7 Yelp Quick Wins for Coworking Space Operators

Should Yelp be part of your coworking space marketing?

Maybe.

Yelp can be a valuable tool to generate membership leads, meeting room rentals, day passes and office rentals. Or, it may not be right for your space and town. Determine whether you’re in a market that relies on Yelp for reviews and searches. If so, it’s worthwhile to fill out your Yelp business profile, at the very least.

If you have the budget and market for it, you can make Yelp part of your marketing plan. Dig into your cost per acquisition and align that with the cost per click of a Yelp ad campaign. 

Start small, measure results, test, adjust and grow your ad campaign.
If you don’t have the budget for Yelp ads, there are several things you can do to have a presence on the platform and increase the chance of people finding your space. Here are seven quick wins to get started.

Yelp Marketing for Coworking Spaces | CloudVO Resources for Space Operators

1. Fill Out Your Yelp Profile

First things first, fill out your profile. The more detailed the better. 

The Yelp algorithm is sophisticated and it’s not going to serve up results to a half-baked profile with no helpful information. The platform exists to help people find quality products and services. Make it clear that you’ve taken the steps to help users—and the Yelp algorithm—understand you and your workspace offerings.

2. Include Photos and Update Them Regularly

Make sure you include photos of your space, community, and different products and services in your profile. Then update those photos regularly. Photos are one of the most popular features of Yelp listings, so give searchers and Yelp fresh images of your space, your community, your events, your offices and your team.

Pro tip: Use keywords to name your images, rather than some generic image file name like IMG_2345.png.

3. Show The Humans

This point deserves reiterating. In your photos, be sure to show Yelp users who is in your space. Meeting rooms all start to look the same—no matter how nice they are. 

The thing that differentiates you from the other workspaces in your area is your community. Make sure your photos and description reflect the humans in your space.

Yelp Marketing for Coworking Spaces | NextSpace Coworking Santa Cruz Yelp Images

4. Encourage Reviews

Customer reviews are an important aspect of building your brand. Encourage satisfied users of your space to leave a Yelp review about their experience.

Yelp is strict about not aggressively soliciting reviews. However, we’ve all seen those signs on counters and front windows encouraging people to find the establishment on Yelp. 

This goes hand-in-hand with encouraging day passers, members, day office users and virtual mail members to leave a positive review when they have a positive experience.

5. Use Target Keywords

Use target keyword phrases throughout your Yelp profile and descriptions. 

When writing the copy for your space, get your target keywords front and center— Yelp looks at the first 8-10 words used in the specialties section as keywords. If you have private offices, or meeting room space available in San Diego, make sure that “office rental in San Diego” and “meeting room rental in San Diego” are at the beginning of your description.

Yelp Marketing for Coworking Space Operators Benefits of Keywords

Pro tip: Target keywords should be top-of-mind across all of your content. If you’re marketing online, and you’re not being strategic about how you use keywords, you’re missing a huge opportunity to boost your results on Google, YouTube, Yelp and everything else.

6. Respond to Comments and Reviews – Especially Negative Ones

Responding to a negative review is an incredible opportunity to turn someone from a dissatisfied user into a brand advocate. 

Find a way, when possible and reasonable, to make things right with them. This not only shows a dedication to members and people in your space, it reflects your brand values for anyone who reads the review today and down the road.

7. Let the Yelp Team Help

Yelp representatives have a reputation for being very persistent in trying to sell you ads. Whether or not you decide to run ads on the platform, let the representative help you optimize your description and profile. They know all the ins and outs of the platform and can help you make the most of it. Also be sure to leverage the Yelp Support Center for Business Owners that also contains a wealth of helpful information.

Yelp Marketing for Coworking Space Operators Business Owners Support Center

Do you use Yelp to market your workspace? What are your best tips? We’d love to hear from you. Contact the team and let us know.

Looking for more resources related to social media? On October 16th, CloudVO Marketing Director Karina Patel is co-hosting, along with Coworking Content founder Cat Johnson, an Advanced Instagram Training to market your coworking space. Register here.

Cat Johnson is a coworking storyteller and content strategist. She blogs about the coworking movement, the workspace industry, community and content marketing at catjohnson.co


About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.


3 Reasons to Use Videos to Streamline Coworking Member Onboarding

CloudVO Blog Videos for Coworking Space Member Onboarding

Joining a coworking space or shared office can be a game changer for independent professionals, freelancers, remote workers and teams.

The benefits of coworking are many, from increased productivity and connection, to in-house amenities, meeting rooms, media production facilities and event programming.

Joining a space and community, however, can be disorienting initially. New members have to round a learning curve that includes software, facilities, rules, norms and culture.

Helping people transition smoothly into workspace membership is an important part of being a community manager; but community managers are busy doing all the things that keep a space humming along, so tools that help them do their job more efficiently are always welcome.

Onboarding videos are an efficiency tool that help space operators as well as members who receive a lot of information at the same time during the onboarding process. Videos can cover topics such as how to connect to the printer, booking a meeting room, creating a member profile and using in-space tools, such as an electronic whiteboard.

Here are three reasons to use orientation videos to streamline your onboarding process.

