Virtual tours don’t have to be a temporary thing just because of Covid. If done right, you can leverage your video tours as a marketing asset that will help you attract new members, as well as help you gain more in-person tours in the future.
To help, we’ve put together an infographic which summarizes the most important things to consider when creating a virtual tour. We hope these video tips and best practices help you create a virtual tour that really ‘shows-off’ the best attributes of your coworking space.
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Summary of Virtual Tour Best Practices
Images
- Images should be high resolution (300 pixels or higher).
- Make sure to have consistency in style (landscape or portrait).
- Eye-level photos are best.
- Lighting- take photos in spaces with windows and natural light if possible.
- Show people – empty meeting rooms start to look very sterile.
Recording Footage
- Intro footage should include you introducing yourself and the area before you walk them into your coworking space for the actual tour.
- Things to include: exterior, a sweep of the interior, and show your team!
- Quick audio overview of services + safety protocols, or new features that address safety.
- Remember to smile 🙂 or wave. You want to look friendly.
- Here are some good examples of what other space operators have done: Pacific Workplaces, The Kiln, Industrious
Editing
- Don’t forget to split clips and discard footage you don’t need.
- Add titles – name of space, selling details, etc.
- Make smooth transitions between clips.
- Add a closing title card that includes location and contact info (change font size if necessary so it looks clean).
- Focus on your products and add still videos, if necessary.
- Place titles on all still photos.
Audio
- Narration – audio should match the video.
- Volume of all audio should be equal.
- Music – we recommend “Timelapse” audio from iMovie.
- Be sure to fade music out at the end.
Wrap
- Final video should be no more than 2-3 minutes. (90 seconds is impossible for a proper tour).
- Publish .mov file onto Vimeo or any video hosting platform that is easy for others to access.
- Include virtual tour links on:
- Website
- Emails to prospective members
- Google/Yelp (30-second trailers)
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