The Social Impact of Coworking

Social Impact of Coworking | CloudVO at Global Coworking Unconference

This past weekend, the who’s who in the Coworking Industry gathered in New York City for the annual Global Coworking Unconference Conference (GCUC). The event started on Friday with a slew of incredible speakers who covered topics emphasizing community, social impact, and growth. Saturday, attendees participated in the ‘Unconference’ component where topics and questions were posted and voted for, creating the discussion sessions for the day. Besides catching up with old friends and meeting new industry partners, we also learned a few things worth sharing.

image of entrance at gcuc 2017_social impact of coworking

Did you know that 1 in 4 millennials feel isolated? That’s right, according to Casper ter Kuile and Angie Thurston from Harvard Divinity School, a quarter of millennials do not have day to day peer support, or often nearby family, which means the sustained communities associated with coworking is a new century need.  Coworking communities often provide ‘pastoral-like’ services to their members, serving as much more than just workspace, they offer a strong sense of belonging which is directly linked to productivity and overall performance.

Amrit Dhir, Global Operations for Google For Entrepreneurs, shared a few lessons Google has learned from building Google Hubs  for entrepreneurs worldwide.  He offered takeaways, here are some of our favorites:

  • Don’t just welcome diversity, demand it.
  • Be uncompromising with your culture. Only 95% of what is said sticks, so it is important to remind members of your culture. It’s what draws people to your space and why they stay.
  • Be flexible with your community.
  • People need the connections, but allow time and space for quiet too.

image of gcuc 2017_social impact of coworkingDuring the unconference portion, we heard from various owners and community managers who all touched on one common theme,  Social Impact. As coworkers, how are we bringing positive change into our community, and, how are we passing those affirmations into our homes, families, friends, school, etc?. Millennials care about social change and community contribution. We also learned about AllGoodWork and the (good) work they are doing by working with workspace providers to support local nonprofit organizations by providing free workspace.  With “doing good” as the primary topic, we walked away working on a plan to improve tactics altogether.

CloudVO is committed to serving our partners in their ‘good works.” Since we are each other’s best resource, we’d love to hear from you on how you are creating change within your community? Has your community taken on a particular social challenge? Do you have a story about the impact your community has had on a member in need? Please share with us your stories and we will be sure to share.  Even small projects can have profound impact, we’d like to rejoice in the social impact this wonderful Social Impact that coworking communities bring to the world.


About CloudVO

CloudVO  is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the CloudTouchdown network that grants preferential access to day offices and meeting rooms at nearly 1,000 locations worldwide.

6 thoughts on “The Social Impact of Coworking”

  1. Nice emphasis on the community and social takeaways from the Unconference. Great read!

  2. I appreciate being able to get a flavor of GCUC since I wasn’t able to attend this year.

  3. Absolutely, there is the need for more coworking enterpreneurs! Introducing tenants and walk-ins to one another really makes one feel a sense of community. A lot of business people are shy. It’s up to the managers to be the catalyst and make introductions.

  4. Very sorry to have missed GCUC this year but thanks for the wonderful roundup! I find this part intriguing: “the sustained communities associated with coworking is a new century need. Coworking communities often provide ‘pastoral-like’ services to their members, serving as much more than just workspace, they offer a strong sense of belonging.”

  5. Thank you Karina, love the bit on Social Impact! Thanks for the AllGoodWork link, we’re definitely going to look into it. One of our Pacific Workplaces – East Bay locations sponsors two non profit educational based organizations that help local low income families. The organizations have used our facilities as a Virtual Office for several years now.

    1. That is awesome! Great work, Pac East Bay! I love hearing how our partners are helping their community members in different ways.

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