14 Ways Coworking Spaces Can Build Community Over the Holidays

The holidays are upon us, in our homes and in our workplaces. If the traditional office holiday party elicits a been-there-done-that sort of feeling, we encourage our CloudVO partners and friends to shake things up with events and projects that build community both inside and outside of your space.

Here are 14 tips for spreading holiday cheer and giving back to your community inspired by the community managers from our sister company, Pacific Workplaces (PAC).

1. Potluck Lunch
Keep things low-key with a potluck lunch. Invite employees and members to join and have each person bring something. This is a great addition to any of the other events, drives, or contests you’re planning to hold in your space. It’s the perfect opportunity to bring members together to enjoy food and chat. Themes can be around a specific holiday or just to celebrate your community.

Pacific Workplaces Oakland Holiday Potluck Event

2. Charitable Drive
This holiday season, several PAC locations are hosting charitable drives for clothing, food, coats and jackets, sleeping bags, blankets, toys, monetary donations, socks and more. The East Bay spaces have a competition to see who can collect the most food donations for the local food bank, the San Mateo location is holding a relief drive for those affected by the California wildfires, and Greenhaven is doing a blood drive.

Pacific Workplaces Oakland Food Bank Drive Holidays 2018

The Sacramento Capitol location is doing a donation drive for My Sister’s House, an organization that helps women and children impacted by domestic violence, sexual assault, and human trafficking by providing a safe haven, job training, and community services.

Pacific Workplaces Sacramento My Sisters House Dontation Drive Holidays 2018

3. Celebrate Member Strides
PAC Sunnyvale is hosting a New Year’s Social and “champagne day” to celebrate members whose businesses have made great strides during 2018. Members of the space have published books, had multiple FDA approvals and landed major accounts, so the community wants to celebrate with them.

4. Workspace Decorating Contest
Bring holiday cheer to your shared workspace by holding a decorating contest. Encourage members to decorate their dedicated desk, meeting room, or office in an effort to win best décor. Winners can be voted on by community managers and the award ceremony can take place during a holiday activity.

5. Gift Wrapping Stations
One of the simple joys of the holiday season is wrapping presents in cheerful paper and ribbons. Make it easy for members to wrap their gifts (and keep them secret) with an in-house wrapping area. Pleasant Hill and Palo Alto PAC teams create gift wrapping stations or rooms for members. PAC provides the wrapping paper, bows, gift tags, tape, hot cider, snacks and holiday music.

6. New Year’s Wish Board
A wish board is a great way for members to participate in something and have it displayed for everyone to see. In preparation for the new year, have members fill out a paper star, snowflake or other design with their 2019 resolutions and anything they’re looking forward to in the next year.

Pacific Workplaces Greenhaven Wish Board for Holidays

7. Ugly Holiday Sweater Day
Spark fun and laughter all day long with an ugly holiday sweater day. This is also the perfect opportunity to snap some pics for social media.

Pacific Workplaces Ugly Sweater Party Holiday Member Event

8. Care Bags
Holiday traditions at NextSpace San Jose include making care bags for the homeless. These bags are filled with everyday essentials, such as socks, a toothbrush and toothpaste, snack bars and hygiene items.

NextSpace Coworking San Jose Care bags for the homeless member event

9. Secret Santa
A Secret Santa is a fun way to spread holiday cheer. The Bakersfield team makes Secret Santa gift buying easier on members by displaying a poster in the lounge showing all the Secret Santa participants’ names and “Things I Like” underneath each name.

Pacific Workplaces Bakersfield Secret Santa Display Holiday 2018


If you want to add a new twist to your workspace Secret Santa, try doing a “modern” secret Santa where members exchange e-gift cards. No one has to worry about running around and shopping for something. Plus, who doesn’t love Target or Amazon? Tip: You can still draw names the old-fashioned way.

10. Holiday Tree
In Palo Alto, PAC members participate in a group tree decoration and lighting event, complete with popcorn strings, ornaments, tinsel and lights.

11. Gratitude Projects
You may have heard of a gratitude jar, where people write down things they’re grateful for and put them in a jar to be read later. Pacific Workplaces San Mateo is putting a twist on the practice with a Thankful Tree, where members can write what they are thankful for and display as little notes on the tree.

Pacific Workplaces San Mateo Thankful Tree Holidays 2018

12. Cocktail Classes
In San Francisco, PAC VO member company SF Mixology does various cocktail-based events for the space’s annual holiday party. This year, they’re teaching a cocktail class for members.

13. Giving Tree
The San Mateo PAC team has an annual Giving Tree to helps kids in need. The tree has a list of children’s names and what they need (basketball, toothbrush, backpack, etc.). Members can choose a name and supply the requested items.

14. Here Comes Santa
PAC Capitol in Sacramento invites Santa to make an appearance in the space. They have a member who volunteered for Santa duties and they invite parents to bring a small pre-wrapped, pre-labeled gift before the event for Santa to give to their child(ren). It’s a great photo-op and a good way to spread the holiday cheer to members and their families.

