What Makes For A Best In Class Community Manager?

Global Workspace Association Community Manager Awards 2020

Recently, we shared in the congratulations to the nominees and winners of the Global Workspace Association’s 2020 Community Manager of the Year Award.   This week, we thought we’d share what we’ve learned about what makes for Best in Class Community Managers, over our many years of working exclusively with managed flexible office space providers.  We’ve also reached out to some of our industry friends for their input to share with you as well.


When you sit down with your next Community Manager candidate, this is the number one, most important thing to look for. Ask yourself, first and foremost, does this candidate exude a positive energy? There are other skills required, of course, but without this as a bedrock, you won’t have best in class. 

As Kris Elliott, COO, Novel Coworking confirms, ‘the most important skill a Community Manager must fulfill to be best in class? Positive attitude. People enjoy happy people and a community full of positive, happy people is a winning community.”

High Hospitality

Make no mistake about it, the flex office industry is a hospitality business.  The number two requirement for hiring best in class, is to make sure your Community Manager has an ethos of service.  There are so many complications that arise on a day-to-day basis, and many things can be overlooked, when the core of the effort is to be of service.

Our friend Casey Godwin, President, FlexSpace Advisors shares this thinking similarly: ‘Best in class Community Managers possess a warm and inviting personality which makes potential new members feel at home from the first tour and ultimately determines the early success of leasing up the space. More importantly, the interpersonal skills of the Community Managers are key to connecting with members. Understanding members on a personal level, what makes them happy, how to connect them with others, and what drives their business, will ultimately play a critical role in fostering the type of community we’re all seeking in today’s world.’

Strong Multi-tasking Abilities

We’ve all met those individuals that can only work with singular focus.  We have to love the diversity of personality in this world.  However, this person is most definitely not a candidate for Community Manager in the coworking space world.  You need to ascertain that any candidate for this job can almost literally do two tasks simultaneously.  Can they graciously clear a stubborn copier jam while conducting a tour of the space – effectively using the moment as an onboarding training?  If the answer is ‘yes’, this is the Community Manager for you.

Kris Elliott with Novel Coworking is again on point with her thoughts: “The most important skill a Community Manger should have is the ability to multi-task. There’s no telling what each new day will bring. Come in with a can-do attitude, juggle 700 things at once, and be ready to go again the next day.”

Know How and Multi-Disciplinary Savvy

There’s a quote, ‘a jack of all trades is a master of none, but oftentimes better than a master of one.’  Yes! This describes the role of the Community Manager.  A best in class Community Manager is among other things: a sales guru, a social media/marketing guru, tech savvy, and a community organizer.  When hiring for this position, review the candidates background for an array of skills and interests, you’ll probably find what you are looking for in someone with a multi-disciplinary background, or at the least, someone with a high degree of intellectual curiosity.

Michelle Stiegler, VP, Corporate Accounts & Partnerships, Premier Workspaces, concurs: “The CM is not only responsible for the business functions (Facilities, Sales, Billing, Communication to members, etc.) but in order to be best in class, they must also be well rounded and be able to plan member events and the PR with those events and also involved in Social Media promoting the community.

Leadership and Interpersonal Communication

As fun as the Community Manager job can be, there are those times which require a mastery of delicate communication.  There’s the very loud member, that must be tamed, the unfortunate odiferous situation that requires address, the non-paying member with personal financial difficulties, the inappropriately dressed staff, the list goes on. While rarely enjoyable, a best in class Community Manager takes on these issues and many others with grace, honesty and compassion.  Not every situation is smooth, but a great Community Manager learns and hones their skills for the next delicate situation and shows the rest of us how it’s done.

Oh, yes, Scott Chambers, COO of Pacific Workplaces agrees.  A Best in Class CM is willing to confront the uncomfortable and do so in such a way as to find a balance between the needs of the members and the needs of the business.

As does, Mara Hauser, President 25NCoworking and Workplace Studios: The most important skill a Community Manager needs is leadership.  The person in the role needs to balance the needs for the physical space, the coworkers and the business. They are the face of the business and they set the tone for the community. 

Written by Tracy Wilson
COO of CloudVO
Pacific Workplaces Managing Partner

About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the CloudTouchdown network that grants preferential access to day offices and meeting rooms at nearly 1,000 locations worldwide.

Virtual Tour Best Practices: A Guide for Flexible Office Space Operators

Virtual Tour Best Practices for Coworking Operators | CloudVO

Virtual tours don’t have to be a temporary thing just because of Covid. If done right, you can leverage your video tours as a marketing asset that will help you attract new members, as well as help you gain more in-person tours in the future.

To help, we’ve put together an infographic which summarizes the most important things to consider when creating a virtual tour. We hope these video tips and best practices help you create a virtual tour that really ‘shows-off’ the best attributes of your coworking space.

Tell us a bit about yourself before downloading this resource.

Summary of Virtual Tour Best Practices


  • Images should be high resolution (300 pixels or higher).
  • Make sure to have consistency in style (landscape or portrait).
  • Eye-level photos are best.
  • Lighting- take photos in spaces with windows and natural light if possible.
  • Show people – empty meeting rooms start to look very sterile.

Recording Footage

  • Intro footage should include you introducing yourself and the area before you walk them into your coworking space for the actual tour.
  • Things to include:  exterior, a sweep of the interior, and show your team!
  • Quick audio overview of services + safety protocols, or new features that address safety.
  • Remember to smile 🙂 or wave. You want to look friendly.
  • Here are some good examples of what other space operators have done: Pacific Workplaces, The Kiln, Industrious


  • Don’t forget to split clips and discard footage you don’t need.
  • Add titles – name of space, selling details, etc.
  • Make smooth transitions between clips.
  • Add a closing title card that includes location and contact info (change font size if necessary so it looks clean).
  • Focus on your products and add still videos, if necessary.
  • Place titles on all still photos.


  • Narration – audio should match the video.
  • Volume of all audio should be equal.
  • Music – we recommend “Timelapse” audio from iMovie.
  • Be sure to fade music out at the end.


  • Final video should be no more than 2-3 minutes. (90 seconds is impossible for a proper tour).
  • Publish .mov file onto Vimeo or any video hosting platform that is easy for others to access.
  • Include virtual tour links on:
    • Website
    • Emails to prospective members
    • Google/Yelp (30-second trailers)

Partner with us and get free resources specifically for workspace operators. Listing is free. Go to  www.CloudVO.com  to learn how to join our global network of nearly 1,000 workspace operators.

About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the CloudTouchdown network that grants preferential access to day offices and meeting rooms at nearly 1,000 locations worldwide.

