How to Reinvent Your Marketing Strategy: 9 Tips for Coworking Space Operators

When was the last time you revisited your marketing strategy? Or your website, for that matter?

We get it. As coworking space operators, you have a lot on your plate. But if your marketing is not working, you’re leaving leads, members and money on the table.

The CloudVO marketing team sees first-hand how partner spaces present and market themselves online. Some have a streamlined strategy and others, not so much. The good news is that you can always improve, and doing so doesn’t have to be a huge undertaking.

CloudVO Blog Reinvent Your Coworking Space Marketing Strategy

I spoke with Karina Patel, Director of Marketing at CloudVO, about simple things coworking space operators can do to improve their digital presence and marketing.

I also spoke with David Middleton, Vice President at YourOffice, who turned to the CloudVO team when the company needed to update their marketing approach.

As Middleton explains, they weren’t getting the results they wanted from commercial real estate brokers and their “overall strategy was to increase conversions from inbound channels.” As he puts it, Patel “brought us into the new world and made sure we’re where we need to be.”

This meant strengthening SEO across their seven workspace locations, getting up-to-speed with social media trends, investing in pay-per-click marketing, focusing on content creation and revisiting their website copy.

Here are nine marketing tips for workspace operators, taken from our conversations.

1. Audit Your Website

Is your website up-to-date? Does your copy reflect keyword phrases you’re currently targeting? Is your site mobile responsive? These are all common issues with websites in the workspace world and beyond.

Be open to changes as Middleton of YourOffice was and take an honest look at your site, including images, videos, copy and layout. You may be using phrasing that’s outdated and missing opportunities to boost your SEO. Consider enlisting a few people to help with this (including a member), as their perspective and observations may be different from yours.

CloudVO Blog How Coworking Spaces Can Redefine Marketing Strategy Partner YourOffice


2. Make Check-out Easy

When someone visits your site, it’s because they need something. How easy is it for them to get the information they need and take the next step, whether that’s purchasing a membership, a meeting room rental, a virtual office or digital mail services?

As Patel explains, you want to provide instant gratification for the user.

“If a lead comes to the website, what is it they’re looking for,” she says. “How many clicks does it take them to get to it?”

Here are questions to ask yourself about the user experience on your site:

● Can people checkout on your website? If so, what is that process? Do they have to fill out a long form or is it easy?
● How easy is it for someone to navigate to what they need?
● How many clicks does it take to go from information to checkout?
● Do you have a call to action on each page to invite users to take the next step?
● Is your e-commerce integrated with your website?
● How easy is it for a casual browser to get a day pass, virtual mail membership or book a meeting room?

CloudVO Blog Reinvent Your Coworking Space Marketing Strategy Online Meeting Room Bookings

ProTip: Utilize analytics to glean valuable information. The CloudVO team found in their own analytics that a lot of people were reserving meeting rooms, coworking daypasses and virtual office services in the evening, after business hours. If reservations required filling out a form and waiting until the next day for a response, people would be more likely to keep browsing. It’s important to give people a way to book and pay immediately.

3. Refresh Your Images

An easy way to keep your website fresh and relevant is to update your photos regularly.

“You can immediately freshen up your website by updating the pictures,” says Patel. “Especially if you’ve renovated, added new furniture or painted. If the first thing I see is an office space with fluorescent lighting and bulky wood furniture, it looks like an office from the 90’s or 80’s. That’s the first thing an end-user would be turned off by.”

If you have photos of people using your conference room, those should be on your website. If you have photos of people working in an open coworking area, those should be on your home page.

CloudVO Blog 6 Tips on Integrating Virtual Offices into Coworking Spaces Meeting Rooms

CloudVO Blog Coworking and World Mental Health Day Expand Social Networks

“Take photos all the time and replace the ones on your site regularly,” Patel advises, adding that event photos can be particularly valuable in differentiating your space from those around you. But even if you don’t host events, photos are key to user engagement.

“If your space isn’t an event space, and you may not be exposing it to people who aren’t community members, you have to compete a little bit more,” she says. “An easy way to do that is with photos.”

4. Get Access to Your Website

It’s nice to have a web developer you can call when you need to make a change to your website. But, if you’re completely dependent on them to make changes, you may be less likely to actually make changes to photos and copy.

Many websites are built on WordPress, Squarespace or other platforms that have a built-in content management systems (CMS). These give you easy access to make changes. And, bonus, they’re designed to host content, so you’ll have a good foundation for your content marketing.

“You don’t want to have to rely on a developer to update your images or copy, because how often will you really do that?”, says Patel.

5. Step Up Your Social Media

Social media platforms are marketing powerhouses—especially Facebook and Instagram. Take a close look at your social media strategy and find ways to strengthen and improve it, including posting more consistently.

“When I look at a company’s social media, I’m not looking at the number of followers,” says Patel. “I’m looking at their consistency. How often are you posting?”

Patel advises the following to improve your social media strategy, consistency and quality:

● Clarify your products and services: What do you offer people?
● Clarify your message: What are you trying to tell people?
● When people are using your space, take photos
● When you have an event, take photos
● Highlight your team members
● Highlight your community members
● Feature things going on in your community
● Feature local tech events
● Feature local organizations aligned with your space
● Feature guests who visit or work in your space
● Share posts about how people use your space
● Share motivational posts
● To avoid social media overwhelm, take one day a week to create and schedule your social media content
● Actively engage in social media, including in groups. This is a great way to teach people about your brand.
● You don’t have to post every day

“It doesn’t always have to be a picture of your conference room,” Patel says. “Only one in every few posts should be promotional. People want to understand you. Especially with Instagram, you’re telling a story of your brand, the people in your space and your community.”

She adds, “What’s unique about your space? That’s what people want to see.”

Cloud Blog Reinvent Your Marketing Strategy Social Media Branding

Middleton points out that it’s important to have someone on your team who is dedicated to social media. This is the approach they took for YourOffice.

“If you don’t have someone on your team who can do that, then align yourself with the resources that can provide that service,” he says. “They are out there.”

6. Utilize Google My Business

When auditing your coworking website, one of the first things to look at is your presence on Google. This includes organic SEO as well as Google My Business. To get started with Google My Business, claim your business, add images, add your services and hours. Google makes it quick and easy so there’s no reason not to claim your business today.

7. SEO

To determine where your workspace brand ranks in Google, do a search for coworking (or whatever services you’re targeting) in your area. If your space isn’t listed on the first page, you need to dedicate some time to SEO.

SEO is a big topic, but it includes getting your website architecture and copy right, including your target keyword phrases on pages, and creating content that supports your marketing efforts, and drives traffic and inbound links to your site.

There are plenty of great SEO tools, including SEMRush and Moz, but, as Patel advises, “Take what they give you with a grain of salt. Don’t get too into the weeds with SEO. Just focus on your keywords and strengthening website copy and content.”

For Middleton, that meant revisiting the phrasing they were using. For instance, they ranked high for terms such as “executive office space,” but few people were searching for that phrase.

“It might make us feel good that we were in the top five,” he says, “but that’s not what people were looking for.”

To remedy the situation, they implemented “coworking,” and “shared office” into their copy and created a content marketing strategy with those keywords in them.

8. Think Local

For Middleton, an important shift was to start thinking about inbound marketing for each of their seven locations across the Southeast, Denver and Philadelphia. The team is increasingly focused on marketing each space with local keyword phrases and content, rather than the company as a whole.

“We’re going to end up having more localized sites that will link back into the main YourOffice site,” says Middleton.

9. Get Started

To do a refresh of your marketing, determine where you need to make improvements, whether with your website, e-commerce, social media or SEO. Then lay out the next steps you need to take.