However you celebrate the holidays in your workspace and home, be safe and may your days be cheery and bright. Happy Holidays from all of us at CloudVO and Pacific Workplaces.

Ways Coworking Spaces Can Build Community Over the Holidays

Written by   Cat Johnson  and Sasha Bonar.


About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

The Importance of Customer Reviews to Market Your Coworking Space

If you’re not focused on getting customer reviews for your coworking space, you’re missing out on a golden marketing opportunity. Reviews for your workspace can be found on Yelp, Google, Facebook and more. Potential members pay attention to these reviews and you should, as well.

Forbes reports that online reviews are the best thing that ever happened to small businesses, explaining that “97% of consumers use the internet to find local businesses and three in four people who use their smartphones to search for something nearby end up visiting a local business within a day.”

The Importance of Customer Reviews for Coworking Spaces

When people search online for a coworking space in your town, reviews can attract them to you if they’re positive, or keep them scrolling if they’re negative or if you don’t have any.

Customer Reviews and Social Proof

We rely heavily on social proof, including customer reviews, when making decisions about where to shop, eat, visit and work. We tend to search for these things when we actually need the product—meaning that people searching online for a local coworking space are likely to need a space right now.

“When a consumer uses a review platform like Yelp or Google My Business, the decision and urgency to buy are exactly what prompted the person’s search,” the Forbes article points out. “If traditional advertising is a megaphone that enables businesses to shout and see who’s listening, review sites are tractor beams that pull consumers toward local businesses precisely when they’re actively looking to spend money. That’s an invaluable opportunity for small businesses with tight — or non-existent — marketing budgets.”

Importance of Customer Reviews for Coworking Spaces NextSpace San Jose Yelp Reviews

The Importance of Reviews for a Coworking Space

Karina Patel, Director of Marketing at CloudVO and Pacific Workplaces explains that customer reviews are important for workspace operators because they:

  • Help provide a baseline for prospective members because customers rely on reviews from peers more than they trust the taglines of a brand.
  • Boost local listings for SEO. The more reviews, the more likely your local listing appears in search results, including, Yelp and Google. These local listings are integrated into organic search, paid ads, and map views.
  • Search engines see that you are an active brand when you receive a steady stream of reviews.

Customer reviews can also help strengthen your brand and, as Patel points out, “Brand reputation is everything.” Here are four ways customer reviews can help with your branding and marketing, from Patel and Kim Seipel, Marketing Manager at CloudVO and Pacific Workplaces:

  1. Reviews establish brand authority and trust. Reading what others have to say about your space and services will move prospects further down the sales funnel.
  2. Having a healthy mixture of ratings allows customers to trust that you aren’t soliciting reviews or incentivizing for 5-star reviews. If a brand only has 5-star reviews, customers are less likely to trust that brand.
  3. With coworking spaces becoming increasingly popular, prospects have more options to choose from. A solid establishment of reviews can differentiate your space from another.
  4. Customers trust online reviews as much as they value personal recommendations. They look to reviews in helping them make their final purchasing decision.
Importance of Customer Reviews for Coworking Spaces CloudVO Trustpilot Review

Using Third-Party Review Products

The CloudVO team recently started testing Trust Pilot, a reputation service that enables companies to automate the review collection process for online purchases. Trust Pilot users can add rich snippet widgets to webpages, which optimize those pages in an organic search by displaying a Google Seller Rating (GSR).

Google gathers ratings about your business from licensed review sites, including Trust Pilot. Strong seller ratings not only speaks to the validity of your business, but also helps the performance of your Google Ad Campaigns.

As Seipel explains, “There are 32 Google licensed third-party review sites, and after research we decided Trust Pilot would serve our particular needs best. Pricing and features vary between all the review sites, so it’s best to compare several and choose the platform which is aligned with your business goals.”

Benefits of using a third-party review platform for a coworking space include:

  • Automating the collection process saves time
  • Space operators don’t need to remember to follow up with all new purchases and incoming members on a daily basis
  • Space operators can trigger invites for new purchases by sending people a customized invite several days after a purchase, with at least one reminder if they haven’t submitted a review. “The invite template is easy,” says Patel. “You just select the star rating and add a comment if you wish.”
Importance of Customer Reviews for Coworking Spaces CloudVO Trustpilot invite

Soliciting Customer Reviews for Your Coworking Space

When soliciting reviews, make it easy for customers. Here are a few best practices to keep in mind:

  • Be consistent with how you ask, and when you ask, for reviews. Creating a process will also allow you to keep track of members you have asked per time frame (month or quarter)
  • Do not set a precedent with incentives for reviews. Members will expect a reward for submitting a review.
  • Use templates for your community managers to send out with customized information, links, do’s and don’ts.
  • Handle negative reviews with patience and understanding. Responding to a negative review is a potential opportunity to mend a relationship, demonstrate your brand values, and express your calm, cool handling of an uncomfortable situation. You can use a template for this, as well, but be sure to personalize your response to address—and fix when possible—the complaints of your unhappy customer.