How To Handle Companies Using Your Business Address Without Paying for It: Tips for Coworking Operators

San Francisco Business Address | Pacific Workplaces | CloudVO

As a flexible office space operator, business address and mail services are a huge part of your offering. Your members and clients pay to use your physical and professional business address on their website, marketing collateral, local listings, and business cards. But how do you handle former clients, or members who utilize your business address that are not paying for the service?

Our sister company, Pacific Workplaces, with 17 flexible office space locations in California and Nevada, offers this resource on how to reach out to someone using your business address without paying for it.

Please fill out your information below to download the ‘Cease and Desist Utilizing our Business Adddress’ letter as an example on how to manage this issue. There are two letter templates provided. The first is a a simple email asking them to stop claiming your address and offering to sign them up for a virtual office plan which includes mail services. If that is unsuccessful, see sample letter #2 reflecting a stronger Cease and Desist letter as a follow-up demand.

About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the CloudTouchdown network that grants preferential access to day offices and meeting rooms at nearly 1,000 locations worldwide.

Five Social Media Branding Tips for Multi-Location Coworking Space Operators

Social Media Branding Tips for Coworking Space Operators | CloudVO

Flexible office space operators with multiple locations have the extra challenge of reflecting a cohesive brand from a marketing and customer experience standpoint.

CloudVO’s sister company, Pacific Workplaces (Pac), with 17 flexible office space locations in California and Nevada, is sharing its internal webinar with CloudVO Partners.  In this team training, Social Media Manager Sasha Bonar covers best practices on how to keep a consistent look and feel in messaging and design on Facebook, Instagram, and Twitter to communicate a cohesive brand across multiple coworking locations. 

Please fill out your information below to view the video recording of the Social Media Branding Training.

Training Highlights

5 Social Media Branding Tips for Multi-Location Coworking Space Operators | CloudVO


You want visitors of any of your coworking spaces to know what your brand is about based on a few elements, and the same holds true when looking at your social profiles, or anything you communicate to the public on a local level.  Every space can have its own unique flavor and community, but there should be uniformity in terms of branding.

  • Brand Logos should be standard across all locations and should not be altered in any way
  • Use company-wide standard fonts and colors on all content
  • Create a branding sheet that contains the proper logo to use with specific hex codes and fonts and make it accessible to your team

Profile Bios

Think of your location as a subset of your entire brand as a whole. Location profile bios and pictures should be uniform and feel like one brand/company.

  • Location specific social media accounts should use the same profile image as the main brand account.
  • Cover photo could be a high-quality image of your specific space exterior (or an interior space with good lighting), but all profile photos should be the main brand logo or icon.
  • Depending on the social media platform, you should consider including the following information in your bio:
    • Where you are located, who you are, what you provide, contact information, and link to your specific location page on your website.
    • If you have a specific tagline it should be included in bio’s, captions, etc.  Adding your tagline helps create a clear message about the services you offer.
    • If character count allows, include keywords and call to actions in your bio.

Instagram Link in Bio

This is where you will direct your audience whenever using a call to action (i.e. directing folks to a special offer, blog, or to your newsletter).  We highly recommend using a link service like Taplink.  Each location can have its own set of links specifically for your audience, but you should include some standardized links such as a link to your Health & Safety page on your website.

Additionally, the profile pages on your link service such as Taplink should be uniform (i.e. use the same colors, logos, etc. as your main brand).  Also keep in mind that these links need to be updated regularly. 

Instagram Captions

The length of your Instagram caption depends on the type of content.

  • Longer captions are best for sharing more about the brand, offers/promotions, storytelling, etc.
  • If you’re sharing a lifestyle post, a short and snappy caption is best
  • No direct links should be used in captions.
  • Include only a few main hashtags related to your post and add the rest of your hashtags to a comment.
  • Use a call to action to encourage your audience to visit your website or purchase a product.
  • If you want to share a post, avoid copying and pasting the same caption as your other locations.  When reposting, try to change the caption and make it unique to your location.

Local Offers 

Facebook, Yelp, and Google Posts are great platforms to use for local offers, but check with your marketing team to make sure they’re not already advertising a similar offer for the entire company.

Every platform has a slightly different process for creating a local offer, so familiarize yourself with the process for each individual platform.  We recommend having a start and expiration date for each offer and also attaching a UTM tracking link to whatever landing page or form you are sending prospects who want to learn more or redeem your special offer.

Why CloudVO is Partnering with Syncaroo

CloudVO partners with Syncaroo Platform for Coworking Space Operators

Disinfecting tables and door handles. Check.
Clearing out the trash. Check. 
Making coffee. Check. 
Open booking calendar to prepare for clients coming in for the day. Check. Replying to emails. Started.
Updating business information on all. of. the. sites. Not started.

One of the reasons flexible workspace operators can’t seem to get through their daily worklist is often due to just not having enough time. Factor in the laundry list of safety checks and tasks conducted hourly, if not more, this leaves coworking operators and their teams with very little bandwidth for some of the mundane operational tasks that often get added to the “rainy day” list. And does that rainy day ever arrive?

Streamline local listing updates

That is where Syncaroo comes in. The platform enables you to streamline your process of updating your listing(s) and increase your productivity. Workspace operators can control business information such as packages, spaces, amenities, and bookings within their preferred workspace management system, and have their listings automatically updated across several platforms and directories. This is why CloudVO is proud to be an early adopter of integrating with Syncaroo to provide a faster synchronization process for our partners.

It’s a no-brainer that this kind of automation allows teams to work more efficiently throughout their day, focusing on what matters most: their members. 

Another significant benefit to using a single interface for your business listing is that it helps avoid having duplications or outdated information displayed on the internet, which may be confusing to potential and existing customers. Say goodbye to copying and pasting, and say hello to more time spent on enhancing the consumer experience with your brand.

How does Syncaroo Work?

Connect Syncaroo to your preferred management system, from where you’ll manage your business information, products, and services, and then choose which reseller platforms and marketing channels to automatically sync data and changes with. What’s even better? Getting started with syncing your lockdown status is free of charge.

CloudVO partners with Syncaroo platform for flexible office space providers

But there is more to this freemium app. Syncaroo will also remove the barrier of entry to real-time bookings across multiple platforms, skipping the need to connect with these platforms via API, while reducing your operational costs. 

Get started today with Syncaroo. CloudVO Partners receive a discount on paid plans. Contact Partners@CloudVO.com for your special offer code.

About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the CloudTouchdown network that grants preferential access to day offices and meeting rooms at nearly 1,000 locations worldwide.