Cloud Blog Reinvent Your Marketing Strategy action plan

“Make an assessment,” says Patel, “based on what your strengths are, and what your weaknesses are. Where do you need help? Determine that and spend some time working on it.”

Want more resources like this? Join our global network of 700 locations.   Visit us at    to list your location for free.

About CloudVO

CloudVO  is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

14 Ways Coworking Spaces Can Build Community Over the Holidays

The holidays are upon us, in our homes and in our workplaces. If the traditional office holiday party elicits a been-there-done-that sort of feeling, we encourage our CloudVO partners and friends to shake things up with events and projects that build community both inside and outside of your space. CloudVO 14 Ways to promote community over the holidays Here are 14 tips for spreading holiday cheer and giving back to your community inspired by the community managers from our sister company, Pacific Workplaces (PAC). 1. Potluck Lunch Keep things low-key with a potluck lunch. Invite employees and members to join and have each person bring something. This is a great addition to any of the other events, drives, or contests you’re planning to hold in your space. It’s the perfect opportunity to bring members together to enjoy food and chat. Themes can be around a specific holiday or just to celebrate your community.
Pacific Workplaces Oakland Holiday Potluck Event
2. Charitable Drive This holiday season, several PAC locations are hosting charitable drives for clothing, food, coats and jackets, sleeping bags, blankets, toys, monetary donations, socks and more. The East Bay spaces have a competition to see who can collect the most food donations for the local food bank, the San Mateo location is holding a relief drive for those affected by the California wildfires, and Greenhaven is doing a blood drive.
Pacific Workplaces Oakland Food Bank Drive Holidays 2018
The Sacramento Capitol location is doing a donation drive for My Sister’s House, an organization that helps women and children impacted by domestic violence, sexual assault, and human trafficking by providing a safe haven, job training, and community services.
Pacific Workplaces Sacramento My Sisters House Dontation Drive Holidays 2018
3. Celebrate Member Strides PAC Sunnyvale is hosting a New Year’s Social and “champagne day” to celebrate members whose businesses have made great strides during 2018. Members of the space have published books, had multiple FDA approvals and landed major accounts, so the community wants to celebrate with them. 4. Workspace Decorating Contest Bring holiday cheer to your shared workspace by holding a decorating contest. Encourage members to decorate their dedicated desk, meeting room, or office in an effort to win best décor. Winners can be voted on by community managers and the award ceremony can take place during a holiday activity. 5. Gift Wrapping Stations One of the simple joys of the holiday season is wrapping presents in cheerful paper and ribbons. Make it easy for members to wrap their gifts (and keep them secret) with an in-house wrapping area. Pleasant Hill and Palo Alto PAC teams create gift wrapping stations or rooms for members. PAC provides the wrapping paper, bows, gift tags, tape, hot cider, snacks and holiday music. 6. New Year’s Wish Board A wish board is a great way for members to participate in something and have it displayed for everyone to see. In preparation for the new year, have members fill out a paper star, snowflake or other design with their 2019 resolutions and anything they’re looking forward to in the next year.
Pacific Workplaces Greenhaven Wish Board for Holidays
7. Ugly Holiday Sweater Day Spark fun and laughter all day long with an ugly holiday sweater day. This is also the perfect opportunity to snap some pics for social media.
Pacific Workplaces Ugly Sweater Party Holiday Member Event
8. Care Bags Holiday traditions at NextSpace San Jose include making care bags for the homeless. These bags are filled with everyday essentials, such as socks, a toothbrush and toothpaste, snack bars and hygiene items.
NextSpace Coworking San Jose Care bags for the homeless member event
9. Secret Santa A Secret Santa is a fun way to spread holiday cheer. The Bakersfield team makes Secret Santa gift buying easier on members by displaying a poster in the lounge showing all the Secret Santa participants’ names and “Things I Like” underneath each name.
Pacific Workplaces Bakersfield Secret Santa Display Holiday 2018
If you want to add a new twist to your workspace Secret Santa, try doing a “modern” secret Santa where members exchange e-gift cards. No one has to worry about running around and shopping for something. Plus, who doesn’t love Target or Amazon? Tip: You can still draw names the old-fashioned way. 10. Holiday Tree In Palo Alto, PAC members participate in a group tree decoration and lighting event, complete with popcorn strings, ornaments, tinsel and lights. 11. Gratitude Projects You may have heard of a gratitude jar, where people write down things they’re grateful for and put them in a jar to be read later. Pacific Workplaces San Mateo is putting a twist on the practice with a Thankful Tree, where members can write what they are thankful for and display as little notes on the tree.
Pacific Workplaces San Mateo Thankful Tree Holidays 2018
12. Cocktail Classes In San Francisco, PAC VO member company SF Mixology does various cocktail-based events for the space’s annual holiday party. This year, they’re teaching a cocktail class for members. 13. Giving Tree The San Mateo PAC team has an annual Giving Tree to helps kids in need. The tree has a list of children’s names and what they need (basketball, toothbrush, backpack, etc.). Members can choose a name and supply the requested items. 14. Here Comes Santa PAC Capitol in Sacramento invites Santa to make an appearance in the space. They have a member who volunteered for Santa duties and they invite parents to bring a small pre-wrapped, pre-labeled gift before the event for Santa to give to their child(ren). It’s a great photo-op and a good way to spread the holiday cheer to members and their families. However you celebrate the holidays in your workspace and home, be safe and may your days be cheery and bright. Happy Holidays from all of us at CloudVO and Pacific Workplaces.
Ways Coworking Spaces Can Build Community Over the Holidays
Written by   Cat Johnson  and Sasha Bonar.

About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

The Importance of Customer Reviews to Market Your Coworking Space

If you’re not focused on getting customer reviews for your coworking space, you’re missing out on a golden marketing opportunity. Reviews for your workspace can be found on Yelp, Google, Facebook and more. Potential members pay attention to these reviews and you should, as well. Forbes reports that online reviews are the best thing that ever happened to small businesses, explaining that “97% of consumers use the internet to find local businesses and three in four people who use their smartphones to search for something nearby end up visiting a local business within a day.”
The Importance of Customer Reviews for Coworking Spaces
When people search online for a coworking space in your town, reviews can attract them to you if they’re positive, or keep them scrolling if they’re negative or if you don’t have any.

Customer Reviews and Social Proof

We rely heavily on social proof, including customer reviews, when making decisions about where to shop, eat, visit and work. We tend to search for these things when we actually need the product—meaning that people searching online for a local coworking space are likely to need a space right now. “When a consumer uses a review platform like Yelp or Google My Business, the decision and urgency to buy are exactly what prompted the person’s search,” the Forbes article points out. “If traditional advertising is a megaphone that enables businesses to shout and see who’s listening, review sites are tractor beams that pull consumers toward local businesses precisely when they’re actively looking to spend money. That’s an invaluable opportunity for small businesses with tight — or non-existent — marketing budgets.”
Importance of Customer Reviews for Coworking Spaces NextSpace San Jose Yelp Reviews

