Intro to Calendaring Software: 7+ Benefits for Coworking Spaces

Benefits of Real Time Calendaring for Coworking Spaces | CloudVO

Is your workspace team using a manual calendaring system? Are you trying to manage reservations and schedules with spreadsheets and shared docs?

Maybe it makes sense for you to use a manual system because you’re small enough to manage each booking in-person. 

Or maybe you’ve had a systems meltdown when using an online program and you feel more comfortable using an in-house system.

Or maybe you were unsuccessful teaching members how to use a real-time system and you ended up with members booking large rooms for small meetings, small rooms for large meetings, or any other number of missteps.

Or, maybe the investment in a software solution for calendaring doesn’t seem worth the expense.

More likely though, you’re buried in todos and don’t know all the options available to you—let alone which ones will work for you and your team.

But, if you plan to scale, you’ll need to automate your calendaring at some point. So you may as well set it up now.


Benefits of Real Time Calendaring for Coworking Spaces

Online calendaring offers a host of benefits for coworking space operators. At the top of the list is that it takes a todo off the plate of your overextended community managers. This is a huge win in and of itself.

It can also help sell coworking and virtual office memberships, boost meeting room revenue, and give members and potential members a more seamless and convenient experience.

Here are seven more benefits to online calendaring:

  1. It sets an expectation for the customer by being open and transparent about real-time availability of spaces and services.
  2. It reduces the time and resources needed to reserve rooms by eliminating the need for emails or phone calls when booking.
  3. It frees up staff time, allowing community managers to focus on other needs and community building.
  4. Clients can see availability and make bookings 24/7/365 without being constricted by the space’s business hours
  5. Most unified booking platforms have integrated billing systems to streamline payment collection which removes the hassle of chasing down payments.
  6. While technology is not always fool-proof, it’s more reliable than manually keeping the information about bookings.  
  7. Required fields such as name, time, date, attendees, contact info are safeguards these platforms have to prevent overlapping or booking errors.
  8. Users are requiring it. Maybe not the attorney member that has been there forever and is quite happy asking the front desk staff to make the booking, but pretty much everyone else.

If it’s not real-time, many won’t book, particularly corporate users. If you don’t use a system that can provide real-time booking and that can communicate to a platform like CloudVO or Liquidspace, you cut yourself off from one of the most profitable side of your business.

Pacific Workplaces Online Meeting Room Bookings | CloudVO
CloudVO sister company Pacific Workplaces offers online meeting room bookings for a seamless and convenient experience for current and potential members.

Syncing Your Calendaring Systems to Platform Partners and Resellers

It’s now easier than ever to sync calendars to reservations, scheduling and booking platforms through API integration.

Through CloudVO, you can sync calendars via Google Calendar. Once you’ve officially signed up your locations through our partner portal, you can add Google credentials to each listing on the platform.  To do this, log into our portal www.cloudvo.com and access the location(s) you would like to sync.  Each room can be synced to its respective calendar and clients can start booking in real-time.

CloudVO Blog Platforms and Tools Cloud Meeting Rooms Online Booking


If Google Calendar integration is not available with an API for your specific platform at this time, partners can send us credentials to access their platform where we can make bookings on your behalf.  While this still isn’t “real-time” on our end, it does eliminate half of the communication needed to confirm bookings manually.

This can increase the number of leads and bookings that are received from channel partners because it’s faster than manually confirming by phone and email.

Our mission at CloudVO is to provide a seamless interface between your calendar and our platform so potential members and customers can book space in your workplace quickly and painlessly.

Have questions about which online booking platforms are the best for coworking operators? Already a partner and want to sync your calendar for seamless real-time bookings? Contact us to learn more.

Cat Johnson is a storyteller for the coworking movement and founder of Convos – virtual monthly group discussions amongst space operators on topics relevant to the coworking industry. Sign-up for the next free Coworking Convo and join the discussion!


About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the CloudTouchdown network that grants preferential access to day offices and meeting rooms at nearly 1,000 locations worldwide for mobile workers and distributed workforces under a subscription model or on a pay-per-use basis.


Instagram Stories: A Guide for Coworking Operators

500 million people use Instagram Stories daily making it a powerful tool for businesses. For coworking space operators, it not only humanizes your brand, but is a great way to bring new audiences to your space and create authentic connections with your followers.

