Crush Workspace Tours with These Five Tips

When giving a tour of your space, keep in mind that it takes as little as seven seconds to make a good first impression.  Maya Delano, Community Manager of NextSpace Coworking Santa Cruz has compiled a “NextSpace-tastic Tour” video where she breaks down the art of touring a workspace prospect into five important steps. Read along and watch the video to see the “must-do’s” when giving a workspace tour that have been successful in curating a cohesive and involved community at NextSpace.

Get the digits

Introduce yourself with a handshake, exchange names, and have them sign into the iPad (this is very important). Having them sign into the iPad allows you to gather some information about them that you may use to follow up with them after the tour, and helps keep track of who toured and when.

CloudVO Blog Five Workspace Tour Best Practices Capture Contact Information

Engage your prospect

People usually like talking about themselves.  Get the conversation rolling by asking your potential new member about what they do: What brought them here, what projects they are working on, etc. You can do this right at the beginning or spread your questions throughout the tour (it shows that we’re genuinely interested in our members’ work, and gives us a good feel if they are a positive fit for the community). This is important, because as much as you want to fill up your coworking space with hard-working and involved community members, not everyone will be a good fit, and that’s OK.

Your unique elevator pitch

Give them a well-rounded elevator pitch about what makes your space unique. We’re talking who we are, what we do, why we do it, and why they want it! Keep it simple, but have a little fun with it too, because this industry is fun! Nothing brings folks to snores quicker than a lame and over-the-top “salesy” elevator pitch. Be sure to put a strong emphasis on our commitment to combining space and community.

Coworking Day Passes to Generate Leads NextSpace Coworking Santa Cruz First Friday Special Day Pass
CloudVO Partner NextSpace Coworking Santa Cruz Meeting Rooms and Workshop Events

Know your tour footpath

Map out the exact path you want to take for the physical tour of the space beforehand.  The order in which you show particular areas of your space should be intentional.  Space tours should have a nice flow that naturally highlight the uniqueness of your shared workspace environment.  Since all coworking spaces are not created equal, you’ll need to come up with the footpath that works for you while making sure to hit the following points:

  •   Membership levels you offer and all of their perks (Open Coworking, Dedicated Desks, Private Office, and Virtual Office plans)
  •     Show off all your meeting rooms
  •     Phone Booths
  •     Kitchen (showcase coffee, tea, appliances, cleaning policy, etc).
  •     Touch on mailbox services
  •     Printing, scanning and faxing
  •     Events board (give some examples of networking events held in the space, including happy hour and member lunch)
  •     Member wall (explain the importance of having one in every space i.e. for networking, a sense of community, engagement in the space, etc.)
CloudVO Blog Five Workspace Tour Best Practices NextSpace Coworking Santa Cruz Member Wall
NextSpace Coworking Santa Cruz Events Board

Always remember to periodically break for questions, the last thing you want to do is overwhelm them with too much information. Although your space may not offer all of these exact amenities, it’s imperative to showcase the amenities you do have. You want prospective members to feel empowered and visualize themselves in the space and utilizing the amenities.  

Offer a test drive

The final step is to let them know they can contact you with any questions and thank them for coming. Be sure to give them a rate sheet and one of your business cards, and, after using your trusty ‘superhero senses’ to determine whether they’re a good fit, offer them a free Day Pass to come and try out the space for themselves. Offering them a Day Pass is ideal because it will allow them to feel welcomed into your space and help them to determine if the space will work for them. Lastly, kindly show them to the door, shake their hand(s) and release them back into the world.

We offer resources for shared workspaces operators. Get more invaluable information like this when you join our global network of 700 locations.   Visit us at   www.CloudVO.com    to list your location for free.


About CloudVO

CloudVO  is the umbrella brand of Cloud Officing Corp, headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the   CloudMeetingRooms.com     and   CloudVirtualOffice.com    e-commerce sites and grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

Checklist for Terminating A Member (from your coworking space)

You just received notice from a member that although they loved being part of your awesome shared workspace community, it’s time to move-on.  After consoling yourself from that “break-up” feeling, you make note of all that has to be done from an operations perspective to terminate the member from your space.

