CloudVO Announces March Instagram Contest: Whose Got Team Spirit?

We know our community of shared office space and coworking operators have teams that love working together. Here’s your chance to show off your love for one another through our Whose Got Team Spirit Instagram Contest starting March 5, 2018. 
So gather your teams and community members and start snapping!CloudVO Team Spirit Instagram Contest
Here are the contest details so you can get in on the fun:
1. Contest begins March 5th, 2018.
2. Follow @CloudVO_ on Instagram
3. Post a pic of your coworking community that shows off your team spirit.
4. Tag us in the post and use the hashtag #CloudVOTeamSpirit
5.  Contest open to all Workspace Providers within the United States. Multiple entries accepted. Contest closes 11:59pm PST on March 19th.

6. Winner announced on IG on March 23, 2018.

What’s the prize?
The photo that best shows off their team spirit will win a pizza party on us. That’s right! We will buy lunch for your entire team, so keep your favorite local pizzeria in mind when you post that team photo!

We are excited to see your posts and get a feel for the awesome camaraderie we know you all share.  So get creative, have fun, and show off that team spirit!

Questions? Feel free to DM us on Instagram: @cloudvo_

About CloudVO

CloudVO  is the umbrella brand of Cloud Officing Corp, headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the   CloudMeetingRooms.com     and   CloudVirtualOffice.com    e-commerce sites and grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

Keep Calm…We’re Back!

The Global Workspace Association (GWA) Flexible Office Conference is headed to Miami from September 11-13 and so are we! Stop by our booth and find out how to:

  • Leverage our Global Network and compete with Regus
  • Increase Coworking, Virtual Office, and Meeting Room revenue
  • Resell CloudVO Phone Answering Services
  • Access free resources specific to shared workspace operators

There’s more, but we can’t spill all the beans just yet. In the meantime, check out our Resource Center.

Workspace Provider Resource Center

Haven’t registered yet?  Don’t wait! It’s from September 11-13 at 1 Hotel in South Beach. Wondering if the GWA Flexible Office Conference is right for you? If you are a workspace operator, a shared workspace user, or a shared workspace service/technology provider – this conference is for you!

Register for the Conference

If you have any questions about attending or registering, please contact Tracy Wilson at Tracy@CloudVO.com. We can’t wait to see you soon!


About CloudVO ™

CloudVO is the umbrella brand of Cloud Officing Corp, headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the  CloudMeetingRooms.com  and  CloudVirtualOffice.com  e-commerce sites and grants preferential access to day offices, coworking space, and professional meeting rooms at close to 600 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

Top 10 Tips on Live Phone Answering

Live phone answering can be a lucrative service offering for workspace operators, but proper execution is extremely important to ensure members not only opt for the service, but retain it. Workspace providers can always outsource to experts like CloudAnswering, but should they choose to keep the service in-house, here is a short video that identifies 10 best practices when it comes to live answering.

#1) Dedicate staff strictly for phone answering
Do not multi-task. Dedicate front desk staff to customer service issues only, and not answering services. It is not good practice to keep people on hold or waiting while you answer member calls.

#2) Flexible staffing
Have two to three part-time staff with availability to cover different work shifts. This gives you a larger pool of available team members to provide coverage as needed.

#3) Phone answering technology
Use customized phone answering technology to efficiently task the call at hand. Screen pops with company details are essential for each call.

#4) Don’t forget the details
You must know as many details about each member for which you answer calls. When on-boarding a new member, be sure to use thorough processes for gathering member answering instructions.

#5) Market your answering services as unlimited calls
The data suggests we should not be afraid of the occasional abuser as light users will more than pay for the heavy users. If you don’t feel comfortable with this, be sure to include a heavy user exemption fee.

#6) Greeting
Proactively direct members to a greeting 14 words or less, maximizing attendant productivity.

#7) Experiment with new technology
It’s a great time to experiment with advanced products and features such as off-net phones, voicemail transcriptions, and soft-phone applications.

#8) Quality over quantity
As Steve Job said, “Quality is more important than quantity. One home run is better than two doubles.”  Don’t rush through each call trying to hurry off the phone. Remember to be patient and gather the information needed to successfully complete a call transfer.