1. Efficiency

It makes sense for a community manager to help a new member feel welcome, introduce them to other members, give them a tour of their new coworking space and help them ease into the community.

It does not make sense for a community manager to take every new member through a play-by-play of connecting to the printer, how to login to their member portal, or booking a meeting room. The time taken doing these repeating tasks is time taken away from engaging with the community. Automating this process with a video helps community managers do their job more efficiently.

CloudVO Blog Videos for Coworking Space Onboarding Member Portal
CloudVO partner and sister company Pacific Workplaces orientation video on how to navigate the member portal.

2. Value

A nice orientation video delivers immediate value to members and gives a good first impression of the space and brand. 

Short videos give members the information they need to complete the onboarding process visually, as opposed to reading lengthy emails or documents with instructions. They also demonstrate the space operators’ commitment to making membership easy and convenient.

CloudVO Blog Videos for Coworking Space Onboarding How to Book A Meeting Room
2-minute video on how to book a meeting room.

3. Showcase your space and community

Settling into a new space takes time. However, you can help new members fast-track their understanding of the norms, culture and values of your coworking community with videos.

Consider creating a library of videos that answer commonly-asked questions about everything from connecting to wifi and using meeting room screens, to making coffee and hosting a lunch and learn. 


CloudVO Blog Videos for Coworking Space Onboarding Member Portal for Pacific Workplaces
Pacific Workplaces new member onboarding orientation video library.

These help showcase your community and your workspace values. The videos can be fun and engaging, while highlighting features of your space for new members from day one.

Videos that help members onboard easily and efficiently can only help to strengthen engagement and retention.


CloudVO Blog Videos for Coworking Space Onboarding Pacific Workplaces Values and Culture Video


Cat Johnson is a writer, content strategist, teacher and coworking space member. She blogs about coworking at catjohnson.co.

Partner with us and get free resources specifically for workspace operators. Listing is free. Go to   www.CloudVO.com   to learn how to join our global network of 750 workspace operators.


About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO grants preferential access to day offices, coworking space, and professional meeting rooms in 750 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

CloudVO City Guide: Boca Raton, FL

In today’s CloudVO City Guide, we are taking a closer look at some of our shared workspaces in Boca Raton, Florida. Boca Raton is the southernmost city in Palm Beach County, Florida. It is known as a business center, one of the wealthiest communities in South Florida and experiences significant daytime population increases. This makes it a prime location to conduct business meetings or obtain a professional business address.

CloudVO City Guide Boca Raton Florida

CloudVO partner, Zen Offices Boca Raton, offers Virtual Offices and Meeting Rooms in the prestigious Bank of America Tower on the penthouse floor. It features panoramic views of the coastline and affluent coastal neighborhoods, an impressive boardroom overlooking the gorgeous beaches in Boca, and offices with stunning views of Mizner Park and Royal Palm Place. This shared workspace is sure to awe your clients and give a lasting professional impression.

CloudVO Partner Zen Offices Boca Raton Florida

CloudVO partner, Boca Office Center, provides Virtual Offices and Meeting Rooms in a Class A facility on Congress Avenue. This shared workspace offers small companies and professionals a way to have a stunning office presence at a fraction of what a traditional office would cost. With a Virtual Office, you’ll gain access to professional mail and phone services in addition to a luxury space complete with meeting rooms, a document center and more. This space is sure to meet your business needs.

CloudVO Partner Boca Office Center Boca Raton Florida

Another partner, TDL Centers West Boca Raton, has Virtual Offices and Meeting Rooms that are prestigious and professional. This space is a great place to have your business meetings, or to have a virtual office to receive mail and a professional business address. Boca Raton- West Palmetto is ideally located within walking distance to coffee shops, restaurants, and shopping.

CloudVO Partner TDL Centers West Boca Raton Florida

CloudVO partner, TDL Centers East Boca Raton, provides Virtual Offices and Meeting Rooms that are conveniently located two minutes off of Interstate 95 and within 30 minutes of the West Palm Beach, Fort Lauderdale, and Boca Executive Airports. It’s the perfect location to touch down and have a meeting. This prestigious shared workspace is the largest Class A Building in all of South Florida, so it’s sure to impress.

CloudVO Partner TDL Centers East Boca Raton Florida

Another partner, Quest Workspaces Boca Raton, offers Virtual Offices and Meeting Rooms in a prominent location with exceptional service, total flexibility, and quality design making this a great place to work. This shared workspace merges modern edge with elegant and traditional Boca Raton style. Nestled in the affluent city at the intersection of Glades Road and Federal Highway, the 1200 Corporate Place building is truly South Florida’s “crown jewel” of office locations.

CloudVO Partner Quest Workspaces Boca Raton Florida

CloudVO partner, CendynSPACES- Boca Raton provides Virtual Offices and Meeting Rooms ideally located east of I-95 in downtown at 980 N. Federal Highway, between Glades Road and Palmetto Park Road. It’s in a very convenient location if you have a business lunch or dinner as it’s within walking-distance to upscale shopping and dining. It’s also two blocks from Mizner Park.

