A Survival Guide for Coworking Conferences: A Workspace Operator’s Playbook

Over the last five years, I’ve been to eight coworking conferences and dozens of coworking-related events, meetups and retreats. I’ve covered these events for various publications, I’ve given presentations, moderated panels, participated in unconference sessions, created content for the events, set up tables and even re-potted centerpiece plants for one.

Coworking conferences provide resources for operators and valuable insight into the workspace industry. They also serve to strengthen and grow the community of coworking space operators, which is remarkably close-knit. Flexspace operators, workspace owners and community managers, industry service providers and coworking movement pioneers all gather at these events to share ideas, resources and best practices.

Here are my best tips for surviving–and thriving–at a coworking conference.

Global Coworking Unconference Conference Opening Session

Before the Conference

Know who will be there

Take a look ahead of time at the people attending the conference. It’s challenging, in a sea full of people all wearing little badges, to know who is who. Take time to get a sense of who will be there and who you’d like to connect with. 

Make contact ahead of time

Reach out to people and let them know you’re interested in connecting. Give them some context about why you’re interested in talking with them.

Schedule must-have meetings in advance

Don’t wait until the conference to try to schedule time with someone. Set up a coffee, breakfast or meeting in advance of the conference.

Set your intentions

What will make the conference a great success for you? What would you like to learn? Who would you like to connect with? What would you like to leave with? Get clear about your intentions in advance.

Bring business cards

I find that the only time people ask for my business card is when I don’t have them. Be sure to bring some cards along so you’re prepared when the moment comes.

Get social in advance

Before the event, get active on social media using the event hashtags. Mention that you’ll be attending, connect with other attendees, and start conversations around hot topics. This will help you make connections and generate interest in the event.

During the Conference

Be human

No one wants to be spammed at a conference. Show up as you, be real, focus on making genuine connections.

GCUC2016_JamieRussoBeckyandLD_2

Ride the social momentum

Once the event has started, take advantage of the social media momentum. People will be using the event hashtag to share quotes, thoughts, feedback and photos. Join the conversations. Twitter and Instagram are particularly good platforms for conferences.

Participate

Don’t be a conference wallflower. Get in there and participate. Introduce yourself to people, share generously of your experience and ideas, and take part in as much of the event as you can.

CloudVO Blog Platforms and Tools Global Workspace Association Conference

Ask questions

Now is not the time to sit back and pretend you know everything. Now is the time to ask questions, keep an open mind and learn. Everyone there has something to teach you, even if they’re a brand new space operator. Plan to leave the conference knowing more than you did when you arrived.

Take notes

You think you’ll remember everything you’re hearing and experiencing, but you won’t. Take notes throughout the conference. When you get home, you’ll be glad to have a record of highpoints, things to research, and people to connect with. Most venues have wifi access, but don’t count on it. Have an offline option on your laptop, or keep it simple and just take a notebook.

Talk to vendors

Now is the time to learn about all the products and services available to level-up your coworking space and operations. Get to know the vendors, ask them questions about what they offer, and don’t worry about being sold at. I know many of the coworking conference vendors and most of them are in this business because they truly believe in coworking and they want you to succeed.

CloudVO Booth at Global Coworking Unconference Conference Denver

Don’t try to do everything

If you race around trying to do everything, you’ll likely miss the most valuable things. Go to the panels and presentations that most resonate with you. You can’t take it all in, so don’t try. If you’re in the middle of an engaging, important conversation, then by all means, continue it. Don’t rush off to the next thing if you’re making a great connection.

Be present

Conferences can be exhausting. Do your best to be present in whatever you’re doing, whether that’s listening to a presentation, having lunch with colleagues, or making new connections at a happy hour.

Charge up

Access to power is almost always an issue at conferences. Charge up your devices, use power when you have access to it—even if you’re not particularly low at the time. If you tend to use your gadgets a lot at events, bring a portable charger.

Take care of yourself

At some point during every conference, I burn out. It’s hard to be mentally, physically and emotionally present for days on-end. When this happens, I usually go outside and walk around for a bit. Be sure to take care of yourself during the conference. Don’t worry about missing out on a panel, or skipping a group lunch. Take time to refresh and decompress. Doing so will improve your whole conference experience.

Connect with industry leaders

Conferences are one of the best ways to connect with industry leaders. Workspace pioneers, visionaries and game-changers are all there to connect, learn and share. Take advantage of the easy access you’ll have to speakers, sponsors, industry insiders and your workspace colleagues.

Global Coworking Unconference Conference Panel Discussion New York 2018

After the Conference

Get organized

After the conference, take time to organize your contacts and todos. Who do you need to reach out to? What do you need to research? Which items do you need to take action on? 

Be speedy

Follow-up with people within a few days. This keeps the conversation fresh and, let’s face it, if you don’t connect within a few days, you’re probably not going to reach out at all.

Implement what you’ve learned

Hopefully you’re now full of ideas and insights. How will you implement and incorporate them into what you’re doing? Create clear strategies to put your conference experience into action.

Share your experience

What were your big takeaways from the conference? What was your experience? What went well? What would you like to see in the future? Share your thoughts and ideas in a blog post, on social media, or in online groups. It’s always interesting to hear other people’s takeaways and your insights help conference producers make improvements for the next one.

Cat Johnson is a writer, teacher and content strategist. She blogs about coworking at catjohnson.co.