How Flexible Office Space Operators Can Provide Quality Network Security in their Coworking Spaces

Network Security for Coworking Space Operators | CloudVO

Many of our CloudVO partners have asked us about best practices when it comes to network security. What is the best network architecture for a flexible office space? How do we ensure data security for coworking members who make up diverse groups of startups, professional firms, remote workers, corporate users, and work-from-home professionals?

Cost and resources come into play as many space operators don’t have massive budgets to spend on their IT infrastructure. Things can get complicated fast when dealing with hardware, software, cloud services, and everything that goes into setting up a network. Here are some basic best practices to consider when configuring the network security in your coworking space.

Data Security

The general concept of data security is putting in place protective measures to reduce the risk of cyber attacks or theft of digital information. Note there are some differences when considering wired versus wireless data security which we outline below.

Wired Security

In the wired world, you want to have different Internet Protocols or IP subnets per office (i.e. separate networks for each office).  This makes it so printers and computers in one office cannot see and access these devices in another office. Without this security set up, businesses in the financial industry, enterprise corporations, or any type of industry that handles sensitive information will likely see a barrier to choosing your space as they must comply with government sanctions for financial institutions.

Without private security, you can suggest to your member to set-up a Virtual Private Network (VPN) on their end which does provide security, but there are complications and limitations. For instance, on your shared network, everyone would have to use a VPN to gain that privacy, which is more cumbersome and slows down your computer. There are also limits to how many VPN clients you can have on the same network. Our sister company, Pacific Workplaces, uses the proprietary Yardi Data Appliance to create different subnets per office.

Wireless Security

Wireless networks are inherently unsecure and the idea here is that your coworking space can offer more security to its users than if they decided to work in a coffee house. Make sure you have Wifi Protected Access (WPA 1 or WPA 2). This is a set of security standards that includes encryption.  But, traditionally, all wireless users have access to anybody on the same wireless network.  This is why when you put a printer on wifi, others on the same wifi network can access it.  Therefore, you want the ability to have a solution that will place the wireless user in a different subnet.

One solution is to create a MAC-based Virtual Local Area Network (VLAN). A VLAN is another word for an IP subnet. A LAN is created when you have a router that creates a different subnet.  A Virtual LAN is where you can create a subnet within a switch and add different switch ports to that same subnet.  A Media Access Control or MAC-based VLAN is where you can create a subnet over the wireless network and assign MAC Addresses to those different VLANs.  The Mac Address is basically the network adapter ID of any device (i.e. kind of like a unique fingerprint for any device).  So whenever a device connects to wifi in your shared space, the system will place the wireless device on a secure office network.  This makes it so your wireless device is secured similarly as if it were plugged into a wall jack.  There are products out there that help you manage MAC-based VLANs.  Providers like Essensys and Yardi are familiar with our industry and can help.

Data Security for Coworking Spaces | CloudVO


For a flexible office space operator, firewalling can be tricky.  A firewall gives you control on what traffic can come through your network. When you have members who make up a multitude of businesses and industries on your network, it’s hard to limit access.  For instance, one member wishes to limit certain types of websites, but another member wants to access them, making it difficult to centrally limit traffic.  For those members that need additional security, consider an architecture that includes firewall access, which gives the member control over what comes in and out of their subnet. Members can also install their own firewall to limit traffic that comes in and out of their subnet. 

Data Speed

You can’t have slow internet. It’s a deal-breaker. Don’t get anything less than 100 megabits up and down. One Gig is ideal, and even with that said, in the next couple years, we will surpass the gig. 

You also have to make sure your data infrastructure can support the faster speed (i.e. cabling, data switches, and wifi access points all have to be able to handle faster speeds).  If you want to offer fast internet but don’t have the infrastructure to support it, it’s like having a super-fast highway, but the on-ramp to get on the freeway has one lane with potholes.

While these guidelines are general, they should be useful to space operators as a starting point on what to consider when planning your network infrastructure. All of this can get very complicated to do on your own.  If network security isn’t top of mind, then maintaining your network is pretty easy, but if you need more security, or are trying to market to Enterprise clients and specific industries who really care about security, you should consider hiring an IT consultant to help you get set-up and be available when problems arise.  As your infrastructure gets more complicated, you are going to need technical expertise.  Once your network is in place, you can put IT consultants on retainer for support to help with maintenance and troubleshooting.

About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the CloudTouchdown network that grants preferential access to day offices and meeting rooms at nearly 1,000 locations worldwide.

International Coworking Day Celebration Ideas – Even in a Pandemic

International Coworking Day 2020 Virtual Events

In keeping with physical distancing measures and helping our government combat Covid-19, many flexible workspace operators and CloudVO Partners are coming up with creative ways to celebrate International Coworking Day on August 9, 2020.  

With everything going on in the world right now, acknowledging the meaning behind special occasions is so important.  Here are a few ways coworking space operators can celebrate International Coworking Day during this time of Covid.

Physically Distant Contests or Virtual Events 

  • Plan a “What Does Coworking Mean to You?” Virtual Session.  Ask members to come prepared to share a poem, song, music, story, or just a few words which express how coworking has impacted them.

  • Host a spirit week.  Each day has a theme (i.e. pajama day, or rock your best tie-dye gear day, etc.)  The event can be in honor of International Coworking Day.  This is a way members can show off their personalities while still keeping socially distant. 
  • Photo contests with a theme.  For instance, take a photo that represents what International Coworking Day means to you and share on whatever platform your space uses for member enagement and communication.

Outdoor Events

  • Get your members to bring their PPE equipment and head to a park for a physically distanced physical education session.

  • If you have access to a courtyard or any kind of yard space, host an outdoor coworking session for just a couple of hours.  People can bring their own lawn chairs if they wish.  This could be a good way for members who are not ready to come back to indoor space to engage with some of their fellow coworkers.

  • Depending on restrictions in your area, host an outdoor and physically-distant gathering at a local restaurant, pub or brewery that has a large enough outside seating area so folks can spread out. This is a way you can support local businesses as well. (Pro tip: Encourage mask wearing for all your outdoor events to ensure safety for all).

Participate in events that others are organizing

  • This year also marks 15 years of coworking!  As part of a group effort for this year’s anniversary, you can participate in this Coworking Day Global Collective.  This is a fantastic way to showcase your space within the global community.
International Coworking Day 2020 Fifteen Year Anniversary
Photo credit: Coworking.com
  • See if your city or town has a Coworking Alliance hosting any virtual events and sign-up to attend.  Don’t forget to spread the word to your members.

  • Engage on social media and show your support for what other fellow coworking space operators are doing for International Coworking Day.  Post comments, like and share posts, and participate in any fun activities you find on these social platforms.

What out of the box ideas do you have to commemorate International Coworking Day amidst this time of physical distancing?  We would love to hear from you.