On February 19, 2020, Coworking Content founder Cat Johnson and CloudVO Marketing Director Karina Patel co-hosted an Introduction to Instagram Stories Training for Coworking Operators. The training answered the ABC’s and 123’s on how to start using Instagram Stories, along with how to leverage specific tools to create in-the-moment content about your space. Stories is all about off-the-cuff videos, images and fun polls to level-up your social media marketing game.

One huge takeaway from the training was to ensure coworking space operators new what to post on Instagram Stories versus content that’s better suited to your Instagram Feed. To help, we’ve put together a simple infographic to use as a resource which highlights the differences between the main feed and Stories.

IG Stories Resource | CloudVO

Tell us a bit about yourself before downloading this resource.

Partner with us and get free resources specifically for workspace operators. Listing is free. Go to www.CloudVO.com to learn how to join our global network of nearly 1,000 workspace operators.

CloudVO is a sponsor of Coworking Convos. With Cat Johnson, founder of Convos, space operators are part of informal group discussions related to the coworking industry. Sign-up for the next free Coworking Convo and join the discussion!


About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the CloudTouchdown network that grants preferential access to day offices and meeting rooms at nearly 1,000 locations worldwide for mobile workers and distributed workforces under a subscription model or on a pay-per-use basis.

The Best Resources for Flexible Office Space Operators in 2019

Best Resources for Flexible Office Space Operators in 2019 | CloudVO

It’s hard to believe 2019 is coming to a wrap and we hope our CloudVO partners and friends have benefitted from the resources we’ve provided throughout the year. If you’ve missed anything, we’ve made it easy for you! Check out our top ten resources for Coworking Space Operators in 2019.

1) How To Build A Healthy Virtual Office Business

How To Build a Healthy Virtual Office Business Profitability Data | CloudVO

This downloadable Free Guide for coworking operators walks you step-by-step on what it takes to start and grow a successful Virtual Office business in your coworking space, sharing data and recommendations from a best-in-class operator.

2) 8 Steps to Create a Profitable Coworking Space – eBook on Amazon

8 Steps to Creating a Profitable Coworking Space | Jamie Russo Everything Coworking

Jamie Russo, the Executive Director of the Global Workplace Association and founder of Enerspace Coworking, has published an e-book available for free on Amazon to guide newcomers to the industry on how to set up a coworking space. A well done, comprehensive guide to help coworking entrepreneurs on their journey to success!


3) Big Dive on Coworking Financial Metrics

Coworking Space Financials Deep Dive | CloudVO

This downloadable presentation is a recent update to the material our CEO, Laurent Dhollande, used at a Global Workplace Association webinar in May, which was the most attended webinar in GWA recent history. This update includes the original presentation, but with more comprehensive metrics used by Pacific Workplaces and Nextspace coworking.

4) How to Prevent Burnout when planning Coworking Events

Coworking Events and Tips to prevent Burnout | CloudVO

In this article, Cat Johnson picks the brain of Maya Delano, NextSpace Santa Cruz Community Manager, who shares 9 tips on how to organize rich events in your coworking space without burnout.

5) 2019 Meeting Room White Paper

Meeting Room White Paper 2019 Hourly Prices Per Room Size All Operators in United States

This comprehensive survey captured and analyzed the pricing of Day Offices and Meeting Rooms across the US available for booking by coworking and flexible office space locations. It covers how independent operators compare with Regus, and reviews optimum pricing, utilization rates, and best-in-class performances.

6) Instagram Marketing: An Introduction for Coworking Spaces

Instagram Marketing for Coworking Space Operators | Cat Johnson Coworking Content Training

In this joint training hosted by Coworking Content founder Cat Johnson, CloudVO Director of Marketing, Karina Patel, shows space operators how to leverage Instagram to strengthen your brand, generate leads, and attract members. Best training class on Instagram for coworking and way worth the $59 price!

7) How to Reinvent Your Marketing Strategy

CloudVO Blog Reinvent Your Coworking Space Marketing Strategy

In this post, Cat Johnson speaks with David Middleton, Vice President at YourOffice, who looked for help when his brand needed a shift to their marketing approach. That led to these 9 tips to help rejuvinate and streamline your marketing strategy.