The Importance of Reviews for a Coworking Space

Karina Patel, Director of Marketing at CloudVO and Pacific Workplaces explains that customer reviews are important for workspace operators because they:
  • Help provide a baseline for prospective members because customers rely on reviews from peers more than they trust the taglines of a brand.
  • Boost local listings for SEO. The more reviews, the more likely your local listing appears in search results, including, Yelp and Google. These local listings are integrated into organic search, paid ads, and map views.
  • Search engines see that you are an active brand when you receive a steady stream of reviews.
Customer reviews can also help strengthen your brand and, as Patel points out, “Brand reputation is everything.” Here are four ways customer reviews can help with your branding and marketing, from Patel and Kim Seipel, Marketing Manager at CloudVO and Pacific Workplaces:
  1. Reviews establish brand authority and trust. Reading what others have to say about your space and services will move prospects further down the sales funnel.
  2. Having a healthy mixture of ratings allows customers to trust that you aren’t soliciting reviews or incentivizing for 5-star reviews. If a brand only has 5-star reviews, customers are less likely to trust that brand.
  3. With coworking spaces becoming increasingly popular, prospects have more options to choose from. A solid establishment of reviews can differentiate your space from another.
  4. Customers trust online reviews as much as they value personal recommendations. They look to reviews in helping them make their final purchasing decision.
Importance of Customer Reviews for Coworking Spaces CloudVO Trustpilot Review

Using Third-Party Review Products

The CloudVO team recently started testing Trust Pilot, a reputation service that enables companies to automate the review collection process for online purchases. Trust Pilot users can add rich snippet widgets to webpages, which optimize those pages in an organic search by displaying a Google Seller Rating (GSR). Google gathers ratings about your business from licensed review sites, including Trust Pilot. Strong seller ratings not only speaks to the validity of your business, but also helps the performance of your Google Ad Campaigns. As Seipel explains, “There are 32 Google licensed third-party review sites, and after research we decided Trust Pilot would serve our particular needs best. Pricing and features vary between all the review sites, so it’s best to compare several and choose the platform which is aligned with your business goals.” Benefits of using a third-party review platform for a coworking space include:
  • Automating the collection process saves time
  • Space operators don’t need to remember to follow up with all new purchases and incoming members on a daily basis
  • Space operators can trigger invites for new purchases by sending people a customized invite several days after a purchase, with at least one reminder if they haven’t submitted a review. “The invite template is easy,” says Patel. “You just select the star rating and add a comment if you wish.”
Importance of Customer Reviews for Coworking Spaces CloudVO Trustpilot invite
Soliciting Customer Reviews for Your Coworking Space When soliciting reviews, make it easy for customers. Here are a few best practices to keep in mind:
  • Be consistent with how you ask, and when you ask, for reviews. Creating a process will also allow you to keep track of members you have asked per time frame (month or quarter)
  • Do not set a precedent with incentives for reviews. Members will expect a reward for submitting a review.
  • Use templates for your community managers to send out with customized information, links, do’s and don’ts.
  • Handle negative reviews with patience and understanding. Responding to a negative review is a potential opportunity to mend a relationship, demonstrate your brand values, and express your calm, cool handling of an uncomfortable situation. You can use a template for this, as well, but be sure to personalize your response to address—and fix when possible—the complaints of your unhappy customer.

Turning Casual Searches into Marketing Leads

Customer reviews can (and should) be part of the strategy for marketing your coworking space. Reviews help showcase your space and community, they provide social proof to people looking for a workspace, they provide a glimpse into your brand values, and they’re a powerful tool for turning casual web searchers into marketing leads. How do you use customer reviews to market your workspace? Contact us and let us know. We’d love to hear from you. by Cat Johnson, storyteller and content strategist for the coworking movement.

About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the  and  e-commerce sites and grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

Coworking Supports Mental Wellness, But We Can Do More

Mental illness used to be talked about in hushed voices behind closed doors. It was stigmatized and relegated to fringe conversations. The alarming rise in mental health issues has brought the topic of mental health and overall wellness from the fringes into the mainstream. But we still have work to do around destigmatizing it.

Nearly one in five U.S. adults (44.7 million people) lives with a mental illness. Of those, an estimated 56% don’t receive treatment. People who suffer from mental health issues, including depression and anxiety, often try to manage alone.

CloudVO Blog Coworking and World Mental Health Day Working alone is isolating

Coworking and Wellness
The coworking movement, at large, is making remarkable strides in supporting wellness and connection. Shared workspaces around the world prioritize well-being for members, through fitness programs, on-site yoga, meditation rooms, nap pods, wellness challenges, work-life balance programming and more. Steve King from Emergent Research argues that reducing loneliness is the new value proposition of coworking.

Workplace Wellness Emerges as a Core Theme NextSpace Coworking San Jose Wednesday Walkabout
NextSpace Coworking San Jose members walk to a local lunch spot together each week during their Wednesday Walkabout.
Workplace Wellness Emerges as a Core Theme in Coworking Spaces Treadmill EcosystmSF
Treadmills in coworking spaces to promote wellness in the workplace 

Mental Wellness in Shared Workspaces
There’s a growing notion in our industry that coworking spaces should contribute to our well-being—not just give us a place to work. Coworking is already ahead of traditional workplaces when it comes to member happiness and well-being.

Surveys of coworking space members found that 83% of respondents are less lonely since joining a coworking space; 89% report that they are happier since joining a coworking space; and 79% said coworking has expanded their social networks.

CloudVO Blog Coworking and World Mental Health Day Expand Social Networks
CloudVO Blog World Mental Health Day Coworking Reduces Loneliness

The Power of the Global Workspace Network
We are, as an industry, working to dismantle loneliness, and the growing wellness trend is heartening. The global coworking network is uniquely positioned to respond to member needs. What would it look like if we put the power of our network behind addressing mental well-being? We could do something truly remarkable.

Angel Kwiatkowski, Cat Johnson, Iris Kavanagh - Exhibiting The Power Of Being Vulnerable In A Group | Women Who Cowork
Angel Kwiatkowski, Cat Johnson, Iris Kavanagh – Exhibiting The Power Of Being Vulnerable In A Group | Women Who Cowork

Moves are being made in that direction, with increased focus on wellness at industry conferences, breakout sessions, small industry events and in-space conversations. Space operators are taking mental health first-aid courses, the CheckYoMate movement reminds us to check in on one another, and there’s a growing awareness around destigmatizing mental illness in coworking spaces as part of our movement to dismantle loneliness. But we could be doing more.

World Mental Health Day
October 10 is World Mental Health Day. The objective for the day is to raise awareness of mental health issues around the world and mobilize efforts in support of mental health.

As the website explains, World Mental Health Day “provides an opportunity for all stakeholders working on mental health issues to talk about their work, and what more needs to be done to make mental health care a reality for people worldwide.”

CloudVO Blog World Mental Health Day Coworking Creates Collaboration

So let’s talk about it. How do you address mental health in your space? How could members of the global coworking movement better harness the power of our network to bring more mental wellness to coworking? What mental health resources would you like to see, both in your own space and from the global coworking community? Contact us and let us know. We’d love to hear from you.

by Cat Johnson, storyteller and content strategist for the coworking movement.

Join our network of 700 locations around the globe. Visit us at    to list your location for free.

About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the  and  e-commerce sites and grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

Marketing a Coworking Space: 5 Things Operators Can Do Right Now

Marketing a coworking space is an exercise in multi-tasking. Between content creation, social media, working with channel partners, staying up on reviews and doing paid advertising, a workspace marketer’s work is never finished. We’ve rounded up some of the CloudVO team’s go-to marketing strategies for coworking spaces. Here are five of our favorite.

1. Learn to Love Social Media Marketing

Let’s start with the big one: Social media is an essential part of marketing a coworking space. People are scrolling Instagram, Twitter, Facebook and LinkedIn right now looking for content that speaks to them. It’s important that they see you.

As CloudVO Marketing Manager Kim Seipel says about social media, “Sorry, you have to do it—not because it’s the in-thing, but because that’s where your future coworking members are.”

Express your unique community, workspace offerings and brand on social media, and follow best practices for each different platform. Social media is oftentimes the first impression people get from your brand, and it gives you an opportunity to engage people and invite them to explore more of your content and offerings.