About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the CloudTouchdown network that grants preferential access to day offices and meeting rooms at nearly 1,000 locations worldwide.

Lake Tahoe Coworking: Meet the Founders of Cowork Tahoe

Cowork Tahoe Coworking Space CloudVO Partner

Written by Justine Dhollande

What does it takes to start a coworking space in a destination location? Meet Jamie and David Orr, and their partners Cristi and Bernard Creegan, founders of Cowork Tahoe. This will be the sixth year that Cowork Tahoe has been open in South Lake Tahoe, CA giving remote workers and entrepreneurs the opportunity to live amongst the mountain scenery and contribute to the local community.

Why did you choose South Lake Tahoe to start your new coworking business?

A long time ago, we (David & Jamie) asked ourselves what our ideal place to live would be.  We were living in Mountain View, CA at the time. We were constantly fighting traffic too and from work. We both have a passion for outdoor recreation, but it was so difficult to get to a point where we could enjoy the outdoors on a regular basis. After the economic collapse in 2008, we bought a second home and started spending more time in South Lake Tahoe. That led to falling in love with the area, so in the Fall of 2013, we decided to move here full time.

Upon our arrival, we began networking and talking to people from the community about things they thought were missing in the area. Coworking and business incubation was a topic that continually came up when speaking with the Tahoe Chamber, the City Manager, and other local leaders in the business community. It became clear there was a need, and having worked from a coworking space previously, we were very excited about the opportunity of running a large coworking space in South Lake Tahoe.  Bernard & Cristi Creegan believed in that vision as well and partnered with us to purchase and completely renovate one of the most iconic buildings in town, the home of the Tahoe Daily Tribune.

What was the biggest challenge you ran into during your first year of opening Cowork Tahoe? 

Awareness is the biggest challenge that faces any new business. If your customers don’t know about you, or can’t find you when they search for your services, you’re not getting their business. This can be solved with a great marketing plan. The challenge with coworking is nobody wants to work in an empty space. People’s number one reason for joining a coworking space is the community. Obviously a new space is missing this critical component.

Several years ago, coworking was even less common than it is today. Very few people knew what it was, so an additional challenge was educating the community on coworking in general, including its benefits to both those that are members of a space as well as benefits to the community as a whole.

To overcome this, we made sure that we were everywhere – Chamber of Commerce meetings, young professional networking events, service club meetings, as well as hosting events in our space to get people through our doors.

What is the current trend with coworking in mountain resort towns in your opinion?

Coworking in smaller communities, including mountain towns, is quickly growing as more people are able to take advantage of remote work options.

Cowork Tahoe Dog Friendly Coworking Space | CloudVO
Photo credit: Cowork Tahoe

In Tahoe, for example, we are seeing an influx of new residents that are leaving major metro areas like San Francisco/Silicon Valley to enjoy a better quality of life in the mountains for themselves and their families. Rather than view Tahoe as just a vacation destination, they’re taking advantage of their ability to work remote in order to live here full-time. It’s a way to trade in hours of commute traffic for hours spent enjoying the outdoors even during the middle of the work week!

Coworking in Resort Towns Lake Tahoe, Nevada | CloudVO

Mountain communities are typically tight-knit, and coworking spaces fit in very well with that mindset. They are the modern day community center and can be more than just where people work. A coworking space in a small town is often the first place someone new to town meets other people, so a vibrant space can contribute to them getting settled and integrated into the community.

Additionally, coworking spaces in mountain towns can help to diversify the economy in an otherwise tourist-dependent community. Tourist communities suffer from the volatility of weather, but having a population of workers that can work remotely means more stability for the town overall. It builds resilience year-round.

How is COVID-19 affecting your coworking space?

Like so many other coworking space providers, Cowork Tahoe has been significantly impacted by COVID-19. We were able to maintain access to the building for our member companies that were providing essential services, such as Eagle Protect, who worked diligently to provide PPE to where it was most needed. However, we were largely shut down beyond that for several months. Our reopening plan included many modifications to the space and our operations to mitigate the risk of transmission of the virus. We drastically reduced open desk space density and relocated many desks to auxiliary spaces. Face coverings are required in all common ares and in any meeting rooms during client meetings if a minimum of 6-feet of space cannot be maintained.

Cowork Tahoe Coworking Space Health and Safety | CloudVO

We have also taken actions such as spreading out kitchen amenities to eliminate crowding at the coffee pot, placed additional seating outdoors, implemented time gaps between meetings to allow for cleaning and air circulation, and have cleaning products and sanitizer available throughout the building for members to use. We have been communicating all of these changes to our community through member announcements, emails, and social media, as well as to potential members with a modified approach to tours that includes a walk through of our new health and safety protocols. We remain committed to providing a wonderful work environment for our community, even if that looks a little different right now.

Covid-19 Health and Safety Protocols at Cowork Tahoe | CloudVO

From facing the challenges of opening a new business in Lake Tahoe, to managing COVID-19, these owners know how to roll with the punches and adapt for success. Next time you are in Lake Tahoe, stop by Cowork Tahoe to network and connect…but don’t forget your mask!

Looking for a destination coworking space? Visit www.CloudVO.com  to book a meeting room, day office, or coworking pass at nearly 1,000 partner locations within our global network.

About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the CloudTouchdown network that grants preferential access to day offices and meeting rooms at nearly 1,000 locations worldwide for mobile workers and distributed workforces under a subscription model or on a pay-per-use basis.

5 Flexible Office Space Marketing Strategies Post COVID-19

5 Flexible Office Space Marketing Strategies Post Covid-19 | CloudVO

Covid-19 has shaken our world.  As state and local governments allow businesses to reopen, how should flexible office space operators adjust their marketing game plan to prepare for the new normal?  

Here are five things operators can do right now to market their spaces during this era of Covid.

1. Market your Virtual Office services now more than ever

A strong virtual office offering is so important in today’s climate as people are choosing to work from home (WFH) with a combination of flexible office services.  Show off your broad menu of Virtual Office Plans on your website.  Create bundled plans that include a business address with mail services, live answering services, and access to meeting rooms.  Allow add-ons such as 24/7 access or a digital mailbox.  Digital mail plans are one of the most valuable resources to WFH professionals.  

Virtual office (VO) users are very price sensitive, so do your homework and benchmark your competition and price your plans competitively.  Lower the barriers to entry by making all plans month-to-month and waive any service deposit if users auto-pay monthly via credit card.  