8) New Ways of Work for Attorneys with Legal Virtual Offices

Virtual Office Plans for Attorneys | Pacific Workplaces

This article by Pacific Workplaces, is an example of how space operators can market to a specific profession. The post focuses on attorneys, historically avid users of shared office space, but operators can use this as a guide to offer someting special to any industry they choose to target.

9) Instagram Stories: An Introduction for Coworking Space Operators

CloudVO Tips on Instagram Stories for Coworking Operators

Best practices on how to leverage Instagram Stories to effectively market your coworking space. Instagram Stories are unique since they have a 24-hour shelf-life and offer specific tools to encourage engagement. Operators learn how to effectively use Stories to promote events and in-the-moment content to showcase your unique community.

10) 6 Telltale Signs It’s Time to Update your Coworking Space Website

CloudVO Blog 6 signs you need to update your coworking website

Wondering if your coworking website needs a refresh? Read this article which offers 6 clues that it may be time for a makeover.


About CloudVO

CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the CloudTouchdown network that grants preferential access to day offices and meeting rooms at nearly 1,000 locations worldwide for mobile workers and distributed workforces under a subscription model or on a pay-per-use basis.

Instagram Stories: an Introduction for Coworking Space Operators

Instagram Stories are temporary posts—photos, graphics or videos—that have a 24 hour lifespan and play in the sequence they were added.

They take some getting used to, but Stories can be a fun, effective way to drive traffic, sales and membership sign-ups in your coworking space.

You can add as many Stories as you like to your Instagram, and use them to target new audiences and generate leads to your coworking space.

You can also add calls to action (CTAs) in Stories, which can be especially useful for workspace promotions or highlighting new posts and content about your space.

CloudVO Tips on Instagram Stories for Coworking Operators

Behind-the-Scenes Content

Stories can be used to capture behind-the-scenes content that doesn’t have to be as high quality as regular Instagram posts. Because Stories disappear after 24 hours, they tend to be more in-the-moment and timely. They can, however, be used very effectively to market upcoming events and promotions.

One of the benefits of Stories is that the most recent ones appear in the top of your followers’ app, directly below the Instagram logo. So, unlike posts in your feed, which may or may not be seen depending on the platform’s algorithm, Stories are always there.

Using Stories to market your workspace takes consistency. Post regularly—even daily—to stay in front of your followers. If you have too many Stories, however followers will just tap through to the next account. We suggest doing 5 or 6, with no more than 10.

Posting frequently ensures that you’ll end up in the top five or six Stories, where you have a better chance of your followers seeing your content than they will in a post.

Link to Your Content

Once you have momentum with your Stories, link people back to your profile and, eventually, to your content, website or landing page.

If you have over 10,000 Instagram followers, viewers can “Swipe Up” to see more information or an outside link. However, if you have fewer than 10,000 followers, best practice is to link viewers back to your Instagram profile where they can click a link in your bio.

CloudVO Blog Instagram Stories for Coworking Space Operators Link to your content

You can share other Instagram Stories onto your Story, if the other account is public. Tagging other Instagram accounts in your Stories is ideal for collaborations as you can easily share each other’s Stories, posts and information.

Stories include fun additions, such as the ability to ask questions, conduct polls, and add text and stickers to edit images on-the-go. Hashtags in Stories allow you to extend your reach and make your Story discoverable to anyone following specific hashtags, including #coworking #coworkingspace #coworkinglife and over one hundred more.

Highlights

While Instagram Stories only have a 24 hour life, you can add any Story to your Instagram Highlights, which are the circles between your Stories and your feed.

Highlights are curated collections of Instagram Stories that your followers can tap into and watch any time they like. They live permanently on your profile and are a fun way to group your best Stories thematically.

CloudVO Blog Instagram Stories for Coworking Operators Highlights

To create a cohesive brand experience, create thumbnail images or graphics for your Highlights.

Instagram Stories Tools

Stories have built-in tools, including GIFs and stickers, and there are plenty of apps to help you level-up your Instagram Stories game. Here are some of our favorites:

Livestream: You can stream video to your audience as part of your Stories. If you do livestreams consistently, consider posting them to your Instagram TV (IGTV). (IGTV best practices will be shared in a future post).

