5 Flexible Office Space Marketing Strategies Post COVID-19

5 Flexible Office Space Marketing Strategies Post Covid-19 | CloudVO

Covid-19 has shaken our world.  As state and local governments allow businesses to reopen, how should flexible office space operators adjust their marketing game plan to prepare for the new normal?  

Here are five things operators can do right now to market their spaces during this era of Covid.

1. Market your Virtual Office services now more than ever

A strong virtual office offering is so important in today’s climate as people are choosing to work from home (WFH) with a combination of flexible office services.  Show off your broad menu of Virtual Office Plans on your website.  Create bundled plans that include a business address with mail services, live answering services, and access to meeting rooms.  Allow add-ons such as 24/7 access or a digital mailbox.  Digital mail plans are one of the most valuable resources to WFH professionals.  

Virtual office (VO) users are very price sensitive, so do your homework and benchmark your competition and price your plans competitively.  Lower the barriers to entry by making all plans month-to-month and waive any service deposit if users auto-pay monthly via credit card.  

In terms of marketing tactics on your website, here are a few things to tackle:

  • Update copy on your site for virtual office keywords to help with SEO (Search Engine Optimization).  
  • Refresh images and update alt text and metadata to reflect relevant search queries.
  • Update services, images, and descriptions on local listings (Google My Business, Yelp, Apple Places, and Bing Places.
  • Use the tools Google gives you (i.e. Search Console, Analytics, and Trends ) to refine your keyword strategy.
  • Create content about virtual offices through your blog.  You can then leverage social media to promote those blogs and drive people to your site.

If you have the budget for Google or Bings Ads, set up dynamic search ads. Create ad groups for the services you are offering. Based on the keyword research, set-up ads using a manual CPC (cost-per-click) bid strategy so you can control the daily budget and maximum CPC. Leverage ad extensions to display snippets, site links, and locations to optimize your ads. For more information on PPC (pay-per-click) campaigns, check out this training

Along with your own marketing efforts, listing with an aggregator or value- added reseller like CloudVO will help expand your market reach. 

Lastly, and we can’t stress this enough, your Virtual Office Plans should be available for purchase on your website.  People want instant gratification.  If they’re on your site and want to purchase a plan, they want to buy it now!  The inability for a prospect to purchase a virtual office online can be a reason they choose to go with another provider, so get that e-commerce rolling already!

Online Virtual Office Plans at Pacific Workplaces | CloudVO
Online Virtual Office Plans at Pacific Workplaces (sister company of CloudVO).

2. Come up with a new strategy for member engagement in your space and promote it!

Maya Delano, “OG” Community Manager at NextSpace Coworking Santa Cruz has implemented new ways to keep people connected during this time of physical distancing.

  • Host your happy hour onsite and online. NextSpace Santa Cruz set-up a “Zoom” area so members who are onsite can interact with our virtual members during happy hour. It’s as easy as opening up your laptop and starting a zoom session. Onsite members can take turns saying a quick hello, and the six-feet distancing floor decals assure this is done in a safe and healthy manner.
  • Provide opportunities for your members to be interviewed. Connect them to local organizations and community groups hosting webinars so they can share their expertise. This creates awesome content for you, promotes your member’s business, and continues the networking value of your membership.
  • Host your own monthly online event. NextSpace brought back its “What’s Next Lecture Series.” This is a monthly 40-minute Zoom event that highlights a member as the speaker. Sometimes experts in a certain industry or specific topic are invited to speak as well. The format is usually 10-20 minutes of presenting and then 20 minutes of Q&A. It’s important to curate topics that are relevant to today’s issues. Be sure to record the event so you can use the content on various social media platforms.
  • Re-imaginine your space. It’s important to communicate, communicate, communicate! Host a weekly Q&A Zoom session that gives your members an update on the space, what’s happening within your community, and discuss any health and safety updates. Every member has their own timing and comfort level as to when they want to return to the space. This give members (and non-members) who are considering a possible return, the opportunity to get their questions and concerns answered. It’s also become a great opportunity for members to share their ideas about the space and get feedback.