Marketing A Coworking Space and Social Media

Keeping up with social media trends takes time and effort, but the payoffs for staying in front of your target audience can be big. Here are some tips for using social media:

Post regularly: For Instagram, Facebook and LinkedIn, aim to post at least once a day on those platforms.  On Twitter you can post numerous times throughout the day, but if you need to streamline things to start out, Instagram and Facebook can be your primary focus, especially at the local level.

Keep your social media content fresh: Post about different things in your social media feeds, and post different things on each platform. If someone follows you everywhere, you don’t want to serve them up the same content over and over. Post about recent content, industry news, events in your space or community, etc.

Leverage trending hashtags: Keep an eye on trending hashtags and creatively work them into your own social media. One note about this: Make sure the hashtag has relevance to your space, town or community. Otherwise, you may see a traffic bump, but no engagement because you didn’t hit your target market.

Create hashtags: You can create your own hashtags for your space, as well as for specific campaigns. Monitor the performance of the hashtags to measure interest and to gauge what resonates with your target audience.

Use scheduling tools: There are a growing number of social media scheduling tools available. These tools help you set it and forget it, so you don’t have to constantly interrupt other work to create social media posts. Popular scheduling tools include Hootsuite, Meet Edgar and Buffer.

2. Solicit Reviews from Your Community

If you depend on Google and Yelp for leads, then solicit reviews from your existing community. The platforms prioritize businesses with good reviews because they want to serve up the most relevant, useful results to searchers.

Potential members of your space—and even people just looking for a place to work for a day—depend on reviews to get a sense of the space, amenities, vibe and community. Make sure you’re listed on both Yelp and Google My Business, and encourage people to add reviews and their own photos. Note: Facebook also enables people to leave reviews.

Marketing A Coworking Space and Google Reviews

3. Get on Google My Business

As a follow-up to the above tip, make sure your space is on Google My Business. It’s great for local SEO; it increases your chances of showing up in Google’s Local Pack, Local Finder and Google Maps; it helps strengthen your brand; and it can drive traffic and leads.

Marketing A Coworking Space and Google My Business

It’s free to claim and verify your Google My Business profile. Make sure your profile is complete with description of services and pictures. Add new images to your profile regularly and properly tag and label photos with relevant keywords.

4. Publish Blog Posts

Publishing regularly to your blog is a powerful way to drive traffic, establish your brand, share your company values and showcase your community. Demonstrate your expertise by publishing content that offers audiences insights into specific shared workspace topics and incorporates how your space and brand offers a unique solution to the subject matter.  Blogs on current trends such as The Rise of Women-Focused Coworking Spaces   are also good content since they speak to your credibility by highlighting you as an industry expert, and can help attract your target audience.

Post content regularly and hire a content writer if necessary (yes, it’s worth it!). Research keywords and utilize them in your posts to help with SEO and driving traffic to your website. Cross promote blog posts through your social media channels.

Marketing A Coworking Space Cross Promote Blog Posts on Social Media

5. Paid Advertising

The task of setting up Google Ads and paid advertising campaigns can be a bit complicated. But paid advertising strategies can be effective, so they’re worth considering.

With Google Ads, you pay to show up in search results. Depending on your market and target search phrase, it can be expensive, so set a reasonable budget limit and track results. Google provides a library of helpful videos and tutorials on how to get started. The beauty of paid ads is that they allow you to increase the amount of people reached and stand out within specific search results.

You can also pay to advertise your space on Facebook and Yelp. As with Google, set a reasonable budget, track results, and test different ads to see which ones give you the best ROI.

As with all marketing, test a strategy, track results and course-correct to optimize your efforts. Consistency is key to a successful marketing campaign and overall strategy, so start with a simple and sustainable plan and stick with it.

by Cat Johnson, storyteller and content strategist for the coworking movement.

About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp., headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the  and  e-commerce sites and grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

How to Create Community Norms in Your Coworking Space (and Why You Should)

Community norms are an essential element of a coworking community. They set expectations and values and give new members a guide to what is, and isn’t, acceptable in the workspace.

NextSpace Senior Community Manager Maya Delano is a wealth of information and experience around creating community norms and keeping them in place. Here are some of her best tips and insights.

Creating Community Norms in your Coworking Space

Create Community Norms Early
Member norms are created out of necessity. You want everyone in the space to be very clear about what they can and can’t do, as well as what they can expect from their fellow coworkers. Create member norms early and involve the community members in creating them.

“Creating member norms early-on is key because it gets member buy-in,” says Delano. “Before you have a community, you can’t make up your rules—it’s just not going to work that way. You do the heavy lifting beforehand.”

Create Community Norms with Your Members
Delano advises hosting a town-hall-style event to co-create norms together with members.

“Create community norms by gathering a group of members and you, as a group, come up with the norms,” she says. “Then people have a voice around what the community norms are, so they’re going to have more ownership of them and, as a community manager, you’re going to have a much smoother experience.”

Let People Know Why Norms are In-place.
“Community norms are all about setting expectations,” says Delano. “That’s what member policies and community norms are: setting everyone’s expectations.”

Start with the Basics
When you’re creating community norms with your members, start with the basics, including kitchen norms (Who makes the coffee? What do you do with dirty dishes? How long can you leave things in the fridge?), and noise levels (Can you use a headset for your phone in the common area? What about speakerphone or videos? Are there any quiet areas where there is no talking allowed?)

Coworking Space Community Norms Kitchen Norms

“I let people know during orientation that if they have an opera voice, I’m going to let them know,” says Delano. “I do it in a fun way because most people don’t want to annoy others, they just have no idea their voice level goes up—it’s natural for people’s voice to go up when they’re on a headset.”

Respect the Humans Behind the Norms
Once you set community norms, your job as community manager is just beginning. As Delano explains, the “community norms are the standard, but there’s a lot of humanness in them.”

She advises leaving wiggle room in them and letting members know that, as the space grows and evolves, the norms will, as well.

“Community norms are there to set markers, but you can’t be black and white when it comes to community,” says Delano. “If you have a community manager who is rule-binding, they are not in the right business. It’s all about the psychology of the human experience—there has to be a lot of grey matter.”

Community Norms are not black and white

Get New Members On-board with Norms Immediately
Make sure new members read and sign the community norms when they sign up. Delano advises making the norms a simple, one-page, paper document they can see and sign during onboarding.  “It’s setting your members up for success,” she explains.

Go with the Positive
When creating community norms, try to stay positive. For instance, rather than saying, “Don’t leave your mug in the sink,” say, “Yes, do your own dishes.”

“It’s really important for your community norms to be positive,” says Delano. “If you’re having a hard time figuring out how to do that, write all the no’s down on one side of a paper, then, on the other side of the page, write down what all the yes’s would be.”

Keep it Simple Sweetheart
A lot of the community norms at NextSpace are, as Delano puts it, “the things that you learned in kindergarten, like being kind to others.” Don’t overthink the norms. What you’re trying to do is create the best possible work environment for all your members.

Remember, Community Norms Help Everyone
Norms are in-place to make it easy to know how to behave in a workspace. They help new members, existing members, visitors and community managers. A lot of people are still not familiar with coworking and working in a shared space, so community norms help them comfortably find their way.

NextSpace Coworking Santa Cruz Community Norms Kitchen Guidelines

“Member norms help everybody sort through this wild world of coworking, which is still so new to so many people,” says Delano. “If you’ve never walked in a community space and you’re overwhelmed, you want to know the rules—you want to know what you can and can’t do.”

Norms are also a powerful tool for community managers who are tasked with the sometimes difficult task of enforcing the norms. Having them formalized and accessible to everyone means community managers can point to them when an issue comes up.