CloudVO is looking forward to seeing you at the 2019 Global Workspace Association Conference on September 18th in Washington, D.C. Let us know of any conference tips you would like to share!


About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.


CloudVO City Guide: Orlando, FL

Orlando, Florida is best known for its world-famous theme parks, shopping malls, golf courses, nightlife, and beaches. If you head away from the theme parks you’ll discover Downtown Orlando, the largest urban center in Central Florida. The metro area has experienced extraordinary growth in the past decade which makes it a great place to conduct business or add an Orlando business address to your portfolio. We are taking a closer look at some of our Virtual Office and Meeting Room spaces in Orlando. 

CloudVO City Guide Orlando Florida

CloudVO partner, Executive Office Suites of Baldwin Park- Orlando is a state-of-the-art shared workspace which offers Virtual Offices and Meeting Rooms with all of the amenities you need to run your business. From a mailing address and answering service, to meeting space and video conferencing, Executive Office Suites of Baldwin Park will give you the professional image and office services you need at an ideal location near plenty of shops and restaurants.

CloudVO Partner Executive Office Suites of Baldwin Park Meeting Rooms Orlando Florida

Another CloudVO partner, Execu-Suites Downtown Orlando offers Virtual Offices and Meeting Rooms and is situated in the historic Angebilt Building close to Wachovia Bank, City Hall, and State and Federal Buildings. This Orlando workspace is centrally located in downtown Orlando just minutes away from Orlando International Airport. Business professionals utilizing this space enjoy covered parking and being within walking distance to shopping and restaurants. World-renowned entertainment in the area includes Epcot, Walt Disney World, MGM Studios, and Universal Studios.

CloudVO Partner Execu-Suites Downtown Orlando Meeting Rooms

CloudVO partner, Your Office Orlando has Virtual Offices and Meeting Rooms in downtown Orlando located in a state-of-the-art facility. With convenient and easy access to courthouses, City Hall, restaurants and hotels, this is the ideal location for any business. Take your business to the next level with this premier business address.

CloudVO Partner Your Office Orlando Florida

Another partner, Orlando Office Center Millenia, provides Virtual Offices and Meeting Rooms situated in a modern building with access to a multitude of shops and restaurants being that it’s located near the upscale Millenia Mall area. Minutes from the I-4 turnpike, this location is ideally situated with easy access to both Orlando and Florida as a whole. This space would be great for startups or small businesses.

CloudVO Partner Orlando Office Center Millenia Day Office

If you’re planning to stay in Orlando and need hotel accommodations, here are some of the most popular in the area. DoubleTree by Hilton Orlando is a casual hotel in a great location with easy access to freeways. Hilton Orlando offers modern rooms and suites in an upmarket hotel and features four restaurants and is close to a lot of the activities Orlando has to offer. The Hyatt Regency Orlando International Airport provides upscale modern rooms.

CloudVO City Guide Orlando Florida Hyatt Regency

Whether you are in Orlando for a business meeting or looking to acquire a professional Orlando business address, we have many options that are suitable for your needs. Virtual Office plans are available at all of the aforementioned partner locations and offer standard mail services, sophisticated meeting rooms, as well as use of the business address with options to add live phone answering services.


About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.


CloudVO City Guide: Miami, FL

Miami is the cultural, economic and financial center of South Florida. It’s also the most populous county in Florida and is known for being a major center and leader in finance, commerce, culture, media, entertainment, the arts, and international trade. All in all, this is a great place to run your business, hold business meetings, or add a professional address to your portfolio. Take a closer look at some of our shared workspaces in Miami with great options for Virtual Offices and Meeting Rooms.

CloudVO City Guide Miami-Florida

Downtown Miami

CloudVO partner, Capital Business Center, provides Virtual Offices and Meeting Rooms found in the heart of Miami’s Downtown area on the Famous Brickell Avenue. This shared workspace is the perfect location for any company. It has convenient access to public transportation and is centrally located. It’s a great shared workspace for business meetings or lunches because it’s in close proximity to numerous dining and entertainment options as well as a plethora of high-end hotels.

CloudVO City Guide Capital Business Center Miami

Another CloudVO partner, Quest Workspaces 1395 Brickell, is located downtown on the world-famous Brickell Avenue in the heart of Miami. This space boasts Virtual Offices and Meeting Rooms with great views. Found in the Class A Espirito Santo Building, this virtual office space is surrounded by fine dining options, restaurants and shops.

CloudVO City Guide Quest Workspaces Brickell Avenue Miami

CloudVO partner, Quest Workspaces 777 Brickell, offers Virtual Offices and Meeting Rooms where you’ll only pay for the office time or meeting room hours you need but still receive all the perks. This workspace solution is perfect for start-ups, home-based businesses, or those expanding to new markets. This workspace is ideally located near a plethora of restaurants and shops only minutes from the water.

CloudVO City Guide Quest Workspaces Meeting Room 777 Brickell Miami

Flagler Street

CloudVO partner, Starthub has Virtual Offices and Meeting Rooms located on Flagler Street off of I-95. This location boasts a professional atmosphere and services, a conference room, and coworking space to help accommodate all your business needs. There are a variety of dining, retail, and entertainment options in the immediate area.