Turning Casual Searches into Marketing Leads

Customer reviews can (and should) be part of the strategy for marketing your coworking space. Reviews help showcase your space and community, they provide social proof to people looking for a workspace, they provide a glimpse into your brand values, and they’re a powerful tool for turning casual web searchers into marketing leads.

How do you use customer reviews to market your workspace? Contact us and let us know. We’d love to hear from you.

by Cat Johnson, storyteller and content strategist for the coworking movement.


About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the  CloudMeetingRooms.com  and  CloudVirtualOffice.com  e-commerce sites and grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

Crush Workspace Tours with These Five Tips

When giving a tour of your space, keep in mind that it takes as little as seven seconds to make a good first impression.  Maya Delano, Community Manager of NextSpace Coworking Santa Cruz has compiled a “NextSpace-tastic Tour” video where she breaks down the art of touring a workspace prospect into five important steps. Read along and watch the video to see the “must-do’s” when giving a workspace tour that have been successful in curating a cohesive and involved community at NextSpace.

Get the digits

Introduce yourself with a handshake, exchange names, and have them sign into the iPad (this is very important). Having them sign into the iPad allows you to gather some information about them that you may use to follow up with them after the tour, and helps keep track of who toured and when.

CloudVO Blog Five Workspace Tour Best Practices Capture Contact Information

Engage your prospect

People usually like talking about themselves.  Get the conversation rolling by asking your potential new member about what they do: What brought them here, what projects they are working on, etc. You can do this right at the beginning or spread your questions throughout the tour (it shows that we’re genuinely interested in our members’ work, and gives us a good feel if they are a positive fit for the community). This is important, because as much as you want to fill up your coworking space with hard-working and involved community members, not everyone will be a good fit, and that’s OK.

Your unique elevator pitch

Give them a well-rounded elevator pitch about what makes your space unique. We’re talking who we are, what we do, why we do it, and why they want it! Keep it simple, but have a little fun with it too, because this industry is fun! Nothing brings folks to snores quicker than a lame and over-the-top “salesy” elevator pitch. Be sure to put a strong emphasis on our commitment to combining space and community.

Coworking Day Passes to Generate Leads NextSpace Coworking Santa Cruz First Friday Special Day Pass
CloudVO Partner NextSpace Coworking Santa Cruz Meeting Rooms and Workshop Events

Know your tour footpath

Map out the exact path you want to take for the physical tour of the space beforehand.  The order in which you show particular areas of your space should be intentional.  Space tours should have a nice flow that naturally highlight the uniqueness of your shared workspace environment.  Since all coworking spaces are not created equal, you’ll need to come up with the footpath that works for you while making sure to hit the following points:

  •   Membership levels you offer and all of their perks (Open Coworking, Dedicated Desks, Private Office, and Virtual Office plans)
  •     Show off all your meeting rooms
  •     Phone Booths
  •     Kitchen (showcase coffee, tea, appliances, cleaning policy, etc).
  •     Touch on mailbox services
  •     Printing, scanning and faxing
  •     Events board (give some examples of networking events held in the space, including happy hour and member lunch)
  •     Member wall (explain the importance of having one in every space i.e. for networking, a sense of community, engagement in the space, etc.)
CloudVO Blog Five Workspace Tour Best Practices NextSpace Coworking Santa Cruz Member Wall
NextSpace Coworking Santa Cruz Events Board

Always remember to periodically break for questions, the last thing you want to do is overwhelm them with too much information. Although your space may not offer all of these exact amenities, it’s imperative to showcase the amenities you do have. You want prospective members to feel empowered and visualize themselves in the space and utilizing the amenities.  

Offer a test drive

The final step is to let them know they can contact you with any questions and thank them for coming. Be sure to give them a rate sheet and one of your business cards, and, after using your trusty ‘superhero senses’ to determine whether they’re a good fit, offer them a free Day Pass to come and try out the space for themselves. Offering them a Day Pass is ideal because it will allow them to feel welcomed into your space and help them to determine if the space will work for them. Lastly, kindly show them to the door, shake their hand(s) and release them back into the world.

We offer resources for shared workspaces operators. Get more invaluable information like this when you join our global network of 700 locations.   Visit us at   www.CloudVO.com    to list your location for free.