Boomerang: Boomerang is a fun, built-in tool that creates mini-videos that loop back and forth.

Superzoom: Superzoom is what it sounds like—a tool that lets you zoom in on an image. It also includes numerous effects so you can let your creativity play.

Rewind: Rewind is a tool that rewinds video footage to provide a special effect.

Unfold: This tool provides templates for Instagram Stories

Inshot: Inshot is a video editor and photo editor created for Stories

Canva: Canva is an easy to use image editing tool, with templates and graphics for Stories.

Pro Tips for Creating Instagram Stories

  • Add text to your photos
  • Play with size and color
  • Tag people in your Stories using an @ mention
  • Draw on your photos using different pen styles
  • Use stickers. You can access them by swiping up
  • Add your location
  • Use relevant hashtags
  • Create polls
  • Ask questions
  • Swipe right or left to apply different filters to your Story
  • Add additional images to your story. Pick the image you want to use, pinch it to make smaller, copy the image then paste it into your story.
  • Check performance by swiping up while viewing your story. You’ll see how many people have viewed it. You’ll also see the results if anyone took the poll or answered the question
  • Add music to your Stories. You can find this option in the sticker pop-up
  • Post anytime of day, whenever something interesting is happening
  • Use the built-in emoji slider tool to get feedback from followers
  • Use the built-in countdown timer to promote an upcoming event or launch

Be Strategic

As with all your marketing, be strategic about how you use Instagram Stories. Plan it out and create a schedule that’s realistic and focused. If you post a lot of Stories all at once, your followers will expect that trend to continue.

That said, Stories are a somewhat informal way to share your brand, company, community and values. If you’re creating Stories in real time to share with your followers, don’t think about it too much, just share.

CloudVO Blog Instagram Stories for Coworking Space Operators Share Special Events

A Landing Page for your Brand

Instagram is like a landing page for your brand and Stories can be an important part of developing and sharing your brand identity and creating a cohesive experience for your followers.

Instagram Stories has its own culture and norms. Spend time researching how other brands and workspaces use Stories and start experimenting with your own Stories. It’s a powerful tool for expanding your reach and showcasing your community and brand.

CloudVO Blog Instagram Stories for Coworking Space Operators Showcase your brand

On May 29, CloudVO Marketing Director Karina Patel is co-hosting, along with Coworking Content founder Cat Johnson, a virtual training on using Instagram to market your coworking space. Register here: Instagram Marketing: an Introduction for Coworking Spaces


About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.


How Coworking Improves Human Performance

This article published on the Mind Rocket site and entitled “Technology Drives Community” was authored by our CEO, Laurent Dhollande. In it, Laurent observes that while remote working is providing desirable flexibility to professionals, it also too often leads to unwelcomed isolation, intrusion into our private lives, and ultimately the potential for loss of productivity, but coworking can offer a solution.

Laurent postulates that this isolation and lack of motivation often experienced by remote workers are the flip side of the new empowerment and flexibility brought to us by the technological developments of the last two decades. That’s why, he writes, teleworking has actually not taken off as much as anticipated, in spite of many corporate programs that support remote work. He explains why joining a coworking community helps transcend these performance-hindering side effects.

Coworking provides more opportunity for members to learn and grow professionally, by interacting with people who are not fashioned by the same corporate mold, sometime serendipitously and other times via organized events. In the end, he explained that the social fabric of a coworking place can greatly help improve the individual member overall work experience. Coworking communities, no-doubt, bring much needed counter-balance to the downfalls of isolation inherent in remote work.

Coworking Day Passes to Generate Leads NextSpace Coworking Santa Cruz First Friday Special Day Pass

What’s interesting here is that a high level, someone secretive, consulting firm like Mind Rocket, who among other things advise foreign governments on how to leverage technology to improve Human Performance, sought out the opinion of our CEO, a keen observer of, and participant in, the flexible office industry, to explore how coworking communities may help soften the down side of remote work enabled by remote technology, and enhance human performance.

At CloudVO, we want to support all research efforts that might help gather data to support that claim, which we, as operators and coworkers, experience in our daily lives. If you have an academic project, or any kind of research, going in that direction, do not hesitate to contact us!