#9) Let your smile be heard
Discovery Magazine tells us that a smile can be heard through vocal intonation. Smiling affects how we speak to the point that listeners can actually identify the type of smile based on sounds alone.

#10) Outsource
If phone answering involves a small portion of your business, outsource it, but don’t deprive yourself from the additional customer service and revenue opportunity.

This message has been brought to you by your team at CloudAnswering. For more Live Answering tips, visit our Workspace Providers Resource Center, and for a wealth of knowledge specific to workspace operators, check out our LinkedIn Workplace-as-a-Service™ discussion group and join the conversation.


About CloudVO ™

CloudVO is the umbrella brand of Cloud Officing Corp, headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the  CloudMeetingRooms.com  and  CloudVirtualOffice.com  e-commerce sites and grants preferential access to day offices, coworking space, and professional meeting rooms at close to 600 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

CloudVO CEO Rated Top CEO by Owler!

 

“CloudVOOwler, the largest community-based business insights platform just announced that our very own Laurent Dhollande of CloudVO has been named one of the Top CEO’s in the country and 3rd in the San Francisco Bay Area, California.

In determining the winners, Owler looked at over 160,000 CEO’s and identified the top 1,000 highest ranked leaders amongst 50 cities and 25 industries across the globe.  As a recipient of the award, Laurent ranks in the top 0.60% of all the executives on the Owler platform, a pretty amazing accomplishment that speaks to the quality of our CEO. Karina Patel, CloudVO Marketing Director said, “It’s no surprise to us, but in our Silicon Valley bubble, which is a magnet for all types of charismatic CEOs, this is an incredible achievement.”

Owler Top CEO Rankings

Owler has an active community of over one million business professionals and is one of the largest crowdsourcing sites used by business-folk and investors to gain insights into their industry’s competition.  Only LinkedIn has a larger business community.  Members from the Owler community are asked to vote on targeted questions via email or by browsing the site.  Owler collects the anonymous responses and uses them to offer unique competitive analysis to its members such as who the main players are in a particular industry including their niche competitors, private company revenue estimates, comparison of marketing content in the form of blog posts and general media, estimated number of employees, and performance benchmarks such as CEO approval ratings.

Owler rated Laurent as third best CEO in the San Francisco area and gave him the best rating of any other CEO in our industry. CloudVO currently has 255 followers on Owler, which lists WeWork, Breather, Liquidspace, and Davinci, among others, as top competitors.

Congratulations to Laurent for this Owler recognition!  We are very proud of you.


About CloudVO ™

CloudVO is the umbrella brand of Cloud Officing Corp, headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the CloudMeetingRooms.com and CloudVirtualOffice.com e-commerce sites and grants preferential access to day offices, coworking space, and professional meeting rooms at close to 600 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

For more resources and information specific to workspaces providers, visit our LinkedIN Workplace-As-A-Service discussion group.

CloudVO CEO Receives Award from Workspace Association of New York (WANY)

laurent-dhollande-wins-WANY-beacon-awardEarlier this month, Laurent Dhollande, CEO of CloudVO and of Pacific Workplaces, received the Workspace Association of New York Beacon Award For Excellence. The WANY award recognizes individuals who have exhibited exceptional leadership and influence within the Workspace-as-a-Service industry.

Tracy Wilson, CloudVO COO and long-time colleague of Laurent’s, was given the privilege of introducing her beloved business partner, who didn’t yet know that this big honor was in store.  Tracy shared with the group that the Beacon Award struck her personally as completely apropos because Laurent has been a personal and professional beacon for her in her serviced office career. “It is with a true commitment and love of our industry, and the desire to push it forward that Laurent gives to anyone who asks of his services,” commented Wilson.

Laurent was presented with a bottle of French champagne in honor of his country of birth as well as an engraved award of the honor itself. Ray Lindenberg, President of WANY, described the ceremony with these words: “It was our distinct pleasure and honor to bestow upon Laurent our ‘WANY Beacon Award for Excellence’ which is in recognition of an enduring commitment and shining achievement in our beloved industry, and has been awarded annually to other well-deserving leaders.”

ray-and-laurent-wany-beacon-award

After a successful career in executive positions with large Silicon Valley companies, Laurent came to the shared office space industry in 2003, when he co-founded Pacific Workplaces, a flexible office space and coworking space provider. That same year he coined the term “Workplace-as-a-Service” to describe his vision of the shared office space. In 2010, he co-founded CloudVO which markets virtual offices, meeting rooms, coworking passes, and touchdown access to a global network of shared office spaces under a pay-per-use or subscription basis. The CloudVO network is now comprised of over 600 locations today and is well positioned to fulfill Laurent’s original vision of supporting mobile work and distributed workforces globally. Laurent is a frequent speaker at trade associations and corporate real estate conferences, including CoreNet Global, Global Workspace Association, GCUC, and WANY.