3. Virtual Tours

Remember what we said before about instant gratification?  This applies to space tours as well.  You should have high-quality video virtual tours ready to send to new prospects during the sales process.  

Highlight your space and focus on the products and services you offer.  If you are incorporating still images in your tour, make sure they are high resolution.  Use transitions between clips.  The narration parts of the video should match any music you include.  You should also add a closing title card with your location and contact information.  The final video should be no longer than 2 to 3 minutes.  

Pacific Workplaces Roseville Virtual Tour | CloudVO

These virtual tours should be considered an important sales and marketing tool, so take the time to make sure they look good and communicate your unique value proposition to potential members.

Pro tip: Try posting your virtual tour on IGTV.  This is an easy way for potential members looking at your Instagram account to view your space.  You can easily upload your video to IGTV via the web at Instagram.com or use the IG app.

4. Spotlight your Tech

In this time of Covid, people are looking for more than just a desk and wi-fi.  As an operator, you can set yourself apart by marketing the robust technology users can enjoy when they work at your space.

Adding technology services can be costly, but it’s an investment.  Users will expect their flexible office space to offer better tech options than their home office can provide.  Here are some things to highlight on your website, marketing collateral and ad campaigns:

  • High-speed fiber gig internet (or 100 megabits up and down at the minimum).
  • Meeting rooms that are fully-equipped with the latest technology including smart whiteboards and mirror displaying devices (AppleTV, Apple Airplay).
  • Tech that reduces the need for international travel such as Language Boxes for real-time translation between 10 different languages.
  • Real-time meeting room and guest office booking capabilities so members can easily schedule access to the space.
  • Keyless entry into your space.
  • Video conferencing capabilities such as Zoom Rooms.  Enterprise users and large corporations, in particular, will want to leverage high-end video conferencing as a solution to connect with remote workers, customers, and employees.
Zoom Room at Pacific Workplaces Cupertino | CloudVO
Zoom Room at Pacific Workplaces Cupertino

5.  A Transparent Health & Safety Policy

In this current climate, businesses need to spell out their health and safety measures.  Prospects and members need to feel like working at your space is just as safe as working from home (or safer!)

Create a landing page on your website which specifically addresses the health and safety protocols in your space.  Make this page prominent and accessible from anywhere on your site and update it regularly.  People want to know what to expect when they enter your space.  

Make sure your community managers are aware of the page and encourage them to leverage it during the sales process to ensure prospects that health and safety are top of mind.  If you don’t know where to start, here is the Health & Safety Policy of our sister company Pacific Workplaces as a sample.

What are some of your post Covid marketing strategies? Let us know about them, or parter with us and get access to resources that can keep your space successful during these unprecedented times.


About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the CloudTouchdown network that grants preferential access to day offices and meeting rooms at nearly 1,000 locations worldwide for mobile workers and distributed workforces under a subscription model or on a pay-per-use basis.


What’s the Cost to List a Coworking Space on CloudVO?

In one word, it is Free. Watch the short video from Amanda Leffew, our Director of Operations to get a feel for how it works.

CloudVO makes money by retaining a percentage of the subscription revenue for services delivered locally by its partners. The platform will automatically calculate the discounted rates to CloudVO after the partner enters their published retail rates in the partner portal. The discounts are:

  • 10% for Full-time Office membership
  • 10% for monthly Coworking passes
  • 25% for Virtual Mail Plans
  • 25% for Meeting Room booking
  • 50% for hourly day offices and daily coworking passes

This applies to all recurring charges collected by CloudVO from its clients. Any incidental charges, such as copies or food catering, should be billed directly by the partner to CloudVO’s clients when they use these services at the partner’s premises, and are not subject to any revenue sharing with CloudVO.

The discounts are necessary to cover CloudVO’s marketing costs, corporate account infrastructure, billing, collection, and operational costs required to support clients and their corporate sponsors.