Meanwhile, we highly recommend you read the Mind Rocket article.

Visit us at   www.CloudVO.com    to list your location for free and join our coworking family of 700 shared workspaces around the world.


About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

Crush Workspace Tours with These Five Tips

When giving a tour of your space, keep in mind that it takes as little as seven seconds to make a good first impression.  Maya Delano, Community Manager of NextSpace Coworking Santa Cruz has compiled a “NextSpace-tastic Tour” video where she breaks down the art of touring a workspace prospect into five important steps. Read along and watch the video to see the “must-do’s” when giving a workspace tour that have been successful in curating a cohesive and involved community at NextSpace.

Get the digits

Introduce yourself with a handshake, exchange names, and have them sign into the iPad (this is very important). Having them sign into the iPad allows you to gather some information about them that you may use to follow up with them after the tour, and helps keep track of who toured and when.
CloudVO Blog Five Workspace Tour Best Practices Capture Contact Information

Engage your prospect

People usually like talking about themselves.  Get the conversation rolling by asking your potential new member about what they do: What brought them here, what projects they are working on, etc. You can do this right at the beginning or spread your questions throughout the tour (it shows that we’re genuinely interested in our members’ work, and gives us a good feel if they are a positive fit for the community). This is important, because as much as you want to fill up your coworking space with hard-working and involved community members, not everyone will be a good fit, and that’s OK.

Your unique elevator pitch

Give them a well-rounded elevator pitch about what makes your space unique. We’re talking who we are, what we do, why we do it, and why they want it! Keep it simple, but have a little fun with it too, because this industry is fun! Nothing brings folks to snores quicker than a lame and over-the-top “salesy” elevator pitch. Be sure to put a strong emphasis on our commitment to combining space and community.
Coworking Day Passes to Generate Leads NextSpace Coworking Santa Cruz First Friday Special Day Pass
CloudVO Partner NextSpace Coworking Santa Cruz Meeting Rooms and Workshop Events

Know your tour footpath

Map out the exact path you want to take for the physical tour of the space beforehand.  The order in which you show particular areas of your space should be intentional.  Space tours should have a nice flow that naturally highlight the uniqueness of your shared workspace environment.  Since all coworking spaces are not created equal, you’ll need to come up with the footpath that works for you while making sure to hit the following points:
  •   Membership levels you offer and all of their perks (Open Coworking, Dedicated Desks, Private Office, and Virtual Office plans)
  •     Show off all your meeting rooms
  •     Phone Booths
  •     Kitchen (showcase coffee, tea, appliances, cleaning policy, etc).
  •     Touch on mailbox services
  •     Printing, scanning and faxing
  •     Events board (give some examples of networking events held in the space, including happy hour and member lunch)
  •     Member wall (explain the importance of having one in every space i.e. for networking, a sense of community, engagement in the space, etc.)
CloudVO Blog Five Workspace Tour Best Practices NextSpace Coworking Santa Cruz Member Wall
NextSpace Coworking Santa Cruz Events Board
Always remember to periodically break for questions, the last thing you want to do is overwhelm them with too much information. Although your space may not offer all of these exact amenities, it’s imperative to showcase the amenities you do have. You want prospective members to feel empowered and visualize themselves in the space and utilizing the amenities.

Offer a test drive

The final step is to let them know they can contact you with any questions and thank them for coming. Be sure to give them a rate sheet and one of your business cards, and, after using your trusty ‘superhero senses’ to determine whether they’re a good fit, offer them a free Day Pass to come and try out the space for themselves. Offering them a Day Pass is ideal because it will allow them to feel welcomed into your space and help them to determine if the space will work for them. Lastly, kindly show them to the door, shake their hand(s) and release them back into the world. We offer resources for shared workspaces operators. Get more invaluable information like this when you join our global network of 700 locations.   Visit us at   www.CloudVO.com    to list your location for free.

About CloudVO

CloudVO  is the umbrella brand of Cloud Officing Corp, headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the   CloudMeetingRooms.com     and   CloudVirtualOffice.com    e-commerce sites and grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

Checklist for Terminating A Member (from your coworking space)

You just received notice from a member that although they loved being part of your awesome shared workspace community, it’s time to move-on.  After consoling yourself from that “break-up” feeling, you make note of all that has to be done from an operations perspective to terminate the member from your space.