The criteria receiving the WANY Beacon Award is that the individual must have demonstrated an inspiring vision that all members of the industry have benefited from, plus a firm and enduring commitment to advancing the industry as a whole – which captures the essence of who Laurent is and always has been, and what he has meant to our industry, to a ‘T’. As far as WANY was concerned, the recipient of the 2017 Beacon Award was an obvious choice.


About CloudVO ™

CloudVO is the umbrella brand of Cloud Officing Corp, headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the CloudMeetingRooms.com and CloudVirtualOffice.com e-commerce sites and grants preferential access to day offices, coworking space, and professional meeting rooms at close to 600 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

For more resources and information specific to workspaces providers, visit our LinkedIN Workplace-As-A-Service discussion group.

CloudVO Announces Sponsorship at GCUC in NYC

CloudVO is thrilled to announce its sponsorship at the Global Coworking Unconference Conference (GCUC pronounced ‘juicy’) which begins on May 5th in New York City.  GCUC supports the coworking movement which has experienced explosive growth in recent years.  Attendees can expect to experience three days’ worth of educational and fun experiences including keynote speakers, group outings, panel sessions, and an unconference portion where participants ‘drive’ the discussion.  There is no pre-defined agenda or structure, which allows attendees to have an informal exchange of ideas about the topics they feel are most relevant.

CloudVO was also a sponsor at GCUC in 2016 and decided on a second term since the event offers a great forum to provide resources to those in the shared workspace industry.  Many GCUC participants are first-time attendees, so it’s a chance for newcomers to visit our booth and meet the team.  The personal interaction is a great opportunity to educate participants on how partnering with resellers like Davinci Virtual and CloudVO can increase their marketing reach and help grow their membership base.  Many coworking operators are just starting out, so partnerships with value-added resellers can really expand their service offering.  CloudVO has a global network of over 600 locations which partner operators can also offer to its members.  Resources like this can be particularly appealing for mobile workers.

GCUC2016_JamieRussoBeckyandLD_2
CloudVO CEO, Laurent Dhollande, shares ideas with an intimate group at GCUCUSA 2016 in Los Angeles, CA.

GCUC is also a chance for coworking operators to learn about the many other resources at their disposal.  For instance, Virtual Offices can not only be a very profitable source of revenue for a coworking center, but also a source of very desirable traffic.  Our Operator  Resource Center  offers information on how coworking operators can increase their virtual office and meeting room business, along with a wealth of other data-driven material delivered via webinars and white papers.

With the event less than a month away, our team is looking forward to another great sponsorship experience.  We can’t wait to catch up with old friends and meet new faces.  This year’s GCUC USA in NYC is sure to be jam-packed with invaluable content and resources.  Let the countdown begin.

For more information specific to workspace providers, check out our LinkedIn Workplace-as-a-Service™ discussion group and join the conversation.


About CloudVO ™

CloudVO is the umbrella brand of Cloud Officing Corp, headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the  CloudMeetingRooms.com  and  CloudVirtualOffice.com  e-commerce sites and grants preferential access to day offices, coworking space, and professional meeting rooms at close to 600 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

Top 6 Lead Generation Sources

Becky Simi is a CloudVO Partner and draws from her years of sales experience to author this white paper which discusses the most effective lead generation sources for operators.  As Managing Partner for on-demand office provider Pacific Workplaces, Becky has a leadership role in developing best sales practices while she oversees operations for their San Francisco/Peninsula region.  She also implements ongoing training webinars to keep associates informed of the latest sales trends specific to the shared workspace industry.