CloudVO Partner Cendyn Spaces Boca Raton Florida

If you’re planning on staying in a nearby hotel, here are a few of the noteworthy places to check out in the area. The Boca Raton Marriott at Boca Center is a casual hotel with a stylish café/bar and an outdoor pool, hot tub and fitness center. The Renaissance Boca Raton Hotel is a refined property offering relaxed rooms and mediterranean fine dining, plus a pool and hot tub. For a more upscale option, The Boca Raton Resort and Club, A Waldorf Astoria Resort, is a beachy vibe with high-end rooms and suites, plus dining, spa, golf, and pools.

CloudVO City Guide Boca Raton Florida Waldorf Astoria
Photo credit: Waldorf Astoria

The affluent city of Boca Raton is known as a great place to do business. So, whether you’re there for a business meeting or looking to add a prestigious business address to your portfolio, we have a multitude of great options. Virtual Office plans are available at all of the aforementioned partner locations and offer standard mail services, sophisticated meeting rooms, as well as use of the business address with options to add live phone answering services.


About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.



A Survival Guide for Coworking Conferences: A Workspace Operator’s Playbook

Over the last five years, I’ve been to eight coworking conferences and dozens of coworking-related events, meetups and retreats. I’ve covered these events for various publications, I’ve given presentations, moderated panels, participated in unconference sessions, created content for the events, set up tables and even re-potted centerpiece plants for one.

Coworking conferences provide resources for operators and valuable insight into the workspace industry. They also serve to strengthen and grow the community of coworking space operators, which is remarkably close-knit. Flexspace operators, workspace owners and community managers, industry service providers and coworking movement pioneers all gather at these events to share ideas, resources and best practices.

Here are my best tips for surviving–and thriving–at a coworking conference.

Global Coworking Unconference Conference Opening Session

Before the Conference

Know who will be there

Take a look ahead of time at the people attending the conference. It’s challenging, in a sea full of people all wearing little badges, to know who is who. Take time to get a sense of who will be there and who you’d like to connect with. 

Make contact ahead of time

Reach out to people and let them know you’re interested in connecting. Give them some context about why you’re interested in talking with them.

Schedule must-have meetings in advance

Don’t wait until the conference to try to schedule time with someone. Set up a coffee, breakfast or meeting in advance of the conference.

Set your intentions

What will make the conference a great success for you? What would you like to learn? Who would you like to connect with? What would you like to leave with? Get clear about your intentions in advance.

Bring business cards

I find that the only time people ask for my business card is when I don’t have them. Be sure to bring some cards along so you’re prepared when the moment comes.

Get social in advance

Before the event, get active on social media using the event hashtags. Mention that you’ll be attending, connect with other attendees, and start conversations around hot topics. This will help you make connections and generate interest in the event.

During the Conference

Be human

No one wants to be spammed at a conference. Show up as you, be real, focus on making genuine connections.

GCUC2016_JamieRussoBeckyandLD_2

Ride the social momentum

Once the event has started, take advantage of the social media momentum. People will be using the event hashtag to share quotes, thoughts, feedback and photos. Join the conversations. Twitter and Instagram are particularly good platforms for conferences.

Participate

Don’t be a conference wallflower. Get in there and participate. Introduce yourself to people, share generously of your experience and ideas, and take part in as much of the event as you can.

CloudVO Blog Platforms and Tools Global Workspace Association Conference

Ask questions

Now is not the time to sit back and pretend you know everything. Now is the time to ask questions, keep an open mind and learn. Everyone there has something to teach you, even if they’re a brand new space operator. Plan to leave the conference knowing more than you did when you arrived.

Take notes

You think you’ll remember everything you’re hearing and experiencing, but you won’t. Take notes throughout the conference. When you get home, you’ll be glad to have a record of highpoints, things to research, and people to connect with. Most venues have wifi access, but don’t count on it. Have an offline option on your laptop, or keep it simple and just take a notebook.

Talk to vendors

Now is the time to learn about all the products and services available to level-up your coworking space and operations. Get to know the vendors, ask them questions about what they offer, and don’t worry about being sold at. I know many of the coworking conference vendors and most of them are in this business because they truly believe in coworking and they want you to succeed.

CloudVO Booth at Global Coworking Unconference Conference Denver

Don’t try to do everything

If you race around trying to do everything, you’ll likely miss the most valuable things. Go to the panels and presentations that most resonate with you. You can’t take it all in, so don’t try. If you’re in the middle of an engaging, important conversation, then by all means, continue it. Don’t rush off to the next thing if you’re making a great connection.

Be present

Conferences can be exhausting. Do your best to be present in whatever you’re doing, whether that’s listening to a presentation, having lunch with colleagues, or making new connections at a happy hour.

Charge up

Access to power is almost always an issue at conferences. Charge up your devices, use power when you have access to it—even if you’re not particularly low at the time. If you tend to use your gadgets a lot at events, bring a portable charger.

Take care of yourself

At some point during every conference, I burn out. It’s hard to be mentally, physically and emotionally present for days on-end. When this happens, I usually go outside and walk around for a bit. Be sure to take care of yourself during the conference. Don’t worry about missing out on a panel, or skipping a group lunch. Take time to refresh and decompress. Doing so will improve your whole conference experience.