CloudVO City Guide Partner Starthub Miami

Another CloudVO partner, Next Workspaces, has Virtual Offices and Meeting Rooms that feature a stylish design and great pricing combined with great service. This is a great option for startups or small businesses. This workspace is ideally located in Miami’s financial district within walking distance to several local bars and cafes.

CloudVO City Guide Partner Next Workspaces Miami

Northern Miami

CloudVO partner, Empire Executive Offices, offers upscale Virtual Offices with an abundance of business options for your benefit. Everything you need to run your business smoothly is readily available. This location has free onsite parking with easy access to I-95 and the Florida Turnpike.

CloudVO City Guide Partner Empire Executive Offices Miami

Goldbetter provides Virtual Offices in an ideally situated park-like setting that’s minutes from major roadways, sporting venues, shopping centers and entertainment attractions. This is the perfect location for a business that requires a Miami-Dade presence.

CloudVO City Guide Partner Goldbetter Miami

Central Miami

CloudVO partner, Latitude One offers Virtual Offices and Meeting Rooms fantastically located in the center of Miami. This means that Miami International Airport is only 7 miles away and there is easy access to major landmarks like the American Airlines Arena. In addition, there is a unique selection of boutique shopping and fantastic dining. This is the perfect location if you need to conduct business and also entertain.

CloudVO City Guide Partner Latitude One Miami

If you’re planning to stay in the area, here are a few of the most popular hotels. For a more budget friendly option, the Miami Marriott Biscayne Bay offers classic rooms and suites right on the water. The Kimpton EPIC is a 4-star polished hotel in a high-rise that offers plush rooms plus free wine hours. For more upscale options there is the Ritz-Carlton Coconut Grove and the Four Seasons Miami that both offer refined rooms and stunning bay views.

CloudVO City Guide Miami Biscayne Bay

Miami is a hub for international trade, business, and culture making it a prime location for business. So when it comes to your professional business needs, CloudVO has an array of great options for you. Virtual Office plans are available at all of the aforementioned locations and offer professional meeting rooms, digital mail services, as well as the use of a business address with options to add live phone answering services.


About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.



Instagram Stories: an Introduction for Coworking Space Operators

Instagram Stories are temporary posts—photos, graphics or videos—that have a 24 hour lifespan and play in the sequence they were added.

They take some getting used to, but Stories can be a fun, effective way to drive traffic, sales and membership sign-ups in your coworking space.

You can add as many Stories as you like to your Instagram, and use them to target new audiences and generate leads to your coworking space.

You can also add calls to action (CTAs) in Stories, which can be especially useful for workspace promotions or highlighting new posts and content about your space.

CloudVO Tips on Instagram Stories for Coworking Operators

Behind-the-Scenes Content

Stories can be used to capture behind-the-scenes content that doesn’t have to be as high quality as regular Instagram posts. Because Stories disappear after 24 hours, they tend to be more in-the-moment and timely. They can, however, be used very effectively to market upcoming events and promotions.

One of the benefits of Stories is that the most recent ones appear in the top of your followers’ app, directly below the Instagram logo. So, unlike posts in your feed, which may or may not be seen depending on the platform’s algorithm, Stories are always there.

Using Stories to market your workspace takes consistency. Post regularly—even daily—to stay in front of your followers. If you have too many Stories, however followers will just tap through to the next account. We suggest doing 5 or 6, with no more than 10.

Posting frequently ensures that you’ll end up in the top five or six Stories, where you have a better chance of your followers seeing your content than they will in a post.

Link to Your Content

Once you have momentum with your Stories, link people back to your profile and, eventually, to your content, website or landing page.

If you have over 10,000 Instagram followers, viewers can “Swipe Up” to see more information or an outside link. However, if you have fewer than 10,000 followers, best practice is to link viewers back to your Instagram profile where they can click a link in your bio.

CloudVO Blog Instagram Stories for Coworking Space Operators Link to your content

You can share other Instagram Stories onto your Story, if the other account is public. Tagging other Instagram accounts in your Stories is ideal for collaborations as you can easily share each other’s Stories, posts and information.

Stories include fun additions, such as the ability to ask questions, conduct polls, and add text and stickers to edit images on-the-go. Hashtags in Stories allow you to extend your reach and make your Story discoverable to anyone following specific hashtags, including #coworking #coworkingspace #coworkinglife and over one hundred more.

Highlights

While Instagram Stories only have a 24 hour life, you can add any Story to your Instagram Highlights, which are the circles between your Stories and your feed.

Highlights are curated collections of Instagram Stories that your followers can tap into and watch any time they like. They live permanently on your profile and are a fun way to group your best Stories thematically.

CloudVO Blog Instagram Stories for Coworking Operators Highlights

To create a cohesive brand experience, create thumbnail images or graphics for your Highlights.

Instagram Stories Tools

Stories have built-in tools, including GIFs and stickers, and there are plenty of apps to help you level-up your Instagram Stories game. Here are some of our favorites:

Livestream: You can stream video to your audience as part of your Stories. If you do livestreams consistently, consider posting them to your Instagram TV (IGTV). (IGTV best practices will be shared in a future post).

Boomerang: Boomerang is a fun, built-in tool that creates mini-videos that loop back and forth.

Superzoom: Superzoom is what it sounds like—a tool that lets you zoom in on an image. It also includes numerous effects so you can let your creativity play.

Rewind: Rewind is a tool that rewinds video footage to provide a special effect.