The perspectives in this report are meant to provide operators with resources they may not have already explored when it comes to generating leads for their business.  Topics like how to optimize your own marketing efforts are discussed, as well as the strategic benefit of partnering with reputable value-added resellers and network promoters.   We should also mention that the best lead sources offered in this white paper are not necessarily an exhaustive list of effective methods.  It reflects the experiences of Pacific Workplaces Principals in a part of the world that may not be fully representative of all others, although the world is becoming an increasingly small place; we hope our experiences may be valuable to many.

lead-generation-image

 

CloudVO offers this white paper as a resource to CloudVO partners and friends in the industry.  If you are a CloudVO partner, feel free to call Becky for more discussion, anytime.

For more information specific to workspace providers, check out our LinkedIn Workplace-as-a-Service™ discussion group and join the conversation.


Top 6 lead generation sources

By Becky Simi, Managing Partner at Pacific Workplaces, & the Pac team

In this article I will share the lead generation sources that we found worth our time and effort, as seen from my involvement with Pacific Workplaces, overseeing three business centers and one coworking place in the San Francisco Bay Area. I will share how some of these lead generation sources have changed over time. So in no particular order, here are our top 6 lead generation sources:
1. Your own website and local marketing efforts.
Your own Website and local marketing efforts should always be your #1 source of lead generation. Make sure you follow Google guidelines for optimal organic ranking of your website, via careful selection of URLs for your key pages, meaningful meta titles, good and relevant content, blog, etc. Index your site with Google and make sure you are listed with Google Places. Consult the GWA library for help on SEO and SEM topics.

If your website is not listed organically on the first page of Google for relevant search terms like “office space in [cityname]”, “[cityname] virtual office”, “coworking in [cityname]”, consider retaining the services of a reputable SEO specialist. It may cost you anywhere between $500 to $2,000 per month, but if you own a single location outside of a large city, you may just pay a few hours of expertise from an SEO consultant once and achieve good results. You can also educate yourself by reading the helpful Google literature on the subject. Also make sure your website is listed on the GWA directory, which works as a helpful backlink for SEO purposes too. No need to spend a fortune in SEO support if you can achieve top 3 organic ranking on your own!

If not done yet, we highly recommend to quickly upgrade your website with its own e-commerce capabilities, so that you can sell day passes, meeting room bookings, or virtual offices online. Some of the platforms dedicated to our industry are designed to easily integrate e-commerce capabilities with your own website.

At Pacific Workplaces, we use the WUN Systems’ HappyDesk platform and are able to make many sales online that way, often outside of business hours. We’ll typically sell a couple of Virtual Office plans in each location each month, and multiple meeting room bookings each week from walk-in clients who transact and pay with their credit card online. Adding that kind of e-commerce capability is inexpensive. It’s easy. And, it works!

2. Use Social Media, Yelp in particular, and other networking venues.
How to optimize social media presence is outside the scope of this article but social media should also be an important lead generation source. It’s all about creating powerful online word-of-mouth. Refer to the GWA library on how to do this effectively but let me emphasize that proper listing on Yelp is important. You may also consider advertising on Yelp. We have done this with great results, at a cost roughly similar to Pay Per Click on Google. What’s important to keep in mind here is that an increasingly large number of users search directly on Yelp and bypass Google.

Five to 10 years ago, local networking efforts, such as attending local chamber of commerce events, or hosting events designed to attract traditional brokers in our centers, were critical. We found that “virtual networking” is now much more effective and we spend more time focusing on generating activities on Yelp (via check-in, reviews, and outright conversations) and with other social media than with traditional networking. You cannot do it all: something has to give.

3. List with Web Brokers active in your area.
Web brokers market your location and services on the web, locally and globally, under their brand.

Only when a lead is identified do they inform you, and at the same time release your full information to the lead. Once the prospect is referred to you, it is up to you to close the sale. You keep ownership of the end-user.

Web brokers typically receive a 10% commission for the length of the contract up to 12 months (including renewals). It does not cost anything to list with a web broker, and a 10% commission is very reasonable even though they do a minimal amount of work. If the web broker is active in your area and you don’t list with them, the leads will go to your competitors. Web brokers represented close to 25% of our leads 10 years ago. Nowadays they represent less than 2%. So we are not dependent on Web brokers but we continue to list with the two or three that are active in our area: Instant Offices, SOS (Search Office Space), and OfficeList. Web brokers tend to focus on Full-Time offices. Day Passes, Meeting Rooms bookings, or Virtual Offices, are rarely marketed by web brokers because a 10% commission is not sufficient to make value-adding marketing efforts worthwhile, given the lower revenue these services generate.