Connect with industry leaders

Conferences are one of the best ways to connect with industry leaders. Workspace pioneers, visionaries and game-changers are all there to connect, learn and share. Take advantage of the easy access you’ll have to speakers, sponsors, industry insiders and your workspace colleagues.

Global Coworking Unconference Conference Panel Discussion New York 2018

After the Conference

Get organized

After the conference, take time to organize your contacts and todos. Who do you need to reach out to? What do you need to research? Which items do you need to take action on? 

Be speedy

Follow-up with people within a few days. This keeps the conversation fresh and, let’s face it, if you don’t connect within a few days, you’re probably not going to reach out at all.

Implement what you’ve learned

Hopefully you’re now full of ideas and insights. How will you implement and incorporate them into what you’re doing? Create clear strategies to put your conference experience into action.

Share your experience

What were your big takeaways from the conference? What was your experience? What went well? What would you like to see in the future? Share your thoughts and ideas in a blog post, on social media, or in online groups. It’s always interesting to hear other people’s takeaways and your insights help conference producers make improvements for the next one.

Cat Johnson is a writer, teacher and content strategist. She blogs about coworking at catjohnson.co.

CloudVO is looking forward to seeing you at the 2019 Global Workspace Association Conference on September 18th in Washington, D.C. Let us know of any conference tips you would like to share!


About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.


CloudVO City Guide: Orlando, FL

Orlando, Florida is best known for its world-famous theme parks, shopping malls, golf courses, nightlife, and beaches. If you head away from the theme parks you’ll discover Downtown Orlando, the largest urban center in Central Florida. The metro area has experienced extraordinary growth in the past decade which makes it a great place to conduct business or add an Orlando business address to your portfolio. We are taking a closer look at some of our Virtual Office and Meeting Room spaces in Orlando. 

CloudVO City Guide Orlando Florida

CloudVO partner, Executive Office Suites of Baldwin Park- Orlando is a state-of-the-art shared workspace which offers Virtual Offices and Meeting Rooms with all of the amenities you need to run your business. From a mailing address and answering service, to meeting space and video conferencing, Executive Office Suites of Baldwin Park will give you the professional image and office services you need at an ideal location near plenty of shops and restaurants.

CloudVO Partner Executive Office Suites of Baldwin Park Meeting Rooms Orlando Florida

Another CloudVO partner, Execu-Suites Downtown Orlando offers Virtual Offices and Meeting Rooms and is situated in the historic Angebilt Building close to Wachovia Bank, City Hall, and State and Federal Buildings. This Orlando workspace is centrally located in downtown Orlando just minutes away from Orlando International Airport. Business professionals utilizing this space enjoy covered parking and being within walking distance to shopping and restaurants. World-renowned entertainment in the area includes Epcot, Walt Disney World, MGM Studios, and Universal Studios.

CloudVO Partner Execu-Suites Downtown Orlando Meeting Rooms

CloudVO partner, Your Office Orlando has Virtual Offices and Meeting Rooms in downtown Orlando located in a state-of-the-art facility. With convenient and easy access to courthouses, City Hall, restaurants and hotels, this is the ideal location for any business. Take your business to the next level with this premier business address.

CloudVO Partner Your Office Orlando Florida

Another partner, Orlando Office Center Millenia, provides Virtual Offices and Meeting Rooms situated in a modern building with access to a multitude of shops and restaurants being that it’s located near the upscale Millenia Mall area. Minutes from the I-4 turnpike, this location is ideally situated with easy access to both Orlando and Florida as a whole. This space would be great for startups or small businesses.

CloudVO Partner Orlando Office Center Millenia Day Office

If you’re planning to stay in Orlando and need hotel accommodations, here are some of the most popular in the area. DoubleTree by Hilton Orlando is a casual hotel in a great location with easy access to freeways. Hilton Orlando offers modern rooms and suites in an upmarket hotel and features four restaurants and is close to a lot of the activities Orlando has to offer. The Hyatt Regency Orlando International Airport provides upscale modern rooms.

CloudVO City Guide Orlando Florida Hyatt Regency

Whether you are in Orlando for a business meeting or looking to acquire a professional Orlando business address, we have many options that are suitable for your needs. Virtual Office plans are available at all of the aforementioned partner locations and offer standard mail services, sophisticated meeting rooms, as well as use of the business address with options to add live phone answering services.


About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.


CloudVO City Guide: Miami, FL

Miami is the cultural, economic and financial center of South Florida. It’s also the most populous county in Florida and is known for being a major center and leader in finance, commerce, culture, media, entertainment, the arts, and international trade. All in all, this is a great place to run your business, hold business meetings, or add a professional address to your portfolio. Take a closer look at some of our shared workspaces in Miami with great options for Virtual Offices and Meeting Rooms.

CloudVO City Guide Miami-Florida

Downtown Miami

CloudVO partner, Capital Business Center, provides Virtual Offices and Meeting Rooms found in the heart of Miami’s Downtown area on the Famous Brickell Avenue. This shared workspace is the perfect location for any company. It has convenient access to public transportation and is centrally located. It’s a great shared workspace for business meetings or lunches because it’s in close proximity to numerous dining and entertainment options as well as a plethora of high-end hotels.