Unfold: This tool provides templates for Instagram Stories

Inshot: Inshot is a video editor and photo editor created for Stories

Canva: Canva is an easy to use image editing tool, with templates and graphics for Stories.

Pro Tips for Creating Instagram Stories

  • Add text to your photos
  • Play with size and color
  • Tag people in your Stories using an @ mention
  • Draw on your photos using different pen styles
  • Use stickers. You can access them by swiping up
  • Add your location
  • Use relevant hashtags
  • Create polls
  • Ask questions
  • Swipe right or left to apply different filters to your Story
  • Add additional images to your story. Pick the image you want to use, pinch it to make smaller, copy the image then paste it into your story.
  • Check performance by swiping up while viewing your story. You’ll see how many people have viewed it. You’ll also see the results if anyone took the poll or answered the question
  • Add music to your Stories. You can find this option in the sticker pop-up
  • Post anytime of day, whenever something interesting is happening
  • Use the built-in emoji slider tool to get feedback from followers
  • Use the built-in countdown timer to promote an upcoming event or launch

Be Strategic

As with all your marketing, be strategic about how you use Instagram Stories. Plan it out and create a schedule that’s realistic and focused. If you post a lot of Stories all at once, your followers will expect that trend to continue.

That said, Stories are a somewhat informal way to share your brand, company, community and values. If you’re creating Stories in real time to share with your followers, don’t think about it too much, just share.

CloudVO Blog Instagram Stories for Coworking Space Operators Share Special Events

A Landing Page for your Brand

Instagram is like a landing page for your brand and Stories can be an important part of developing and sharing your brand identity and creating a cohesive experience for your followers.

Instagram Stories has its own culture and norms. Spend time researching how other brands and workspaces use Stories and start experimenting with your own Stories. It’s a powerful tool for expanding your reach and showcasing your community and brand.

CloudVO Blog Instagram Stories for Coworking Space Operators Showcase your brand

On May 29, CloudVO Marketing Director Karina Patel is co-hosting, along with Coworking Content founder Cat Johnson, a virtual training on using Instagram to market your coworking space. Register here: Instagram Marketing: an Introduction for Coworking Spaces


About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.


CloudVO City Guide: San Francisco

In today’s CloudVO City Guide, we are focusing on a few of our shared workspace locations in San Francisco, which is known as the cultural, commercial, and financial center of Northern California. San Francisco is also known as a great city to work in being that it’s easy to build entrepreneurial relationships, there are plenty of job opportunities, and tons of activities outside of work.

CloudVO City Guide San Francisco

SOMA District

CloudVO partner, Pacific Workplaces, offers professional Virtual Offices and Meeting Rooms fully-equipped and ready for all of your business needs. The San Francisco location features bayside views that will surely impress your clients. Located in the SOMA district next to the downtown Financial District, two blocks from the Embarcadero BART station, near Muni, and an easy walk to the Ferry Building which also hosts a farmer’s market.  Here, you will find a workspace that provides a world-premier business address, stunning bay views, and best of class technology near fabulous restaurants in the city.

CloudVO City Guide San Francisco Pacific Workplaces Meeting Rooms

CloudVO partner, RediSuite- San Francisco has Virtual Offices and Meeting Rooms located in the SOMA district at the crossroads of Mission and Montgomery. Found in a traditional building that is recognizable to anyone from the area. The inside has been furnished and fabricated to a very high level. With raw brick on some walls and beautiful wood finishes, this location has a very high-quality feeling whilst remaining open and interesting, truly capturing the feel and character of the SOMA district. The SOMA district is known for its several museums, upscale dining options, café’s and more.


CloudVO City Guide San Francisco ReadiSuite SOMA Meeting Rooms

Financial District

CloudVO partner, Carr Workplaces Embarcadero- San Francisco, provides Virtual Offices and Meeting Rooms in the heart of the Financial District and is in the area’s premier multi-use complex. Overlooking the historic Ferry building, this shared office space offers phenomenal views of the surrounding area. It also happens to be in a very convenient location as it is in close proximity to a multitude of business and entertainment facilities.

CloudVO City Guide San Francisco Carr Workplaces Embarcadero Meeting Rooms

CloudVO partner, Raven Office Centers- San Francisco, features Virtual Offices located in the desirable Financial District. This shared workspace offers flexible solutions that are ideal for people starting new businesses or currently working from a home office. This workspace is also a great landing pad for traveling road warriors and those that need flexible satellite office solutions. This shared workspace is also conveniently located near tons of coffee shops, restaurants, shopping and public transportation.

CloudVO City Guide San Francisco Raven Office Centers Meeting Rooms

As far as places to stay goes, The Hyatt Regency San Francisco is a great option as it’s the only luxury waterfront hotel with breathtaking bay and city views and is conveniently close to all of our partner locations. The Hilton San Francisco Financial District offers stunning panoramic views of the city skyline and the bay at a really good value. For a little more upscale, check out the Loews Regency San Francisco and its awesome views and this hotel’s natural beauty, timeless design and modern amenities.

CloudVO City Guide San Francisco Hyatt Regency

Since all of these shared workspace locations are in close proximity, you’ll find an array of after-work or weekend activities to do in this area of San Francisco. Some of these include the famous San Francisco Museum of Modern Art, the Museum of Ice Cream (yes, Ice Cream!), Union Square, and more.