In terms of marketing tactics on your website, here are a few things to tackle:

  • Update copy on your site for virtual office keywords to help with SEO (Search Engine Optimization).  
  • Refresh images and update alt text and metadata to reflect relevant search queries.
  • Update services, images, and descriptions on local listings (Google My Business, Yelp, Apple Places, and Bing Places.
  • Use the tools Google gives you (i.e. Search Console, Analytics, and Trends ) to refine your keyword strategy.
  • Create content about virtual offices through your blog.  You can then leverage social media to promote those blogs and drive people to your site.

If you have the budget for Google or Bings Ads, set up dynamic search ads. Create ad groups for the services you are offering. Based on the keyword research, set-up ads using a manual CPC (cost-per-click) bid strategy so you can control the daily budget and maximum CPC. Leverage ad extensions to display snippets, site links, and locations to optimize your ads. For more information on PPC (pay-per-click) campaigns, check out this training

Along with your own marketing efforts, listing with an aggregator or value- added reseller like CloudVO will help expand your market reach. 

Lastly, and we can’t stress this enough, your Virtual Office Plans should be available for purchase on your website.  People want instant gratification.  If they’re on your site and want to purchase a plan, they want to buy it now!  The inability for a prospect to purchase a virtual office online can be a reason they choose to go with another provider, so get that e-commerce rolling already!

Online Virtual Office Plans at Pacific Workplaces | CloudVO
Online Virtual Office Plans at Pacific Workplaces (sister company of CloudVO).

2. Come up with a new strategy for member engagement in your space and promote it!

Maya Delano, “OG” Community Manager at NextSpace Coworking Santa Cruz has implemented new ways to keep people connected during this time of physical distancing.

  • Host your happy hour onsite and online. NextSpace Santa Cruz set-up a “Zoom” area so members who are onsite can interact with our virtual members during happy hour. It’s as easy as opening up your laptop and starting a zoom session. Onsite members can take turns saying a quick hello, and the six-feet distancing floor decals assure this is done in a safe and healthy manner.
  • Provide opportunities for your members to be interviewed. Connect them to local organizations and community groups hosting webinars so they can share their expertise. This creates awesome content for you, promotes your member’s business, and continues the networking value of your membership.
  • Host your own monthly online event. NextSpace brought back its “What’s Next Lecture Series.” This is a monthly 40-minute Zoom event that highlights a member as the speaker. Sometimes experts in a certain industry or specific topic are invited to speak as well. The format is usually 10-20 minutes of presenting and then 20 minutes of Q&A. It’s important to curate topics that are relevant to today’s issues. Be sure to record the event so you can use the content on various social media platforms.
  • Re-imaginine your space. It’s important to communicate, communicate, communicate! Host a weekly Q&A Zoom session that gives your members an update on the space, what’s happening within your community, and discuss any health and safety updates. Every member has their own timing and comfort level as to when they want to return to the space. This give members (and non-members) who are considering a possible return, the opportunity to get their questions and concerns answered. It’s also become a great opportunity for members to share their ideas about the space and get feedback.

3. Virtual Tours

Remember what we said before about instant gratification?  This applies to space tours as well.  You should have high-quality video virtual tours ready to send to new prospects during the sales process.  

Highlight your space and focus on the products and services you offer.  If you are incorporating still images in your tour, make sure they are high resolution.  Use transitions between clips.  The narration parts of the video should match any music you include.  You should also add a closing title card with your location and contact information.  The final video should be no longer than 2 to 3 minutes.  

Pacific Workplaces Roseville Virtual Tour | CloudVO

These virtual tours should be considered an important sales and marketing tool, so take the time to make sure they look good and communicate your unique value proposition to potential members.

Pro tip: Try posting your virtual tour on IGTV.  This is an easy way for potential members looking at your Instagram account to view your space.  You can easily upload your video to IGTV via the web at Instagram.com or use the IG app.

4. Spotlight your Tech

In this time of Covid, people are looking for more than just a desk and wi-fi.  As an operator, you can set yourself apart by marketing the robust technology users can enjoy when they work at your space.

Adding technology services can be costly, but it’s an investment.  Users will expect their flexible office space to offer better tech options than their home office can provide.  Here are some things to highlight on your website, marketing collateral and ad campaigns:

  • High-speed fiber gig internet (or 100 megabits up and down at the minimum).
  • Meeting rooms that are fully-equipped with the latest technology including smart whiteboards and mirror displaying devices (AppleTV, Apple Airplay).
  • Tech that reduces the need for international travel such as Language Boxes for real-time translation between 10 different languages.
  • Real-time meeting room and guest office booking capabilities so members can easily schedule access to the space.
  • Keyless entry into your space.
  • Video conferencing capabilities such as Zoom Rooms.  Enterprise users and large corporations, in particular, will want to leverage high-end video conferencing as a solution to connect with remote workers, customers, and employees.
Zoom Room at Pacific Workplaces Cupertino | CloudVO
Zoom Room at Pacific Workplaces Cupertino

5.  A Transparent Health & Safety Policy

In this current climate, businesses need to spell out their health and safety measures.  Prospects and members need to feel like working at your space is just as safe as working from home (or safer!)

Create a landing page on your website which specifically addresses the health and safety protocols in your space.  Make this page prominent and accessible from anywhere on your site and update it regularly.  People want to know what to expect when they enter your space.  

Make sure your community managers are aware of the page and encourage them to leverage it during the sales process to ensure prospects that health and safety are top of mind.  If you don’t know where to start, here is the Health & Safety Policy of our sister company Pacific Workplaces as a sample.

What are some of your post Covid marketing strategies? Let us know about them, or partner with us and get access to resources that can keep your space successful during these unprecedented times.

About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the CloudTouchdown network that grants preferential access to day offices and meeting rooms at nearly 1,000 locations worldwide for mobile workers and distributed workforces under a subscription model or on a pay-per-use basis.

Resources from Webinar Series: Preparing your Flexible Office Space for a New Normal

CloudVO Preparing your Flexible Office Space for the new Normal Webinar Series Speakers

Our 3-part Webinar Series on “Preparing your Flex Office Space for a New Normal” was a huge success! Please fill out your information below to download the presentation slides. After submitting the form, you will receive a confirmation email containing links to view the video recordings for Webinars #1 and #2. Recording for sensitive session #3 with Mark Golan (Google) and Mark Zuckerberg’s video is unavailable at this time.

Webinar Series Q&A

As promised, below is a list of the questions we received during all the sessions with answers to those questions for your reference.

Virtual Office/Virtual Mail Questions

1) I don’t fully understand Virtual Offices. Is VO working from home?
Virtual Offices (VOs) are a combination of services that allow people the flexibility to work remotely while giving them access to services like a professional business address, digital mail, access to meeting rooms, or phone answering services. Many Virtual Office users work from home, but others may have a main office out of town and use a Virtual Office to establish a business identity at your coworking location. They may also access your meeting rooms and day offices from time-to-time, but their primary place of work is elsewhere. Check How to build a Virtual Office Business and also Don’t Leave your clients out in the cold which explains the value of a virtual office from the user perspective.