About CloudVO

CloudVO  is the umbrella brand of Cloud Officing Corp, headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the   CloudMeetingRooms.com     and   CloudVirtualOffice.com    e-commerce sites and grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

CloudVO City Guide: Los Angeles, California

In this CloudVO City Guide series, we are highlighting a few of our shared workspace partners in Los Angeles. The “City of Angels” is famously known as the home of Hollywood, a major center of the world entertainment industry, as well as the cultural, financial, and commercial center of Southern California. It happens to be one of the most substantial economic powers within the United States, making it a prime location for your distinguished business address, as a headquarters, or for business expansion. L.A. holds a large and diversified market that is making headlines in Silicon Valley in terms of new business growth and tech startups. We are breaking down Los Angeles into a few of its most popular areas: Downtown L.A., Beverly Hills, Hollywood, and Glendale.

CloudVO partner, Titan Offices, provides three locations in downtown. One is located at 5455 Wilshire Blvd., offering Virtual Offices and Meeting Rooms in a prime spot on Miracle Mile. It’s conveniently within walking distance to several restaurants and cafes, including the “Original Farmers Market”, making it a great location for business meetings.

CloudVO City Guide Los Angeles Titan Offices Meeting Rooms on Wilshire Boulevard

The second one is located at 1055 West 7th Street and offers Virtual Office and Meeting Room solutions for those who wish to work remotely, but maintain the professionalism of having a penthouse in downtown L.A. West 7th Street offers workspaces in the heart of Los Angeles’ financial district. The third location has Virtual Offices and Meeting Rooms available at 811 Wilshire Blvd., and is also located in Downtown Los Angeles’ Financial and Central Business District. Both shared workspaces are conveniently situated across from the well-known Staples Center, Convention Center, city courthouses and more. There is also easy access to Interstates 110, 10, and the ever so popular Highway 5,  commonly referred to by locals as “The 5.” A few of the most popular restaurants in the area include SUGARFISH, Tender Greens, and Bottega Louie.

CloudVO City Guide Los Angeles Titan Offices Meeting Rooms 1055 West 7th Street

CloudVO partner, Apollo Business Centers, located in the respected Beverly Hills 90210 area, offers Virtual Office services that allow you to have a business presence in one of the most desirable areas in the country. A Beverly Hills Virtual Office will not only lend credibility to your business, but also reduces overhead costs associated with full-time office space. Another partner in Beverly Hills, California Virtual, provides you with all of the essential tools and services necessary for running a professional business, while giving your company the prestigious corporate image it desires. Our Virtual Office and Meeting Room solutions are ideal for start-up companies, small or home-based businesses, international businesses looking to expand to the U.S., and any company invested in reducing costs while maintaining a professional presence.

CloudVO City Guide Los Angeles California Virtual Beverly Hills Day Office
California Virtual Day Office located in Beverly Hills.

CloudVO partner, IgnitedSpaces Hollywood, offers Virtual Offices and Meeting Rooms located on the top floor of 7080 Hollywood Spaces and has spectacular #views. This is home to a dynamic community of entrepreneurs and thriving businesses.  A “radical convergence of workspace and content creation studios,” IgnitedSpaces is a community for brands and artists to leverage their voice for cultural and technological advancement. Another CloudVO partner, 8335 Sunset- West Hollywood, is perfectly located on the iconic Sunset Strip and offers Virtual Offices designed with modern flare.  Members here range from a wide variety of professionals from the entertainment, internet, social networking, and creative entrepreneur sectors. After work, enjoy incredible hotels and restaurants in the area including the very hip Standard Hotel right across the street, which is also a great place to stay. The world-famous Chateau Marmont is next door, and world-class shopping is minutes away.

CloudVO City Guide Los Angeles Ignited Spaces Meeting Rooms

CloudVO partner, Virtuoso Offices, is located in Glendale and offers Virtual Offices within a stunning building that will give your clients a powerful first impression. This building is strategically placed next to high-energy commuter Glenoaks Boulevard giving you quick and easy access to the Ventura Freeway. One of the greatest amenities is the street level and garage parking available at this building. In addition, the immediate area offers tons of fine restaurants and retail stores due to its close proximity to the Glendale Galleria and The Americana at Brand. There are also a wide variety of top-notch golf courses nearby, which makes for a perfect business outing opportunity.

CloudVO City Guide Los Angeles Virtuoso Offices Meeting Rooms

Whether you are looking to make Los Angels the headquarters of your business or you need a professional L.A. address, we have many options that are up to par. Virtual Office plans are available at all of the aforementioned partner locations and offer standard mail services, sophisticated meeting rooms, as well as use of the business address with options to add live phone answering services. Being that Los Angeles is a very high-profile city, it would be an ideal location to have a business address or to hold meetings.

Check us out at  www.CloudVO.com  to list your location for free and become part of an awesome network of operators.


About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the  CloudMeetingRooms.com  and  CloudVirtualOffice.com  e-commerce sites and grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

Coworking Supports Mental Wellness, But We Can Do More

Mental illness used to be talked about in hushed voices behind closed doors. It was stigmatized and relegated to fringe conversations. The alarming rise in mental health issues has brought the topic of mental health and overall wellness from the fringes into the mainstream. But we still have work to do around destigmatizing it.