Partners are asked to enter their retail pricing, i.e. the locally published rates in their standard collateral or website. It is critical that the retail rates provided by CloudVO Partners are consistent with the pricing structure offered at the local level to direct clients.  This allows us to remain competitive and offer fairly priced service packages to clients across the board. Otherwise the location listing will be de-activated from the CloudVO site.

From a partner standpoint, CloudVO is the client and CloudVO’s client is the end-user of the services delivered locally by the partner. Keep in mind that in many cases the client will purchase a broader package that involves services delivered centrally by CloudVO, such as phone answering, concierge services, and needs a single point of contact and billing for the use of multiple locations. CloudVO leverages its technology platform to automate many of the processes involved, which keeps the channel cost low.  In the end, this pricing approach makes the relationship between CloudVO, Partner, and Client very efficient.

Partner with us today. Listing is free. Go to www.CloudVO.com to join.


About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the CloudTouchdown network that grants preferential access to day offices and meeting rooms at nearly 1,000 locations worldwide for mobile workers and distributed workforces under a subscription model or on a pay-per-use basis.

How CloudVO Helps you Establish & Promote a Virtual Mail Business Today


Virtual Mail has proven to be a robust business over the last 15 years, both in good times and in recessionary times.  For this reason, every coworking operator should develop their own Virtual Office (VO) service offering. CloudVO can help in several ways:

What we can do today

During the COVID-19 crisis, we have seen high demand for Mail Services, particularly Digital Mail that enables clients to skip going to the office. We anticipate many members will keep this service as they go back to “normal”.  CloudVO can help you structure a mail service offering and promote it online now.

Mail Services

Basic Mail Services are often provided to full time members, as part of the coworking or private office membership.  VO clients should be charged a specific fee for the basic mail service.  Add-on services, such as mail forwarding or digital mail plans, should be charged to both full time members and VO clients. Table 1 shows a description of various mail services easy to set up and suggested retail prices.  

Virtual Mail Services Suggested Prices | CloudVO

These services are easy to set up and may not require additional staff resources until the operator reaches 150 VO plans or so.  Keep in mind that each incremental plan will require a minimum amount of resources and it may take 18 months or more to get to 100 plans. Also keep in mind that, much like in a gym membership, a few VO clients may be heavy users, but most receive little or no mail on a weekly basis. 

The suggested prices in Table 1 reflect the expected costs associated with staff processing the mail, handling the VO clients, the cost of other resources that may be needed, and a profit margin in the 70% range. These prices have been adopted by many of our partners, and we would like to strongly encourage you to do the same. Consistency and standardization helps reduce customer confusion. But you are free to set up your own charges for this service. Update your price list here.

We recommend that you actively market these mail services in your local market. Listing with a value added reseller like CloudVO.com will help expand your market reach. It’s free. CloudVO only keeps 25% of the subscription revenue generated by the VO client, takes care of billing and collection, advertises across the United States, and pays its partners by the 5th of each calendar month. Any incidental or variable items can be charged directly by the operator to the client without any revenue sharing with CloudVO.

The Digital Mail application will typically automate the interaction with the member after taking a picture of the mail from a smartphone. The software recognizes what each piece of mail is for and automatically notifies the member who then instructs the operator to implement the desired action, including forwarding, retaining it at the coworking place for pick-up, scanning and emailing, or shredding.

Vitual Mail and Digital Mail Services | CloudVO

Cost of the digital mail platform to the operator can be $4 to $6 per user per month, depending on volume, or quite a bit less with the CloudVO partner discount. Ask Support@CloudVO.com 

Any incidental or variable items (non-recurring charges, such as copies or postage), can be charged directly by the operator to the client without any revenue sharing with CloudVO.

Partner with us and get a wealth of resources just like this specifically for shared workspace operators. Listing is free. Go to www.CloudVO.com to join the crew!

Other Resources

Virtual Offices & CMRA US Postal Service Rules
How to Add Meeting Room Hours to your VO Offering
How to build a healthy VO Business


About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the CloudTouchdown network that grants preferential access to day offices and meeting rooms at nearly 1,000 locations worldwide for mobile workers and distributed workforces under a subscription model or on a pay-per-use basis.


