CloudVO Resource Center


10+Communication Tools and Platforms to Help Coworking Space Operators Maximize Efficiency

August 3, 2021

When it comes to resources for workspace operators, tools and platforms that streamline the daily to-do’s and allow you to easily stay connected to your member community are invaluable.  Here are 10+ tools and platforms to help coworking space operators run their workspaces more efficiently. 1. Internal Communications Platform Internal communication tools and platforms are […]

3 Ways Flexible Office Space Operators Can Prep their Meeting Room Business Post Pandemic

July 9, 2021

As we increase herd immunity with every Covid vaccination, we’re optimistic that flexible office spaces will start to see an upsurge in meeting room usage this summer.  Just about every business has formulated their return-to-work game plan and we’re sure this plan includes the need for meeting space, so coworking operators should be prepared!  Here […]

GMB Guidelines for Flexible Office Space Operators

June 1, 2021

Google has recently changed its guidelines for Google My Business (GMB) listings. To help, we’ve put together a simple infographic which highlights the latest updates, how they impact you and your members, and steps you can take to increase the chances of your members getting listed. Download this resource for tips on: Comunicating Google’s guidelines […]

How To Manage Customer Reviews for your Flexible Office Space

May 5, 2021

Customer Reviews Matter Online customer reviews serve as social proof and shape how people perceive your flexible office space brand. CloudVO actively monitors your customer satisfaction performance with our own customer surveys using Trustpilot, but also by collecting and publishing customer ratings collected by Google and Yelp for all CloudVO locations. Watch the short video […]

Pinterest Marketing Basics for Coworking Space Operators

March 15, 2021

Thinking about using Pinterest to market your coworking space? If you’re considering putting some stock into the idea, Pinterest can be a valuable visual search engine tool to showcase your brand. Here are some Pinterest marketing basics. Users come to Pinterest for inspiration making them very reponsive to brand content. E-commerce platform for online stores […]

Google My Business Best Practices for Coworking Operators

February 17, 2021

When it comes to online business directories, the most popular local listing is Google My Business (GMB). As a flexible office space operator, an optimized GMB profile is essential to your local SEO strategy as it makes

Why Your Coworking Brand Needs A Social Purpose

January 22, 2021

At nearly 68 million strong and the largest generation in the United States, Generation Z (born between 1997 and 2012 – end date can vary depending on the source) is estimated to become the largest U.S. consumer population. This means flexible office space operators

What Makes For A Best In Class Community Manager?

December 17, 2020

Recently, we shared in the congratulations to the nominees and winners of the Global Workspace Association’s 2020 Community Manager of the Year Award. This week, we thought we’d share what we’ve learned about what makes for Best in Class Community

Virtual Tour Best Practices: A Guide for Flexible Office Space Operators

December 11, 2020

Virtual tours don’t have to be a temporary thing just because of Covid. If done right, you can leverage your video tours as a marketing asset that will help you attract new members, as well as help you gain more in-person tours in the future. To help, we’ve put together an

When it comes to resources for workspace operators, tools and platforms that streamline the daily to-do’s and allow you to easily stay connected to your member community are invaluable.  Here are 10+ tools and platforms to help coworking space operators run their workspaces more efficiently.

1. Internal Communications Platform

Internal communication tools and platforms are essential, and there are some interesting products, such as Slack, available. But there can be cost concerns around Slack for large teams.  Email, as imperfect as it is, remains a vital tool for one-on-one and group communication within the CloudVO team. “We’re an email culture,” says Scott Chambers, COO of CloudVO. “There’s a transparent culture within our company. If you’re in the ‘To’ line, you need to pay attention; if you’re in the ‘CC’ line, it’s a heads-up.”

Finding the perfect internal communication tool remains a challenge for many teams. In addition to Slack, many space operators who switched to Zoom Meetings out of necessity becasue of Covid, now leverage Zoom’s Group Chat and video call features to communicate regularly. Whatever works for your team, get everyone on-board and create norms and expectations around team communication.

2. Email Marketing & Newsletters

Your email list is one of your most valuable marketing tools. Whether you use Mailchimp, Constant Contact, or another tool to manage your emails and newsletters, treat it as the essential communication method it is.

As Marketing Manager Kim Seipel explains, “We use email marketing as a communication tool to promote our brand and the value we bring to CloudVO partners, prospective partners, and the shared workspace community in general. Everything from training and resources for coworking operators, announcements on upcoming industry conferences, and promoting special offers, including contests and events are communicated via e-blasts.”

Seipel adds that Mailchimp is the tool of choice for the CloudVO team saying, “Although there are many great platforms out there, we use Mailchimp for its professional yet user-friendly templates, extensive list management functionality, reporting features so we can measure results, high deliverability rates, and built-in features allowing for easy compliance with national email marketing laws.”

Many space operators have also leveraged Facebook Groups in particular to build community virtually.  Creating a Facebook group specifically for your members is a great way to keep collaboration and connection going.  Learn what matters to your members and bring those topics to the forefront to facilitate interaction.