CloudVO City Guide Capital Business Center Miami

Another CloudVO partner, Quest Workspaces 1395 Brickell, is located downtown on the world-famous Brickell Avenue in the heart of Miami. This space boasts Virtual Offices and Meeting Rooms with great views. Found in the Class A Espirito Santo Building, this virtual office space is surrounded by fine dining options, restaurants and shops.

CloudVO City Guide Quest Workspaces Brickell Avenue Miami

CloudVO partner, Quest Workspaces 777 Brickell, offers Virtual Offices and Meeting Rooms where you’ll only pay for the office time or meeting room hours you need but still receive all the perks. This workspace solution is perfect for start-ups, home-based businesses, or those expanding to new markets. This workspace is ideally located near a plethora of restaurants and shops only minutes from the water.

CloudVO City Guide Quest Workspaces Meeting Room 777 Brickell Miami

Flagler Street

CloudVO partner, Starthub has Virtual Offices and Meeting Rooms located on Flagler Street off of I-95. This location boasts a professional atmosphere and services, a conference room, and coworking space to help accommodate all your business needs. There are a variety of dining, retail, and entertainment options in the immediate area.

CloudVO City Guide Partner Starthub Miami

Another CloudVO partner, Next Workspaces, has Virtual Offices and Meeting Rooms that feature a stylish design and great pricing combined with great service. This is a great option for startups or small businesses. This workspace is ideally located in Miami’s financial district within walking distance to several local bars and cafes.

CloudVO City Guide Partner Next Workspaces Miami

Northern Miami

CloudVO partner, Empire Executive Offices, offers upscale Virtual Offices with an abundance of business options for your benefit. Everything you need to run your business smoothly is readily available. This location has free onsite parking with easy access to I-95 and the Florida Turnpike.

CloudVO City Guide Partner Empire Executive Offices Miami

Goldbetter provides Virtual Offices in an ideally situated park-like setting that’s minutes from major roadways, sporting venues, shopping centers and entertainment attractions. This is the perfect location for a business that requires a Miami-Dade presence.

CloudVO City Guide Partner Goldbetter Miami

Central Miami

CloudVO partner, Latitude One offers Virtual Offices and Meeting Rooms fantastically located in the center of Miami. This means that Miami International Airport is only 7 miles away and there is easy access to major landmarks like the American Airlines Arena. In addition, there is a unique selection of boutique shopping and fantastic dining. This is the perfect location if you need to conduct business and also entertain.

CloudVO City Guide Partner Latitude One Miami

If you’re planning to stay in the area, here are a few of the most popular hotels. For a more budget friendly option, the Miami Marriott Biscayne Bay offers classic rooms and suites right on the water. The Kimpton EPIC is a 4-star polished hotel in a high-rise that offers plush rooms plus free wine hours. For more upscale options there is the Ritz-Carlton Coconut Grove and the Four Seasons Miami that both offer refined rooms and stunning bay views.

CloudVO City Guide Miami Biscayne Bay

Miami is a hub for international trade, business, and culture making it a prime location for business. So when it comes to your professional business needs, CloudVO has an array of great options for you. Virtual Office plans are available at all of the aforementioned locations and offer professional meeting rooms, digital mail services, as well as the use of a business address with options to add live phone answering services.


About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.



Instagram Stories: an Introduction for Coworking Space Operators

Instagram Stories are temporary posts—photos, graphics or videos—that have a 24 hour lifespan and play in the sequence they were added.

They take some getting used to, but Stories can be a fun, effective way to drive traffic, sales and membership sign-ups in your coworking space.

You can add as many Stories as you like to your Instagram, and use them to target new audiences and generate leads to your coworking space.

You can also add calls to action (CTAs) in Stories, which can be especially useful for workspace promotions or highlighting new posts and content about your space.

CloudVO Tips on Instagram Stories for Coworking Operators

Behind-the-Scenes Content

Stories can be used to capture behind-the-scenes content that doesn’t have to be as high quality as regular Instagram posts. Because Stories disappear after 24 hours, they tend to be more in-the-moment and timely. They can, however, be used very effectively to market upcoming events and promotions.

One of the benefits of Stories is that the most recent ones appear in the top of your followers’ app, directly below the Instagram logo. So, unlike posts in your feed, which may or may not be seen depending on the platform’s algorithm, Stories are always there.

Using Stories to market your workspace takes consistency. Post regularly—even daily—to stay in front of your followers. If you have too many Stories, however followers will just tap through to the next account. We suggest doing 5 or 6, with no more than 10.

Posting frequently ensures that you’ll end up in the top five or six Stories, where you have a better chance of your followers seeing your content than they will in a post.

Link to Your Content

Once you have momentum with your Stories, link people back to your profile and, eventually, to your content, website or landing page.

If you have over 10,000 Instagram followers, viewers can “Swipe Up” to see more information or an outside link. However, if you have fewer than 10,000 followers, best practice is to link viewers back to your Instagram profile where they can click a link in your bio.