How to Add Phone Answering to your Virtual Office Offerings

The easiest Virtual Office (VO) service to add to a mail service or virtual mail offering is live phone answering. This can be done on an outsourced basis with CloudAnswering, a CloudVO service, such that the operator does not need to staff a phone answering attendant.

How to add Phone Answering to Virtual Office Plans | CloudVO

Who needs live phone answering?

Whereas many professionals are happy to answer calls directly on their cell phone, some look at live answering as a critical service that increases their productivity. This is true for many attorneys, sales professionals, consultants, financial service people, and many more. 

Live phone answering is a way to establish a local business presence that is stronger than just using the business address and mail services at the flexible office space. It allows for:

  • Never losing a call during business hours
  • An attorney or a customer support person to have a few critical seconds to recollect a case when the call is announced and before it is transferred.
  • The use of a local phone number to reinforce the local presence on top of the business address

Setting up a client on phone answering is easy

Once the client is identified, let Support@CloudVO.com know and we will take care of everything on your behalf directly with the client. The table below shows our recommended retail price to the client, and the operator wholesale cost. The margins kept by the operator is in the 75% to 80% range.

Live Phone Answering Suggested Pricing | CloudVO

Standard services is a bare-bones answering service for the cost-conscious customer. Our attendants, located in our two answering centers in Sacramento, CA, and in Reno, NV, will answer the calls using the customized greeting requested by the client. For example, “Hello, you have reached the Law Offices of Jason Smith, this is Sally, how may I help you?” If the caller wants to talk to Jason Smith, the attendant will make a blind transfer to voicemail or to a specific number, as requested by the client, without announcing the call.

With Executive Services, the attendant will screen and announce the call to the VO client and transfer the call, or not, according to the client’s instruction.

Check our website for more details on outsourced phone answering services with CloudVO. This service can be offered to VO clients but also to your full time members.

Get regular access to a wealth of resources for workspace operators when you partner with CloudVO. List your space for free!

Other Resources

How to Establish a Virtual Mail business 
How to Add Meeting Room Hours to your VO Offering
How to build a healthy VO Business


How to Add Meeting Room Hours to your Virtual Office Offering

Adding a set of monthly hours under a subscription plan to your Virtual Office (VO) Solutions is a good idea. You can market such a plan locally without CloudVO’s help. Under a subscription program hours not utilized cannot be carried forward to the following month. This enables you to price your bundles attractively in your local market.

Adding Meeting Room Hours to Virtual Office Plans | CloudVO

A common meeting room package is a bundle of 16 hours/month. The table below suggests three levels of pricing, depending on the location and prestige of the building and space. It also shows an average usage of 3.9 hours consumed per month under a 16-hour/month plan, based on data tracking the usage of hours from thousands of VO plans as experienced by CloudVO and its sister company, Pacific Workplaces.  This average has been steady across time and across regions.

The table below shows suggested prices in different markets and average usage of each plan.

Meeting Rooms Retail Pricing Suggestions for Coworking Operators | CloudVO

Why is the average usage so low? Think of it like a gym membership. Very few plan holders actually use the full allotment of meeting room hours.  In fact, more than 50% use zero hours in any one month. Heavy users who go over their allotment for the month will be charged the full hourly price on the overage. In balance, the light users more than make-up for the heavy users.

You may also ask why a 16-hour package? Because US Postal CMRA rules require that a PMB number be part of the client address, unless the client uses an office available on the premises for at least 16 hours per month. Nowadays, users are less sensitive to using a PMB number on their address, but the 16-hour package has survived as a standard with many flexible office operators, with the added benefit of not having to add a PMB number to the address; which may not match the image your member wants to project of their business.

Can the hours be redeemed in any of your location meeting rooms? That is up to you. Some operators will exclude an expensive large boardroom with a view, or a training room, from such a meeting room plan. 