CloudVO City Guide San Francisco Museum of Ice Cream

Whether you are in San Francisco for a business meeting or looking to add a professional San Francisco business address to your portfolio, we have many options that are suitable for your needs. Virtual Office plans are available at all of the aforementioned partner locations and offer standard mail services, sophisticated meeting rooms, as well as use of the business address with options to add live phone answering services.


About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.




Meeting Room White Paper 2019

Meeting Room White Paper 2019 Hourly Prices Per Room Size All Operators in United States

Tell us a bit about yourself before downloading the white paper.

We are excited to announce our 2019 Meeting Room White Paper. This survey analyzes Day Office and Meeting Room pricing, utilization rates, and revenue, and serves as an update to the comprehensive meeting room price review first published by CloudVO in 2015. It is a high-level summary of considerable data and analyses collected and performed in Q1 2019.

We collected hourly prices from 20,710 day offices and meeting rooms in 3,378 locations across the United States, available for booking online directly from the providers’ own websites or via resellers like CloudVO, Liquidspace and Davinci. We mined the data to draw comparisons across regions and providers, between resellers and original providers, and of course a comparison between CloudVO partners and Regus in each region.

A more comprehensive analysis is made available for free to CloudVO partners to enable them to drill down on their region of operation and use this collection of data to set up more effective meeting room strategies.

In this public version we are sharing data aggregated on a US-wide basis that highlight different strategies across providers and should raise many good questions in the operator’s mind. We also share meeting room utilization metrics from our sister company Pacific Workplaces.

The meeting room business is a substantial source of revenue for shared office space operators, with expected revenue significantly higher than alternative uses, such as full-time offices or coworking space. This analysis gives a sense of the potential for revenue per type of room and per square foot. It also shares statistics on observed retail hourly prices for various room sizes.

The survey does not include data from hotels or conference centers that have a different value proposition and typically charge higher rates.

We believe this survey paints an accurate picture of the meeting room business provided by the Shared Office Space industry in the U.S.

Get access to invaluable resources like this when you list your workspace location for free and partner with us. Join our network of close to 700 locations around the world. Visit us at www.CloudVO.com  


About CloudVO

CloudVO   is the umbrella brand of Cloud Officing Corp, headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office and meeting room solutions to professionals under a Workplace-as-a-Service ™ model. CloudVO operates the CloudTouchdown network that grants preferential access to day offices and meeting rooms at close to 700 locations worldwide for mobile workers and distributed workforces under a subscription model or on a pay-per-use basis.

8 Types of Content to Post on Instagram: a Guide for Coworking Space Operators

Instagram is hot right now. A reported one billion people use the platform every month, with 38% of people using it several times per day.

As a coworking space operator, you’d be wise to leverage the popularity and reach of Instagram. But coming up with original content to share, day after day, week after week, isn’t always easy. If you’re overly promotional, Instagram users tune you out, but if you’re not promotional enough, you may not get the marketing impact you desire.

The CloudVO marketing team rounded up our favorite types of content to post on Instagram, specifically with coworking space operators in mind. Here are our top eight.

CloudVO Blog 8 Types of Content to post on IG

  1. Highlight Community Members (and Their Brands)
    When you highlight your members, their companies, their projects and their brands, you support them in growing their business. You also establish your space as a place and resource for other business owners and can showcase your brand values and vision.

A couple of things to keep in mind when highlighting members:

  • How long have they been a member?
  • What are some fun facts about them and/or their brand?

Quick win:
Create a member profile email template—say five questions—that you can easily send out to members. This is the basis of your content. Ask them to stop by the front reception or connect with the community manager so a team member can take a photo of them using the space. This way, you can control the colors and composition of the photo, as opposed to them sending in a headshot. Then schedule the content into your calendar. It’s an easy way to create content without having to do much work.

Suggested hashtag: #featurefridays

Cloud VO Blog 8 Types of Content to post on Instagram Member Highlight

 

  1. Spotlight Team Members
    Team members are an integral part of your workspace. They quietly do a lot behind the scenes and, without them, things in your space would quickly fall apart. Put a face to your community and brand by spotlighting the people running your workspace. This way, your external community knows who to contact when they have questions about space rental, membership, events, etc., and you let your new and existing community members know who runs the space and who to turn to with questions.

Suggested hashtag: #teamtuesdays.

Cloud VO Blog 8 Types of Content to post on Instagram Team Members

  1. External Events in Your Local Community
    One of the smartest things a coworking space operator can do is to connect with—and support—other organizations and businesses in your community, especially those that are aligned with your space, community and target market.

By promoting, sharing and mentioning events and news from your extended community, you show members, potential members and neighbors that your space is not just for members—that it’s a resource for the local community.

Create Instagram posts about events that benefit the entire community. Include the topics, speakers, panelists, venue, etc and tag them all. Tagging local partners and businesses is key to boosting engagement and reach.

  1. Showcase Guests and Members Utilizing the Space
    Do you feel like you have nothing to post on Instagram?  You have the best content right in front of you: your members working in your space.

Time and time again, we find that simple posts of members working or collaborating in a coworking space gets, not only a high amount of likes, but great engagement. People want to see themselves working in your space, so Instagram posts that reflect your members working and your community in action are great go-tos.

Cloud VO Blog 8 Types of Content to post on Instagram Members Working and Member Community

  1. Awesome Reviews
    Customer reviews are an important piece of marketing your coworking space, so leverage your great reviews into Instagram content.

