to offer a menu of choices ranging from private offices and professional meeting rooms to coworking options, all under the same roof. Walking the walk, as CEO of Pacific Business Centers, I drove our own experimentation with coworking 3 years ago.

So am I disavowing my own coworking strategy while at the helm of Pacific?

Continue reading “Is it a Strategic Mistake for Business Centers to provide a Coworking Offering?”