2) Why does Pacific Workplaces not charge a refundable security deposit for their Virtual Office Plans?
We waive the service deposit for VOs for users who pay monthly via credit card.  This lowers the barrier to entry and we prefer auto-pay via credit card as it’s a more streamlined way of receiving payments, and it’s more environmentally friendly than processing paper checks. 

3) How do you deal with collecting the CMRA 1583 form if people sign up via your website?
CloudVO does this for you and Pacific Workplaces follows the same process for its own locally generated VO plans.  As soon as someone signs up on the website, they are sent the PS 1583 (CMRA) form to complete and send back to us.  We also use NotaryCam’s online notary services to validate the ID documents they submitted.  Members are free to use their local notary if that’s what they prefer. Check Virtual Offices and US Postal Service Rules (CMRA) and How to Vet VO Clients.

4) What are the legal requirements for accepting mail for others, and what you have to do with the Post Office (if anything)?  Also, are there specific things you’d want in your VO membership agreements to cover opening others’ mail? 
CMRA stands for Commercial Mail Receiving Agent. You, the coworking location owner or manager, will complete a PS 1583-A form and take it to the post office, with applicable ID, and present it to the station manager or supervisor.  We use Spheremail in which our clients click a box asking us to scan their mail. We believe that the act of requesting this service gives us the authority to open the mail as we cannot scan the contents without opening. Check Virtual Offices and US Postal Service Rules (CMRA) and How to Vet VO Clients.

5) In relation to the CMRA 1583 Forms, do you send a quarterly report of recipients to the local postmaster? Is that even enforced?
The quarterly report requirement is rarely enforced, but some stations do expect that you comply with that requirement.  We would recommend keeping the documents in order to be in compliance on the chance that you are asked. Check Virtual Offices and US Postal Service Rules (CMRA) and How to Vet VO Clients.

6) Is there a cost for registering as a CMRA? 
There is no cost beyond your time spent at the post office … which some might consider under the heading “time that you can never get back!”  Also, feel free to explore this post which gives additional information regarding CMRA regulations.

7) Do you offer physical mailboxes for everyone?  Does every VO member get a physical mailbox with a key?
Pacific Workplaces has several locations that provide locked mailboxes, but some locations deliver mail directly to people’s offices or hold the mail in a locked file-cabinet for members to pick-up.  During this period of COVID-19, locked mailboxes where members can access mail themselves were greatly appreciated.  

The flip side to mailboxes is that they take up space and once you reach capacity, not everyone can have a mailbox.  In these cases, you can charge a premium for a mailbox.  Also, tracking and issuing mailbox keys to members can be a cumbersome process.  People lose the keys and then ask for a replacement.  

Many VO members will ask for their mail to be forwarded or scanned, then shredded (if you offer digital mail services which we highly recommend) which reduces the need for a mailbox.  Lastly, keep in mind that many VO members will never receive mail – they just use your business address. So you will have to decide if investing in mailboxes makes sense for your space. We recommend waiting until you start to have a significant volume of VO Plans before considering mailboxes.

8) What is the percentage of your users who purchase the phone answering option?

At Pacific Workplaces, 38% of the number of VO plans and 53% of full-time memberships include a phone answering service


9) During the pandemic, what is an effective marketing strategy?
Focus on virtual offices whose demand has increased during the pandemic. Develop and publish a strong Health & Safety protocol. Be ready for corporate users upon re-entry. Use your channels to their full potential by listing your complete workplace offering with aggregators and marketplaces like CloudVO and Liquidspace.

10) What’s an effective way to market Virtual Office Plans?
Use Channels like CloudVO to access VO clients you would be unlikely to get otherwise. 72% of CloudVO VO clients live more than 10 miles away from their VO location and 31% live more than 100 miles away.

Make sure your VO offering is visible on your website and can be purchased online. Keith Warner, Pacific Workplaces VO guru, likes to systematically present his locations’ virtual office options to all prospects, including those who are looking for a full-time office. This is because people often don’t know about VO and you can sell a quasi-infinite number of VO plans whereas you have a finite number of private offices to sell. It is also a great solution for someone who cannot afford a private office.

11)  Do you see the coworking community shifting away from the word coworking?
Temporarily.  Terms like flexible office space, virtual office, and private office will be more popular. It’s a bit soon to tell, but for now, we are emphasizing Virtual Offices and Private Offices. As for coworking, publishing and emphasizing your Health and Safety Policy is key to help people feel safe within the community and space.

12) Do you recommend removing the words “coworking” and “shared” from websites? 
We haven’t removed those keywords altogether. We adjusted our H2 tags and updated alt text for images. But our page titles, URLs, and other metadata still include those keywords. We made virtual office and flexible office more prominent; however, as we navigate through re-entry, tags and alt text will be updated as needed. That will likely be reversed in a few months when terms like “coworking” and “shared” become not just more acceptable again, but also desirable as they were pre-COVID 19.

13) Should I invest in turning my event space into private offices so that I can market private space?
Possibly. We have found private offices to be profitable over the long haul.  Without knowing specifics, try to focus on a strong virtual office offering in unison with adding private office space and coworking which emphasizes social distancing and health and safety protocols. Event space will be harder to monetize. If you convert your event space into a private office, consider other spaces in your location that could hold events when they become popular again. For example, the business lounge/coworking space: could you move tables and hold an event there? Not as nice as a dedicated event space, but the combination of that and new inventory of private offices may generate much higher revenue.

14)  How do you get started with digital ads?
Digital ads can be costly, so start small with a single ad group, test bid strategies, and find a channel where you can reach the largest audience.

15) Is the CloudVO platform only for members or do operators have access as well?
The platform has two components. There is a partner portal for operators to add and update their listings, and the member portal allows members to view their dashboard, meeting room bookings, etc.  Partners can also view bookings, monthly statements, and monthly subscriptions in their dashboard.

16) Why are you charging lower commissions than DaVinci and more than e-brokers like Instant Offices?  How do you differ from web brokers like Instant Offices or SOS?
We are building a powerful technology platform that will make the relationship between CloudVO, Partner, and Client seamless. Not all the pieces are there yet, but we are close to achieving our objective. This enables us to run a very efficient business with lower margins on the VO and meeting room sides.

E-brokers typically charge a 10% commission for full-time offices. We also do retain 10% of the recurring revenue, but we are very different from a web broker in that we have a billing relationship with our clients, which may span across multiple locations, and we pay you when they use your services (Virtual Mail, Meeting Rooms, etc.) based on actual usage.