Third-party review sites like Trustpilot make things easy with built-in Image Generator tools that allow you to pick quotes from specific reviews and choose a background image. The Image Generator will also size your graphic for the specific social media platform you intend to use. Once you have the quote and preferred graphic, you can simply download and share.

Reviews serve as testimonials that strengthen members’ bond with your space and community, and demonstrate social proof to people who may be interested in learning more about becoming a member. People put a lot of weight on reviews. One great review can drive far more attention, interest and word-of-mouth marketing than you talking about the benefits and features of your space.

Cloud VO Blog 8 Types of Content to post on Instagram Awesome Reviews

  1. Share Space Refreshes
    Keeping your coworking space interesting, useful and visually fresh shows that you take pride in it and are constantly maintaining it.

Sharing space refreshes on Instagram gives people an insider’s look at what it’s like in your space. Whether it’s something small like a new coffee maker, or something large, like a space remodel, keep people in-the-loop about changes, improvements and enhancements in the space.

Members appreciate when the space is well-kept, and they are inclined to take more photos within the space and post. Encourage user generated content and people sharing that they are working from your space by liking, engaging, commenting and sharing their posts. And remember, anytime you update or add something cool or new to your space, share it.

Cloud VO Blog 8 Types of Content to post on Instagram Space Refresh

  1. Promote Blog Posts
    Each time you publish a new blog post you should promote it on Instagram (as well as the other social platforms). Social media is a great way to drive people to your blog content. If you have a featured image you use for a specific blog article, just take that same image and post to Instagram with a caption that draws people to want to read your blog.

ProTip: Make sure the link to your latest article is in your bio. The less work people have to do to get to your post (or website), the more likely they are to actually click through to it.

  1. Show Decor and Workspace Set-up
    Each coworking community has members who “nest” or take the time to make their workspace their own. Capture some of these fun and interesting workspace areas and share them.

Whether it involves someone working amongst plants, flowers, artwork, or gizmos and gadgets, snap a photo of someone’s work set-up for the day and share it around. These types of posts are very humanizing and relatable—they let people see what it’s like to work a day in your space.

Cloud VO Blog 8 Types of Content to post on Instagram Workspace Setup

Bonus: Popular Instagram Daily Hashtags
Find ways to incorporate Instagram daily hashtags into your post. Remember to also keep an eye out for hashtags around holidays, theme months or seasons, news, events and more. Here are some of the most popular daily hashtags on Instagram:

MONDAY
#mondaymotivation

TUESDAY
#teamtuesday

WEDNESDAY
#wednesdaywisdom

THURSDAY
#throwbackthursday
#tbt

FRIDAY
#flashbackfriday
#fbf
#featurefriday

Cat Johnson is a content strategist and storyteller for the coworking movement.

Want more resources geared specifically for workspace operators?  Join 700 shared workspaces around the world and partner with us. Go to   www.CloudVO.com    to list your location for free.


About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

CloudVO City Guide: Denver, Colorado

On today’s city guide, we are highlighting a few of our shared workspaces in Denver, the capital of Colorado and an American metropolis dating back to the old west era. Denver makes for a great place to do business thanks to its third fastest growing economy in the United States.  Besides traditional industries, Denver also invests in and promotes creatives with its “Creative Districts” that have seen annual job growth since they were formed in 2011. The work environment in Denver is more relaxed, not to say employees don’t work as hard, but the culture allows for people to take advantage of the outdoors and focus on their overall well-being. Being that you’re encouraged to get out of the office to balance work and play, Denver is a great place to build or further your career if you are someone who appreciates and thrives in that type of environment.

CloudVO City Guide Denver Colorado

We are excited to take a closer look at these shared workspaces in Denver, since the CloudVO team is heading to Denver on April 15th for the 2019 Global Coworking Unconference Conference (GCUC)! If you are also heading to the conference and are planning to stay an extra few days in the city and need a space to work, be sure to check out these shared workspaces.

Downtown
CloudVO partner, Your Office- Denver, offers fully equipped Virtual Offices and Meeting Rooms and is located in the heart of the financial district on 17th Street, known as Denver’s Wall Street of the West. Just half a block from the 16th Street Pedestrian Mall and all of its abundant entertainment, shopping and dining options. Your Office is near the State Capitol, the City and County Court House and a large concentration of oil and gas companies, and one block from the RTD Light Rail stop and numerous bus lines pass along the cross streets of their building.  CloudVO partner, ZEN Offices- Denver- Johns Manville Plaza is located in the heart of the Central Business District in downtown. These Virtual Offices and Meeting Rooms are on the 19th floor and feature outstanding views of Downtown Denver and the Rocky Mountains. It is newly renovated and has an outdoor plaza where you’ll find Starbucks, banks, shopping centers, and hotels like the Marriott City Center.  Johns Manville Plaza is known for offering professionals high quality office space in a stress-free work environment with amenities like weekly yoga, massage therapist sessions, aroma therapy rooms, a spa inspired café, and daily nutritional meal deliveries. Another CloudVO partner, Novel Coworking- 16 St Denver, provides Virtual Offices and Coworking Space adjacent to the popular 16th Street Pedestrian Mall and just two blocks from the Colorado Convention Center. This location offers easy access to Downtown Denver’s restaurants, hotels, and Light Rail transit.