CloudVO Blog Instagram Stories for Coworking Space Operators Link to your content

You can share other Instagram Stories onto your Story, if the other account is public. Tagging other Instagram accounts in your Stories is ideal for collaborations as you can easily share each other’s Stories, posts and information.

Stories include fun additions, such as the ability to ask questions, conduct polls, and add text and stickers to edit images on-the-go. Hashtags in Stories allow you to extend your reach and make your Story discoverable to anyone following specific hashtags, including #coworking #coworkingspace #coworkinglife and over one hundred more.

Highlights

While Instagram Stories only have a 24 hour life, you can add any Story to your Instagram Highlights, which are the circles between your Stories and your feed.

Highlights are curated collections of Instagram Stories that your followers can tap into and watch any time they like. They live permanently on your profile and are a fun way to group your best Stories thematically.

CloudVO Blog Instagram Stories for Coworking Operators Highlights

To create a cohesive brand experience, create thumbnail images or graphics for your Highlights.

Instagram Stories Tools

Stories have built-in tools, including GIFs and stickers, and there are plenty of apps to help you level-up your Instagram Stories game. Here are some of our favorites:

Livestream: You can stream video to your audience as part of your Stories. If you do livestreams consistently, consider posting them to your Instagram TV (IGTV). (IGTV best practices will be shared in a future post).

Boomerang: Boomerang is a fun, built-in tool that creates mini-videos that loop back and forth.

Superzoom: Superzoom is what it sounds like—a tool that lets you zoom in on an image. It also includes numerous effects so you can let your creativity play.

Rewind: Rewind is a tool that rewinds video footage to provide a special effect.

Unfold: This tool provides templates for Instagram Stories

Inshot: Inshot is a video editor and photo editor created for Stories

Canva: Canva is an easy to use image editing tool, with templates and graphics for Stories.

Pro Tips for Creating Instagram Stories

  • Add text to your photos
  • Play with size and color
  • Tag people in your Stories using an @ mention
  • Draw on your photos using different pen styles
  • Use stickers. You can access them by swiping up
  • Add your location
  • Use relevant hashtags
  • Create polls
  • Ask questions
  • Swipe right or left to apply different filters to your Story
  • Add additional images to your story. Pick the image you want to use, pinch it to make smaller, copy the image then paste it into your story.
  • Check performance by swiping up while viewing your story. You’ll see how many people have viewed it. You’ll also see the results if anyone took the poll or answered the question
  • Add music to your Stories. You can find this option in the sticker pop-up
  • Post anytime of day, whenever something interesting is happening
  • Use the built-in emoji slider tool to get feedback from followers
  • Use the built-in countdown timer to promote an upcoming event or launch

Be Strategic

As with all your marketing, be strategic about how you use Instagram Stories. Plan it out and create a schedule that’s realistic and focused. If you post a lot of Stories all at once, your followers will expect that trend to continue.

That said, Stories are a somewhat informal way to share your brand, company, community and values. If you’re creating Stories in real time to share with your followers, don’t think about it too much, just share.

CloudVO Blog Instagram Stories for Coworking Space Operators Share Special Events

A Landing Page for your Brand

Instagram is like a landing page for your brand and Stories can be an important part of developing and sharing your brand identity and creating a cohesive experience for your followers.

Instagram Stories has its own culture and norms. Spend time researching how other brands and workspaces use Stories and start experimenting with your own Stories. It’s a powerful tool for expanding your reach and showcasing your community and brand.

CloudVO Blog Instagram Stories for Coworking Space Operators Showcase your brand

On May 29, CloudVO Marketing Director Karina Patel is co-hosting, along with Coworking Content founder Cat Johnson, a virtual training on using Instagram to market your coworking space. Register here: Instagram Marketing: an Introduction for Coworking Spaces


About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.


CloudVO City Guide: San Francisco

In today’s CloudVO City Guide, we are focusing on a few of our shared workspace locations in San Francisco, which is known as the cultural, commercial, and financial center of Northern California. San Francisco is also known as a great city to work in being that it’s easy to build entrepreneurial relationships, there are plenty of job opportunities, and tons of activities outside of work.

CloudVO City Guide San Francisco

SOMA District

CloudVO partner, Pacific Workplaces, offers professional Virtual Offices and Meeting Rooms fully-equipped and ready for all of your business needs. The San Francisco location features bayside views that will surely impress your clients. Located in the SOMA district next to the downtown Financial District, two blocks from the Embarcadero BART station, near Muni, and an easy walk to the Ferry Building which also hosts a farmer’s market.  Here, you will find a workspace that provides a world-premier business address, stunning bay views, and best of class technology near fabulous restaurants in the city.

CloudVO City Guide San Francisco Pacific Workplaces Meeting Rooms

CloudVO partner, RediSuite- San Francisco has Virtual Offices and Meeting Rooms located in the SOMA district at the crossroads of Mission and Montgomery. Found in a traditional building that is recognizable to anyone from the area. The inside has been furnished and fabricated to a very high level. With raw brick on some walls and beautiful wood finishes, this location has a very high-quality feeling whilst remaining open and interesting, truly capturing the feel and character of the SOMA district. The SOMA district is known for its several museums, upscale dining options, café’s and more.