Norms also give members behavior guidelines in advance so they don’t need to figure out the rules as they go along.

“It’s not trial by fire,” says Delano. “No one wants to be told that they can’t use a speakerphone. It’s a lot easier on a tour, or when you onboarding somebody, to let them know they’ll need to use a headset. Then, if someone is using the speakerphone in the space, it’s a simple, ‘Hey, just a reminder of our community norms. Thank you so much. Let me know if you have any questions.’” Having the norms to point to takes the personal out of this aspect of community management.

“It’s something they agreed to when they walked in the space and you’re just reminding them of that,” says Delano. “It’s a lot easier to refer people to something official.”

Member Norms will Evolve
As your space grows and community evolves, your member norms will, as well. In the early days of NextSpace Santa Cruz, the team didn’t anticipate members trying to market to other members in the space. Once they realized what was happening, a new norm was created.

“We didn’t know, when we first started, that we would have people marketing, face-to-face, in the space, to our members, and trying to schmooze and hustle their wares, when people were just trying to get to work,” says Delano. “People want to market to our members, so now, we let them sponsor a happy hour—they get to pay to play. If you bring tacos or ice cream, we’ll listen to you.”

Using Day Passes to Generate Leads NextSpace Coworking Santa Cruz Happy Hour

Now, one of the community norms in the space is that members don’t blatantly sell themselves in the space.

“Of course, natural conversations are going to come about,” says Delano, “but you can tell when someone’s selling—you know the difference.”

Know Your Space and Community
Community norms will be different in every space. Kitchen expectations, noise levels, rules around guests in the space, norms around meeting room use and a variety of other things should all be created around your unique space and community.

Your space, and how it’s set up, is going to determine what kind of members policies you need to implement. In a small, open space, noise will be more of an issue than in a space with an abundance of closed door offices. At NextSpace Santa Cruz, the open space is generally bustling with activity and a fairly steady buzz of voices. Because the open space is busy, members have access to a quiet area dubbed Library Row, and four different meeting and conference rooms.

With the addition of more meeting rooms came a new member norm: “We ask people not to squat in the meeting room,” says Delano. “We have a community norm of going into the meeting room on time and leaving one minute before your scheduled time is up.”

NextSpace Coworking Santa Cruz Manresa Conference Room

What About the Dogs?
An ongoing conversation in coworking is whether spaces should be dog-friendly or not. At NextSpace Santa Cruz, dogs are allowed, but there are member norms—or doggie norms—around them being in the space.

“We don’t allow dogs in our open coworking space,” says Delano. “We’re very cozy and it would not work to have a distraction of dogs. There are not too many places to go.”

Dogs are allowed in enclosed offices once members sign off on the “pooch policy.” But, the dogs have to prove themselves before they’re officially welcomed into the community.

“They get one week to prove themselves,” says Delano. “They can’t bark in the space or pee on the carpet. If they’re quiet as a mouse, then they’re good coworking dogs.”

NextSpace Coworking Santa Cruz Community Norms and dog policies

Addressing Sensitive Issues
When you come upon serious member issues, it needs to be clear what is acceptable and what is not. One of the community norms at NextSpace is not sleeping in the space overnight. It has only come up a few times over 10 years, but it’s a sensitive issue because the community manager is accusing someone of doing something.

“Situations like this call for a face-to-face, off-to-the-side conversation,” says Delano. “Tell the member you need to talk with them about something that’s important and that, to keep our community norms, you cannot have them spending the night—or whatever it may be. You’re just reminding them of the community norms.”

Delano advises listening to the members to find out if they’re struggling with personal issues, or if there’s a way the community can support them, but staying firm.

“Give them a warning,” she says, “but by the second time, they’re out. If the person doesn’t listen to me the first time, I don’t put up with that. You can’t. You have to set the standards that this is not okay.”

Delano explains, however, that napping in the space is part of the NextSpace Santa Cruz culture.

“Napping during the day is totally okay and encouraged at NextSpace,” she says. “If I got rid of our sleeping couch, all hell would break loose. I’m not allowed to get rid of that couch.”

Don’t Send Blanket Emails
When addressing violations of community norms, go right to the source to deal with the issue, says Delano. You can’t email all the members and tell them not to put their dish in the sink. It just won’t work.

Talk to the person face-to-face so you can see their reaction and really listen to them. When you have community norms to fall back on, it removes the responsibility of being a rule-maker from the community manager. Instead, you’re pointing to community norms that the member has already agreed to.

“It sure is nice to have community norms to fall back on,” says Delano, “so I don’t have to make up rules and scold people as we go along.”

View and download the Community Norms Document for NextSpace Coworking Santa Cruz below.

Written by  our awesome  content strategist,  Cat Johnson.

Want access to resources specific to shared workspaces operators?  Join our network of 700 locations around the world. Visit us at    to list your location for free.

About CloudVO

CloudVO    is the umbrella brand of Cloud Officing Corp, headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the     and    e-commerce sites and grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

Why Women-Focused Coworking is on the Rise: a Conversation with Iris Kavanagh

Not too long ago, female-focused coworking was a whisper from the fringes of the coworking movement. Now it’s a quickly-growing niche of the workspace industry, with new models and spaces popping up regularly around the world.

What’s behind the rise of these spaces? Why do they appeal to women? And how do they fit into a movement rooted in inclusivity?

I chatted with Iris Kavanagh (pictured below), co-founder of Women Who Cowork and founder of Coworking with Iris, about the rise of female-focused space, the importance of supporting women entrepreneurs, and the many branches of the coworking tree. Here are the highlights of our conversation.

Iris Kavanagh | Women Who Cowork
Iris Kavanagh | Women Who Cowork

Cat Johnson: What was your first impression of female-focused coworking?

Iris Kavanagh: Hera Hub, a female-focused coworking brand founded by Felena Hanson, opened in 2010. At the time, it seemed like a really interesting concept, but I was one of those people who didn’t understand the value of it. I didn’t understand the purpose of a women-focused coworking space, but I thought it was great that another model of coworking was being created.

I try to be a really inclusive person, and our brand of coworking at NextSpace at the time was to open the doors, let everybody in, and see what happens. That was our philosophy and that’s been my philosophy that I carried forward from there. I think I didn’t pay as much attention to women-focused coworking in the beginning because it didn’t meet a need I had, and I preferred a more inclusive option for people.

Do you still feel like that?

No. My thinking started shifting in 2015. I had a long conversation with a former NextSpace member, a female entrepreneur. She raised a concern that I hadn’t considered before—that NextSpace could have done a better job providing support to female entrepreneurs in those early days—that it really was a man’s club. She pointed out that the resources we provided were sort of vanilla resources. What I understand now is that vanilla means created by, and dominated by, the male business archetype.

That was my first foray into seeing the unique needs of female business owners from the perspective of someone who had been in coworking. Prior to that, I had spent a year and a half in a women’s business coaching program. In a very supportive environment around other female entrepreneurs, I learned a lot about being a woman, and about the unique offerings of women, and that it’s okay to come into a situation with your feminine ways—that you can actually build a business on those feminine ways.

Felicity Maxwell, founder of FiberCove in Austin, Texas | Women Who Cowork
Felicity Maxwell, founder of FiberCove in Austin, Texas | Women Who Cowork

I landed in that group coaching program because I had lost my job at NextSpace. I had put my heart and soul into the company. To do that so completely and then to be completely removed from that work I had done, I almost immediately knew that, whatever I did in the future, my kids were going to come first, and I was going to be 100 percent, authentically myself.