Nearly one in five U.S. adults (44.7 million people) lives with a mental illness. Of those, an estimated 56% don’t receive treatment. People who suffer from mental health issues, including depression and anxiety, often try to manage alone.

CloudVO Blog Coworking and World Mental Health Day Working alone is isolating

Coworking and Wellness
The coworking movement, at large, is making remarkable strides in supporting wellness and connection. Shared workspaces around the world prioritize well-being for members, through fitness programs, on-site yoga, meditation rooms, nap pods, wellness challenges, work-life balance programming and more. Steve King from Emergent Research argues that reducing loneliness is the new value proposition of coworking.

Workplace Wellness Emerges as a Core Theme NextSpace Coworking San Jose Wednesday Walkabout
NextSpace Coworking San Jose members walk to a local lunch spot together each week during their Wednesday Walkabout.
Workplace Wellness Emerges as a Core Theme in Coworking Spaces Treadmill EcosystmSF
Treadmills in coworking spaces to promote wellness in the workplace 

Mental Wellness in Shared Workspaces
There’s a growing notion in our industry that coworking spaces should contribute to our well-being—not just give us a place to work. Coworking is already ahead of traditional workplaces when it comes to member happiness and well-being.

Surveys of coworking space members found that 83% of respondents are less lonely since joining a coworking space; 89% report that they are happier since joining a coworking space; and 79% said coworking has expanded their social networks.

CloudVO Blog Coworking and World Mental Health Day Expand Social Networks
CloudVO Blog World Mental Health Day Coworking Reduces Loneliness

The Power of the Global Workspace Network
We are, as an industry, working to dismantle loneliness, and the growing wellness trend is heartening. The global coworking network is uniquely positioned to respond to member needs. What would it look like if we put the power of our network behind addressing mental well-being? We could do something truly remarkable.

Angel Kwiatkowski, Cat Johnson, Iris Kavanagh - Exhibiting The Power Of Being Vulnerable In A Group | Women Who Cowork
Angel Kwiatkowski, Cat Johnson, Iris Kavanagh – Exhibiting The Power Of Being Vulnerable In A Group | Women Who Cowork

Moves are being made in that direction, with increased focus on wellness at industry conferences, breakout sessions, small industry events and in-space conversations. Space operators are taking mental health first-aid courses, the CheckYoMate movement reminds us to check in on one another, and there’s a growing awareness around destigmatizing mental illness in coworking spaces as part of our movement to dismantle loneliness. But we could be doing more.

World Mental Health Day
October 10 is World Mental Health Day. The objective for the day is to raise awareness of mental health issues around the world and mobilize efforts in support of mental health.

As the website explains, World Mental Health Day “provides an opportunity for all stakeholders working on mental health issues to talk about their work, and what more needs to be done to make mental health care a reality for people worldwide.”

CloudVO Blog World Mental Health Day Coworking Creates Collaboration

So let’s talk about it. How do you address mental health in your space? How could members of the global coworking movement better harness the power of our network to bring more mental wellness to coworking? What mental health resources would you like to see, both in your own space and from the global coworking community? Contact us and let us know. We’d love to hear from you.

by Cat Johnson, storyteller and content strategist for the coworking movement.

Join our network of 700 locations around the globe. Visit us at   www.CloudVO.com    to list your location for free.


About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the  CloudMeetingRooms.com  and  CloudVirtualOffice.com  e-commerce sites and grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

Checklist for Terminating A Member (from your coworking space)

You just received notice from a member that although they loved being part of your awesome shared workspace community, it’s time to move-on.  After consoling yourself from that “break-up” feeling, you make note of all that has to be done from an operations perspective to terminate the member from your space.

Whether its remembering to stop recurring monthly invoices in your billing system, or ensuring their electronic key card access is de-activated once they move-out, there are several actions that need to be completed to ensure a smooth termination process.

Termination Checklist for Workspace Operators CloudVO Resource Library

Our Termination Checklist details what typically needs to be done to streamline this process and get you focused on what you really want to be doing – onboarding new members and connecting with existing members in your space.  

Workspace operators can download our high-level Termination Checklist below and customize to fit your specific processes and procedures.

Want access to resources specific to shared workspaces operators?  Join our network of 700 locations around the world. Visit us at  www.CloudVO.com    to list your location for free.


About CloudVO

CloudVO    is the umbrella brand of Cloud Officing Corp, headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the   CloudMeetingRooms.com     and   CloudVirtualOffice.com    e-commerce sites and grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

The “new work” model

The CloudVO team recently sponsored and attended the 2018 Global Workspace Association (GWA) and NAIOP Flex Office Conference in Austin, Texas.

There were many fantastic presentations on the changing landscape of commercial real estate in this new Workspace-As-Service world.  However, Antony Slumbers, the keynote speaker was particularly impactful.

