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Virtual Tour Best Practices: A Guide for Flexible Office Space Operators

Virtual Tour Best Practices for Coworking Operators | CloudVO
Virtual Tour Best Practices for Coworking Operators | CloudVO

Virtual tours don’t have to be a temporary thing just because of Covid. If done right, you can leverage your video tours as a marketing asset that will help you attract new members, as well as help you gain more in-person tours in the future.

To help, we’ve put together an infographic which summarizes the most important things to consider when creating a virtual tour. We hope these video tips and best practices help you create a virtual tour that really ‘shows-off’ the best attributes of your coworking space.

Tell us a bit about yourself before downloading this resource.


Summary of Virtual Tour Best Practices

Images

  • Images should be high resolution (300 pixels or higher).
  • Make sure to have consistency in style (landscape or portrait).
  • Eye-level photos are best.
  • Lighting- take photos in spaces with windows and natural light if possible.
  • Show people – empty meeting rooms start to look very sterile.

Recording Footage

  • Intro footage should include you introducing yourself and the area before you walk them into your coworking space for the actual tour.
  • Things to include:  exterior, a sweep of the interior, and show your team!
  • Quick audio overview of services + safety protocols, or new features that address safety.
  • Remember to smile 🙂 or wave. You want to look friendly.
  • Here are some good examples of what other space operators have done: Pacific Workplaces, The Kiln, Industrious

Editing

  • Don’t forget to split clips and discard footage you don’t need.
  • Add titles – name of space, selling details, etc.
  • Make smooth transitions between clips.
  • Add a closing title card that includes location and contact info (change font size if necessary so it looks clean).
  • Focus on your products and add still videos, if necessary.
  • Place titles on all still photos.

Audio

  • Narration – audio should match the video.
  • Volume of all audio should be equal.
  • Music – we recommend “Timelapse” audio from iMovie.
  • Be sure to fade music out at the end.

Wrap

  • Final video should be no more than 2-3 minutes. (90 seconds is impossible for a proper tour).
  • Publish .mov file onto Vimeo or any video hosting platform that is easy for others to access.
  • Include virtual tour links on:
    • Website
    • Emails to prospective members
    • Google/Yelp (30-second trailers)

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About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the CloudTouchdown network that grants preferential access to day offices and meeting rooms at nearly 1,000 locations worldwide.

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