At NextSpace I hadn’t been 100 percent myself. I was working for a company that was owned by, and run by, people with pedigrees. They were establishment people and I am highly from the fringes of society, and still skirt the edges. I was the token hippie socialist on the team, so I curtailed a lot of the feelings I would have around the idea of NextSpace having world domination, and all those terms the guys would use.

I came to this idea of female entrepreneurship and female coworking through a journey of my own as a female supporting entrepreneurs, then deciding that I could also be an entrepreneur myself.

I realized I really wanted to start telling the stories of the females in the industry—and there are so many females in this industry. I was able to interview women I really admire, like Ashley Proctor, Nicole Vasquez, Liz Elam, Jamie Russo, Angel Kwiatkowski. The more I did that, the more I got excited about interviewing these women who were creating these amazing experiences and community efforts.

In the last couple of years, we’ve gone from a few women-focused spaces to such a fast-growing movement that it’s getting challenging to keep track of all the female-focused spaces. What are you seeing from your vantage point?

In 2015, when I met Laura Shook Guzman and we decided to work together on Women Who Cowork together, there were just a handful of female-focused spaces. In 2017, more female-focused spaces opened, and some exclusive spaces opened—and there is a difference between the two. We started to notice a trend and that trend got a lot of pushback from people who would say that it’s not inclusive and if it’s women-only then you’re excluding men. There was a pretty big learning curve for people around that idea.

Women Who Cowork retreat
Women Who Cowork retreat

My thinking around it is that coworking is only continuing to branch and broaden. We started with a trunk of the coworking movement, and from that trunk have come all these branches that look very different from that original movement. The original Citizen Space in San Francisco is very different from your typical Galvanize, and yet it’s all coworking.

If you can have a space that’s exclusive to writers, why can’t you have a space that’s exclusive to women? I also really recognize the need for women to gather in a space for women. Statistics show that women do better in an environment that’s predominantly female because we feel safer about making mistakes and not knowing everything we don’t know.

2018 is an explosion of women opening spaces—coworking spaces, in general, and female-focused coworking spaces. My take is that this is part of a sea change of female leadership across the globe. Women are no longer sidelined in the business world. We are creating our world of business now. And it will be inclusive, because we are inclusive. It will be more inclusive than any of the traditional spaces have been because we will include things like childcare, and we will include opportunities for minorities and other females, because that’s what we do—we think of the village and not just ourselves.

What does it mean to you for a space to be female-focused?

Felena said it best. When she talks about the difference between female-focused and female-only. The idea behind Hera Hub is that it’s designed for women to feel comfortable. That doesn’t mean it’s just pretty—it also means that there are opportunities, in different ways. The kitchen is well-designed, not just a last-minute, thrown together aspect of the space. The environs are pleasing to enter into, they’re pleasing to sit in, they’re pleasing to experience.

We know that people do better when they work in an environment that is designed to enhance the human experience in the environment. So, when Felena talks about Hera Hub’s spa-like environment, she’s referring to a calming, well-designed environment that’s designed to help you stay in your parasympathetic nervous system and work in a nurturing and supportive environment.

Angel Kwiatkowski, Cat Johnson, Iris Kavanagh - Exhibiting The Power Of Being Vulnerable In A Group | Women Who Cowork
Angel Kwiatkowski, Cat Johnson, Iris Kavanagh – Exhibiting The Power Of Being Vulnerable In A Group | Women Who Cowork

The traditional coworking space caters to the women who can work anywhere—who feel comfortable in a room full of men. It’s great that we can have a supportive environment for women who, for whatever reason, don’t excel in a room full of men so they can also experience an environment that nurtures and supports entrepreneurs and meets them at their need level.

A majority of those women are probably not doing business ventures that men would consider traditionally viable. Women are opening businesses all over that are coming from their feminine, and their female experience.

Do you want to speculate about where this is all going? What’s the future of women-focused spaces?

In general, coworking is going to continue to fill a niche for a while until we reach the point where coworking is a household term. I do think that more and more women-focused spaces are going to open up because there’s a need for it. There’s a need for women to feel like we can be business owners, and child-rearers, and women all at the same time.

It took me having that conversation with my entrepreneur friend in 2015 and identifying my own needs as a female business owner to really understand why female-focused spaces are important. My hope is that through the MeToo movement, and the women’s equality movement, and through this aspect of our own industry, that we will reach equilibrium and come to a point where a woman-focused coworking space isn’t seen as a negative thing and maybe isn’t even necessarily needed as much as it is needed today.

What are your thoughts on the pushback around exclusivity in female-focused spaces—that it’s not coworky?

Feminism became a dirty word for a lot of people in the ‘70s—they assumed it meant you were somehow less of a woman if you identified as a feminist, or you were a man-hater. We have to stop making these zero-sum qualifiers. Just because women need a place to be where they feel supported by other women does not mean they’re excluding men from their lives overall.

A lot of clubs and organizations have been men-focused for a very long time. In order to be accepted into those organizations, women have had to become more male-identified. For women to have serious business clubs, like a coworking space, in which we can take ourselves seriously and be taken seriously, provides us the opportunity to continue to be ourselves, and come to the table with our strengths, and do so without the fear of condescension because we don’t know something. In a co-ed environment, women have less tendency to speak up because we’re taught not to speak up.

Girls do better in all-girl schools and women do better in women-focused environments because, generally speaking, we’re not going to rile each other for asking “stupid” questions.

In the male-dominated world, there are only a few slots for women, so those spots become competitive and women end up competing against other women for those spots. Then you have the sisterhood glass ceiling. In a female-focused environment, there is no sisterhood glass ceiling because we’re not competing—we can be our naturally collaborative selves.

Women Who Cowork unconference session at GCUC, USA 2017
Women Who Cowork unconference session at GCUC, USA 2017


by Cat Johnson, a content strategist, storyteller and coworking member at NextSpace Santa Cruz.

About CloudVO

CloudVO is the umbrella brand of Cloud Officing Corp, headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the  and  e-commerce sites and grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

10+Tools and Platforms to Help Coworking Space Operators Maximize Efficiency

When it comes to resources for workspace operators, tools and platforms that streamline the daily to-dos and free-up time for busy teams are invaluable.

As CloudVO Chief Infrastructure Officer Scott Chambers explains, coworking space operators should “automate processes that take up too much human capital and/or don’t properly scale, as soon as possible.”

Here are 10+ tools and platforms to help coworking space operators run their workspaces more efficiently.

  1. Salesforce
    Salesforce is a customer relationship management (CRM) tool to manage and monitor customer leads and interactions in one place. A single user on Salesforce is relatively affordable. The cost only starts climbing as you get into the enterprise level, which you can afford as you can scale. With the basic version of Salesforce, you still get valuable tools and can start to train yourself and your workspace team on the power of a CRM.

2. Meeting Room Booking and Member Management Tool
Workspace operators would be wise to automate meeting room bookings immediately and make sure you’re on a calendar that can sync with some of the industry channel partners, such as CloudVO.

“You want to do that to get your business out in front of as many people as possible,” says Chambers. “It’s yet another marketing channel for people in and out of your community to come use your space and your offerings. That can lead, not only to near-term revenue, but also to long-term revenue sources and opportunities.”


CloudVO Blog Platforms and Tools Cloud Meeting Rooms Online Booking



  1. Personalized Call Answering
    Personalized call answering and VO services have historically been more popular in business centers and office rental spaces than it has in coworking spaces, but that is shifting as a growing number of spaces offer the service. Personalized call answering enables business owners of all types and sizes to have a larger image and lets customers know they’ve reached a real company when they call.