4. List with Reputable Value Added Resellers.
Value Added Resellers resell and augment your services, locally and globally, under their brand. For example, they will resell your local mail services but add to it their own layers of service, such as live phone answering, live chat support, concierge services, and corporate account services. They also typically have stronger fraud screening and CMRAcompliance capabilities than we and other independent operators have, an important consideration with Virtual Offices.

The Value Added Reseller is your client. He/she pays your bill. The end-user of your services is the Reseller’s client.

Resellers can greatly expand your market reach and e-commerce capabilities and are in a better position to reach out-of-the-area individual users and corporate accounts that you would be unlikely to reach on your own.

They take care of the revenue collection and will pay you a discounted price, typically 25% (although we have seen a range of 10% to 50%). Value Added Resellers worth considering include DavinciVirtual and CloudVO.com. CloudVO (a sister company to Pacific Workplaces) in turn populates your information on their e-commerce sites

CloudVirtualOffice.com, CloudMeetingRooms.com, and CloudTouchdown websites. MeetingRooms.com is also a Value Added Reseller particularly active in Europe and worth considering. Unlike the others, who are listing only independent operators so far, MeetingRooms.com lists Regus meeting rooms as well.

Finally, we will mention Breather, as an interesting breed of Value Added Reseller. They provide access to the end-users to a network of meeting rooms that all share the same design characteristics, including Breather’s own furniture (and almost always a couch!). Their conference rooms have the same feel everywhere but are hosted in shared office space. Breather rents the room from the operators, typically furnish it and book it to the end-users who remain Breather’s clients. It’s an attractive, but also expensive, business model and we will be interested to see how it evolves over time.

Liquidspace also shares common characteristics with Value Added Resellers but we categorized them as “Marketplace providers”.

5. List with Reputable Network Promoters.
Network Promoters promote large networks of locations under both your brand and their brand. Examples include CloudVO.com that promotes their CloudTouchdown network for touchdown at day offices and coworking spaces anywhere in the network on a subscription basis, and Copass that is developing a similar formula focused on coworking spaces globally.

Preferred Office Network is to my knowledge the strongest network in the US that focuses on selling Full-Time Offices via a meaningful corporate account capability offering larger corporations with multi-location needs. Preferred Office Network is a credible alternative to Regus for many corporate managers.

The main benefit of Network Promoters is that they evangelize a network with defined characteristics (for example Amenity-rich professional business centers for Preferred Office Network) while providing a single point of contact and a single point of billing, a critical feature for corporate accounts that have multi-location needs. They will invoice the client and pay you the discounted price agreed upon in advance, typically 10% for full-time offices (but on-going, unlike in the web broker model) and 25% for day office or meeting room usage. They share similar characteristics with Value Added Resellers in that they are the operator’s clients and pay you for the usage of your services made by end-users.

We see interesting start-ups emerging here and there going after this kind of concept, GetCroissant for example in New York City is a Network Promoter in the coworking arena.

6. List with Marketplace providers that achieve scale.
Marketplace providers also share common characteristics with ValueAdded Resellers but their mission is to evangelize the entire on-demand office space industry, not just a sub-segment of it, and to list venues on their platform where a comprehensive set of workspaces can be booked or purchased online (meeting rooms, coworking seats, even full-time offices).

The main difference with Network Promoters or Value Added Resellers is that their mission is comprehensive with respect to the industry, listing coffee shops alongside business centers, coworking places, hotels and any places with on-demand or even free conference rooms. In contrast, Network Promoters segregate the industry by promoting a particular site of locations that share common characteristics (e.g. professional, private rooms, staffed, in high-quality business buildings, etc.).

The marketplace that has achieved the most meaningful scale to-date, and the only one Pacific Workplaces lists with today, is Liquidspace. The discount/commission they retain varies according to whether a user is new or is a repeat customer. In our experience the weighted average discount/commission of the marketplace turns out to be in the 30-35% range, which is acceptable given the additional marketing reach they provide us and how effective the platform has been.