In CloudVO’s case, we market bundles of 20 or 50 credits via our CloudTouchdown Passes to our clients. A credit is typically one hour of a day office. Larger meeting rooms will command more credits per hour. Most of the CloudTouchdown passes we sell let them access any location in the network, or sometimes multiple locations in a particular region. Should they actually book a room via CloudVO.com at your location, we pay you the discounted price you listed on the partner portal on the basis of actual hourly usage. That way, you don’t have to worry whether our clients are light or heavy users of your conference rooms. If they use 6 hours of your conference room under a CloudTouchdown plan, we will pay you the wholesale hourly price you indicated in the partner portal for the 6 hours.

Adding Meeting Room Hours to Virtual Office Plans CloudTouchdown Passes


Join our global network of nearly 1,000 space operators and gain access to data-driven resources specific to the flexible office space industry. Listing is free. Go to www.CloudVO.com to join.

Here’s a sample of other resources you can get your hands on!
How to Establish a Virtual Mail business 
How to Add Phone Answering to your VO Offering
Meeting Room White Paper
How Many Meeting Rooms Should an Operator have?
How to build a healthy VO Business



Virtual Offices & US Postal Service Rules (CMRA) and How to Vet New VO Clients

Virtual Offices US Postal Service Rules (CMRA) | CloudVO

As a flexible office space operator, In order to accept mail for your clients, operators are required to register with the USPS using a Commercial Mail Receiving Agent (CMRA) application, or a USPS Form 1583-A.  Generally, the operator or the location’s community manager will complete the application, which does require proof of identity.

CMRA rules were put in place by the USPS in the early 2000’s

They require a completed and notarized USPS form 1583 to be submitted for every business address user that does not have office use, or access to the space for 16 hours or more, per month.  Technically, only a portion of your business address clients or business and telephone answering clients are required to complete the form, however, many operators utilize the form for a larger portion of their virtual office (VO) clientele, often for the purposes of confirming the identity of clients that they may not have the opportunity to know as well as others.

The CMRA form can be a bit complicated for some folks, so it is a good idea for Operators to have a ‘Sample Form’ handy to offer to new Clients.  The form can be fully completed in one of two ways: 

1) The Client personally presents him/herself to the office with 2 proper forms of identification, as listed on the CMRA regulations, and have the Operator’s staff review and satisfy themselves of proper documentation, and then sign off as the Agent; or: 

2) The forms need to be completed and duly notarized.  


1583 CMRA Postal Form Sample | CloudVO

Best practices in our industry is to utilize the services of an online notary company such as www.Notarycam.com, and to cover the cost of the notary service as part of your set-up fees.  Online notary services are familiar with CMRA policies and identification requirements, and can handle both domestic and international clients.

While post office branch managers have differing knowledge and operational expectations of the CMRA requirements, operators should expect that they may be asked to file quarterly reports as to the names and status of their clients that are mandated to complete the forms.  You’ll want to confirm with your local Postal manager for expectation.  You may also be expected to list PMB numbers for these clients and identify said numbers to your local USPS branch.

1583 CMRA Postal Form Notarization | CloudVO | Notarycam

Operators should be aware of the specifics of CMRA requirements

For one thing, clients are not allowed to submit forwarding address forms when they are no longer members.  Think about it from the USPS perspective, if 100 clients are using your business address and then one moves to another location, this could wreak havoc on the processing of mail properly for your location, and can lead to mis-forwarding of other client’s mail.  You’ll want to make it very clear to new members that they will not be allowed to simply forward their mail upon their departure.  Per CMRA rules, operators are therefore required to forward mail – by repackaging and re-posting – to departed members for up to 6 months.  The USPS makes no rule for this to be achieved without compensation, so you’ll want to plan for transitional service fees to cover this time period.  Clients that do not pay will have their mail ‘Returned to Sender’.

Fraud Prevention

While the CMRA process may sound a bit daunting, those of us in the Flexible Office Space industry are appreciative of the USPS for creating ground rules for setting up virtual office clients.  It is incumbent upon all of us in this industry to utilize these guidelines, if for no other reason, than as a stop gap against fraudulent use of our addresses by unscrupulous individuals looking to hide behind false identities.  CloudVO appreciates this requirement and takes it VERY seriously. We’d rather lose a client that wishes not to engage in the process rather than risk some ‘bad apples’ in our client ranks.