We invest heavily in advertising, in a corporate account infrastructure, and in operational and support capabilities. Our discount structure is needed to cover these costs and make a profit. We retain 25% on VO components and on meeting room bookings, and 50% on day offices and coworking day passes only. Like full-time offices, we retain 10% on monthly coworking memberships. Listing your space is free and you can complete the process in ten minutes.

17) What are some recommendations of must-have platforms?
It’s important that users have the ability to buy Virtual Offices and Coworking Memberships online.  You should also have an online meeting room booking platform as well.  Here are some providers to consider that know our industry well:  Nexudus, Office RND, Proximity, Yardi, Essensys, DeskWorks.

Operations/Space Management/Landlords

18) How are you handling meeting rooms during this pandemic?
Adjusting your meeting rooms to the new physical distancing rules of the pandemic is essential. For instance, our 12 person meeting rooms will only be set-up for 6 to 8 seats to help with distancing.  Staff will clean and sanitize the meeting rooms and equipment between reservations.  It’s important to communicate these modifications to your members, in your marketing messaging, and to your partners like CloudVO to help people understand that you’re doing all you can to keep your meeting rooms a safe working environment.

19) Post-lockdown, are you expecting to require larger blocks of time for reservations of day offices (in other words, not doing it by the hour)?
At the moment, we are not requiring larger blocks of time to be booked.  Members can book by the hour, although this may change depending on how things go when we are in full swing and re-open completely.

20) How are places dealing with part-time office bookings?
The ability for users to book a guest office or meeting online and in real-time is important.  If your local area is still sheltering in place, you should have an online meeting room platform that allows your members who fall into the “essential business” category, a way to book meeting rooms.  Once government agencies give the green light to re-open, we recommend making your guest offices and meeting rooms available for booking online.  Keep in mind that your offices and meeting rooms should be de-densified and set-up to meet social distancing best practices. Make sure that you don’t place unnecessary barriers, such as a minimum of half a day or a full day for a day office. Make them available by the hour. A minimum of 1 hour for a meeting room or a day office booking is reasonable.

Day offices work like a meeting room. They should be bookable online by the hour. The only difference is that you can use any vacant office as a day office if your dedicated day office is already booked. That helps with capacity management and users typically don’t care. Check out our Meeting Room White Paper for best practices on how to level-up your meeting room business.

21) Can you tell us if you recommend issuing new contracts to include new COVID-19 protocol clauses for members or would an addendum that your members sign suffice?
Pacific Workplaces and CloudVO standard agreements make reference to the member obligation to follow the house rules. This includes the Health & Safety Protocol of Pacific Workplaces or the protocol of CloudVO Partners. Partners should upload their Health & Safety protocol under their (or their building) house rules for the time being. Soon we will have a separate section of the CloudVO website to upload the Health & Safety Protocol and give it even more visibility on the website.

22) What questions are members asking in regard to safety & what should we be prepared for, outside of the obvious preparations?
Members want to know the changes being made to the space and precautions being taken which is why publishing a Health & Safety protocol and following through on them is so important.  You should be prepared for addressing  visitors who may not want to comply with your policies (i.e. someone comes into your space who does not want to wear a mask or refuses a temperature screening, etc.)  You should also have a plan for mitigating arguments among visitors.

23) Are the employees doing the cleaning or do people have cleaning companies doing it in between meetings?
At Pacific Workplaces, our team members are keeping up with the cleaning of high-touch areas after meeting and use of communal spaces. Having a cleaning or janitorial service in addition to that will vary from building to building. During this COVID-19 crisis, some members have asked for the janitors not to enter their office as they prefer to sanitize it themselves, which is fine.  Here is our health and safety policy: https://pacificworkplaces.com/coronavirus-health-and-safety-protocol/

24) How do we handle feedback from members saying they are ‘burned out’ on engagement via Zoom meetings and need more in-person interaction?
This is where your published Health & Safety protocols become so important as this is where you can communicate your plan on how you intend to set-up your meeting rooms for teams to collaborate in effectively and safely.

25) What are ways we can engage the community when we can’t have small gatherings and everyone is Zoomed out?
This is a tough one because what works in terms of engagement in one workspace community may not work in another. We think the answer comes down to just continuing to engage the community. Emails, texts, chat groups, and social media platforms provide a great opportunity for community leaders and members to connect individually. Keep inviting members to connect with each other. To that end, some non-Zoom ideas to consider:

  • Start a shared Google doc where you write a poem together
  • Invite people to share on a communal chat/open virtual space something that they’ve celebrated recently.
  • Start a social media thread of funny/cute videos and ask members to participate.
  • For gamers (they’re of all ages and walks of life!), play a co-op game together. Our favorites are WoW, Stardew Valley, and Animal Crossing.

26) Do you recommend shutting down coffee and water machines? 
Our sister company, Pacific Workplaces, has not shut them down completely but has made it so that only staff is allowed to make coffee to reduce the risk of exposure.  We are also using nanoseptic tape on surfaces to reduce contamination.  Most importantly, we have signage and a published health and safety policy that emphasizes the importance of handwashing, using sanitizer, and practicing diligent hygiene.

27) How do I deal with concerns about our HVAC system?
Ask your property manager what kind of filters they’ve added to the system.  Some do a better job at filtering germs and viruses than others. Ask if they have increased the airflow that also helps reduce the risk. Do your own research about contamination via HVAC so that you can be informed on what’s needed to keep your space as safe as possible.

28) What should I expect from my landlord and how do I go about negotiating?
Communicate regularly with your landlord.  Be transparent about your situation and manage their expectations.   Confirm any kind of verbal conversation via email to avoid misunderstandings. Set low expectations and communicate regularly.  It is always easier to manage good news than bad news. Keep in mind that landlords need you as much as you need them, and they don’t want you to leave.  

They will not have many alternatives in the COVID environment, and even post-COVID if the large corporation plans to embrace remote work materialize. Regarding negotiating, express what you need in terms of rent relief or any extensions in rent terms, and, depending on your collections, pay what you can. Dive to a realistic agreement on repayment of deferred rent. For example, if you had a total of 2 months’ rent deferred, it would not be realistic to agree on repayment over the following 12 months. Nobody knows how much pricing power you (or your landlord) will have upon re-entry. You can feel confident that the demand for flexible office space will thrive in the next couple of years, and that you might be able to go back to full occupancy fairly quickly, but the price points the market can bear will be more difficult to anticipate as we come out of a serious recession.  Think of this as an opportunity to educate your landlord on the nature of your business and its long term potential and build a relationship that will work well for both sides. The important takeaway is to get in front of it and deal with it.  Don’t avoid the conversation with your landlord.


