CloudVO City Guide: San Francisco

In today’s CloudVO City Guide, we are focusing on a few of our shared workspace locations in San Francisco, which is known as the cultural, commercial, and financial center of Northern California. San Francisco is also known as a great city to work in being that it’s easy to build entrepreneurial relationships, there are plenty of job opportunities, and tons of activities outside of work.

CloudVO City Guide San Francisco

SOMA District

CloudVO partner, Pacific Workplaces, offers professional Virtual Offices and Meeting Rooms fully-equipped and ready for all of your business needs. The San Francisco location features bayside views that will surely impress your clients. Located in the SOMA district next to the downtown Financial District, two blocks from the Embarcadero BART station, near Muni, and an easy walk to the Ferry Building which also hosts a farmer’s market.  Here, you will find a workspace that provides a world-premier business address, stunning bay views, and best of class technology near fabulous restaurants in the city.

CloudVO City Guide San Francisco Pacific Workplaces Meeting Rooms

CloudVO partner, RediSuite- San Francisco has Virtual Offices and Meeting Rooms located in the SOMA district at the crossroads of Mission and Montgomery. Found in a traditional building that is recognizable to anyone from the area. The inside has been furnished and fabricated to a very high level. With raw brick on some walls and beautiful wood finishes, this location has a very high-quality feeling whilst remaining open and interesting, truly capturing the feel and character of the SOMA district. The SOMA district is known for its several museums, upscale dining options, café’s and more.


CloudVO City Guide San Francisco ReadiSuite SOMA Meeting Rooms

Financial District

CloudVO partner, Carr Workplaces Embarcadero- San Francisco, provides Virtual Offices and Meeting Rooms in the heart of the Financial District and is in the area’s premier multi-use complex. Overlooking the historic Ferry building, this shared office space offers phenomenal views of the surrounding area. It also happens to be in a very convenient location as it is in close proximity to a multitude of business and entertainment facilities.

CloudVO City Guide San Francisco Carr Workplaces Embarcadero Meeting Rooms

CloudVO partner, Raven Office Centers- San Francisco, features Virtual Offices located in the desirable Financial District. This shared workspace offers flexible solutions that are ideal for people starting new businesses or currently working from a home office. This workspace is also a great landing pad for traveling road warriors and those that need flexible satellite office solutions. This shared workspace is also conveniently located near tons of coffee shops, restaurants, shopping and public transportation.

CloudVO City Guide San Francisco Raven Office Centers Meeting Rooms

As far as places to stay goes, The Hyatt Regency San Francisco is a great option as it’s the only luxury waterfront hotel with breathtaking bay and city views and is conveniently close to all of our partner locations. The Hilton San Francisco Financial District offers stunning panoramic views of the city skyline and the bay at a really good value. For a little more upscale, check out the Loews Regency San Francisco and its awesome views and this hotel’s natural beauty, timeless design and modern amenities.

CloudVO City Guide San Francisco Hyatt Regency

Since all of these shared workspace locations are in close proximity, you’ll find an array of after-work or weekend activities to do in this area of San Francisco. Some of these include the famous San Francisco Museum of Modern Art, the Museum of Ice Cream (yes, Ice Cream!), Union Square, and more.


CloudVO City Guide San Francisco Museum of Ice Cream

Whether you are in San Francisco for a business meeting or looking to add a professional San Francisco business address to your portfolio, we have many options that are suitable for your needs. Virtual Office plans are available at all of the aforementioned partner locations and offer standard mail services, sophisticated meeting rooms, as well as use of the business address with options to add live phone answering services.


About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.




Meeting Room White Paper 2019

Meeting Room White Paper 2019 Hourly Prices Per Room Size All Operators in United States

Tell us a bit about yourself before downloading the white paper.

We are excited to announce our 2019 Meeting Room White Paper. This survey analyzes Day Office and Meeting Room pricing, utilization rates, and revenue, and serves as an update to the comprehensive meeting room price review first published by CloudVO in 2015. It is a high-level summary of considerable data and analyses collected and performed in Q1 2019.

We collected hourly prices from 20,710 day offices and meeting rooms in 3,378 locations across the United States, available for booking online directly from the providers’ own websites or via resellers like CloudVO, Liquidspace and Davinci. We mined the data to draw comparisons across regions and providers, between resellers and original providers, and of course a comparison between CloudVO partners and Regus in each region.

A more comprehensive analysis is made available for free to CloudVO partners to enable them to drill down on their region of operation and use this collection of data to set up more effective meeting room strategies.

In this public version we are sharing data aggregated on a US-wide basis that highlight different strategies across providers and should raise many good questions in the operator’s mind. We also share meeting room utilization metrics from our sister company Pacific Workplaces.

The meeting room business is a substantial source of revenue for shared office space operators, with expected revenue significantly higher than alternative uses, such as full-time offices or coworking space. This analysis gives a sense of the potential for revenue per type of room and per square foot. It also shares statistics on observed retail hourly prices for various room sizes.

The survey does not include data from hotels or conference centers that have a different value proposition and typically charge higher rates.

We believe this survey paints an accurate picture of the meeting room business provided by the Shared Office Space industry in the U.S.

Get access to invaluable resources like this when you list your workspace location for free and partner with us. Join our network of close to 700 locations around the world. Visit us at www.CloudVO.com  


About CloudVO

CloudVO   is the umbrella brand of Cloud Officing Corp, headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office and meeting room solutions to professionals under a Workplace-as-a-Service ™ model. CloudVO operates the CloudTouchdown network that grants preferential access to day offices and meeting rooms at close to 700 locations worldwide for mobile workers and distributed workforces under a subscription model or on a pay-per-use basis.

8 Types of Content to Post on Instagram: a Guide for Coworking Space Operators

Instagram is hot right now. A reported one billion people use the platform every month, with 38% of people using it several times per day.

As a coworking space operator, you’d be wise to leverage the popularity and reach of Instagram. But coming up with original content to share, day after day, week after week, isn’t always easy. If you’re overly promotional, Instagram users tune you out, but if you’re not promotional enough, you may not get the marketing impact you desire.