Whether its remembering to stop recurring monthly invoices in your billing system, or ensuring their electronic key card access is de-activated once they move-out, there are several actions that need to be completed to ensure a smooth termination process.

Termination Checklist for Workspace Operators CloudVO Resource Library

Our Termination Checklist details what typically needs to be done to streamline this process and get you focused on what you really want to be doing – onboarding new members and connecting with existing members in your space.  

Workspace operators can download our high-level Termination Checklist below and customize to fit your specific processes and procedures.

Want access to resources specific to shared workspaces operators?  Join our network of 700 locations around the world. Visit us at  www.CloudVO.com    to list your location for free.


About CloudVO

CloudVO    is the umbrella brand of Cloud Officing Corp, headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the   CloudMeetingRooms.com     and   CloudVirtualOffice.com    e-commerce sites and grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

The “new work” model

The CloudVO team recently sponsored and attended the 2018 Global Workspace Association (GWA) and NAIOP Flex Office Conference in Austin, Texas.

There were many fantastic presentations on the changing landscape of commercial real estate in this new Workspace-As-Service world.  However, Antony Slumbers, the keynote speaker was particularly impactful.

Flex Office Conference 2018 - Antony Slumbers

Mr. Slumbers laid out his view of the very real, and very rapid changes that are occurring in this latest revolution of work. He shared that the ‘old work’ model of structured, repeated and predictable work tasks will be automated and that 49% of all tasks our workforce currently does, falls under this model and will be automated. The future of work, “new work’ will include tasks that incorporate skills of design, imagination, inspiration, creation, empathy, intuition, innovation and collaboration’.  Our workspaces need to be available to make this new work workable…that is, be places that maximize the productivity of these ‘thought’ workers.

McKinsey quote from Antony Slumbers presentation at GWA Austin 2018

As approximately 70%+ of US workers work for companies with less than 500 people, this means that the corporate mega-headquarters (think of Facebook and Google campuses) are not an option for most workers. Flexible, workspace-as-a-service space need to be ready to cater to the needs of the ‘new workers’.  In fact, Mr. Slumbers tells us that currently 60% of large companies embrace the flexible workspace, outsourced model as an option for some of their space needs.

The trends for continued growth of this model are very favorable as is seen in explosion of sharing economy business models.  People no longer embrace ownership as in the past, they just want access, on their terms. In fact, the very motivation for businesses is not to own an office but to have a productive workforce. Ownership is only required to the extent it enhances the productivity of the employees.  This means, that for those of us operating in the shared services workspace industry…our job is not real estate, it isn’t even hospitality, it is something far more important and action-oriented – it is creating the place that enhances and allows the most productivity of our clients.

The ‘new work’ force actually makes the office more important, but creating the right experience to match the new skills and the new mindset is more complicated.  The success of our businesses will be decided upon which companies best create and curate space and services and are prepared to monitor, measure and shift, nearly on demand, to meet the needs of its clients.

This is exciting stuff, folks!

View Mr. Slumbers’ Keynote slide deck from the conference.


About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the  CloudMeetingRooms.com  and  CloudVirtualOffice.com  e-commerce sites and grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

Checklist for Setting Up A New Coworking Space

Are you opening up a new coworking space?  We know it can be overwhelming or easy to forget what is next on a long list of tasks when planning a new workspace. That’s why our team at CloudVO created a simple checklist to keep you on track during each phase.

Many of us have imagined what our new coworking space would look like and how it will be different from the thousands of new spaces opening up each year, but opening a coworking space is so much more than just finding some real estate and filling it with furniture. Everything from establishing a clear business model, considering the type of community you are creating a space for, thinking through your marketing and operations strategy, and planning information sessions or pre-launch events to ramp up interest all need to be addressed.

Setting Up New Coworking Space NextSpace Coworking Santa Cruz New ArtworkThis Setting Up a New Coworking Space Checklist serves as a high-level outline of the things a space operator should be prepared to tackle throughout this challenging, yet exciting, process.

We’re always eager to hear your story about your space, so if you have any other suggestions, please share with our team.