CloudVO City Guide Denver Zen Offices Conference Room

CloudVO City Guide Denver Novel Coworking 16th Street Meeting Room

 

Speer
CloudVO partner, Shift Corona- Denver, provides Virtual Offices and Meeting Rooms in a productive, yet dynamic work environment. Hit the gym for a free yoga or boot camp class, or conduct a cuddle sesh with resident dogs on your break. At Shift, it’s about finding how you work best. This location is in the hub of Denver and offers an ideal workspace just minutes from some of Denver’s best restaurants and shops.

CloudVO partner, Shift Workspaces Bannock- Denver, provides Virtual Offices that are sure to impress with its refined industrial style featuring numerous pieces of locally sourced art, furniture, and wall hangings. In addition, you can obtain a professional business address, mail services, and other virtual office services.  

CloudVO City Guide Denver Shift Workspaces Lounge

Denver Tech Center
CloudVO partner, Executive Business Centers- Denver, offers Virtual Offices and Meeting Rooms in a prime place for your next business meeting. Centrally located on Belleview Avenue in the Denver Tech Center, this space has great panoramic views and easy access to major highways like I-25 and I-225 which make this an ideal location. Onsite ample and free parking is available for your convenience. Additional services available include notary services, word processing, copy/scanning, courier services, and catering.

CloudVO City Guide Denver Executive Business Centers Day Office

Where to stay?
Here are a few of the most notable places to stay in Denver. The Curtis Denver Doubletree is a uniquely fun boutique hotel conveniently located smack dab in the center of Downtown Denver and is where the CloudVO team will be staying in April for GCUC! Embassy Suites is also in a great location and is a perfect place to stay for business or pleasure. Another great option is the Hyatt Regency Denver, also centrally located and steps from the Colorado Convention Center and minutes from Paramount Theatre.  All of the hotel options are in close proximity to GCUC if you are planning to attend. 

CloudVO City Guide The Curtis Denver Doubletree

Want more info on the free resources we will provide operators who visit our booth at GCUC USAContact us  and we’ll give you a sneak peek of what we have in store at the conference.


About CloudVO

CloudVO  is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

CloudVO City Guide: Washington, D.C.

In the next CloudVO City guide, we take a closer look at our shared workspace locations in Washington, D.C. This compact city is known for many things other than being the United States Capitol and the center of the U.S. government. It’s also known for its historic national monuments, famous museums, having a growing economy, and being one of the most visited cities in the world. 

CloudVO City Guide Washington DC

The economy and tourists drive tons of business to Washington, D.C. and make it the ideal place to have your business address, hold meetings, or utilize the amenities of a shared workspace to build your business.  The city offers lots of cultural activities, entertainment, shopping, festivals, outdoor recreation, and great restaurants. We are breaking down D.C. into its respective neighborhoods to take a closer look at the shared workspaces that CloudVO offers.

Virgina- Reston
CloudVO partner, Carr Workplaces Reston Town Center offers Virtual Offices and Meeting Rooms and is optimally located close to dozens of high-tech companies and offers both commercial and retail entities. This meeting space is sure to project the professional image your business deserves. In addition, Reston- Library Street is conveniently located near a plethora of local restaurants, bars, and cafes. Another CloudVO partner, Metro Offices Reston- Plaza America has Virtual Offices and Meeting Rooms just minutes away from Dulles International Airport and conveniently close to thoroughfares offering fast access to Washington, northern Virginia and Maryland. The building is encompassed by walking paths with a variety of shops and restaurants. The site is just blocks away from the active Reston Center and renowned Reston Hyatt Hotel.

CloudVO City Guide Washington DC Reston Plaza America Meeting Room

Tysons Corner/McLean
CloudVO partner, Metro Offices McLean- Greensboro Station is a new workspace that provides beautiful Meeting Rooms perfect for your next business meeting. With onsite parking and easy access to the Silver Line Metro, meeting at our Greensboro Station location in McLean couldn’t be easier. The onsite café makes busy days smoother so you don’t miss a meal. Other perks include the onsite wine bar, relaxation room and game room! Sold yet?  If you’re looking for something more corporate in the area, CloudVO partner Carr Workplaces Tysons- McLean boasts one of the most prestigious addresses in the suburban Washington area. These Virtual Offices and Meeting Rooms provide instant access to the Ritz- Carlton and Tysons Galleria by way of a climate enclosed concourse. Also nearby are restaurants such as The Palm and 120 specialty shops and services at your disposal.

CloudVO City Guide Washington DC Carr Workplaces Tyson McLean Meeting Room

Alexandria
We offer three shared workspace locations in Alexandria. CloudVO partner, Novel Coworking Old Town offers Meeting Rooms situated in Old Town Alexandria, directly across the Potomac.  This location features four floors of private offices, coworking space, and large suites for teams of up to 15 people. This beautiful red brick building is outfitted with the latest technology, including internet, espresso machine and the on-site garage makes parking a breeze. Carr Workplaces Duke Street- Alexandria provides Meeting Rooms centrally located to the Embassy Suites Old Town Alexandria, with the U.S. Patent and Trademark Office (USPTO) and Federal Courthouse only steps away. Nearby transportation includes the King Street Metro, Amtrak, and Virginia Railway Express (VRE) station. Carr Workplaces King Street- Alexandria offers Meeting Rooms in the heart of Alexandria, across from King Street Metro and Amtrak. The building is home to Theismann’s Restaurant and is in close proximity to many other fine restaurants and hotels.