The CloudVO marketing team rounded up our favorite types of content to post on Instagram, specifically with coworking space operators in mind. Here are our top eight.

CloudVO Blog 8 Types of Content to post on IG

  1. Highlight Community Members (and Their Brands)
    When you highlight your members, their companies, their projects and their brands, you support them in growing their business. You also establish your space as a place and resource for other business owners and can showcase your brand values and vision.

A couple of things to keep in mind when highlighting members:

  • How long have they been a member?
  • What are some fun facts about them and/or their brand?

Quick win:
Create a member profile email template—say five questions—that you can easily send out to members. This is the basis of your content. Ask them to stop by the front reception or connect with the community manager so a team member can take a photo of them using the space. This way, you can control the colors and composition of the photo, as opposed to them sending in a headshot. Then schedule the content into your calendar. It’s an easy way to create content without having to do much work.

Suggested hashtag: #featurefridays

Cloud VO Blog 8 Types of Content to post on Instagram Member Highlight

 

  1. Spotlight Team Members
    Team members are an integral part of your workspace. They quietly do a lot behind the scenes and, without them, things in your space would quickly fall apart. Put a face to your community and brand by spotlighting the people running your workspace. This way, your external community knows who to contact when they have questions about space rental, membership, events, etc., and you let your new and existing community members know who runs the space and who to turn to with questions.

Suggested hashtag: #teamtuesdays.

Cloud VO Blog 8 Types of Content to post on Instagram Team Members

  1. External Events in Your Local Community
    One of the smartest things a coworking space operator can do is to connect with—and support—other organizations and businesses in your community, especially those that are aligned with your space, community and target market.

By promoting, sharing and mentioning events and news from your extended community, you show members, potential members and neighbors that your space is not just for members—that it’s a resource for the local community.

Create Instagram posts about events that benefit the entire community. Include the topics, speakers, panelists, venue, etc and tag them all. Tagging local partners and businesses is key to boosting engagement and reach.

  1. Showcase Guests and Members Utilizing the Space
    Do you feel like you have nothing to post on Instagram?  You have the best content right in front of you: your members working in your space.

Time and time again, we find that simple posts of members working or collaborating in a coworking space gets, not only a high amount of likes, but great engagement. People want to see themselves working in your space, so Instagram posts that reflect your members working and your community in action are great go-tos.

Cloud VO Blog 8 Types of Content to post on Instagram Members Working and Member Community

  1. Awesome Reviews
    Customer reviews are an important piece of marketing your coworking space, so leverage your great reviews into Instagram content.

Third-party review sites like Trustpilot make things easy with built-in Image Generator tools that allow you to pick quotes from specific reviews and choose a background image. The Image Generator will also size your graphic for the specific social media platform you intend to use. Once you have the quote and preferred graphic, you can simply download and share.

Reviews serve as testimonials that strengthen members’ bond with your space and community, and demonstrate social proof to people who may be interested in learning more about becoming a member. People put a lot of weight on reviews. One great review can drive far more attention, interest and word-of-mouth marketing than you talking about the benefits and features of your space.

Cloud VO Blog 8 Types of Content to post on Instagram Awesome Reviews

  1. Share Space Refreshes
    Keeping your coworking space interesting, useful and visually fresh shows that you take pride in it and are constantly maintaining it.

Sharing space refreshes on Instagram gives people an insider’s look at what it’s like in your space. Whether it’s something small like a new coffee maker, or something large, like a space remodel, keep people in-the-loop about changes, improvements and enhancements in the space.

Members appreciate when the space is well-kept, and they are inclined to take more photos within the space and post. Encourage user generated content and people sharing that they are working from your space by liking, engaging, commenting and sharing their posts. And remember, anytime you update or add something cool or new to your space, share it.

Cloud VO Blog 8 Types of Content to post on Instagram Space Refresh

  1. Promote Blog Posts
    Each time you publish a new blog post you should promote it on Instagram (as well as the other social platforms). Social media is a great way to drive people to your blog content. If you have a featured image you use for a specific blog article, just take that same image and post to Instagram with a caption that draws people to want to read your blog.

ProTip: Make sure the link to your latest article is in your bio. The less work people have to do to get to your post (or website), the more likely they are to actually click through to it.

  1. Show Decor and Workspace Set-up
    Each coworking community has members who “nest” or take the time to make their workspace their own. Capture some of these fun and interesting workspace areas and share them.

Whether it involves someone working amongst plants, flowers, artwork, or gizmos and gadgets, snap a photo of someone’s work set-up for the day and share it around. These types of posts are very humanizing and relatable—they let people see what it’s like to work a day in your space.

Cloud VO Blog 8 Types of Content to post on Instagram Workspace Setup

Bonus: Popular Instagram Daily Hashtags
Find ways to incorporate Instagram daily hashtags into your post. Remember to also keep an eye out for hashtags around holidays, theme months or seasons, news, events and more. Here are some of the most popular daily hashtags on Instagram:

MONDAY
#mondaymotivation

TUESDAY
#teamtuesday

WEDNESDAY
#wednesdaywisdom

THURSDAY
#throwbackthursday
#tbt

FRIDAY
#flashbackfriday
#fbf
#featurefriday

Cat Johnson is a content strategist and storyteller for the coworking movement.

Want more resources geared specifically for workspace operators?  Join 700 shared workspaces around the world and partner with us. Go to   www.CloudVO.com    to list your location for free.


About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

CloudVO City Guide: Denver, Colorado

On today’s city guide, we are highlighting a few of our shared workspaces in Denver, the capital of Colorado and an American metropolis dating back to the old west era. Denver makes for a great place to do business thanks to its third fastest growing economy in the United States.  Besides traditional industries, Denver also invests in and promotes creatives with its “Creative Districts” that have seen annual job growth since they were formed in 2011. The work environment in Denver is more relaxed, not to say employees don’t work as hard, but the culture allows for people to take advantage of the outdoors and focus on their overall well-being. Being that you’re encouraged to get out of the office to balance work and play, Denver is a great place to build or further your career if you are someone who appreciates and thrives in that type of environment.