Flex Office Conference 2018 - Antony Slumbers

Mr. Slumbers laid out his view of the very real, and very rapid changes that are occurring in this latest revolution of work. He shared that the ‘old work’ model of structured, repeated and predictable work tasks will be automated and that 49% of all tasks our workforce currently does, falls under this model and will be automated. The future of work, “new work’ will include tasks that incorporate skills of design, imagination, inspiration, creation, empathy, intuition, innovation and collaboration’.  Our workspaces need to be available to make this new work workable…that is, be places that maximize the productivity of these ‘thought’ workers.

McKinsey quote from Antony Slumbers presentation at GWA Austin 2018

As approximately 70%+ of US workers work for companies with less than 500 people, this means that the corporate mega-headquarters (think of Facebook and Google campuses) are not an option for most workers. Flexible, workspace-as-a-service space need to be ready to cater to the needs of the ‘new workers’.  In fact, Mr. Slumbers tells us that currently 60% of large companies embrace the flexible workspace, outsourced model as an option for some of their space needs.

The trends for continued growth of this model are very favorable as is seen in explosion of sharing economy business models.  People no longer embrace ownership as in the past, they just want access, on their terms. In fact, the very motivation for businesses is not to own an office but to have a productive workforce. Ownership is only required to the extent it enhances the productivity of the employees.  This means, that for those of us operating in the shared services workspace industry…our job is not real estate, it isn’t even hospitality, it is something far more important and action-oriented – it is creating the place that enhances and allows the most productivity of our clients.

The ‘new work’ force actually makes the office more important, but creating the right experience to match the new skills and the new mindset is more complicated.  The success of our businesses will be decided upon which companies best create and curate space and services and are prepared to monitor, measure and shift, nearly on demand, to meet the needs of its clients.

This is exciting stuff, folks!

View Mr. Slumbers’ Keynote slide deck from the conference.


About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the  CloudMeetingRooms.com  and  CloudVirtualOffice.com  e-commerce sites and grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

Marketing a Coworking Space: 5 Things Operators Can Do Right Now

Marketing a coworking space is an exercise in multi-tasking. Between content creation, social media, working with channel partners, staying up on reviews and doing paid advertising, a workspace marketer’s work is never finished. We’ve rounded up some of the CloudVO team’s go-to marketing strategies for coworking spaces. Here are five of our favorite.

1. Learn to Love Social Media Marketing

Let’s start with the big one: Social media is an essential part of marketing a coworking space. People are scrolling Instagram, Twitter, Facebook and LinkedIn right now looking for content that speaks to them. It’s important that they see you.

As CloudVO Marketing Manager Kim Seipel says about social media, “Sorry, you have to do it—not because it’s the in-thing, but because that’s where your future coworking members are.”

Express your unique community, workspace offerings and brand on social media, and follow best practices for each different platform. Social media is oftentimes the first impression people get from your brand, and it gives you an opportunity to engage people and invite them to explore more of your content and offerings.

Marketing A Coworking Space and Social Media

Keeping up with social media trends takes time and effort, but the payoffs for staying in front of your target audience can be big. Here are some tips for using social media:

Post regularly: For Instagram, Facebook and LinkedIn, aim to post at least once a day on those platforms.  On Twitter you can post numerous times throughout the day, but if you need to streamline things to start out, Instagram and Facebook can be your primary focus, especially at the local level.

Keep your social media content fresh: Post about different things in your social media feeds, and post different things on each platform. If someone follows you everywhere, you don’t want to serve them up the same content over and over. Post about recent content, industry news, events in your space or community, etc.

Leverage trending hashtags: Keep an eye on trending hashtags and creatively work them into your own social media. One note about this: Make sure the hashtag has relevance to your space, town or community. Otherwise, you may see a traffic bump, but no engagement because you didn’t hit your target market.

Create hashtags: You can create your own hashtags for your space, as well as for specific campaigns. Monitor the performance of the hashtags to measure interest and to gauge what resonates with your target audience.

Use scheduling tools: There are a growing number of social media scheduling tools available. These tools help you set it and forget it, so you don’t have to constantly interrupt other work to create social media posts. Popular scheduling tools include Hootsuite, Meet Edgar and Buffer.

2. Solicit Reviews from Your Community

If you depend on Google and Yelp for leads, then solicit reviews from your existing community. The platforms prioritize businesses with good reviews because they want to serve up the most relevant, useful results to searchers.

Potential members of your space—and even people just looking for a place to work for a day—depend on reviews to get a sense of the space, amenities, vibe and community. Make sure you’re listed on both Yelp and Google My Business, and encourage people to add reviews and their own photos. Note: Facebook also enables people to leave reviews.

Marketing A Coworking Space and Google Reviews

3. Get on Google My Business

As a follow-up to the above tip, make sure your space is on Google My Business. It’s great for local SEO; it increases your chances of showing up in Google’s Local Pack, Local Finder and Google Maps; it helps strengthen your brand; and it can drive traffic and leads.