NextSpace Coworking Santa Cruz Member Newsletter | CloudVO

3. Customer Relationship Management

Salesforce is a customer relationship management (CRM) tool to manage and monitor customer leads and interactions in one place. A single user on Salesforce is relatively affordable. The cost only starts climbing as you get into the enterprise level, which you can afford as you can scale. With the basic version of Salesforce, you still get valuable tools and can start to train yourself and your workspace team on the power of a CRM.

4. Meeting Room Booking and Member Management Tool

Workspace operators would be wise to automate meeting room bookings immediately and make sure you’re on a calendar that can sync with some of the industry channel partners, such as CloudVO.

“You want to do that to get your business out in front of as many people as possible,” says Chambers. “It’s yet another marketing channel for people in and out of your community to come use your space and your offerings. That can lead, not only to near-term revenue, but also to long-term revenue sources and opportunities.”

5. Calendly

As a tool to book tours and meetings online, Calendly is very powerful. It allows people to see when a space operator is available and schedule a time to come in to see the space and meet the team. Calendaring software frees up space operators and gives potential members an easy way to engage.

“The world we live in wants to point and click, be very efficient, and minimize human interaction unless it’s on their own terms,” says Chambers. “This is for efficiency, not because people don’t want to interact. One of the great reason for coworking’s existence is because we do want to interact.”

CloudVO Blog Platforms and Tools Calendly for booking workspace tours

6. Project Management Tool

Project management tools such as Trello are essential for organizing projects, assigning to-do’s and tracking progress. The CloudVO marketing team uses Trello, which is a visual board organized into lists and cards, to organize and track projects.

“Each card can represent a task and can be assigned and shared with others,” says Seipel. “As each task or portion of a particular project is being worked on, team members can mark it as “doing” or “done.”

CloudVO Blog Platforms and Tools Trello Project Management

CloudVO Director of Marketing Karina Patel adds that with the company’s development team, they use JIRA to track development projects, such as building a website, working on applications, and building features into their portal.

“JIRA works like any agile/scrum board, where epics or cards are created, assigned, shared, and monitored,” she says. “Project managers are able to track progress, developers can log their time spent on work (easy for billing), and teams that are scattered across the globe can all work harmoniously and effortlessly.”

7. Zapier

Zapier is a tool to integrate apps, such as Stripe, Google Calendar, Webhooks, Authorize.net, etc. It is easy to use and once integration and automation is setup, it increases productivity because you’ve cut out the task of manually transferring data between platforms.

8. Google Apps and Drive

Google offers a range of tools for organization and communication. The CloudVO team uses Google Docs, Sheets, Draw and Slides, to share ideas, concepts, and content in real-time. As Patel explains, the team “relies heavily on Google Docs for collaborative document editing,” stressing that “the main thing is simultaneous collaboration, which makes all Google apps great.” She adds that the team uses Google Drive to store and share files since it’s easy to share with outside teams and collaborate at the same time.

9. Personalized Call Answering

Personalized call answering and VO services have historically been more popular in business centers and office rental spaces than it has in coworking spaces, but that is shifting as a growing number of spaces offer the service. Personalized call answering enables business owners of all types and sizes to have a larger image and lets customers know they’ve reached a real company when they call.

“Some coworking communities embrace personalized call answering early on, some embrace it later, and some never embrace it,” says Chambers. “At any stage of the business cycle, whether you’re a solopreneur or you’re running 20 or 80 locations, you have a representative communicating on your behalf.”

Chambers points out that entrepreneurs generally start off using mobile phones, but there comes a time when the business entity itself becomes bigger than your cell phone. “If it doesn’t,” he says, “you will never scale larger than your mobile phone, every person will think they have to talk to you, and you’ll have to answer to everyone for everything always. And it will be on their terms, relative to organizing your thoughts on returning messages or emails.”

10. Attend GWA and GCUC

Chambers is a long-time supporter and participant in both GWA (the Global Workspace Association) and GCUC (Global Coworking Unconference Conference) events. He recommends that operators from workspaces of all types attend and connect with industry peers and leaders.

“I encourage people to go to the industry conferences,” he says. “And resist the temptation to try to understand if you got your money’s worth three days after you get home. Do it for three years and it will be so abundantly clear that you got everything back, and more.” He adds, “The thing you get back that you can’t put in a math equation is the personal relationships, friendships and expanding your world.”

image of gcuc 2017

CloudVO Blog Platforms and Tools Global Workspace Association Conference

 

Bonus Tips for Coworking Space Operators

11. Create Systems and Processes
CloudVO CEO Laurent Dhollande has, according to Chambers, “preached from the beginning the benefit of processes. Dhollande’s background is in corporate America, where you couldn’t do things on-the-fly, like an entrepreneur—you had to have processes.“Even when we were small, he was teaching us the concept of developing processes,” says Chambers, adding with a laugh, “He would ask me what my process was, and I’d say, ‘It’s a notepad.’”

12. Get Out and Network
“Don’t try to reinvent the wheel, especially with the maturation of the shared workspace, the explosive growth, and the general personality of people in this industry who are willing to share,” says Chambers. “Build your personal brand along with your company brand. At the end of the day, you will find that your knowledge and your network will solve so many problems that people have already done before.

We would love to add you to our growing network. Partner with us and join our family of close to 1,000 locations around the globe. Visit us at www.CloudVO.com to list your locations for free.