Whether its remembering to stop recurring monthly invoices in your billing system, or ensuring their electronic key card access is de-activated once they move-out, there are several actions that need to be completed to ensure a smooth termination process.

Termination Checklist for Workspace Operators CloudVO Resource Library

Our Termination Checklist details what typically needs to be done to streamline this process and get you focused on what you really want to be doing – onboarding new members and connecting with existing members in your space.  

Workspace operators can download our high-level Termination Checklist below and customize to fit your specific processes and procedures.

Want access to resources specific to shared workspaces operators?  Join our network of 700 locations around the world. Visit us at  www.CloudVO.com    to list your location for free.


About CloudVO

CloudVO    is the umbrella brand of Cloud Officing Corp, headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the   CloudMeetingRooms.com     and   CloudVirtualOffice.com    e-commerce sites and grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

The “new work” model

The CloudVO team recently sponsored and attended the 2018 Global Workspace Association (GWA) and NAIOP Flex Office Conference in Austin, Texas.

There were many fantastic presentations on the changing landscape of commercial real estate in this new Workspace-As-Service world.  However, Antony Slumbers, the keynote speaker was particularly impactful.

Flex Office Conference 2018 - Antony Slumbers

Mr. Slumbers laid out his view of the very real, and very rapid changes that are occurring in this latest revolution of work. He shared that the ‘old work’ model of structured, repeated and predictable work tasks will be automated and that 49% of all tasks our workforce currently does, falls under this model and will be automated. The future of work, “new work’ will include tasks that incorporate skills of design, imagination, inspiration, creation, empathy, intuition, innovation and collaboration’.  Our workspaces need to be available to make this new work workable…that is, be places that maximize the productivity of these ‘thought’ workers.

McKinsey quote from Antony Slumbers presentation at GWA Austin 2018

As approximately 70%+ of US workers work for companies with less than 500 people, this means that the corporate mega-headquarters (think of Facebook and Google campuses) are not an option for most workers. Flexible, workspace-as-a-service space need to be ready to cater to the needs of the ‘new workers’.  In fact, Mr. Slumbers tells us that currently 60% of large companies embrace the flexible workspace, outsourced model as an option for some of their space needs.

The trends for continued growth of this model are very favorable as is seen in explosion of sharing economy business models.  People no longer embrace ownership as in the past, they just want access, on their terms. In fact, the very motivation for businesses is not to own an office but to have a productive workforce. Ownership is only required to the extent it enhances the productivity of the employees.  This means, that for those of us operating in the shared services workspace industry…our job is not real estate, it isn’t even hospitality, it is something far more important and action-oriented – it is creating the place that enhances and allows the most productivity of our clients.

The ‘new work’ force actually makes the office more important, but creating the right experience to match the new skills and the new mindset is more complicated.  The success of our businesses will be decided upon which companies best create and curate space and services and are prepared to monitor, measure and shift, nearly on demand, to meet the needs of its clients.

This is exciting stuff, folks!

View Mr. Slumbers’ Keynote slide deck from the conference.


About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the  CloudMeetingRooms.com  and  CloudVirtualOffice.com  e-commerce sites and grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

Checklist for Setting Up A New Coworking Space

Are you opening up a new coworking space?  We know it can be overwhelming or easy to forget what is next on a long list of tasks when planning a new workspace. That’s why our team at CloudVO created a simple checklist to keep you on track during each phase.

Many of us have imagined what our new coworking space would look like and how it will be different from the thousands of new spaces opening up each year, but opening a coworking space is so much more than just finding some real estate and filling it with furniture. Everything from establishing a clear business model, considering the type of community you are creating a space for, thinking through your marketing and operations strategy, and planning information sessions or pre-launch events to ramp up interest all need to be addressed.

Setting Up New Coworking Space NextSpace Coworking Santa Cruz New ArtworkThis Setting Up a New Coworking Space Checklist serves as a high-level outline of the things a space operator should be prepared to tackle throughout this challenging, yet exciting, process.

We’re always eager to hear your story about your space, so if you have any other suggestions, please share with our team.


About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp, headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the  CloudMeetingRooms.com  and  CloudVirtualOffice.com  e-commerce sites and grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

Pros and Cons of using Channel Partners for Coworking

Should you use channel partners to drive membership to your coworking space?