Marketing A Coworking Space and Google My Business

It’s free to claim and verify your Google My Business profile. Make sure your profile is complete with description of services and pictures. Add new images to your profile regularly and properly tag and label photos with relevant keywords.

4. Publish Blog Posts

Publishing regularly to your blog is a powerful way to drive traffic, establish your brand, share your company values and showcase your community. Demonstrate your expertise by publishing content that offers audiences insights into specific shared workspace topics and incorporates how your space and brand offers a unique solution to the subject matter.  Blogs on current trends such as The Rise of Women-Focused Coworking Spaces   are also good content since they speak to your credibility by highlighting you as an industry expert, and can help attract your target audience.

Post content regularly and hire a content writer if necessary (yes, it’s worth it!). Research keywords and utilize them in your posts to help with SEO and driving traffic to your website. Cross promote blog posts through your social media channels.

Marketing A Coworking Space Cross Promote Blog Posts on Social Media


5. Paid Advertising

The task of setting up Google Ads and paid advertising campaigns can be a bit complicated. But paid advertising strategies can be effective, so they’re worth considering.

With Google Ads, you pay to show up in search results. Depending on your market and target search phrase, it can be expensive, so set a reasonable budget limit and track results. Google provides a library of helpful videos and tutorials on how to get started. The beauty of paid ads is that they allow you to increase the amount of people reached and stand out within specific search results.

You can also pay to advertise your space on Facebook and Yelp. As with Google, set a reasonable budget, track results, and test different ads to see which ones give you the best ROI.

As with all marketing, test a strategy, track results and course-correct to optimize your efforts. Consistency is key to a successful marketing campaign and overall strategy, so start with a simple and sustainable plan and stick with it.

by Cat Johnson, storyteller and content strategist for the coworking movement.


About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the  CloudMeetingRooms.com  and  CloudVirtualOffice.com  e-commerce sites and grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

Yes, Working Alone Does, In Fact, ‘Suck’!

I was able to experience recently the truth, for me, at least, that coworking is a very real social/emotional requirement.

I’ve always had an office job with a place and people to go to and see every day.  On occasion, I love the very real privilege of getting to work from home, if for no other reason than a change of pace.  I’ve always been pretty sure that I do not have the personality conducive to regularly working from home – as in, having no office space to go.  If I ever had a doubt about this, I now have none.

Remote Work Has Its Benefits

I recently realized a dream of spending an appreciable amount of time experiencing my favorite city, Edinburgh, Scotland.  I did a Home Exchange for 6 weeks, including the whole month of August – during The Fringe, Edinburgh International Festival and the Edinburgh Military Tattoo.

Coworking in Edinburgh Scotland

As COO of CloudVO, online provider of virtual offices, meeting rooms, and coworking spaces, my job has become more and more achievable with just me and my laptop, so I decided that I could manage some extra time working VERY remotely. I swapped houses with an architect and university professor and temporarily ‘moved in.’  (Side note … another amazing option in this sharing economy, house and car swapping.  It’s brilliant!)

Working Remote: The Loneliness Problem

At first, my work/life/vacation balance worked great.  The time difference (8 hours) actually wasn’t much of a problem because I was able to enjoy the sites and delights of Edinburgh with my son during the day and then start work in the afternoon. I’d planned a few days of actual vacation, plus weekends and I was able to also enjoy the Festival and nightlife.

Festival at Edinburgh Scotland and working remote

My problems arose when my son left to start school and I was alone doing activities and alone working. Within only a few days of his departure, I started feeling an uncomfortable depression settle in, I felt stuck – realizing I’m mostly without friends and family, and was unhappy in the place I worked so hard to be.   Finding the energy to do any work that wasn’t mandatory was difficult.  I started thinking I’d made a terrible mistake, that I really couldn’t stand being that unhappy and was looking into options for going home.

Edinburgh Scotland and working remote
Tracy’s homeshare in Edinburgh, Scotland. Cozy but lonely.

Overcoming Loneliness and Isolation through Coworking

Thankfully, my very career held the answer.  I booked myself for a half-day at The Melting Pot, a coworking space I’d worked in on a previous trip.  Honestly, it was nothing short of magical.  Just the initial interactions with the staff, and particularly, Sam, returned me from my emotional teetering off-balance.  ‘I’m not alone’, ‘the world is my oyster’, ‘look at all these nice people working next to me!’

CloudVO Tracy Wilson Coworking at Melting Pot Coworking Space Edinburgh Scotland

When I left the office I was marveling at the activity along Rose Street, the loveliness of the city and relishing my opportunity to be there.  It took less than a week before I needed another ‘fix’ of coworking – but, it was there for me.  Although it meant that I needed to work off hours from my home base in California, I ended up needing the space, the vibe, two more times before my adventure was over.  For some of us, loneliness is real, and coworking can be a solution.