Best of all, CloudVO takes care of the cumbersome part of the process; when presenting a VO client to our partners, the client has been fully vetted by CloudVO following the CMRA guidelines.

Other Resources

How to Establish a Virtual Mail business
How to Build a Healthy VO Business

Want more resources like this? Partner with us and gain access to more goodies and data nuggets specific to flex office space operators. Listing is free. Go to www.CloudVO.com to join.


About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the CloudTouchdown network that grants preferential access to day offices and meeting rooms at nearly 1,000 locations worldwide for mobile workers and distributed workforces under a subscription model or on a pay-per-use basis.


Instagram Stories: A Guide for Coworking Operators

500 million people use Instagram Stories daily making it a powerful tool for businesses. For coworking space operators, it not only humanizes your brand, but is a great way to bring new audiences to your space and create authentic connections with your followers.

On February 19, 2020, Coworking Content founder Cat Johnson and CloudVO Marketing Director Karina Patel co-hosted an Introduction to Instagram Stories Training for Coworking Operators. The training answered the ABC’s and 123’s on how to start using Instagram Stories, along with how to leverage specific tools to create in-the-moment content about your space. Stories is all about off-the-cuff videos, images and fun polls to level-up your social media marketing game.

One huge takeaway from the training was to ensure coworking space operators new what to post on Instagram Stories versus content that’s better suited to your Instagram Feed. To help, we’ve put together a simple infographic to use as a resource which highlights the differences between the main feed and Stories.

IG Stories Resource | CloudVO

Tell us a bit about yourself before downloading this resource.

Partner with us and get free resources specifically for workspace operators. Listing is free. Go to www.CloudVO.com to learn how to join our global network of nearly 1,000 workspace operators.

CloudVO is a sponsor of Coworking Convos. With Cat Johnson, founder of Convos, space operators are part of informal group discussions related to the coworking industry. Sign-up for the next free Coworking Convo and join the discussion!


About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the CloudTouchdown network that grants preferential access to day offices and meeting rooms at nearly 1,000 locations worldwide for mobile workers and distributed workforces under a subscription model or on a pay-per-use basis.

How Many Meeting Rooms Should You Have? A Meeting Room Guide for Flexible Office Space Operators

In this series, we will extract some of the data we published in our 2019 Meeting Room White Paper and dig deeper on our analysis.

Meeting Rooms are an indispensable amenity in any coworking space for three main reasons:

  1. Members need them for their own meeting requirements, both planned and sometimes impromptu
  2. Meeting rooms are an important revenue center, and a very profitable one at that
  3. Hosting meetings in your coworking space draws very desirable traffic that may convert into membership

What’s important to full-time members is that the meeting rooms are there and accessible when they need to host a meeting that cannot be accommodated in their office. Everyone likes “free,” but the availability of the rooms are more important than the price.

This is important to realize because the opportunity to monetize the meeting rooms outside of your membership is significant.

If you have a coworking space with 50 to 200 members, maintaining two meeting rooms and one day office is the bare minimum to provide the level of service that shared office space members expect. Many centers, particularly those with a healthy virtual office business, will have 5 and sometimes 10 or more meeting rooms and day offices.

The average number of meeting rooms in the U.S. is 3.5 per location, with 25% at 4 meeting rooms or more. As a reminder, these statistics come from analyzing the CloudVO inventory of 2,500 meeting rooms published on CloudVO.com, out of 700 partners worldwide with two-thirds of them in the United States. In some cases, operators do not publish all their inventory for online bookings which may slightly under estimate the true inventory numbers.

Meeting Room Data for Coworking Spaces | Number of Meeting Rooms | CloudVO

Monetizing Meeting Rooms is Too Important to Ignore

Whereas some free access to meeting rooms for full-time members can be a good idea, the opportunity cost associated with “free” is very high and the ability to monetize the rooms to outside visitors is too important to ignore. A better idea is to make them available to the public at large, and market them via resellers such as CloudVO as well as via your own local marketing efforts.