CloudVO City Guide San Francisco ReadiSuite SOMA Meeting Rooms

Financial District

CloudVO partner, Carr Workplaces Embarcadero- San Francisco, provides Virtual Offices and Meeting Rooms in the heart of the Financial District and is in the area’s premier multi-use complex. Overlooking the historic Ferry building, this shared office space offers phenomenal views of the surrounding area. It also happens to be in a very convenient location as it is in close proximity to a multitude of business and entertainment facilities.

CloudVO City Guide San Francisco Carr Workplaces Embarcadero Meeting Rooms

CloudVO partner, Raven Office Centers- San Francisco, features Virtual Offices located in the desirable Financial District. This shared workspace offers flexible solutions that are ideal for people starting new businesses or currently working from a home office. This workspace is also a great landing pad for traveling road warriors and those that need flexible satellite office solutions. This shared workspace is also conveniently located near tons of coffee shops, restaurants, shopping and public transportation.

CloudVO City Guide San Francisco Raven Office Centers Meeting Rooms

As far as places to stay goes, The Hyatt Regency San Francisco is a great option as it’s the only luxury waterfront hotel with breathtaking bay and city views and is conveniently close to all of our partner locations. The Hilton San Francisco Financial District offers stunning panoramic views of the city skyline and the bay at a really good value. For a little more upscale, check out the Loews Regency San Francisco and its awesome views and this hotel’s natural beauty, timeless design and modern amenities.

CloudVO City Guide San Francisco Hyatt Regency

Since all of these shared workspace locations are in close proximity, you’ll find an array of after-work or weekend activities to do in this area of San Francisco. Some of these include the famous San Francisco Museum of Modern Art, the Museum of Ice Cream (yes, Ice Cream!), Union Square, and more.


CloudVO City Guide San Francisco Museum of Ice Cream

Whether you are in San Francisco for a business meeting or looking to add a professional San Francisco business address to your portfolio, we have many options that are suitable for your needs. Virtual Office plans are available at all of the aforementioned partner locations and offer standard mail services, sophisticated meeting rooms, as well as use of the business address with options to add live phone answering services.


About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.




Meeting Room White Paper 2019

Meeting Room White Paper 2019 Hourly Prices Per Room Size All Operators in United States

Tell us a bit about yourself before downloading the white paper.

We are excited to announce our 2019 Meeting Room White Paper. This survey analyzes Day Office and Meeting Room pricing, utilization rates, and revenue, and serves as an update to the comprehensive meeting room price review first published by CloudVO in 2015. It is a high-level summary of considerable data and analyses collected and performed in Q1 2019.

We collected hourly prices from 20,710 day offices and meeting rooms in 3,378 locations across the United States, available for booking online directly from the providers’ own websites or via resellers like CloudVO, Liquidspace and Davinci. We mined the data to draw comparisons across regions and providers, between resellers and original providers, and of course a comparison between CloudVO partners and Regus in each region.

A more comprehensive analysis is made available for free to CloudVO partners to enable them to drill down on their region of operation and use this collection of data to set up more effective meeting room strategies.

In this public version we are sharing data aggregated on a US-wide basis that highlight different strategies across providers and should raise many good questions in the operator’s mind. We also share meeting room utilization metrics from our sister company Pacific Workplaces.

The meeting room business is a substantial source of revenue for shared office space operators, with expected revenue significantly higher than alternative uses, such as full-time offices or coworking space. This analysis gives a sense of the potential for revenue per type of room and per square foot. It also shares statistics on observed retail hourly prices for various room sizes.

The survey does not include data from hotels or conference centers that have a different value proposition and typically charge higher rates.

We believe this survey paints an accurate picture of the meeting room business provided by the Shared Office Space industry in the U.S.

Get access to invaluable resources like this when you list your workspace location for free and partner with us. Join our network of close to 700 locations around the world. Visit us at www.CloudVO.com  


About CloudVO

CloudVO   is the umbrella brand of Cloud Officing Corp, headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office and meeting room solutions to professionals under a Workplace-as-a-Service ™ model. CloudVO operates the CloudTouchdown network that grants preferential access to day offices and meeting rooms at close to 700 locations worldwide for mobile workers and distributed workforces under a subscription model or on a pay-per-use basis.

8 Types of Content to Post on Instagram: a Guide for Coworking Space Operators

Instagram is hot right now. A reported one billion people use the platform every month, with 38% of people using it several times per day.

As a coworking space operator, you’d be wise to leverage the popularity and reach of Instagram. But coming up with original content to share, day after day, week after week, isn’t always easy. If you’re overly promotional, Instagram users tune you out, but if you’re not promotional enough, you may not get the marketing impact you desire.

The CloudVO marketing team rounded up our favorite types of content to post on Instagram, specifically with coworking space operators in mind. Here are our top eight.

CloudVO Blog 8 Types of Content to post on IG

  1. Highlight Community Members (and Their Brands)
    When you highlight your members, their companies, their projects and their brands, you support them in growing their business. You also establish your space as a place and resource for other business owners and can showcase your brand values and vision.