The short answer is: maybe.

The longer answer is that it depends on what your needs are, what your goals are, your local market and how much value the channel partner can bring to your workspace.

Pros and Cons Of Using Channel Partners Blog NextSpace Berkeley Coworking Space

What is a Channel Partner for a Coworking Space?

Channels are service providers with online capabilities to resell your workspace memberships. Some channel providers are marketplaces, where your space or services are sold to end-users online. The marketplace provider takes care of the transaction and pays you an agreed upon discounted price. An example of a comprehensive marketplace is Liquidspace, with a mission to list all kinds of workspaces.

“Value added resellers,” also invoice the end-users and pay you an agreed upon wholesale rate but augment your local service with a service of their own, such as corporate account services, concierge services, touchdown access to a nationwide or international network, or phone answering services. They tend to be more discriminatory than generic marketplaces, to give their end-users a pre-selection of workspaces and services with a consistent experience. Example of value-added resellers include CloudVO and DaVinci.

Pros and Cons Of Using Channel Partners Blog CloudVO Global Network

Other channels are merely marketing channels to whom you pay a referral fee. Examples of these marketing channels include Croissant, Deskpass, Deskshare, PivotDesk and many other startups trying to make it in the workspace industry.

Here are the pros and cons of working with channel partners for your coworking space, as well as insights into which ones you should choose in your market and for your particular workspace.

Pros of Using Channel Partners for Your Coworking Space

1.  Online marketing: Channel partners can provide value due to their focus on online marketing. By working with channel partners, you reap the benefits of their online reach and marketing efforts.

2.   Expand market reach: Using channels expands your market reach, and often funnels people from outside of the area better than a local space operator may be able to do.

3.   Establish a local presence: If a particular channel is going to be active in your area, you might as well list with them. Otherwise, they will drive leads to your competition.

4.   Effective lead generation: Day passes are often well marketed by channel partners and can work as great lead generators for membership in your coworking space.

lead-generation-image

Cons of Using Channel Partners for Your Coworking Space

1.  You pay a commission: Web brokerage firms and other simple lead generation channels typically receive a 10% commission on a full time membership. This is not expensive, really, so it’s a minor con. Note: If the commission of the channel partner is less than 10%, don’t even bother with it as it might be a waste of time. No channel can make money on a commission less than 10%.

2.  You give a discount: Marketplaces and Value Added Resellers will take care of collection and often embed your space offering in a much broader service offering. For that, they typically request a discounted price (wholesale price) of 25% to 35% off your published retail price. It is definitely worth it if they bring you business you would have been unlikely to access otherwise, and you should set your published retail price in such manner that can accommodate that discount.

3.  Day pass use doesn’t generate much initial revenue: Some channel partners will keep 50% or more of a day pass revenue. Don’t worry about this. The value of using channel partners for day passes is lead generation.

4.  You may be the one bringing value: Your location is a very valuable asset. Listing with a non-established channel startup will bring them more value (in terms of expanding their network) than it will bring you. You may find that it brings you no, or very few, leads. Given the myriad of startups in the channel business, limit your listings to a few well-recognized names.

5.  You may drive up cost per click marketing: Listing with a channel partner may encourage them to advertise in your local market. That, in turn, may raise the cost per click and create competition to your own search engine marketing (SEM) efforts. Focus more on channels that are more likely to bring people from outside of your area, unless you don’t intend to have a pay-per-click presence on Google.

Pros and Cons Of Using Channel Partners Blog may increase your pay per click

There are pros and cons to working with channel partners for your coworking space. They can be a source for valuable leads, and the cons are relatively few. Just choose your channel partners wisely and make sure they’re bringing value to your workspace and not the other way around.

Not a CloudVO partner yet? We would love to add you to our growing network of 700 locations around the globe. Visit us at:  www.CloudVO.com  to list your location for free.


About CloudVO

CloudVO  is the umbrella brand of Cloud Officing Corp, headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the   CloudMeetingRooms.com     and   CloudVirtualOffice.com    e-commerce sites and grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

Nextspace Coworking Acquisition by Pacific Workplaces: Why? How? And Lessons Learned.