CloudVO City Guide Denver Colorado

We are excited to take a closer look at these shared workspaces in Denver, since the CloudVO team is heading to Denver on April 15th for the 2019 Global Coworking Unconference Conference (GCUC)! If you are also heading to the conference and are planning to stay an extra few days in the city and need a space to work, be sure to check out these shared workspaces.

Downtown
CloudVO partner, Your Office- Denver, offers fully equipped Virtual Offices and Meeting Rooms and is located in the heart of the financial district on 17th Street, known as Denver’s Wall Street of the West. Just half a block from the 16th Street Pedestrian Mall and all of its abundant entertainment, shopping and dining options. Your Office is near the State Capitol, the City and County Court House and a large concentration of oil and gas companies, and one block from the RTD Light Rail stop and numerous bus lines pass along the cross streets of their building.  CloudVO partner, ZEN Offices- Denver- Johns Manville Plaza is located in the heart of the Central Business District in downtown. These Virtual Offices and Meeting Rooms are on the 19th floor and feature outstanding views of Downtown Denver and the Rocky Mountains. It is newly renovated and has an outdoor plaza where you’ll find Starbucks, banks, shopping centers, and hotels like the Marriott City Center.  Johns Manville Plaza is known for offering professionals high quality office space in a stress-free work environment with amenities like weekly yoga, massage therapist sessions, aroma therapy rooms, a spa inspired café, and daily nutritional meal deliveries. Another CloudVO partner, Novel Coworking- 16 St Denver, provides Virtual Offices and Coworking Space adjacent to the popular 16th Street Pedestrian Mall and just two blocks from the Colorado Convention Center. This location offers easy access to Downtown Denver’s restaurants, hotels, and Light Rail transit.

CloudVO City Guide Denver Zen Offices Conference Room

CloudVO City Guide Denver Novel Coworking 16th Street Meeting Room

 

Speer
CloudVO partner, Shift Corona- Denver, provides Virtual Offices and Meeting Rooms in a productive, yet dynamic work environment. Hit the gym for a free yoga or boot camp class, or conduct a cuddle sesh with resident dogs on your break. At Shift, it’s about finding how you work best. This location is in the hub of Denver and offers an ideal workspace just minutes from some of Denver’s best restaurants and shops.

CloudVO partner, Shift Workspaces Bannock- Denver, provides Virtual Offices that are sure to impress with its refined industrial style featuring numerous pieces of locally sourced art, furniture, and wall hangings. In addition, you can obtain a professional business address, mail services, and other virtual office services.  

CloudVO City Guide Denver Shift Workspaces Lounge

Denver Tech Center
CloudVO partner, Executive Business Centers- Denver, offers Virtual Offices and Meeting Rooms in a prime place for your next business meeting. Centrally located on Belleview Avenue in the Denver Tech Center, this space has great panoramic views and easy access to major highways like I-25 and I-225 which make this an ideal location. Onsite ample and free parking is available for your convenience. Additional services available include notary services, word processing, copy/scanning, courier services, and catering.

CloudVO City Guide Denver Executive Business Centers Day Office

Where to stay?
Here are a few of the most notable places to stay in Denver. The Curtis Denver Doubletree is a uniquely fun boutique hotel conveniently located smack dab in the center of Downtown Denver and is where the CloudVO team will be staying in April for GCUC! Embassy Suites is also in a great location and is a perfect place to stay for business or pleasure. Another great option is the Hyatt Regency Denver, also centrally located and steps from the Colorado Convention Center and minutes from Paramount Theatre.  All of the hotel options are in close proximity to GCUC if you are planning to attend. 

CloudVO City Guide The Curtis Denver Doubletree

Want more info on the free resources we will provide operators who visit our booth at GCUC USAContact us  and we’ll give you a sneak peek of what we have in store at the conference.


About CloudVO

CloudVO  is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

CloudVO City Guide: Washington, D.C.

In the next CloudVO City guide, we take a closer look at our shared workspace locations in Washington, D.C. This compact city is known for many things other than being the United States Capitol and the center of the U.S. government. It’s also known for its historic national monuments, famous museums, having a growing economy, and being one of the most visited cities in the world. 

CloudVO City Guide Washington DC

The economy and tourists drive tons of business to Washington, D.C. and make it the ideal place to have your business address, hold meetings, or utilize the amenities of a shared workspace to build your business.  The city offers lots of cultural activities, entertainment, shopping, festivals, outdoor recreation, and great restaurants. We are breaking down D.C. into its respective neighborhoods to take a closer look at the shared workspaces that CloudVO offers.

Virgina- Reston
CloudVO partner, Carr Workplaces Reston Town Center offers Virtual Offices and Meeting Rooms and is optimally located close to dozens of high-tech companies and offers both commercial and retail entities. This meeting space is sure to project the professional image your business deserves. In addition, Reston- Library Street is conveniently located near a plethora of local restaurants, bars, and cafes. Another CloudVO partner, Metro Offices Reston- Plaza America has Virtual Offices and Meeting Rooms just minutes away from Dulles International Airport and conveniently close to thoroughfares offering fast access to Washington, northern Virginia and Maryland. The building is encompassed by walking paths with a variety of shops and restaurants. The site is just blocks away from the active Reston Center and renowned Reston Hyatt Hotel.

CloudVO City Guide Washington DC Reston Plaza America Meeting Room

Tysons Corner/McLean
CloudVO partner, Metro Offices McLean- Greensboro Station is a new workspace that provides beautiful Meeting Rooms perfect for your next business meeting. With onsite parking and easy access to the Silver Line Metro, meeting at our Greensboro Station location in McLean couldn’t be easier. The onsite café makes busy days smoother so you don’t miss a meal. Other perks include the onsite wine bar, relaxation room and game room! Sold yet?  If you’re looking for something more corporate in the area, CloudVO partner Carr Workplaces Tysons- McLean boasts one of the most prestigious addresses in the suburban Washington area. These Virtual Offices and Meeting Rooms provide instant access to the Ritz- Carlton and Tysons Galleria by way of a climate enclosed concourse. Also nearby are restaurants such as The Palm and 120 specialty shops and services at your disposal.