About CloudVO ™

CloudVO is the umbrella brand of Cloud Officing Corp, headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the  CloudMeetingRooms.com  and  CloudVirtualOffice.com  e-commerce sites and grants preferential access to day offices, coworking space, and professional meeting rooms at close to 600 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

Top 12 Tips for Growing A Virtual Office Business

CloudVO partner, Keith Warner, shares his expertise with this white paper offering data-rich information on how operators can optimize their Virtual Office business.  Keith draws from his own experiences as a Managing Partner for on-demand office provider Pacific Workplaces, where Keith oversees operations for their Silicon Valley region.  Keith is a well-known Virtual Office expert in the industry. Not only does he write, produce, and star in videos educating the public on the benefits of a Virtual Office, but Keith has experienced great success as an operator.  He is also a frequent speaker at industry conferences like GWA. His Pacific Workplaces location in Cupertino, California alone has more than 300 virtual office plans and virtual business accounts, which adds up to 34% of the center overall revenue.

The perspectives shared in this report outline clear steps operators can take to strengthen their Virtual Office offering.  Tips like how to price and bundle services in order to create more attractive plans for prospects, and the importance of e-commerce capabilities are highlighted.  The white paper also mentions other key strategies such as how to best leverage meeting room spaces to meet the needs of your virtual constituents, and the benefits of working with Channel Partners to expand market reach.

image of virtual office business - members using day office for private meeting

We are pleased to offer this white paper as a helpful resource to CloudVO partners and friends in the industry.  If you are a CloudVO partner, feel free to contact Keith for more discussion, anytime.


Top 12 Tips for Growing a Virtual Office Business

By Keith Warner at CloudVO™

  • Just VO It! I know some Operators fear the addition of Virtual Office members because they are not in the space everyday as active members of the community.  To that I say, “Are all of your members in the space everyday?  Don’t you exist to provide workspace to today’s Office Nomad, the Mobile Worker of tomorrow, and the Couch Surfer of last night?”

Many of our partners have found their Virtual Office members are in the space multiple times a week – some everyday –  and many of their most active members at mixers and events have been utilizing a Virtual Office solution for years.

If you don’t offer Virtual Office plans, you are missing out on huge potential member participation and revenue opportunities.

  • Don’t think in terms of “Virtual Mail”, think “Virtual Office”. Bundle attractively priced plans including Mailing Address & Receipt, Phone Answering, and Meeting Room Hours, but also allow members to purchase each item a-la-carte (at higher prices).
  • Build a Conference Center. Three rooms are enough, but preferably five or more.  Two Day Offices, a small Meeting Room, one or two medium size Conference Rooms, and one large Boardroom.

image of cloudvo partners meeting room profile graph

Start with a Low Price.  Error on the low side when pricing your bundled Virtual Office solutions.  It’s better to price your initial plans too low (and raise prices later) than too high (and miss the market).  You want to establish your client base and add members to your thriving community

image of graph on how to price virtual office business

  • Build Standardized VO Packages. Mail only, Mail + Phone, and Mail + Phone + Meeting Room Hours, are the essential packages.  Keep Meeting Room hours to 16 and 40-hour bundles – not 10, 12.5 or 36.  Help make the comparison to competitors (particularly with Regus) and online options standardized and simple for prospects.
  • Avoid Restrictions. They don’t really help you, and you are in the business of providing flexible workspace.  For example, don’t restrict members to a two hour or half day minimum booking, and don’t limit VO clients to “lower class” rooms.  Your key value proposition is around providing flexibility. Be true to it.
  • Develop Your Own e-Commerce Capabilities. Platforms like WUN HD will do this easily for you.  You must sell VO plans on your own web site!
  • Follow the GWA FraudWatch Guidelines, including CMRA Compliance (copies of 2 ID’s with Notary certification). Not only it is still a legal requirement, but it is a good way to discourage fraudsters.
  • Use dedicated Channel Partners like CloudVO and Davinci. They will expand your market reach and help you with best practices.  Additionally, the large players like CloudVO and Davinci have built a stronger infrastructure to filter out and discourage fraudsters than most individual operators or smaller online providers.
  • Do not under cut the prices listed by your Channel Partners.  You will lose credibility in the market place and confuse the prospect.
  • Pitch VO plans to All Prospects, including those that indicate they are only interested in a Full-Time Office or Coworking. They may not know about this solution, and may not be able to afford your Full-Time office prices yet.
  • Consider Virtual Office as the Most Important Product Line of your Business. It should represent 30+% of your revenue, and is the best way to grow stable, diversified income that will provide very high margins from a small footprint.  Our partners reported VO to be the most consistent form of their revenue, which even GREW at an annual rate of 5% during the great recession (in contrast to a ~20% annual growth more recently).