Pacific Workplaces estimates that the revenue generated by its meeting rooms (over 100 rooms in 20 locations) is 125% to 300% what it could generate by converting the rooms as full-time offices instead. The larger the room, the bigger the opportunity cost. Hence, it pays to have an aggressive meeting room profit center strategy as many CloudVO partners have found.

Over the last 10 years, we have seen a drastic reduction in ‘free’ meeting room hours provided to full-time members by operators, and a significant increase in meeting rooms available online via resellers such as CloudVO, Liquidspace, or DaVinci.

Use your Vacant Offices as Temporary Day Offices

Unlike WeWork, Regus has a healthy Virtual Office and Meeting Room business. We undertook a comprehensive comparison of their meeting room inventory, available for online bookings, with that of independent operators. It is interesting to see that Regus tends to maintain fewer larger- sized meeting rooms than independent operators, but many more rooms classified as “day offices.” This is because Regus will systematically list vacant offices as “day offices” and make them available to Virtual Office clients and “off-the-street” bookings.

They can also work as overflow for full-time members when the dedicated meeting rooms are full. We think this approach is a best practice that independent operators should emulate. Many IT platforms such as Yardi KUBE, Essensys, or DeskWorks will support the automatic listing of a vacant office as a free office, adding to your inventory of rooms that can be monetized as a meeting room until it’s leased again to a full-time client. The CloudVO platform integrates with many of the prevalent IT coworking platforms, which will enable us to market the available slots in your meeting room calendar and give end-users a seamless experience.

Meeting Room Data USA Coworking Spaces Average Rooms per Location | CloudVO

If you need assistance on how to monetize your vacant offices as day offices until they are leased to a full-time member again, do not hesitate to reach out to us.


About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the CloudTouchdown network that grants preferential access to day offices and meeting rooms at nearly 1,000 locations worldwide for mobile workers and distributed workforces under a subscription model or on a pay-per-use basis.

The Best Resources for Flexible Office Space Operators in 2019

Best Resources for Flexible Office Space Operators in 2019 | CloudVO

It’s hard to believe 2019 is coming to a wrap and we hope our CloudVO partners and friends have benefitted from the resources we’ve provided throughout the year. If you’ve missed anything, we’ve made it easy for you! Check out our top ten resources for Coworking Space Operators in 2019.

1) How To Build A Healthy Virtual Office Business

How To Build a Healthy Virtual Office Business Profitability Data | CloudVO

This downloadable Free Guide for coworking operators walks you step-by-step on what it takes to start and grow a successful Virtual Office business in your coworking space, sharing data and recommendations from a best-in-class operator.

2) 8 Steps to Create a Profitable Coworking Space – eBook on Amazon

8 Steps to Creating a Profitable Coworking Space | Jamie Russo Everything Coworking

Jamie Russo, the Executive Director of the Global Workplace Association and founder of Enerspace Coworking, has published an e-book available for free on Amazon to guide newcomers to the industry on how to set up a coworking space. A well done, comprehensive guide to help coworking entrepreneurs on their journey to success!


3) Big Dive on Coworking Financial Metrics

Coworking Space Financials Deep Dive | CloudVO

This downloadable presentation is a recent update to the material our CEO, Laurent Dhollande, used at a Global Workplace Association webinar in May, which was the most attended webinar in GWA recent history. This update includes the original presentation, but with more comprehensive metrics used by Pacific Workplaces and Nextspace coworking.

4) How to Prevent Burnout when planning Coworking Events

Coworking Events and Tips to prevent Burnout | CloudVO

In this article, Cat Johnson picks the brain of Maya Delano, NextSpace Santa Cruz Community Manager, who shares 9 tips on how to organize rich events in your coworking space without burnout.

5) 2019 Meeting Room White Paper

Meeting Room White Paper 2019 Hourly Prices Per Room Size All Operators in United States

This comprehensive survey captured and analyzed the pricing of Day Offices and Meeting Rooms across the US available for booking by coworking and flexible office space locations. It covers how independent operators compare with Regus, and reviews optimum pricing, utilization rates, and best-in-class performances.

