CloudVO Resource Center

Email Marketing Strategies for Coworking Space Operators to Thrive

November 9, 2021

The pandemic has changed expectations when it comes to what people crave from a digital experience, including the way we consume emails.  However, the basic concept behind email marketing is to send the right message to the right people at the right time.  How do we accomplish this as coworking space operators?  Take a look […]

Instagram Reels for Coworking Space Operators

October 8, 2021

Instagram (IG) is really favoring video reels right now, so if you haven’t jumped on the bandwagon, it’s time to lean into the trend. The more video content you have, the larger your chances that IG will pick-up your work so you can expand your reach. Did you know that unlike IG Stories, Reels can […]

Coworking Space Marketing Strategies for Your Covid-Conscious Customers

September 14, 2021

Flexible office space providers have focused on simply surviving the past 18 months.  Covid’s impact has forced us to make adjustments to the services we offer and our branding strategy.  Now is the time for space operators to take inventory of your marketing tool kit.  Here are a few best practices to ensure you have […]

10+Communication Tools and Platforms to Help Coworking Space Operators Maximize Efficiency

August 3, 2021

When it comes to resources for workspace operators, tools and platforms that streamline the daily to-do’s and allow you to easily stay connected to your member community are invaluable.  Here are 10+ tools and platforms to help coworking space operators run their workspaces more efficiently. 1. Internal Communications Platform Internal communication tools and platforms are […]

3 Ways Flexible Office Space Operators Can Prep their Meeting Room Business Post Pandemic

July 9, 2021

As we increase herd immunity with every Covid vaccination, we’re optimistic that flexible office spaces will start to see an upsurge in meeting room usage this summer.  Just about every business has formulated their return-to-work game plan and we’re sure this plan includes the need for meeting space, so coworking operators should be prepared!  Here […]

GMB Guidelines for Flexible Office Space Operators

June 1, 2021

Google has recently changed its guidelines for Google My Business (GMB) listings. To help, we’ve put together a simple infographic which highlights the latest updates, how they impact you and your members, and steps you can take to increase the chances of your members getting listed. Download this resource for tips on: Comunicating Google’s guidelines […]

How To Manage Customer Reviews for your Flexible Office Space

May 5, 2021

Customer Reviews Matter Online customer reviews serve as social proof and shape how people perceive your flexible office space brand. CloudVO actively monitors your customer satisfaction performance with our own customer surveys using Trustpilot, but also by collecting and publishing customer ratings collected by Google and Yelp for all CloudVO locations. Watch the short video […]

Pinterest Marketing Basics for Coworking Space Operators

March 15, 2021

Thinking about using Pinterest to market your coworking space? If you’re considering putting some stock into the idea, Pinterest can be a valuable visual search engine tool to showcase your brand. Here are some Pinterest marketing basics. Users come to Pinterest for inspiration making them very reponsive to brand content. E-commerce platform for online stores […]

Google My Business Best Practices for Coworking Operators

February 17, 2021

When it comes to online business directories, the most popular local listing is Google My Business (GMB). As a flexible office space operator, an optimized GMB profile is essential to your local SEO strategy as it makes

The pandemic has changed expectations when it comes to what people crave from a digital experience, including the way we consume emails.  However, the basic concept behind email marketing is to send the right message to the right people at the right time.  How do we accomplish this as coworking space operators?  Take a look at some of the suggestions offered by industry peers who leverage email marketing from both an acquisition and retention angle.

Email marketing as a retention tool

Cat Johnson recently hosted a Coworking Convo on email marketing strategies for space operators which offered a wealth of knowledge regarding newsletters specifically.  With the right strategy, newsletters can be a powerful retention tool that communicates the uniqueness of your brand, delivers value, and promotes engagement amongst your members.  It can ultimately lead to new members as well! Josh Rencher from Ironfire Workspaces offers these insights on how to level-up the events section of your newsletter.

If events are a consistent part of your operation, build your newsletter around them, because:

  • It creates a stream of fresh content (event announcements, updates, reminders, recaps).
  • People will share it. They don’t like going to events alone, and they like being the one in ‘the know’.
  • It shows that your space is where the local business community gathers and engages.
  • It creates new imagery for your newsletter. You can only show photos of your space so often.
  • It attracts potential speakers and other programming opportunities.
  • Include events of other organizations in your ecosystem, including other coworking spaces.  It creates goodwill, whether or not the other organizations reciprocate.  It positions you as the go-to source of what’s happening in your business community.

Bonus Tips:

  • Include a call to action (CTA) for every event. Be creative with RSVP/Register links: “Save My Seat,” “Count Me In,” etc.
  • Be selective when including other organizations’ events. Curate quality over quantity.
  • Don’t forget to also promote your space, memberships, services, etc. Your newsletter is still a sales & marketing tool.

Rachel Kelly from Make Lemonade shared helpful insights about what she’s learned with her weekly newsletter ‘Hump Day Magic.’ Isn’t the name EVERYTHING?  In fact, giving your newsletter a fun and memorable name is a great branding practice that Rachel highly recommends.  Read more email marketing tips from Rachel here.  

Make Lemonade Newsletter | Email Marketing for Coworking Space Operators | CloudVO
Photo credit: Make Lemonade

Email marketing as an acquisition tool

As a marketing channel, emails are still a very effective way to connect with your sales leads, particularly when it comes to inbound email marketing strategies.  These are leads in your database that have already opted-in and expressed an interest in your space, so you want to treat these warm leads with the utmost care.  Kim Seipel, Marketing Manager for Pacific Workplaces and CloudVO offers these tips:

  • Plan your email marketing campaigns in advance.  Include your email campaigns as part of your content calendar.  This way you can time your sales emails in unison with any press releases or special offer announcements.
  • Leverage your CRM (Customer Relationship Management) tool or your email marketing platform to create segmented lists.  Then leverage these segments to create content that is specific for each group instead of sending the same message to everyone.  For instance, if you are running a promotion for Dedicated Desks, segment your leads to those who showed an interest in full-time/dedicated workspace.  Relevant and timely emails increases your open rates which leads to higher chances of conversion.  
  • Keep the entire customer journey in mind.  Seamless user journeys are a must as users expect to be treated like a valued customer from the outset.  This means having a clear call-to-action (CTA) so the user knows what to do next (i.e. Get Offer, Buy Now, etc.).  Once the user clicks that ‘Get Offer’ button, make sure the checkout process is easy and intuitive.   Pro tip: Ensure the offer matches the content of your email – no clickbait!  For instance, if your email offers a free Coworking Day Pass, don’t send the user to a page where they have to purchase something else at full price in order to receive the free day pass.  Don’t be sneaky – it won’t serve you.
Sales Email Marketing Strategies for Coworking Space Operators | ClloudVO

Authentic personalization

Personalization is not necessarily a new concept when it comes to email marketing, but Jerome Chang with BLANKSPACES stresses the importance of approaching your emails with your authentic voice in mind. Whether it’s a sales email or your newsletter, consumers and members are looking for a more personal connection with brands.   Having a unique voice that is tuned into the needs of your community and potential new members will pay off in the long term.  Read more tips from Jerome here.

We hope the information shared here can help you optimize your email marketing strategy.  Thank you to all the contributors of this article whose expertise during these times of momentous change is more valuable than ever.