CloudVO City Guide Washington DC Carr Workplaces Tyson McLean Meeting Room

Alexandria
We offer three shared workspace locations in Alexandria. CloudVO partner, Novel Coworking Old Town offers Meeting Rooms situated in Old Town Alexandria, directly across the Potomac.  This location features four floors of private offices, coworking space, and large suites for teams of up to 15 people. This beautiful red brick building is outfitted with the latest technology, including internet, espresso machine and the on-site garage makes parking a breeze. Carr Workplaces Duke Street- Alexandria provides Meeting Rooms centrally located to the Embassy Suites Old Town Alexandria, with the U.S. Patent and Trademark Office (USPTO) and Federal Courthouse only steps away. Nearby transportation includes the King Street Metro, Amtrak, and Virginia Railway Express (VRE) station. Carr Workplaces King Street- Alexandria offers Meeting Rooms in the heart of Alexandria, across from King Street Metro and Amtrak. The building is home to Theismann’s Restaurant and is in close proximity to many other fine restaurants and hotels.

CloudVO City Guide Washington DC Novel Coworking Old Town Alexandria

Downtown
Right next to the White House, CloudVO partner, Carr Workplaces Pennsylvania Ave. offers Virtual Offices and Meeting Rooms with a prestigious reputation giving your business the professionalism it deserves. This building offers onsite security, parking, and is surrounded by many fine eateries and retail stores. Getting here is hassle-free being that it’s located two blocks from the Farragut West and three blocks from Farragut North Metro Stations. CloudVO partner, Virtual Offices DC, offers Meeting Rooms located in the heart of the city with easy access to the Superior Court, K Street, local and federal courts, and judiciary square. The Dupont Circle and McPherson Square metro stops are minutes away, along with abundant taxis and parking garages.

CloudVO City Guide Washington DC Carr Workplaces Pennsylvania Avenue Day Office

Friendship Heights
CloudVO partner, AdvantEdge- Chevy Chase offers fully equipped Virtual Offices and Meeting Rooms at the corner of Wisconsin and Western Avenue. This is a great location in one of D.C.’s best high-end suburbs. Located within walking distance of banks, boutiques, restaurants, theatres, and the Washington Sports and Fitness Club, there is no shortage of things to do and places to eat.   

CloudVO City Guide Washington DC AdvantEdge Workspaces Boardroom

Dupont Circle
CloudVO partner, Metro Offices- Dupont Cir., provides Virtual Offices and Meeting Rooms with a fresh and modern feel. This shared workspace is in the middle of D.C.’s renowned Dupont Circle community and within walking distance of top-notch restaurants and fashionable retailers. Strategically located one block from the circle itself, it is encompassed by foreign embassies and prominent national and international corporations and organizations. This is the perfect place to get some work done and then reward yourself with some food or shopping just steps away.

CloudVO City Guide Washington DC Metro Offices Dupont Circle Meeting Space

Sights to see
The city offers many must-see attractions being that it’s defined by iconic monuments and buildings. The White House, Washington Monument, Lincoln Memorial, The Smithsonian Museums and the United States Capitol are just a few of the noteworthy places to visit. Beyond the traditional D.C. attractions, you’ll find fresh food, arts and nightlife scenes. Two of the best restaurants for wining and dining are known to be the Poca Madre, high-end Mexican that presents explosive flavors in a fun, fine-dining setting, and the Dabney, that serves mid-Atlantic cuisine at this rustic spot set in a former row house. For one thing, D.C. is known as a hotbed for fine dining which makes it the perfect place for business lunches and/or dinners.

Places to stay
If you’re planning to stay in the area, here are some of the top-rated hotels to consider. The Jefferson is a luxurious 5-star hotel located in downtown that boasts they are much more than a room to rest, but also an all-encompassing and immersive customized experience. The Park Hyatt is another 5-star hotel and is known to be as visually stimulating as it is comfortable and convenient. The Hyatt Place and the Washington Hilton are two more budget friendly options that are also modern and polished.

Washington D.C. has a lot to offer when it comes to professionals and workspace needs. Whether you need a professional business address or a place to hold meetings, CloudVO has an array of options for you. Virtual Office plans are available at most of the aforementioned locations and offer professional meeting rooms, standard mail services, as well as the use of a business address with options to add live phone answering services.


About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

How Coworking Improves Human Performance

This article published on the Mind Rocket site and entitled “Technology Drives Community” was authored by our CEO, Laurent Dhollande. In it, Laurent observes that while remote working is providing desirable flexibility to professionals, it also too often leads to unwelcomed isolation, intrusion into our private lives, and ultimately the potential for loss of productivity, but coworking can offer a solution.

Laurent postulates that this isolation and lack of motivation often experienced by remote workers are the flip side of the new empowerment and flexibility brought to us by the technological developments of the last two decades. That’s why, he writes, teleworking has actually not taken off as much as anticipated, in spite of many corporate programs that support remote work. He explains why joining a coworking community helps transcend these performance-hindering side effects.

Coworking provides more opportunity for members to learn and grow professionally, by interacting with people who are not fashioned by the same corporate mold, sometime serendipitously and other times via organized events. In the end, he explained that the social fabric of a coworking place can greatly help improve the individual member overall work experience. Coworking communities, no-doubt, bring much needed counter-balance to the downfalls of isolation inherent in remote work.

Coworking Day Passes to Generate Leads NextSpace Coworking Santa Cruz First Friday Special Day Pass

What’s interesting here is that a high level, someone secretive, consulting firm like Mind Rocket, who among other things advise foreign governments on how to leverage technology to improve Human Performance, sought out the opinion of our CEO, a keen observer of, and participant in, the flexible office industry, to explore how coworking communities may help soften the down side of remote work enabled by remote technology, and enhance human performance.

At CloudVO, we want to support all research efforts that might help gather data to support that claim, which we, as operators and coworkers, experience in our daily lives. If you have an academic project, or any kind of research, going in that direction, do not hesitate to contact us!

Meanwhile, we highly recommend you read the Mind Rocket article.

Visit us at   www.CloudVO.com    to list your location for free and join our coworking family of 700 shared workspaces around the world.