A couple of things to keep in mind when highlighting members:

  • How long have they been a member?
  • What are some fun facts about them and/or their brand?

Quick win:
Create a member profile email template—say five questions—that you can easily send out to members. This is the basis of your content. Ask them to stop by the front reception or connect with the community manager so a team member can take a photo of them using the space. This way, you can control the colors and composition of the photo, as opposed to them sending in a headshot. Then schedule the content into your calendar. It’s an easy way to create content without having to do much work.

Suggested hashtag: #featurefridays

Cloud VO Blog 8 Types of Content to post on Instagram Member Highlight

 

  1. Spotlight Team Members
    Team members are an integral part of your workspace. They quietly do a lot behind the scenes and, without them, things in your space would quickly fall apart. Put a face to your community and brand by spotlighting the people running your workspace. This way, your external community knows who to contact when they have questions about space rental, membership, events, etc., and you let your new and existing community members know who runs the space and who to turn to with questions.

Suggested hashtag: #teamtuesdays.

Cloud VO Blog 8 Types of Content to post on Instagram Team Members

  1. External Events in Your Local Community
    One of the smartest things a coworking space operator can do is to connect with—and support—other organizations and businesses in your community, especially those that are aligned with your space, community and target market.

By promoting, sharing and mentioning events and news from your extended community, you show members, potential members and neighbors that your space is not just for members—that it’s a resource for the local community.

Create Instagram posts about events that benefit the entire community. Include the topics, speakers, panelists, venue, etc and tag them all. Tagging local partners and businesses is key to boosting engagement and reach.

  1. Showcase Guests and Members Utilizing the Space
    Do you feel like you have nothing to post on Instagram?  You have the best content right in front of you: your members working in your space.

Time and time again, we find that simple posts of members working or collaborating in a coworking space gets, not only a high amount of likes, but great engagement. People want to see themselves working in your space, so Instagram posts that reflect your members working and your community in action are great go-tos.

Cloud VO Blog 8 Types of Content to post on Instagram Members Working and Member Community

  1. Awesome Reviews
    Customer reviews are an important piece of marketing your coworking space, so leverage your great reviews into Instagram content.

Third-party review sites like Trustpilot make things easy with built-in Image Generator tools that allow you to pick quotes from specific reviews and choose a background image. The Image Generator will also size your graphic for the specific social media platform you intend to use. Once you have the quote and preferred graphic, you can simply download and share.

Reviews serve as testimonials that strengthen members’ bond with your space and community, and demonstrate social proof to people who may be interested in learning more about becoming a member. People put a lot of weight on reviews. One great review can drive far more attention, interest and word-of-mouth marketing than you talking about the benefits and features of your space.

Cloud VO Blog 8 Types of Content to post on Instagram Awesome Reviews

  1. Share Space Refreshes
    Keeping your coworking space interesting, useful and visually fresh shows that you take pride in it and are constantly maintaining it.

Sharing space refreshes on Instagram gives people an insider’s look at what it’s like in your space. Whether it’s something small like a new coffee maker, or something large, like a space remodel, keep people in-the-loop about changes, improvements and enhancements in the space.

Members appreciate when the space is well-kept, and they are inclined to take more photos within the space and post. Encourage user generated content and people sharing that they are working from your space by liking, engaging, commenting and sharing their posts. And remember, anytime you update or add something cool or new to your space, share it.

Cloud VO Blog 8 Types of Content to post on Instagram Space Refresh

  1. Promote Blog Posts
    Each time you publish a new blog post you should promote it on Instagram (as well as the other social platforms). Social media is a great way to drive people to your blog content. If you have a featured image you use for a specific blog article, just take that same image and post to Instagram with a caption that draws people to want to read your blog.

ProTip: Make sure the link to your latest article is in your bio. The less work people have to do to get to your post (or website), the more likely they are to actually click through to it.

  1. Show Decor and Workspace Set-up
    Each coworking community has members who “nest” or take the time to make their workspace their own. Capture some of these fun and interesting workspace areas and share them.

Whether it involves someone working amongst plants, flowers, artwork, or gizmos and gadgets, snap a photo of someone’s work set-up for the day and share it around. These types of posts are very humanizing and relatable—they let people see what it’s like to work a day in your space.

Cloud VO Blog 8 Types of Content to post on Instagram Workspace Setup

Bonus: Popular Instagram Daily Hashtags
Find ways to incorporate Instagram daily hashtags into your post. Remember to also keep an eye out for hashtags around holidays, theme months or seasons, news, events and more. Here are some of the most popular daily hashtags on Instagram:

MONDAY
#mondaymotivation

TUESDAY
#teamtuesday

WEDNESDAY
#wednesdaywisdom

THURSDAY
#throwbackthursday
#tbt

FRIDAY
#flashbackfriday
#fbf
#featurefriday

Cat Johnson is a content strategist and storyteller for the coworking movement.

Want more resources geared specifically for workspace operators?  Join 700 shared workspaces around the world and partner with us. Go to   www.CloudVO.com    to list your location for free.


About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.