6) Instagram Marketing: An Introduction for Coworking Spaces

Instagram Marketing for Coworking Space Operators | Cat Johnson Coworking Content Training

In this joint training hosted by Coworking Content founder Cat Johnson, CloudVO Director of Marketing, Karina Patel, shows space operators how to leverage Instagram to strengthen your brand, generate leads, and attract members. Best training class on Instagram for coworking and way worth the $59 price!

7) How to Reinvent Your Marketing Strategy

CloudVO Blog Reinvent Your Coworking Space Marketing Strategy

In this post, Cat Johnson speaks with David Middleton, Vice President at YourOffice, who looked for help when his brand needed a shift to their marketing approach. That led to these 9 tips to help rejuvinate and streamline your marketing strategy.

8) New Ways of Work for Attorneys with Legal Virtual Offices

Virtual Office Plans for Attorneys | Pacific Workplaces

This article by Pacific Workplaces, is an example of how space operators can market to a specific profession. The post focuses on attorneys, historically avid users of shared office space, but operators can use this as a guide to offer someting special to any industry they choose to target.

9) Instagram Stories: An Introduction for Coworking Space Operators

CloudVO Tips on Instagram Stories for Coworking Operators

Best practices on how to leverage Instagram Stories to effectively market your coworking space. Instagram Stories are unique since they have a 24-hour shelf-life and offer specific tools to encourage engagement. Operators learn how to effectively use Stories to promote events and in-the-moment content to showcase your unique community.

10) 6 Telltale Signs It’s Time to Update your Coworking Space Website

CloudVO Blog 6 signs you need to update your coworking website

Wondering if your coworking website needs a refresh? Read this article which offers 6 clues that it may be time for a makeover.


About CloudVO

CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the CloudTouchdown network that grants preferential access to day offices and meeting rooms at nearly 1,000 locations worldwide for mobile workers and distributed workforces under a subscription model or on a pay-per-use basis.

Deep Dive on Coworking Financial Metrics for Coworking Operators

Tell us a bit about yourself before downloading the complete slide deck.

Coworking Space Financials Deep Dive | CloudVO

Five months ago, our CEO Laurent was asked by the Global Workspace Association (GWA) to host a webinar that shared Pacific Workplaces’ (PAC), our sister company, best practices on financial metrics. This was the GWA webinar with the largest audience in recent memory. Multiple follow up questions lead us to update and expand the presentation and post it here for the benefit of CloudVO partners and friends.

This slide deck is more comprehensive than the original webinar whose recording can be streamed from the GWA member portal (you need to be a GWA member to do this).  In particular, we added a few slides in response to CloudVO partner questions on staff resources associated with supporting Virtual Offices and on event metrics.

Using data from Pacific Workplaces and Nextspace Coworking, the webinar treated the following topics:

  • What a healthy coworking P&L looks like
  • How to use P&L to communicate the counter-cyclical nature of some of your lines of business to landlords
  • Meaningful coworking revenue & occupancy metrics
  • How to optimize the relationship between occupancy and pricing power
  • Full-time office space occupancy metrics
  • Revenue per occupied square foot metrics
  • Revenue breakdown by line of business
  • Operating expense metrics and benchmarks
  • How the P&L of a private office dominated coworking operation differs from a community-oriented coworking operation
  • Service package metrics
  • Virtual Office count and revenue
  • Staff resources needed to support the PAC Virtual Office business
  • Profitability of the Virtual Office Business
  • How to use the data when managing your coworking operation


    Since the webinar, we added a few slides that address the following issues in more depth:

  • Identifying and tracking coworking events metrics
  • Staff resources and cost of supporting VO plans

This latter point is also developed in more detail in Step 5 of the free downloadable guide on ‘How To Build A Healthy Virtual Office Business.”


About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the CloudTouchdown network that grants preferential access to day offices and meeting rooms at nearly 1,000 locations worldwide.