About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

How to Reinvent Your Marketing Strategy: 9 Tips for Coworking Space Operators

When was the last time you revisited your marketing strategy? Or your website, for that matter?

We get it. As coworking space operators, you have a lot on your plate. But if your marketing is not working, you’re leaving leads, members and money on the table.

The CloudVO marketing team sees first-hand how partner spaces present and market themselves online. Some have a streamlined strategy and others, not so much. The good news is that you can always improve, and doing so doesn’t have to be a huge undertaking.

CloudVO Blog Reinvent Your Coworking Space Marketing Strategy

I spoke with Karina Patel, Director of Marketing at CloudVO, about simple things coworking space operators can do to improve their digital presence and marketing.

I also spoke with David Middleton, Vice President at YourOffice, who turned to the CloudVO team when the company needed to update their marketing approach.

As Middleton explains, they weren’t getting the results they wanted from commercial real estate brokers and their “overall strategy was to increase conversions from inbound channels.” As he puts it, Patel “brought us into the new world and made sure we’re where we need to be.”

This meant strengthening SEO across their seven workspace locations, getting up-to-speed with social media trends, investing in pay-per-click marketing, focusing on content creation and revisiting their website copy.

Here are nine marketing tips for workspace operators, taken from our conversations.

1. Audit Your Website

Is your website up-to-date? Does your copy reflect keyword phrases you’re currently targeting? Is your site mobile responsive? These are all common issues with websites in the workspace world and beyond.

Be open to changes as Middleton of YourOffice was and take an honest look at your site, including images, videos, copy and layout. You may be using phrasing that’s outdated and missing opportunities to boost your SEO. Consider enlisting a few people to help with this (including a member), as their perspective and observations may be different from yours.

CloudVO Blog How Coworking Spaces Can Redefine Marketing Strategy Partner YourOffice

 

2. Make Check-out Easy

When someone visits your site, it’s because they need something. How easy is it for them to get the information they need and take the next step, whether that’s purchasing a membership, a meeting room rental, a virtual office or digital mail services?

As Patel explains, you want to provide instant gratification for the user.

“If a lead comes to the website, what is it they’re looking for,” she says. “How many clicks does it take them to get to it?”

Here are questions to ask yourself about the user experience on your site:

● Can people checkout on your website? If so, what is that process? Do they have to fill out a long form or is it easy?
● How easy is it for someone to navigate to what they need?
● How many clicks does it take to go from information to checkout?
● Do you have a call to action on each page to invite users to take the next step?
● Is your e-commerce integrated with your website?
● How easy is it for a casual browser to get a day pass, virtual mail membership or book a meeting room?

CloudVO Blog Reinvent Your Coworking Space Marketing Strategy Online Meeting Room Bookings

ProTip: Utilize analytics to glean valuable information. The CloudVO team found in their own analytics that a lot of people were reserving meeting rooms, coworking daypasses and virtual office services in the evening, after business hours. If reservations required filling out a form and waiting until the next day for a response, people would be more likely to keep browsing. It’s important to give people a way to book and pay immediately.

3. Refresh Your Images

An easy way to keep your website fresh and relevant is to update your photos regularly.

“You can immediately freshen up your website by updating the pictures,” says Patel. “Especially if you’ve renovated, added new furniture or painted. If the first thing I see is an office space with fluorescent lighting and bulky wood furniture, it looks like an office from the 90’s or 80’s. That’s the first thing an end-user would be turned off by.”

If you have photos of people using your conference room, those should be on your website. If you have photos of people working in an open coworking area, those should be on your home page.

CloudVO Blog 6 Tips on Integrating Virtual Offices into Coworking Spaces Meeting Rooms

CloudVO Blog Coworking and World Mental Health Day Expand Social Networks

“Take photos all the time and replace the ones on your site regularly,” Patel advises, adding that event photos can be particularly valuable in differentiating your space from those around you. But even if you don’t host events, photos are key to user engagement.

“If your space isn’t an event space, and you may not be exposing it to people who aren’t community members, you have to compete a little bit more,” she says. “An easy way to do that is with photos.”

4. Get Access to Your Website

It’s nice to have a web developer you can call when you need to make a change to your website. But, if you’re completely dependent on them to make changes, you may be less likely to actually make changes to photos and copy.

Many websites are built on WordPress, Squarespace or other platforms that have a built-in content management systems (CMS). These give you easy access to make changes. And, bonus, they’re designed to host content, so you’ll have a good foundation for your content marketing.

“You don’t want to have to rely on a developer to update your images or copy, because how often will you really do that?”, says Patel.

5. Step Up Your Social Media

Social media platforms are marketing powerhouses—especially Facebook and Instagram. Take a close look at your social media strategy and find ways to strengthen and improve it, including posting more consistently.

“When I look at a company’s social media, I’m not looking at the number of followers,” says Patel. “I’m looking at their consistency. How often are you posting?”

Patel advises the following to improve your social media strategy, consistency and quality:

● Clarify your products and services: What do you offer people?
● Clarify your message: What are you trying to tell people?
● When people are using your space, take photos
● When you have an event, take photos
● Highlight your team members
● Highlight your community members
● Feature things going on in your community
● Feature local tech events
● Feature local organizations aligned with your space
● Feature guests who visit or work in your space
● Share posts about how people use your space
● Share motivational posts
● To avoid social media overwhelm, take one day a week to create and schedule your social media content
● Actively engage in social media, including in groups. This is a great way to teach people about your brand.
● You don’t have to post every day

“It doesn’t always have to be a picture of your conference room,” Patel says. “Only one in every few posts should be promotional. People want to understand you. Especially with Instagram, you’re telling a story of your brand, the people in your space and your community.”

She adds, “What’s unique about your space? That’s what people want to see.”

Cloud Blog Reinvent Your Marketing Strategy Social Media Branding

Middleton points out that it’s important to have someone on your team who is dedicated to social media. This is the approach they took for YourOffice.

“If you don’t have someone on your team who can do that, then align yourself with the resources that can provide that service,” he says. “They are out there.”