For more information specific to workspace providers, check out our LinkedIn Workplace-as-a-Service™ discussion group and join the conversation.


About CloudVO ™

CloudVO is the umbrella brand of Cloud Officing Corp, headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the  CloudMeetingRooms.com  and  CloudVirtualOffice.com  e-commerce sites and grants preferential access to day offices, coworking space, and professional meeting rooms at close to 600 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

Best Practices for Lease Negotiations by Coworking Operators

Tracy Wilson, Chief Operating Officer for CloudVO, authored this white paper drawing on lease negotiations from her own experiences as a commercial real estate broker and as Managing Partner for Pacific Workplaces. Tracy’s background offers expertise in the different types of partnerships a workspace provider may form with a landlord including Management Contracts, Joint Venture Agreements, Participating Leases, and Traditional Leases.

The Best Practices shared in this report are based on the experiences of Pacific Workplaces Principals accumulated during several dozens of lease agreement negotiations and renewals for their shared office space operations. The white paper discusses multiple strategies and tactics associated with lease negotiations ranging from the importance of keeping the right frame-of-mind throughout the deal to assessing risk and planning for the future. It also shares actual lease language Pacific Workplaces has formulated for a few important provisions that are often overlooked by workspace providers.

lease negotiations best practicesCloudVO offers this white paper as a resource to CloudVO partners and friends in the industry. If you are a CloudVO partner, feel free to call Tracy for more discussion, anytime.

For more information specific to workspace providers, check out our LinkedIn Workplace-as-a-Service™ discussion group and join the conversation.

Download White Paper


About CloudVO ™

CloudVO is the umbrella brand of Cloud Officing Corp, headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the  CloudMeetingRooms.com  and  CloudVirtualOffice.com  e-commerce sites and grants preferential access to day offices, coworking space, and professional meeting rooms at close to 600 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

CloudVO Donates $300 to the Boys & Girls Clubs of America

Every NFL Season, CloudVO hosts its Annual CloudTouchdown Football Pool as a way to enhance the sense of community throughout its partner locations. With close to 150 participants, the event is not only a great way to connect people through participation in a fun activity, but CloudVO donates a portion of the proceeds to a charitable organization. We are pleased to announce CloudVO’s donation of $300.00 to the Boys & Girls Clubs of America.

The football pool itself is not just for sports enthusiasts, but also acts as a relationship builder for workspace members, as it sparks competitive yet friendly water cooler conversations. The buy-in is a modest $25.00 for the entire season and there is a winner each week, so earning your money back is more than doable! Everything is managed online, and participants use a point system to rank the teams they think will win for that particular week. Whoever has the most points at the end of each week wins a small pot of cash. The amount depends on the number of participants. At the end of the season there is a 1st through 5th place overall winner, and then of course a portion of the proceeds are always reserved for donation to organizations such as Boys & Girls Clubs.

Chase Curtis, CloudVO’s Football Commissioner, a.k.a “The CloudTouchdown Commish” said, “For the past three years participation in the pool has grown because it allows our workspace members to share something in common. Participants ‘razz’ each other each week in a harmless fashion over who is ahead in the game. This creates connections, and on top of it, we get to make a charitable donation. Bringing people together, donating to a great cause mixed in with football – that’s just fun all the way around.”

CloudVO is proud to have created this annual tradition and looks forward to many more seasons of charitable contributions and thinking of fun ways to connect people for the greater good.


About CloudVO ™

CloudVO is the umbrella brand of Cloud Officing Corp, headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the  CloudMeetingRooms.com  and  CloudVirtualOffice.com  e-commerce sites and grants preferential access to day offices, coworking space, and professional meeting rooms at close to 600 locations worldwide for distributed workers on a subscription or a pay-per-use basis.