Laurent, CloudVO and Pacific Workplaces CEO, recently shared Pacific Workplaces’ experience with the recent acquisition of NextSpace Coworking locations in a presentation to Coworking Europe in Dublin, Ireland. That presentation led to much discussion, interest, and requests for slides by coworking operators that did not have a chance to make it to the Dublin conference.

Laurent accepted to record the presentation after the event, and make it available for viewing through our blog, thinking that the slides alone fell a bit short to understand his responses to the questions he had been asked to address:

  • What drove the acquisition?
  • Why Pacific Workplaces refer to it as a merger?
  • What were the motivations behind the acquisitions?
  • What were the challenges
  • Lessons learned

What attracted much attention to this merger/acquisition was that the companies came from very different directions in the shared office industry.

NextSpace is a legendary name in the open coworking industry, with charismatic co-founders that attracted the spotlights as leaders of the coworking movement in the last decade. To this day, people come from all over the world to see how coworking is being done at NextSpace Santa Cruz and NextSpace Berkeley. In the last few weeks alone co-founder Ryan Coonerty hosted delegations from China and Japan of folks wanting to learn about how the best of coworking was being done.

Our partner (and CloudVO’s sister company) Pacific Workplaces, which at its inception came from a serviced office concept, has attracted its own spotlights from the industry, thanks to its methodical building of a highly performant portfolio of flexible office spaces, it’s success with virtual offices, and its own leaders highly respected profile in the coworking and flexible office space industry.


About CloudVO ™

CloudVO   is the umbrella brand of Cloud Officing Corp, headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the  CloudMeetingRooms.com  and  CloudVirtualOffice.com  e-commerce sites and grants preferential access to day offices, coworking space, and professional meeting rooms at close to 600 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

About Pacific Workplaces

(Pac) manages 19 shared office space locations, mostly in California, that offer a wide range of part-time and full-time office space, including virtual offices, private offices, open coworking, and mini-suites, with curated communities of professionals who help each other be successful in their respective enterprises. Members have access to furnished offices, hot desks, meeting rooms, VoIP telephony, unified messaging, phone answering services, IT support, admin support, online legal library, and to our CloudTouchdown network of day offices and meeting spaces with over 650 locations worldwide, under a subscription or a pay-per-use hosted model   Pac refers to as Workplace-as-a-Service.™ Pac partners with landlords to develop and operate coworking and other types of shared office spaces. The  Pac model responds to trends toward a more distributed workforce, increased flexibility, sustainability, the desire to join professional communities, with a growing demand from professionals associated with small and large firms alike.  All   Pac centers are operated by PBC Management LLC under the Pacific Workplaces, Enerspace Coworking, and Nextspace Coworking brands.

 

 

Dublin City Guide for Coworking Europe Attendees

Let’s get packing for the Coworking Europe Conference in Dublin! Our Dublin City Guide has all the essentials for navigating you to the best restaurants, sights to see, what to pack and which workspaces to visit. Comprised of three parts, this guide highlights everything you need to know to plan a successful, beneficial and fun trip.

Typical weather for Dublin in November is chilly, so packing items like a warm waterproof jacket, umbrella, scarves, and sweaters will serve you well. The famous cobblestoned streets in Dublin are charming, but when it comes to walking them…comfortable shoes will be your best friend. Boots are also highly recommended.

Follow our guide for the most Instagram-worthy sights in Dublin- as you’ll probably want to snap some selfies in this beautiful city. To make sure that you are all charged-up on your electronic devices and can post those pics on social media, remember to bring a travel adapter specific to the U.K. (three prongs).

If planning an extended-stay, the conference will be the perfect predecessor to energize your senses and get you ready to peruse the different coworking spaces in Dublin. We will delve into the logistics of mixing the working worlds of corporations, small businesses, and freelancers into the same coworking space. So, after you’ve learned about coworking in the European economy and have attended coworking cocktail parties- you will be ready to experience first-hand, coworking spaces throughout Dublin.

Coworkinn - Dublin Coworking Spaces
Coworkinn. Coworkinn Photography. Photo: Aidan Oliver
Glandore Clubroom 1 - Dublin Coworking Spaces
Clubroom. Photo: Glandore – Coworking Space Dublin.