6. Utilize Google My Business

When auditing your coworking website, one of the first things to look at is your presence on Google. This includes organic SEO as well as Google My Business. To get started with Google My Business, claim your business, add images, add your services and hours. Google makes it quick and easy so there’s no reason not to claim your business today.

7. SEO

To determine where your workspace brand ranks in Google, do a search for coworking (or whatever services you’re targeting) in your area. If your space isn’t listed on the first page, you need to dedicate some time to SEO.

SEO is a big topic, but it includes getting your website architecture and copy right, including your target keyword phrases on pages, and creating content that supports your marketing efforts, and drives traffic and inbound links to your site.

There are plenty of great SEO tools, including SEMRush and Moz, but, as Patel advises, “Take what they give you with a grain of salt. Don’t get too into the weeds with SEO. Just focus on your keywords and strengthening website copy and content.”

For Middleton, that meant revisiting the phrasing they were using. For instance, they ranked high for terms such as “executive office space,” but few people were searching for that phrase.

“It might make us feel good that we were in the top five,” he says, “but that’s not what people were looking for.”

To remedy the situation, they implemented “coworking,” and “shared office” into their copy and created a content marketing strategy with those keywords in them.

8. Think Local

For Middleton, an important shift was to start thinking about inbound marketing for each of their seven locations across the Southeast, Denver and Philadelphia. The team is increasingly focused on marketing each space with local keyword phrases and content, rather than the company as a whole.

“We’re going to end up having more localized sites that will link back into the main YourOffice site,” says Middleton.

9. Get Started

To do a refresh of your marketing, determine where you need to make improvements, whether with your website, e-commerce, social media or SEO. Then lay out the next steps you need to take.

Cloud Blog Reinvent Your Marketing Strategy action plan

“Make an assessment,” says Patel, “based on what your strengths are, and what your weaknesses are. Where do you need help? Determine that and spend some time working on it.”

Want more resources like this? Join our global network of 700 locations.   Visit us at   www.CloudVO.com    to list your location for free.


About CloudVO

CloudVO  is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

CloudVO City Guide: Chicago, Illinois

Chicago is the largest city in Illinois, and the third largest city in the United States. Contrary to popular belief, Chicago is not only known for its Chicago-style hot dogs, Chicago-style deep dish pizza, Maxwell Street Polish Sausage and jazz music. It’s also known as the international hub of finance, commerce, industry, telecommunications, and transportation. This makes Chicago one of the busiest areas in the United States for business and therefore the perfect place to hold meetings or obtain a professional business address. We are taking a closer look at our shared workspace locations in Chicago and breaking them down into their respective neighborhoods.

The Loop

CloudVO partner, Novel Coworking, offers two shared workspace locations in The Loop. Novel Coworking The Loop offers Virtual Offices and Meeting Rooms and is full of small businesses, the self-employed, and entrepreneurs. It’s located across from Chase Plaza. The El and metro are within walking distance and are a great way to get around and visit many of Chicago’s famous landmarks. Novel Coworking The Loop is only three blocks from Millennium Park, Art Institute of Chicago, and the Bank of America Theatre.

CloudVO City Guide Chicago The Loop Novel Coworking

Novel Coworking Wacker is the second location in this area and is located directly across from the Chicago River. This location offers Virtual Offices and Meeting Rooms with abundant amenities and supreme personal service. Transportation options are plentiful being that The Ogilvie and Union Stations are located ½ block away. Several restaurants, cafes, bars, hotels and shopping centers are just steps away from both locations.

CloudVO Partner Coalition Energy is centrally located right in Chicago’s Loop, on Michigan Avenue in the historic Gage Building. Virtual Offices and Meeting Rooms are available at this location. One fun fact about this space is that it originally started as a green energy hub and still houses some of the original members. Being that it’s situated in the penthouse of the building, you’ll enjoy the panoramic views of Millennium Park and amazing views of Lake Michigan. This space has a historic meets modern vibe with its exposed brick, high ceilings, rustic vintage feel and tons of natural light. It’s the perfect place to get in work-mode and be productive.

South Loop:

CloudVO Partner CoGen Coworking offers Virtual Offices and Meeting Rooms in Chicago’s South Loop neighborhood. This shared workspace is ideally located minutes from Grant Park and sights such as the Shedd Aquarium and Field Museum.

CloudVO City Guide Chicago CoGen Coworking South Loop

West Loop:

Novel Coworking West Loop offers Virtual Offices and Meeting Rooms that empower entrepreneurs by providing a modern and professional office space to run a business at an affordable rate. This workspace is ideally located in the heart of Chicago’s financial district and within walking distance to a plethora of local restaurants and cafes. Novel Coworking West Loop is also conveniently located near the Quincy/Wells subway station making it easily accessible.

CloudVO City Guide Chicago Novel Coworking West Loop

Inspire Business Center provides Virtual Offices and Meeting Rooms that are perfect for your small, start-up, or home-based company to acquire the professional image that it needs with the price you can afford. Located near plenty of restaurants and shops as well as being easily accessible from public transportation and the highway, this is the ideal place to run your business.

Magnificent Mile:

BeOffice is a shared office space offering Virtual Office space, coworking space, dedicated offices, Meeting Rooms, and event space located on the prestigious Magnificent Mile. This shared workspace has flexible terms and personalized, friendly service. BeOffice is conveniently located near public transportation, major highways, restaurants, hotels, etc. Here you will find a professional, yet warm environment with a friendly staff available to assist you and your guests.

CloudVO City Guide Chicago BeOffice Magnificent Mile

River North:

Novel Coworking’s River North location, offers fully furnished Virtual Offices and Meeting Rooms featuring the perfect balance of privacy and open space. There is an abundance of professional amenities such as your company logo displayed at reception, mail service, and 24/7 secured access. This space has a fresh and modern feel, making it a great space to work productively.

CloudVO City Guide Chicago Novel Coworking River North

Sights to see

Chicago offers a ton of fun activities to do if you’re feeling touristy and want to explore the city. You’ll find panoramic views from 1,353 feet above Chicago at The Skydeck .  A few other notable attractions are Cloud Gate (often known as “The Bean”), Navy Pier that offers carnival rides, restaurants, shops & fireworks, and 875 North Michigan Avenue where you can drink and dine on the 95th floor!