“Some coworking communities embrace personalized call answering early on, some embrace it later, and some never embrace it,” says Chambers. “At any stage of the business cycle, whether you’re a solopreneur or you’re running 20 or 80 locations, you have a representative communicating on your behalf.”

Chambers points out that entrepreneurs generally start off using mobile phones, but there comes a time when the business entity itself becomes bigger than your cell phone. “If it doesn’t,” he says, “you will never scale larger than your mobile phone, every person will think they have to talk to you, and you’ll have to answer to everyone for everything always. And it will be on their terms, relative to organizing your thoughts on returning messages or emails.”

  1. Email Marketing
    Your email list is one of your most valuable marketing tools. Whether you use Constant Contact, Mailchimp or another tool to manage your emails and newsletters, treat it as the essential communication method it is.

As Marketing Manager Kim Seipel explains, “We use email marketing as a communication tool to promote our brand and the value we bring to CloudVO partners, prospective partners, and the shared workspace community in general. Everything from training and resources for coworking operators, announcements on upcoming industry conferences, and promoting special offers, including contests and events are communicated via e-blasts.”

Seipel adds that Constant Contact is the tool of choice for the CloudVO team saying, “Although there are many great platforms out there, we use Constant Contact for its professional yet user-friendly templates, extensive list management functionality, reporting features so we can measure results, high deliverability rates, and built-in features allowing for easy compliance with national email marketing laws.”

  1. Calendly
    As a tool to book tours and meetings online, Calendly is very powerful. It allows people to see when a space operator is available and schedule a time to come in to see the space and meet the team. This frees up space operators and gives potential members an easy way to engage.

“The world we live in wants to point and click, be very efficient, and minimize human interaction unless it’s on their own terms,” says Chambers. “This is for efficiency, not because people don’t want to interact. One of the great reason for coworking’s existence is because we do want to interact.”


CloudVO Blog Platforms and Tools Calendly for booking workspace tours


  1. Project Management Tool
    Project management tools such as Trello are essential for organizing projects, assigning to-do’s and tracking progress. The CloudVO marketing team uses Trello, which is a visual board organized into lists and cards, to organize and track projects.

“Each card can represent a task and can be assigned and shared with others,” says Seipel. “As each task or portion of a particular project is being worked on, team members can mark it as “doing” or “done.”

CloudVO Blog Platforms and Tools Trello Project Management

CloudVO Director of Marketing Karina Patel adds that with the company’s development team, they use JIRA to track development projects, such as building a website, working on applications, and building features into their portal.

“JIRA works like any agile/scrum board, where epics or cards are created, assigned, shared, and monitored,” she says. “Project managers are able to track progress, developers can log their time spent on work (easy for billing), and teams that are scattered across the globe can all work harmoniously and effortlessly.”

7. Zapier
Zapier is a tool to integrate apps, such as Stripe, Google Calendar, Webhooks,, etc. It is easy to use and once integration and automation is setup, it increases productivity because you’ve cut out the task of manually transferring data between platforms.

8. Google Apps and Drive
Google offers a range of tools for organization and communication. The CloudVO team uses Google Docs, Sheets, Draw and Slides, to share ideas, concepts, and content in real-time. As Patel explains, the team “relies heavily on Google Docs for collaborative document editing,” stressing that “the main thing is simultaneous collaboration, which makes all Google apps great.” She adds that the team uses Google Drive to store and share files since it’s easy to share with outside teams and collaborate at the same time.

9. GoToMeeting
GoToMeeting is a great tool for weekly internal departmental meetings, including marketing conference calls and finance team meetings, as well as conference calls with partners, vendors, etc. The CloudVO team has tried Zoom,, Google Meet and Google Hangouts for team calls internally and with outside agencies and vendors, and GoToMeeting has worked out best in terms of stability and functionality. The team also uses the company’s sister product, GoToWebinar, for internal training and industry webinars.

CloudVO Blog Platforms and Tools GoTo Webinar10. Internal Communications Platform
Internal communication tools and platforms are essential, and there are some interesting products, such as Slack, available. But there can be cost concerns around Slack for large teams.

Email, as imperfect as it is, remains a vital tool for one-on-one and group communication within the CloudVO team. “We’re an email culture,” says Chambers. “There’s a transparent culture within our company. If you’re in the ‘To’ line, you need to pay attention; if you’re in the ‘CC’ line, it’s a heads-up.”

Finding the perfect internal communication tool remains a challenge for many teams. In addition to Slack, some companies use messaging tools, such as WhatsApp, to communicate. Whatever works for your team, whether Slack, WhatsApp, or email, get everyone on-board and create norms and expectations around team communication.

Bonus Tips for Coworking Space Operators

11. Create Systems and Processes
CloudVO CEO Laurent Dhollande has, according to Chambers, “preached from the beginning the benefit of processes. Dhollande’s background is in corporate America, where you couldn’t do things on-the-fly, like an entrepreneur—you had to have processes.“Even when we were small, he was teaching us the concept of developing processes,” says Chambers, adding with a laugh, “He would ask me what my process was, and I’d say, ‘It’s a notepad.’”

12. Get Out and Network
“Don’t try to reinvent the wheel, especially with the maturation of the shared workspace, the explosive growth, and the general personality of people in this industry who are willing to share,” says Chambers. “Build your personal brand along with your company brand. At the end of the day, you will find that your knowledge and your network will solve so many problems that people have already done before.

13. Attend GWA and GCUC
Chambers is a long-time supporter and participant in both GWA (the Global Workspace Association) and GCUC (Global Coworking Unconference Conference) events. He recommends that operators from workspaces of all types attend and connect with industry peers and leaders.

“I encourage people to go to the industry conferences,” he says. “And resist the temptation to try to understand if you got your money’s worth three days after you get home. Do it for three years and it will be so abundantly clear that you got everything back, and more.” He adds, “The thing you get back that you can’t put in a math equation is the personal relationships, friendships and expanding your world.”

image of gcuc 2017

CloudVO Blog Platforms and Tools Global Workspace Association Conference

By Cat Johnson,   content strategist  and coworking member of NextSpace in Santa Cruz, CA.

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About CloudVO

CloudVO    is the umbrella brand of Cloud Officing Corp, headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the     and    e-commerce sites and grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.


How to Use Coworking Day Passes to Generate Leads (and Why You Should)

As a coworking space operator, you’d rather have someone become a member than buy a day pass. But, from the perspective of a potential member, a day pass is an easy way to retain flexibility and test drive a space before deciding on the right one.

That’s a good thing. When someone works in your space for a day, you have an opportunity to impress them, showcase your space and community, and move them further down your sales funnel toward potentially becoming a member.

Coworking Day Passes to Generate Leads NextSpace Coworking Santa Cruz First Friday Special Day Pass

Coworking Day Passes are one of the most powerful lead generation tools you have. Yes, they can generate some revenue, but if you’re thinking of day passes primarily as a revenue stream, you’re missing out on their most valuable aspect.

I spoke with CloudVO CEO, Laurent Dhollande, and NextSpace Coworking Santa Cruz Senior Community Manager, Maya Delano, about using day passes to attract leads and drive membership. Here are the key takeaways and best tips from our conversation.

Make it Easy to Purchase a Day Pass.

Don’t overcharge for day passes because you’re not doing it to make money—you’re using it as lead generation. You want people to come back.

Leverage Channels

Leverage channel partners, such as CloudVO, to sell day passes. This way, you make it easy for people to purchase a day pass online, you expose people to your brand, and you can attract people from outside of the area. Once someone has purchased a pass, they’re already invested in your space.

Sell Monthly Day Pass Subscriptions

Selling a single day pass is fine, but then you only see the person once, and maybe for only a few hours. A day pass subscription that renews each month is a better way to bring people into the space and community. The day pass holder gets more interaction with the community and sees that the vibe in the space can be different depending on the day and time. They can attend different events and experience the natural ebb and flow of energy in the space.