About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp, headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the  CloudMeetingRooms.com  and  CloudVirtualOffice.com  e-commerce sites and grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

Pros and Cons of using Channel Partners for Coworking

Should you use channel partners to drive membership to your coworking space?

The short answer is: maybe.

The longer answer is that it depends on what your needs are, what your goals are, your local market and how much value the channel partner can bring to your workspace.

Pros and Cons Of Using Channel Partners Blog NextSpace Berkeley Coworking Space

What is a Channel Partner for a Coworking Space?

Channels are service providers with online capabilities to resell your workspace memberships. Some channel providers are marketplaces, where your space or services are sold to end-users online. The marketplace provider takes care of the transaction and pays you an agreed upon discounted price. An example of a comprehensive marketplace is Liquidspace, with a mission to list all kinds of workspaces.

“Value added resellers,” also invoice the end-users and pay you an agreed upon wholesale rate but augment your local service with a service of their own, such as corporate account services, concierge services, touchdown access to a nationwide or international network, or phone answering services. They tend to be more discriminatory than generic marketplaces, to give their end-users a pre-selection of workspaces and services with a consistent experience. Example of value-added resellers include CloudVO and DaVinci.

Pros and Cons Of Using Channel Partners Blog CloudVO Global Network

Other channels are merely marketing channels to whom you pay a referral fee. Examples of these marketing channels include Croissant, Deskpass, Deskshare, PivotDesk and many other startups trying to make it in the workspace industry.

Here are the pros and cons of working with channel partners for your coworking space, as well as insights into which ones you should choose in your market and for your particular workspace.

Pros of Using Channel Partners for Your Coworking Space

1.  Online marketing: Channel partners can provide value due to their focus on online marketing. By working with channel partners, you reap the benefits of their online reach and marketing efforts.

2.   Expand market reach: Using channels expands your market reach, and often funnels people from outside of the area better than a local space operator may be able to do.

3.   Establish a local presence: If a particular channel is going to be active in your area, you might as well list with them. Otherwise, they will drive leads to your competition.

4.   Effective lead generation: Day passes are often well marketed by channel partners and can work as great lead generators for membership in your coworking space.

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Cons of Using Channel Partners for Your Coworking Space

1.  You pay a commission: Web brokerage firms and other simple lead generation channels typically receive a 10% commission on a full time membership. This is not expensive, really, so it’s a minor con. Note: If the commission of the channel partner is less than 10%, don’t even bother with it as it might be a waste of time. No channel can make money on a commission less than 10%.

2.  You give a discount: Marketplaces and Value Added Resellers will take care of collection and often embed your space offering in a much broader service offering. For that, they typically request a discounted price (wholesale price) of 25% to 35% off your published retail price. It is definitely worth it if they bring you business you would have been unlikely to access otherwise, and you should set your published retail price in such manner that can accommodate that discount.

3.  Day pass use doesn’t generate much initial revenue: Some channel partners will keep 50% or more of a day pass revenue. Don’t worry about this. The value of using channel partners for day passes is lead generation.

4.  You may be the one bringing value: Your location is a very valuable asset. Listing with a non-established channel startup will bring them more value (in terms of expanding their network) than it will bring you. You may find that it brings you no, or very few, leads. Given the myriad of startups in the channel business, limit your listings to a few well-recognized names.

5.  You may drive up cost per click marketing: Listing with a channel partner may encourage them to advertise in your local market. That, in turn, may raise the cost per click and create competition to your own search engine marketing (SEM) efforts. Focus more on channels that are more likely to bring people from outside of your area, unless you don’t intend to have a pay-per-click presence on Google.

Pros and Cons Of Using Channel Partners Blog may increase your pay per click

There are pros and cons to working with channel partners for your coworking space. They can be a source for valuable leads, and the cons are relatively few. Just choose your channel partners wisely and make sure they’re bringing value to your workspace and not the other way around.

Not a CloudVO partner yet? We would love to add you to our growing network of 700 locations around the globe. Visit us at:  www.CloudVO.com  to list your location for free.


About CloudVO

CloudVO  is the umbrella brand of Cloud Officing Corp, headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the   CloudMeetingRooms.com     and   CloudVirtualOffice.com    e-commerce sites and grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.