CloudVO City Guide Chicago Skydeck

Places to stay

When considering places to stay, there are many hotels that make the list for best hotels in Chicago. A few of the most notable include the Langham, a luxurious top-notch hotel, The Peninsula, known for its elegance, and The Thompson, a boutique hotel with views. Other more affordable options include the Best Western Grant Park Hotel, Hyatt Place Chicago/Downtown- The Loop, and the Courtyard by Magnificent Mile.

CloudVO City Guide Chicago Langham Hotel

Whatever your business needs are in Chicago, CloudVO offers many workspace options. Virtual Office plans are available at all aforementioned locations and offer professional meeting rooms, standard mail services, as well as the use of a business address with options to add live phone answering services.


About CloudVO

CloudVO  is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

Are Coworking Operators Like WeWork a Threat or an Ally for Commercial Landlords?

A recent blog post published in Finance & Commerce entitled “Landlords, rivals push back against WeWork” expresses concerns from some landlords and their brokers that WeWork is stepping on their turf.

The article is interesting, and I thought it would be worthwhile for me to highlight some partial agreement with the author’s analysis, while sharing some divergent and expanded views as well on the evolving nature of Landlord/Operator relationships.

WeWork Window Sign San Francisco 201 Spear Street

  1. A new $42 bln valuation for WeWork.
    This is the highest number I have come across so far and a mind-blowing reflection of WeWork’s disruptive nature, as seen by WeWork’s investors. We could be a bit skeptical of that number until we can review the (private) agreement for the last capital infusion by SoftBank. Restrictions and conditions applied to WeWork on capital repayments, conversion options, and other features in the deal may considerably lower any nominal valuation. But no matter the exact number, that valuation remains gigantic, and way out of range of the multiples experienced by publicly traded companies in the sector. Clearly SoftBank is comfortable with the progress made by the company as they keep on funding. Clearly WeWork, and by extension, the entire coworking industry, is perceived as a disruptive force in the traditional commercial real estate world.

2.   Landlords’ Attitude is changing.
“More than a dozen real estate and banking executives interviewed by Bloomberg expressed misgivings about working with the start-up,” says the Finance & Commerce article – well, maybe, but let’s not forget that for one dozen skeptics, you have several dozens of landlords who are raising their hands to attract WeWork in their buildings, even though WeWork has, in many cases, replaced the fat Letters of Credit or Security deposits of the past with meaningless guarantees for the first 6 months or 12 months of rent. It’s not difficult to guarantee the first year of rent… when 9+ months of it is free! If landlords’ attitudes have changed, it is that WeWork, and the entire coworking industry, is being more actively sought after by landlords throughout the country than it ever has. A dozen skeptics won’t stop this powerful wave.

3. Reduced Collateral in Leases.
We can also point out that the considerable drop in security collateral experienced by landlords with coworking players in the last few years does not put their project necessarily in a more fragile financial situation. The best collateral of a coworking operation is the operation itself, with hundreds of members sending recurring payments every month which won’t disappear, because their business identity is tied to that location. There is more than meets the eye than an apparent threat to the financial stability of these collateral-less transactions.

Lease Agreement CloudVO Blog WeWork and Landlords

4.   Debunking the myth of Corporate Guarantees.
Corporate guarantees can be very dangerous for landlords by giving a sense of false security. They were the reason why Regus filed for Chapter 11 in 2002, by creating a domino effect due to growth that was too aggressive in the Western US during the dot-com boom of the late nineties. The majority of their assets were performing well, but a series of imprudent leases, with corporate guarantees, at the peak of the market created a domino effect that affected all landlords. Under Chapter 11, Regus could attempt to restructure all of their leases, including with well performing locations. That did not help the Regus landlords in any way, corporate guarantee in hand or not. What saved them were other flexible space operators taking over the locations vacated by Regus.

That is how Pacific Workplaces (Pac) experienced its initial growth 15 years ago, by taking over a former Regus franchise location in Walnut Creek, California when they failed on their rent obligations. The Landlord in the end did not need the collateral, corporate guarantees, or personal guarantees that Pac would not offer (at the time Pac had only 2 existing locations). They cared that a knowledgeable operator would optimize the operation and pay market rent. That approach served them well. Two lease renewals and two lease expansions later, Pacific Workplaces Walnut Creek has never failed on its rent obligation, has become the largest tenant in the building, all to the delight of happy asset managers!

CloudVO Sister Company Pacific Workplaces Walnut Creek new coworking space and lounge

Formerly a Regus/HQ, Pacific Workplaces acquired its location in Walnut Creek, CA in 2004.  The location just completed a successful space refresh and offers all shared workspace options including coworking memberships, virtual office plans, private offices, and meeting rooms.

 

  1. Disruption of the tenant-landlord-broker relationships.
    “It’s more about disrupting the relationship of tenants to landlord, of tenants to brokers, of brokers to landlords,” writes the author in the Finance & Commerce article. There is much truth in that statement. WeWork is understandably in the spotlight, but the entire coworking industry is a threat to brokers in that it dis-intermediates the function of a broker for small space requirements, an increasingly large section of the market. The demand is meeting the supply online. For example, 85% of the leads of Pacific Workplaces, a California-based coworking operator with 18 locations, come from online channels, and only 1% come from traditional brokers. Online leads can originate from the operator’s own digital marketing efforts and from resellers and marketplace providers like CloudVO or Liquidspace, who are successful disrupting the role of traditional brokers, in part due to the more transparent nature of their online transactions, a refreshing approach, in contrast to the chronic opacity of traditional commercial real estate transactions. On the Enterprise segment of the market, companies with a large network of locations like Regus, WeWork or CloudVO have their own corporate account infrastructure that relies a lot less on traditional brokers and feeds off of what was once the brokerage word reserved territory.