Please refer to our city guide for activities and workspaces that will enhance your visit. We have highlighted the official Coworking Europe 2017 tour workspaces, as well as other great options for coworking in Dublin during your extended-stay, such as No.9, Iconic Offices and South Point.

Take the guesswork out of preparing for Dublin- we teamed up with our partner, WUN Systems, and have done all the work for you.

Download Dublin City Guide


About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp, headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the CloudMeetingRooms.com and CloudVirtualOffice.com e-commerce sites and grants preferential access to day offices, coworking space, and professional meeting rooms over 650 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

Dublin-bound for Coworking Europe Conference 2017

CloudVO Dublin City Guide - Coworking Europe Conference

Download Dublin City Guide

Next month, Coworking gurus and enthusiasts will convene for the 2017 Coworking Europe Conference at the iconic Croke Park Stadium in Dublin, Ireland. CloudVO is proud to be a sponsor and join to share in a celebration and exploration of the Coworking movement: its transformation of entrepreneurship, innovation, and culture.

Laurent (CEO), Karina (Marketing Director), and Tracy (COO) at the CloudVO booth

For some attendees, this may be a first visit to Dublin, for others, this may be a return. Either way, we know that finding time to plan can get lost in the day to day so, to assist our fellow attendees CloudVO (in collaboration with WUN Systems) produced a handy guide for sights, dining, packing, and more. Of course, no guide would be complete without highlighting our Coworking Dublin brethren locations as well as the best spots for Instagram-worthy posts!

Coworking, Coworking, and more Coworking. Enjoy a speech from the Lord Mayor of the City of Dublin, speeches for beginners, Global Coworking Survey data and more. Our very own Laurent Dhollande, CEO of Pacific Workplaces and CloudVO, will lead a session on taking over a coworking space touching on his experience of Pacific Workplaces and NextSpace acquisition. The conference will also cover Coworking in the European economy, a curated panel featuring co-living, discussions with space operators and marketing experts, and so much more.

Our Dublin City Guide is broken into three parts: the first being “sights, eats, and drinks”. We’ve listed our favorite places to shop, people watch at a café, grab a pint or a craft cocktail, eat a traditional Irish breakfast, enjoy some live music at a pub, and/or visit historical sites.

Brazen Head Pub - Oldest Pub in Dublin, Ireland

The second part will cover a short packing checklist, transportation information, and other general tips on making your days in Dublin (in lovely November) enjoyable. The third part is for those extending their stay in Dublin, featuring several coworking spaces and fun activities to fill your day. We’ve also included workspaces featured in the tours coordinated by Coworking Europe Conference. Download today and get a head start on your travel plans!

CloudVO Dublin City Guide - Coworking Europe Conference

Download Dublin City Guide

If you have any questions, would like to learn more about the resources CloudVO provides to partners, and/or information about the products by Wun Systems, please contact us at Partners@CloudVO.com.


About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp, headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the CloudMeetingRooms.com and CloudVirtualOffice.com e-commerce sites and grants preferential access to day offices, coworking space, and professional meeting rooms over 600 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

CloudVO Matches Football Pool Donation for Hurricane Irma Disaster Relief

Today, CloudVO donated $410 to the Hurricane Irma Disaster Relief Effort of the American Red Cross, 10% of the initial money raised by the CloudTouchdown Football Pool, which gathered an all-time record of 164 participants. CloudVO matched the 10% that is we also committed to gift to the Boys and Girls Club of America. The remaining 90% of pool funds will be distributed in prize money for winning participants throughout the NFL Season. CloudTouchdown Football Pool CloudVO, previously donated funds to Hurricane Harvey relief efforts, and with so much need following the Irma disaster, additional funds are clearly necessary. We realize that $410 is not much, but every little bit will help, and we are thankful to so many CloudVO partners, employees, and friends who made significant contributions during our previous appeal, though, in this arena kudos of every sort must be given to the tremendous fundraising efforts by JJ Watt and his foundation, which reached the $30 million mark last Saturday and surpassed $32 million today!

What a way for NFL players themselves to step up. Go Football!!!! We encourage all of you to continue to participate in this effort.

Hurricane Irma: Disaster Relief & Donations

If you’ve joined the CloudTouchdown Football Pool, please mail a $25 check to the address below: CloudTDCommish 201 Spear St #1100 San Francisco, CA 94105

How Do Coworking and Flexible Office Space Operators Compete with WeWork?