About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the  CloudMeetingRooms.com  and  CloudVirtualOffice.com  e-commerce sites and grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

CloudVO City Guide: Austin, Texas

CloudVO’s City Guide Series continues. Today, we are highlighting our partner location, Executive Workspace (EWS), located in Austin, Texas. Austin is not only the capital of the state of Texas, but it is also known for being the live music capital of the world, home of the Longhorns, The University of Texas, and so much more. We are excited to share more details about these workspaces in Austin, since the CloudVO team is heading to Austin in September for the 2018 FlexOffice Conference! If you are also heading to the conference and are planning to stay an extra few days in the city and need a space to work, be sure to check out these shared workspaces.

CloudVO partner, Executive Workspace, offers a professional, ready-to-work environment, prestigious business address, featuring  fully-equipped meeting rooms and private day offices with high-speed internet. These spaces also offer a friendly administrative team to greet your guests and receive mail and packages, and a community lounge serving coffee, tea, and water. They are equipped with all the amenities necessary for promoting success in a workspace.

CloudVO Partner Executive Workspace in Austin Texas

Luckily, we had a chance to hear first hand from Nick, the Executive Workspaces Austin regional director about these spaces. “One of the, many ☺, great things about Executive Workspace is that we will customize your office needs to fit you. We won’t charge you for services that you don’t intend on using; but we have so many services to choose from! Memberships, phones, mail options, custom office build outs, day office rates, private offices, group offices, conference rooms…. We can do it all.

Our locations are each unique to themselves but have a great culture. Downtown is right in the thick of things. Many of our clients walk or bike to work. It’s a fun floor and everyone gets along. We have people who have officed there for 10+ years, and some who are just starting. One of the great things we see that I really think embodies Austin, is that the clients all help each other. Many end up referring business to one another, or will talk shop in the break room. Our Wild Basin location is beautiful. It’s modern, clean, and some offices have their own private balconies. The building has a live forest and creek in the atrium! If that doesn’t sound like Austin, well, it sounds like Austin.

For me, Austin is a community of friendly people, including business people. Everyone is willing to sit down and have a cup of coffee and discuss what partnerships we can create. I love that about this city. It’s vibrant, innovative and active. My family and I kayak every weekend; this place is beautiful. EWS is creating something to match that culture and environment.”

If Nick doesn’t have you ready to move your business to Austin, here are some more facts: There are two Executive Workspace locations offering virtual office plans and meeting rooms in Austin- Wild Basin and Downtown. All of the meeting rooms available are furnished, beautifully decorated, and include complimentary beverages for you and your guests. These meeting rooms provide a quiet, collaborative environment to host your next meeting, conference, or training session. Other resourceful amenities include Wi-Fi, whiteboards and projectors, state-of-the-art technology and video conferencing equipment.

As we heard from Nick, Wild Basin offers excellent Virtual Office Plans and Meeting Rooms, located in the West Lake Hills across from The Wild Basin Wilderness Preserve in Austin, Texas. Highway 360 is also easily accessible from the Wild Basin location which makes it an ideal spot for anyone traveling to the area due to its convenience.

CloudVO Partner Executive Workspace Wild Basin Meeting Room Austin Texas

Located in the heart of Austin’s Central Business District, the downtown location also offers Virtual Offices and Meeting Rooms and is just a few blocks from the Texas State Capitol. This beautiful Austin Virtual Office is an ideal location for anyone wanting a business presence in downtown Austin. Within walking distance is the Courthouse, fine dining restaurants and everything else that downtown Austin has to offer.

CloudVO Partner Executive Workspace Downtown Austin Central Business District

For breakfast and lunch, Bird Bird Biscuit is a fast-casual breakfast- and lunch -only biscuit spot with savory and sweet options. This spot is very unique and Instagram-worthy. For dinner, Arlo Grey is an in-hotel, lakeside eatery that’s open everyday from 5-10PM. This debut restaurant from Top Chef’s Season 10 winner Kristen Kish features her fresh take on classic dishes and techniques using Texas ingredients.

CloudVO City Guide Austin Texas Bird Bird Biscuit

Join the CloudVO team at the Hyatt Regency in Austin for the 2018 FlexOffice Conference. This is a sophisticated hotel on Lady Bird Lake that offers an exceptional location near SoCo, 6th Street and Downtown. The Omni Austin Hotel Downtown is another great option that offers modern comfort and luxury amenities. With either hotel, you’ll be in close proximity to the conference action.  If you are planning to attend, be sure to stop by and say hello to the CloudVO team at our booth!

CloudVO City Guide Austin Texas Hyatt Regency Site of 2018 FlexOffice Conference

About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp, headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the  CloudMeetingRooms.com  and  CloudVirtualOffice.com  e-commerce sites and grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.