6.  WeWork and Coworking Operators a threat to Landlords?
That is what the author of the Finance & Commerce piece argues. I think the truth is more subtle than laid out in that article. First, as a buyer of commercial buildings, it seems to me that WeWork is a beneficial player for the owners of assets they purchase, in that WeWork was the highest bidder. Otherwise the owner would presumably not have sold. Second, the trends towards mobility, the consumerization of the workplace, the continued decrease in corporate footprint per employee, are all threats to landlords in that the need for traditional commercial space is shrinking. Coworking and other forms of flexible office spaces are enabling these trends, but the threat to landlord is the trend, not the flexible office space operators. In fact, Coworking operators are natural partners for landlords to take advantage of that new secular trend. Managing coworking spaces is an entirely different profession than property management. Just as hotel landlords bring in franchise operators to manage the hotel (and don’t try to do it themselves), commercial office landlords need professional coworking operators to manage that new exploding demand.

Written by  Laurent Dhollande, CEO of CloudVO and Pacific Workplaces


About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

The Importance of Customer Reviews to Market Your Coworking Space

If you’re not focused on getting customer reviews for your coworking space, you’re missing out on a golden marketing opportunity. Reviews for your workspace can be found on Yelp, Google, Facebook and more. Potential members pay attention to these reviews and you should, as well. Forbes reports that online reviews are the best thing that ever happened to small businesses, explaining that “97% of consumers use the internet to find local businesses and three in four people who use their smartphones to search for something nearby end up visiting a local business within a day.”
The Importance of Customer Reviews for Coworking Spaces
When people search online for a coworking space in your town, reviews can attract them to you if they’re positive, or keep them scrolling if they’re negative or if you don’t have any.

Customer Reviews and Social Proof

We rely heavily on social proof, including customer reviews, when making decisions about where to shop, eat, visit and work. We tend to search for these things when we actually need the product—meaning that people searching online for a local coworking space are likely to need a space right now. “When a consumer uses a review platform like Yelp or Google My Business, the decision and urgency to buy are exactly what prompted the person’s search,” the Forbes article points out. “If traditional advertising is a megaphone that enables businesses to shout and see who’s listening, review sites are tractor beams that pull consumers toward local businesses precisely when they’re actively looking to spend money. That’s an invaluable opportunity for small businesses with tight — or non-existent — marketing budgets.”
Importance of Customer Reviews for Coworking Spaces NextSpace San Jose Yelp Reviews

The Importance of Reviews for a Coworking Space

Karina Patel, Director of Marketing at CloudVO and Pacific Workplaces explains that customer reviews are important for workspace operators because they:
  • Help provide a baseline for prospective members because customers rely on reviews from peers more than they trust the taglines of a brand.
  • Boost local listings for SEO. The more reviews, the more likely your local listing appears in search results, including, Yelp and Google. These local listings are integrated into organic search, paid ads, and map views.
  • Search engines see that you are an active brand when you receive a steady stream of reviews.
Customer reviews can also help strengthen your brand and, as Patel points out, “Brand reputation is everything.” Here are four ways customer reviews can help with your branding and marketing, from Patel and Kim Seipel, Marketing Manager at CloudVO and Pacific Workplaces:
  1. Reviews establish brand authority and trust. Reading what others have to say about your space and services will move prospects further down the sales funnel.
  2. Having a healthy mixture of ratings allows customers to trust that you aren’t soliciting reviews or incentivizing for 5-star reviews. If a brand only has 5-star reviews, customers are less likely to trust that brand.
  3. With coworking spaces becoming increasingly popular, prospects have more options to choose from. A solid establishment of reviews can differentiate your space from another.
  4. Customers trust online reviews as much as they value personal recommendations. They look to reviews in helping them make their final purchasing decision.
Importance of Customer Reviews for Coworking Spaces CloudVO Trustpilot Review

Using Third-Party Review Products

The CloudVO team recently started testing Trust Pilot, a reputation service that enables companies to automate the review collection process for online purchases. Trust Pilot users can add rich snippet widgets to webpages, which optimize those pages in an organic search by displaying a Google Seller Rating (GSR). Google gathers ratings about your business from licensed review sites, including Trust Pilot. Strong seller ratings not only speaks to the validity of your business, but also helps the performance of your Google Ad Campaigns. As Seipel explains, “There are 32 Google licensed third-party review sites, and after research we decided Trust Pilot would serve our particular needs best. Pricing and features vary between all the review sites, so it’s best to compare several and choose the platform which is aligned with your business goals.” Benefits of using a third-party review platform for a coworking space include:
  • Automating the collection process saves time
  • Space operators don’t need to remember to follow up with all new purchases and incoming members on a daily basis
  • Space operators can trigger invites for new purchases by sending people a customized invite several days after a purchase, with at least one reminder if they haven’t submitted a review. “The invite template is easy,” says Patel. “You just select the star rating and add a comment if you wish.”
Importance of Customer Reviews for Coworking Spaces CloudVO Trustpilot invite
Soliciting Customer Reviews for Your Coworking Space When soliciting reviews, make it easy for customers. Here are a few best practices to keep in mind:
  • Be consistent with how you ask, and when you ask, for reviews. Creating a process will also allow you to keep track of members you have asked per time frame (month or quarter)
  • Do not set a precedent with incentives for reviews. Members will expect a reward for submitting a review.
  • Use templates for your community managers to send out with customized information, links, do’s and don’ts.
  • Handle negative reviews with patience and understanding. Responding to a negative review is a potential opportunity to mend a relationship, demonstrate your brand values, and express your calm, cool handling of an uncomfortable situation. You can use a template for this, as well, but be sure to personalize your response to address—and fix when possible—the complaints of your unhappy customer.

Turning Casual Searches into Marketing Leads

Customer reviews can (and should) be part of the strategy for marketing your coworking space. Reviews help showcase your space and community, they provide social proof to people looking for a workspace, they provide a glimpse into your brand values, and they’re a powerful tool for turning casual web searchers into marketing leads. How do you use customer reviews to market your workspace? Contact us and let us know. We’d love to hear from you. by Cat Johnson, storyteller and content strategist for the coworking movement.

About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the  CloudMeetingRooms.com  and  CloudVirtualOffice.com  e-commerce sites and grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.