CloudVO City Guide Washington DC Novel Coworking Old Town Alexandria

Downtown
Right next to the White House, CloudVO partner, Carr Workplaces Pennsylvania Ave. offers Virtual Offices and Meeting Rooms with a prestigious reputation giving your business the professionalism it deserves. This building offers onsite security, parking, and is surrounded by many fine eateries and retail stores. Getting here is hassle-free being that it’s located two blocks from the Farragut West and three blocks from Farragut North Metro Stations. CloudVO partner, Virtual Offices DC, offers Meeting Rooms located in the heart of the city with easy access to the Superior Court, K Street, local and federal courts, and judiciary square. The Dupont Circle and McPherson Square metro stops are minutes away, along with abundant taxis and parking garages.

CloudVO City Guide Washington DC Carr Workplaces Pennsylvania Avenue Day Office

Friendship Heights
CloudVO partner, AdvantEdge- Chevy Chase offers fully equipped Virtual Offices and Meeting Rooms at the corner of Wisconsin and Western Avenue. This is a great location in one of D.C.’s best high-end suburbs. Located within walking distance of banks, boutiques, restaurants, theatres, and the Washington Sports and Fitness Club, there is no shortage of things to do and places to eat.   

CloudVO City Guide Washington DC AdvantEdge Workspaces Boardroom

Dupont Circle
CloudVO partner, Metro Offices- Dupont Cir., provides Virtual Offices and Meeting Rooms with a fresh and modern feel. This shared workspace is in the middle of D.C.’s renowned Dupont Circle community and within walking distance of top-notch restaurants and fashionable retailers. Strategically located one block from the circle itself, it is encompassed by foreign embassies and prominent national and international corporations and organizations. This is the perfect place to get some work done and then reward yourself with some food or shopping just steps away.

CloudVO City Guide Washington DC Metro Offices Dupont Circle Meeting Space

Sights to see
The city offers many must-see attractions being that it’s defined by iconic monuments and buildings. The White House, Washington Monument, Lincoln Memorial, The Smithsonian Museums and the United States Capitol are just a few of the noteworthy places to visit. Beyond the traditional D.C. attractions, you’ll find fresh food, arts and nightlife scenes. Two of the best restaurants for wining and dining are known to be the Poca Madre, high-end Mexican that presents explosive flavors in a fun, fine-dining setting, and the Dabney, that serves mid-Atlantic cuisine at this rustic spot set in a former row house. For one thing, D.C. is known as a hotbed for fine dining which makes it the perfect place for business lunches and/or dinners.

Places to stay
If you’re planning to stay in the area, here are some of the top-rated hotels to consider. The Jefferson is a luxurious 5-star hotel located in downtown that boasts they are much more than a room to rest, but also an all-encompassing and immersive customized experience. The Park Hyatt is another 5-star hotel and is known to be as visually stimulating as it is comfortable and convenient. The Hyatt Place and the Washington Hilton are two more budget friendly options that are also modern and polished.

Washington D.C. has a lot to offer when it comes to professionals and workspace needs. Whether you need a professional business address or a place to hold meetings, CloudVO has an array of options for you. Virtual Office plans are available at most of the aforementioned locations and offer professional meeting rooms, standard mail services, as well as the use of a business address with options to add live phone answering services.


About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

How Coworking Improves Human Performance

This article published on the Mind Rocket site and entitled “Technology Drives Community” was authored by our CEO, Laurent Dhollande. In it, Laurent observes that while remote working is providing desirable flexibility to professionals, it also too often leads to unwelcomed isolation, intrusion into our private lives, and ultimately the potential for loss of productivity, but coworking can offer a solution.

Laurent postulates that this isolation and lack of motivation often experienced by remote workers are the flip side of the new empowerment and flexibility brought to us by the technological developments of the last two decades. That’s why, he writes, teleworking has actually not taken off as much as anticipated, in spite of many corporate programs that support remote work. He explains why joining a coworking community helps transcend these performance-hindering side effects.

Coworking provides more opportunity for members to learn and grow professionally, by interacting with people who are not fashioned by the same corporate mold, sometime serendipitously and other times via organized events. In the end, he explained that the social fabric of a coworking place can greatly help improve the individual member overall work experience. Coworking communities, no-doubt, bring much needed counter-balance to the downfalls of isolation inherent in remote work.

Coworking Day Passes to Generate Leads NextSpace Coworking Santa Cruz First Friday Special Day Pass

What’s interesting here is that a high level, someone secretive, consulting firm like Mind Rocket, who among other things advise foreign governments on how to leverage technology to improve Human Performance, sought out the opinion of our CEO, a keen observer of, and participant in, the flexible office industry, to explore how coworking communities may help soften the down side of remote work enabled by remote technology, and enhance human performance.

At CloudVO, we want to support all research efforts that might help gather data to support that claim, which we, as operators and coworkers, experience in our daily lives. If you have an academic project, or any kind of research, going in that direction, do not hesitate to contact us!

Meanwhile, we highly recommend you read the Mind Rocket article.

Visit us at   www.CloudVO.com    to list your location for free and join our coworking family of 700 shared workspaces around the world.


About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.