Pacific Workplaces is sharing its training webinar with CloudVO Partners!

Competing with WeWork may feel overwhelming, given their deep financial resources ($2 billion raised to-date!), heavily self-promoted technology platform, and effective PR machine that has led to a powerful brand awareness and ample visibility in the coworking and flexible office space marketplace.

Yet, we believe that by and large the tremendous free PR they are generating with their status of “Unicorn” (at a valuation of ~$20 billion) is not only helping to raise the profile of the entire industry, increase demand for shared office space, but also benefit individual operators that directly compete with WeWork locations. The key is to clearly understand how you, as an operator, differentiate yourself from WeWork, and capture a fair share of the traffic they direct to their centers.

Image of Pac versus WeWork Comparison of Fishbowl The Pacific Workplaces (Pac) team has accepted to share with CloudVO partners its own internal training webinar, targeted at its own community managers that explain how they differentiate their products from WeWork’s. Many of our CloudVO partners have told us they enjoyed peeking at the Pac material, so we are sharing this internal webinar with all CloudVO partners with their permission.

In the Webinar, while insisting on the great respect he has for WeWork and their formidable recipe and success, CloudVO CEO Laurent Dhollande pokes a little fun at them as he articulates what he sees as the major differences between WeWork and Pacific Workplaces which focus on six main dimensions:

1) Fish bowl offices (Wework) vs Private Offices (Pac). WeWork offices sometimes provide room for a chair, a small table barely sufficient to open a laptop, and only semi-private visual privacy, whereas Pac’s private offices offer true visual privacy where one can breathe and comfortably receive a couple of guests.

2) WeWork is actually very expensive. They don’t always project that way in the marketplace but their design with a high density of tiny offices makes each small individual office quite expensive relative to its size, while at the same time providing powerful revenue that generates the 30 to 40% margins that they promise to their investors.

3) Physical Proximity to WeWork helps Pacific Workplaces. WeWork’s powerful PR machine drives a lot of traffic to their facilities. Image of fish jumping from own bowl to another in Pac versus WeWork comparisonBeing in the way of that traffic and offering an alternative that is clearly differentiated helps Pac. Early stage start-ups and freelancers eventually graduate from WeWork and enlist to Pac. Being close to their initial incubation space only helps Pac.

4) The WeWork Technology platform is not as good as advertised. The Pac technology environment, based on the new KUBE platform by WUN Systems for data, voice, and online meeting room bookings, connected to an Intacct cloud-based billing and accounting system, seems more reliable and more effective than the current WeWork solutions. The WeWork community curation tool, which they prominently use in their marketing collateral, seems to be failing, or at least not performing to the level of off-the-shelf community curation tools available to our industry like Slack, Grouplu, or even the community management tool that end-users can access through the KUBE client portal.

5) Community: Advantage to the human size. Although WeWork membership numbers are impressive, there is a lot of evidence that points to smaller size communities being more effective to build meaningful business and support relations. Research has shown that groups above 200 people are too large to expect interpersonal connections to happen organically. Large communities make it difficult to really get to know people and to want to do anything special for them.

6) The WeWork global coverage is much weaker than the CloudTouchdown Network. At the end of last year, they had 111 locations, but only in 34 cities and 10 countries. Pac’s affiliation with CloudVO’s CloudTouchdown network yields more impressive numbers with ~600 locations in 284 cities and 26 countries, available to Pac members under preferential treatment via the CloudTouchdown passes.

In the end, the comparison between Pacific Workplaces and WeWork can be very favorable to Pac for a large portion of the demand for on-demand office spaces if we gain clarity on those differences and how to communicate them.

Watch Pac Training Webinar: Comparing Pacific Workplaces with WeWork.

Download Pac Training Webinar Slides.


About CloudVO ™

CloudVO is the umbrella brand of Cloud Officing Corp, headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the CloudMeetingRooms.com and CloudVirtualOffice.com e-commerce sites and grants preferential access to day offices, coworking space, and professional meeting rooms at close to 600 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

For more resources and information specific to workspaces providers, visit our LinkedIN Workplace-As-A-Service discussion group.