29)  With many corporations allowing people to work remotely, how can coworking spaces attract the work from home (WFH) workforce?
It will depend upon the size of the company. The smaller the company, the more likely they will look for flex space to support  WFH. They might find your website, particularly if you have a landing page that specifically explains how you support remote work, presumably via a virtual office that includes a fixed number of hours of access to a day office or meeting rooms as we discussed in the first webinar. See related slide or the “How to add meeting room hours to your virtual office” article in the Resource Center. They might also find you through an aggregator like CloudVO. Larger corporations are less likely to search for individual locations on their own. They may occasionally let their employees do so, but if they have a more ambitious strategy around WFH, they are more likely to go to a trusted source like CloudVO that can handle their requirement in multiple locations across numerous geographical regions , identify suitable locations for their needs, and manage part of the process as an extension of their corporate staff.  See how CloudVO supports work-from home and distributed workforces in this article for end-users.

30) I have one single location in a remote midsize town. Do I have any chance to be considered?
Yes, and today more than ever. Think about what Facebook is likely going to do–they will be aggressive on allowing remote work but within a couple of hours driving from one of their hubs in the Bay Area, Denver, Atlanta, and Dallas. There is a lot of territory covered by a 2-hour radius around these cities. For example, centers in Greely, Fort Collins, and Colorado Springs (all medium-sized cities outside of Denver) might get their share of the demand. It is all going to be a function of where the employees empowered to WFH live. Some may want to live in Greeley because that’s where they are from and they still have family there. Others in Frisco to be closer to the mountains. That example applies everywhere, especially in the suburban areas and medium-size cities.

31) As more companies come to the realization that working from home yields satisfactory results and companies reach the conclusion that they may not need as large a footprint, will that result in an office space glut?  If so, what will the net impact be on the coworking/flex office space industry?
This is likely in the short-term, but in a period of crisis, it is not unusual for people to overreact. Mark Golan was very cautious about any prediction that would entirely break the mold. His experience with past crises told him that it is very possible that some companies will revert back to where they are today at some level, as corporations tend to have short memories.  The social and cultural functions of the corporate office may be back in fashion in the post-COVID world. The CEO of Twitter’s statement that all employees can work from home forever is extreme and likely not representative of the majority of companies. Mark’s personal opinion is that yes, there will likely be a softening of the downtown office market in expensive cities, but it’s too early to know how long that will last.

32) Is there a possibility that a company could provide a set budget for workspace, and let its employees choose their own space? 
It’s probably less likely to happen with high-tech companies for whom security considerations are essential. The idea of a voucher that employees can use as they see fit has been talked about for awhile, but has not taken off in any significant way. There is a need for organization and filtering of spaces that meet the corporate criteria. It is unlikely that large companies will let that happen without some control and coordination. Network Managers like CloudVO can provide effective support to large corporations with that process.

33) For spaces who are open and have policies for masks at all times, are people actually keeping their masks on all day?  Are members ok with this?
Many of our CloudVO Partners are requiring masks in all common areas.  The vast majority have members who are in compliance with this policy and follow the rules.  Most of our partners have masks on-hand to offer members and guests who enter the space without one.  For the few who do not want to wear masks, you can train your staff on how to handle these situations by letting people know that masks are a requirement not just for the coworking space, but due to an ordinance issued by local government agencies.  If they’re not comfortable with a mask on while working in the communal area, offer to book them a private meeting room or guest office where they can close the door and not wear a mask.

34) What’s the best way for individual operators to get connected with large enterprises?
It’s a challenge for small operators to get connected to large enterprise customers on their own. It would be too tedious for a large company to manage dozens or hundreds of individual providers. The way it will work is if they join an aggregator, like CloudVO, that provides a single point of contact and management of their network, but also establishes trust and credibility in their ability to filter locations that are acceptable to the enterprise client’s specific criteria.

35) How much of these work-related decisions will be driven by what employees want versus corporate goals?
Both. If employees drive a decision that makes them happy, but is not effective for the rest of their team, that is not going to work. By the same token, corporate goals around attraction and retention force them to take a more holistic view that incorporates the wishes and wants of their employees. It is a balancing act that will differ from company to company. It is fair to say that the trend over the last decade or so has been moving towards being more attentive to the desires of their workforce, but Mark Zuckerberg was also very clear that it works both ways. The trend towards some form of consumerization of the workplace is probably more applicable to smaller companies than to large corporations.

36) How should we expect Enterprise users to vet flexible office providers? More generally, what do you (Mark Golan) expect from us as an industry moving forward?
Vetting can be done through a trusted aggregator like CloudVO. Health and safety protocols, in the short term, have to be consistent with the health protocols of the Enterprise at their hub locations. This goes back to the importance of publishing health and safety protocols as a communication tool to members and prospects that also sets you up to host any large enterprise user. For high-tech companies, bandwidth and ability to segregate the hosted drop-in user or satellite space from other occupants in the space will be crucial.

37) Explain CloudTouchdown. If a corporate client uses my meeting rooms or day offices how do I get paid? How do credits work? How are credits established in my meeting rooms?
We pay you on the basis of actual usage of meeting rooms or day office hours used in your location at the discounted rate indicated in the Partner Portal (25% less than your published rate for meeting rooms, 50% for day offices). Credits can be redeemed for hours of day offices and meeting rooms. Typically one credit = one hour of day office. More credits are usually needed for larger meeting rooms. The credits are assigned by CloudVO for all rooms in the network, according to expected user behavior using statistical analysis and Artificial IntelligenceI. Whether your room is assigned 2 credits or 4 credits does not make any difference to you. If an end-user books 2 hours of that room, you will be paid 2 hours at the discounted rate. You don’t have to worry about credits. See how Cloud VO supports work-from home and distributed workforces in this article for end-users.

38) Mark Golan comment on whether the CloudTouchdown Pass was helpful for Enterprise users:
To the extent that CloudVO reduces the risk associated with the use of flex space by individual users, vets locations for suitability to the corporation requirements, provides a fixed budget per user per month and removes financial uncertainty, the CloudTouchdown program is very helpful. Also large corporations are not going to want to manage relationships with dozens of independent providers and knowing the single point of procurement and who to negotiate a contract with is important.

We’re here to help coworking space operators ease into the “New Normal.” Partner with us today. Listing is free. Go to www.CloudVO.com to join.

About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the CloudTouchdown network that grants preferential access to day offices and meeting rooms at nearly 1,000 locations worldwide for mobile workers and distributed workforces under a subscription model or on a pay-per-use basis.Share the knowledge!