Day pass subscriptions, such as the Pacific Workplaces 3-Day Monthly Pass option, let people who may not be ready for full-time membership get a toe in the water and experience coworking in a meaningful way.

Using Day Passes to Generate Leads Pacific Workplaces Coworking Membership Plans

Move People from Day Pass User to Subscriber

As mentioned above, a membership subscription is more valuable to both the space operator and the customer than one-off day passes. They get a better value and the space gets recurring income. Once someone is a subscriber, you can move them to full membership when the time is right because they’re already in the space and a member of the community.

Price Day Pass Subscriptions Aggressively

Make subscription plans as enticing as possible, whether it’s for day passes or meeting room hours. Subscribers may not use as many days or hours as they think they might each month, so you can sell more hours or space than you have. Dhollande compares it to a gym membership. Everyone doesn’t show up at the same time and, while some members go regularly, others retain membership so they can use it when they want or need to.

Strategically Give Away Day Passes

Complimentary day passes can be strategically given to people and groups in your target market. This includes freelancers, remote workers, independent professionals, and startups. The idea is to invite people to come in and get a sense of the space, let them experience coworking then, ideally, convert them into a membership package or other products, such as meeting room time or day office rental.

“I don’t give day passes to just anybody,” says Delano. “If someone comes in and didn’t have enough time for a tour, or if I feel like they’d be a really good fit for the space, I give them an incentive to come back.”

Delano, who estimates that she converts 60 percent of day pass users into members, explains that she physically puts a day pass in their hand. “That way,” she says, “it’s an experience versus just clicking something online.”

Make it Easy for Members to Purchase Day Passes

When members of your space bring in guests, and if they stay for longer than a meeting, they should purchase a day pass. Make it easy for your members to inexpensively secure guest day passes for visitors.

Invite Day Pass Users to Events

Events in your space can also be powerful lead generators and member magnets. At NextSpace Coworking Santa Cruz, the weekly Friday Happy Hour is a lively event that attracts new members, longtime members, potential members and the extended community. This is a great way to introduce leads to the community and culture of your space. Events also give leads an opportunity to ask more questions about the space and offerings.

Using Day Passes to Generate Leads NextSpace Coworking Santa Cruz Happy Hour

Give Day Passers a Great Experience in Your Space

“Once a day passer is here,” says Delano, “it’s my job to make sure they’re meeting people throughout the day, they’re getting on the internet, they’re seeing what coworking is, and they’re getting introduced to the community as soon as possible.”

Delano adds that she wants day pass users to see that the NextSpace community is something special, which encourages potential members to join. “By the end of the day,” she says, “if someone really wants to work here, they’re going to sign up.”

Track Day Pass Users

Make sure you have a way of tracking day pass users so you can more easily convert them to a subscription package or full membership. If a day passer comes in frequently, let them know about membership options that make better financial sense than just purchasing one-off day passes.

“By tracking day pass users, I can offer them a membership that’s a better fit for them,” says Delano. It allows me to see who could potentially go to the next membership level and maybe save a little money.”

Use Day Passes for Donations

Day passes make good donations for local organizations and events. They introduce people to the space and brand without a lot of extra work for the workspace team.

“It’s promotion and a lot less to onboard,” says Delano. “The day pass is low impact on me and high impact out in the world.”

By Cat Johnson, content strategist  and coworking member of NextSpace in Santa Cruz, CA.

Not a CloudVO partner yet? We would love to add you to our growing network of 700 locations around the globe. Visit us at  to list your location for free.


About CloudVO

CloudVO   is the umbrella brand of Cloud Officing Corp, headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the     and    e-commerce sites and grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.

Workplace Wellness Emerges as a Core Theme of GCUC 2018

No longer a side conversation in the shared workspace industry, workplace wellness is now front and center. From small, neighborhood coworking spaces to scaled workspace brands with dozens (or more) of locations, workplace wellness is here.

Wellness was a core theme of GCUC 2018 in New York City last week. Wellness was covered in stage talks and panels, unconference sessions, planned breakout sessions and casual lobby chats.

Global Coworking Unconference Conference 2018 Opening Session

And it’s not all about warm and fuzzy, feeling good stuff. Workplace wellness contributes to productivity, long-term health, mental health, fitness levels, social connection and more.

Here are some of our favorite workplace wellness takeaways from GCUC 2018:

Think of the ways you can create wellness in your workspace. People should feel better when they walk in your door.

Design is important, but what matters is the people in your space. If they’re not happy and well, their work and your community will suffer.

It’s not enough to have a few yoga classes. You need to actively engage your community around personal and community wellness.

You can earn WELL Certification for your workspace to demonstrate that you put your people first. WELL Certification looks at seven areas: air, water, nourishment, light, fitness, comfort and mind to assess the wellness factor of your space.

Workplace Wellness Emerges as a Core Theme in Coworking Spaces Treadmill EcosystmSF
During a visit to Ecosystm Coworking Space, we noticed members can get their heart rate pumping while staying productive on the treadmill.

Workplace Wellness in Coworking Spaces Pacific Workplaces San Mateo Courtyard
Pacific Workplaces San Mateo courtyard with wifi allows members to enjoy fresh air outdoors

Industrial chic is old news. Fabulous architecture and design are beginning to take a backseat to having a space with clean air, ergonomic furniture, standing and walking desks, natural light, healthy food, access to fitness services and a sense of comfort.

Workplace Wellness Emerges as a Core Theme NextSpace Coworking Berkeley standing desk
Standing desks plus lots of natural light at NextSpace Coworking Berkeley.

We’re facing a loneliness epidemic. Shared workspaces are nicely positioned to help dismantle loneliness, but space operators need to prioritize community building. It’s not a buzzword, it’s not something you commoditize and scale, it takes authentic connection day in and day out.

Workplace Wellness Emerges as a Core Theme NextSpace Coworking San Jose Wednesday Walkabout
NextSpace Coworking San Jose members walk to a local lunch spot together each week during their Wednesday Walkabout.

Mental illness needs to be talked about openly and honestly in shared workspaces. Depression and anxiety alone, two common forms of mental illness, are prevalent with young people, startups, independent freelancers and older professionals alike.

If you’re designing for magazines, you’re missing the point. Make sure your workspace is designed for humans, from the layout and desks to quiet areas, seating arrangements you can move around to keep things fresh.

You presumably have women in your workspace, but how woman-friendly is your space? Amenities including breast milk pumping rooms and feminine hygiene products in the restroom go a long way in making your female members feel supported and included.

Coworking spaces are about connections, community, people. Make sure you prioritize workplace wellness for the members of your space.

Workplace Wellness in Coworking Spaces Pacific Workplaces Palo Alto Community Members
Pacific Workplaces Palo Alto community members just enjoying being together.

Leave a  comment below about what you’re doing specifically to promote wellness in your coworking space.

Not a CloudVO partner yet? We would love to add you to our growing network of 700 locations around the globe. Visit us at:  to list your location for free.

By Cat Johnson, content strategist and coworking member of NextSpace in Santa Cruz, CA.

About CloudVO

CloudVO   is the umbrella brand of Cloud Officing Corp, headquartered in San Francisco, California. CloudVO’s mission is to provide comprehensive virtual office, coworking and meeting room solutions to professionals under a Workplace-as-a-Service™ model. CloudVO operates the     and    e-commerce sites and grants preferential access to day offices, coworking space, and professional meeting rooms in 700 locations worldwide for distributed workers on a subscription or a pay-per-use basis.